How Creating A Niche Makes Your Company More Profitable And Easy with Michael Silva

Think would be useful, Michael, is for you to share how you made that customer experience once you found your niche with the runners. How did you make that? Like, so customized the experience for them to make it special. You mentioned, like, the running. One on one, like, what other things did you do?

So, obviously, just hiring staff that was either open to being passionate about this clientele or they were already passionate. So as soon as we kind of. My name got out there, and I think we. I don't know if we were recording where we talked about this, but I mentioned how early on my ego got in the way. Right. And this was about the time when it did, because I was the man in the running world and people were coming to see me. I was getting interviewed in magazines, I was on the news, all these different things, and I'm working with these Olympians. But I had to take myself out of that because I wanted to build a practice. I didn't want it to be all about me. So hiring the right people, asking the right questions during the interview, having a good onboarding and mentoring process to make sure that I could deliver the.