How to define your ideal client

He is a master business owner who found his niche almost by accident by helping runners. He ended up becoming a physical therapy practice that specialized in running and started treating Olympians. And he talks about how private practice saved his career. He also is going to talk about how finding his niche not only made him more energetic and more excited about work, like, it totally increases profits and impact, and he does that now for other people. He's going to share how he does that. I am so excited for today's episode. Enjoy. So, Michael, what's one of the biggest mistakes that you've made and what did you learn about it? I can only pick one. Yeah, one of the big ones, like the hairy ones that really, really were painful. All right. The big hairy one, I would say, is thinking, I can do this all on my own.