How to Scale Your Leadership and Buy Back Your Time with Greg Todd

Greg Todd is one of the best human beings I've ever met. You today are going to get to hear him teach about the power of how to scale yourself as a leader so that you can grow infinitely. I'm not exaggerating. This episode changed me, helped me, served me in a way to where if you're even slightly paying attention, it's going to transform the way you see life. We talk about happiness at its core level. And as a leader and as a entrepreneur, these aspects that we're going to talk about are going to be so relatable, but yet so mind expanding that I am excited and honored to present today's episode. Enjoy the show. So we have Greg Todd today. This is a very exciting moment for me to be able to share the space with someone who inspired the Willpower podcast. Greg, thank you for being on the show today.

Will, thank you so much for having me. And I appreciate you and I appreciate our friendship.

Yeah, man, it was such a cool experience to meet you in person after watching your content for years. You know, I don't know if you ever know when you're making content that you're making that kind of an impact, but you're one of those people that just really was a signal to me in terms of calling me out to wanting to be a better leader, a better, you know, owner of my company. And then when we finally met last year at Brandon Siegel's event, I ran up to you, and I was just. I couldn't even hold back. I'm like, dude, I love you. I think that's how I introduced myself. Hey, I'm Will. I love you. And you were just. You were so not weirded out by that, Greg. I was so. I was like, dude, he's just as cool as a person. I was really grateful for that.

Well, you know, to me, I think the biggest compliment is when someone initially finds out about you online and when they meet you in person, because this has happened to me. I've met some people in person that I have followed and maybe even revered or adored online, and I was very underwhelmed. I feel like the closest people to you should love you the most. And so the fact that you had been following my work online and then when we met, you weren't underwhelmed means a lot to me. And I. I didn't know of you prior to just what Brandon had told me about you.

And.

And I was not underwhelmed when I met you.

You're awesome.

Thank you.

What a huge compliment.

Great, great energy. And I mean, you know, I mean, people that are listening, our relationship has just built over the last 10, 11 months. And. And I'm really excited to see what things have in store for both of us collectively in 2026.

Yeah, I am so excited. And like I mentioned, we have this growing audience of people overseas who are probably are as familiar as the PT owner audience. So if you could just give us an update what you're working on these days, I think that'd be a great way for them to get accustomed to you and your passions and what you work on.

Yeah. So kind of, I'll give you quickly, my backstory. My backstory is that I am a licensed or I was a licensed physical therapist. I started as a physical therapist in the late. In late 2000. So I've been doing physical therapy for 25 years. I was not trying to be an entrepreneur. I was trying to just be the best physical therapist I possibly could. It. It wasn't giving me the thing that I thought it would give me, which was authority in my community, time freedom, financial freedom. I quickly realized I was on a path where that wasn't happening, doing it the way that I was doing it at that time. So fast forward, I decided to open up a practice, which I was not trying to do when I came out of physical therapy school. And for the last 21 years, I have been an entrepreneur. Today, I have five businesses in five different sectors. So I have a physical therapy, you know, clinic, I have a vacation rental business, I have a software business, I have a consulting business, and I actually have a virtual assistant, you know, services business as well. So, so. So I was not planning on being an entrepreneur. And here I am being an entrepreneur today. I would say going into 2026, you know, it is the same. The same premise of what I'm trying to do for people, which is to help clinicians stop trading all of their time for money, which allows them to impact more people and make more income. And when you make more income, you're able to buy back your time. And when you're able to buy back your time, you just have options. You have options to do things, whether that is to help other people, whether that's to help yourself, whether that is to help your family or. Or that is to create more opportunities for more people, or maybe a combination of all of them. And so my focus going into 2026 has always been that and will be that. It's just the way that we're doing it is different today. We have access to tech, we have access to artificial intelligence and will. I'm really diving into how we can use it in a practical way that can make our businesses run smoother, that can have clinicians that are, are not, not trying to run a huge practice, how they can actually leverage themselves using AI, teaching virtual assistants how they can use AI so that they can be more valuable and more skillful in their marketplace. But really that's a, that's a huge part of what I'm doing is just teaching people and learning it for myself, like learning it for myself, implementing it into all of my different businesses and then just realizing, wait, what is the one thing that I'm doing that, that works in a vacation rental business and it works in clinics and it works in my, my, my services business and it's working with my software company. Those are the things I'm like, okay, this is something that I can teach someone regardless of if they're a pt, they're op, they're an ot, they're a speech therapist or a chiropractor, et cetera. So that's really what I'm working on.

Man, that's so amazing. I think people who are listening are like, how does he do it? How do you balance all of these different companies? You know, you know, before I even. Why don't you answer that a little bit? But the bigger question I have for you, Todd, is, is what's driving you? Like, why? Why? Because you're not five companies is very attractive. But as someone who's a bit of a serial entrepreneur myself, there's a certain hell that comes from not knowing, you know, boundaries of those things for me, when I'm trying to do all those things. So tell me what's driving you and then how you're able to maintain focus on so many different things.

I'm, I'm gonna, I'm gonna talk about the focus part because I don't want. And then I'll talk about what's driving me after that, so how I'm able to do it. I don't want any of you to think that I'm really that special, because I'm not. Here's the reality. The reality is that of the five businesses, one of them I am operating on a day to day basis. And that is my consulting business. That's Smart Success Healthcare. I'm operating that on a daily basis and that is funneling into two of the other businesses.

I see. So they're really separate businesses, but they're.

More like, yeah, yeah, but, but, but really now here's the deal, those other businesses are multi six figure businesses. But I have really good people that work with me. So I have one person, Andrew. He oversees the virtual services business. Okay. I have Brittany, who oversees the software company. I have a property management company that oversees our vacation rentals. Right. And, and so, and so I have different people. And then I have my business partner, Mike, who oversees my physical therapy clinic. So, so the reality is that, yes, I'm a part of all those business. I am a business operator. I serve as a consultant for four of them. I am owner operator of the fifth one. But I have really good people. And at the end of the day, anybody that's telling you that they have multiple businesses, you know, I have a coach that has. He, he, he's involved in 27 businesses. The reality is that we're not working all day, all night. I honestly am working part time. Okay. I'm working part time. I just understand that there are four different levels of value in a marketplace. If it's okay, I'll quickly explain this.

Yeah, please.

Okay. So the way that it works is we are all, in my eyes, in the way that at least my belief system, we're all valued equally in the image of God. Okay? So when I say this, this is not I'm more valuable than you or you're more valuable than me. But in the marketplace, value is looked at differently. Okay? So there's implementation work, and implementation work is the lowest level of value. That's where you are trading time for money and you're doing activity as the value that you're bringing to the marketplace. So, like, I'm going to Park City, Utah next week, right? When I go to Park City, there's going to be. I'm going to go into an Airbnb, and I expect that Airbnb is going to be clean. I mean, I want it to be clean. You want to know. And by the way, it's extremely important. The people that do that, that are going to clean the property are the cleaners. Now they're doing implementation work. Their work is extremely important because I don't want to go in there with dirty sheets and, and a dirty comforter.

Ruins the experience.

Totally, totally ruin the experience. So these people are very important, but they're doing trading time for money work. That's called implementation work. When I became a physical therapist, I was doing implementation work. My work was to evaluate patients and to treat patients. Okay? But it is the lowest level of value. So you can make anywhere between minimum wage all the way up to 150, $200,000 a year if you just do implementation work. There are some outliers where you're a surgeon and you're making 300, $400,000 a year. But for the most part, implementation work is the lowest level of work. Okay, all right, then you have the next level, which is unification. Unification is what I started doing about two and a half years after I became a physical therapist. My boss, when I got my first annual review, she gave me a 1.5% increase in pay. And she said, and I wasn't very happy because at that time, I was making under $40,000 a year. You know, US dollars.

Oh, yeah.

And so I said, how do I make more money, Jen? And she was like, you have to become a director. I was like, okay, well, where do I get a job as a director? She goes, not here, because I'm your director. I was like, all right, so guess what, Will? Within three months, I left that job and I became a director. And that's what moved me up to Tampa Bay. Okay? I was living in South Florida. That's moving to Tampa Bay. What she. What she indirectly was trying to tell me is that there's a higher level of value than implementation. That's unification. And unification is where you are overseeing implementers. So for me, me working as a manager and overseeing other clinicians, or me working at a manager at Whataburger and overseeing other cashiers and other people that are cook. That are cooks and cleaning the place, that is a higher level of value in the marketplace. So you make more money doing that. Okay? So that is a unification level. And you make anywhere between, on the low end, $50,000 a year. On the high end, you can make 3, 4, $500,000 a year if you are the manager of a big Fortune 500, you know, company. Okay? The next level is communication. Communication. Your value is that you're using your mouth to be able to convey a message that is moving people to action. That message could be that you're an author and people are reading your message and it's moving them to do something. It's moving them to laugh, to cry, maybe to learn something new. It could be that you're a comedian. You're using your mouth to be able to convey stories. You're using your mouth to be able to convey stories. That's creating an emotion. Usually that motion is laughter. You could be an actress or an actor or a speaker or a salesperson. It's a higher level of value, okay? Those people that are not very good at it, they're making minimum wage to nothing. But the people that are really good at it make millions of dollars a year. Okay? With all of that said, that's three levels of value in a marketplace. The reason why I'm able to have five companies is because in four of them, I'm operating at the highest level of value, which is imagination. Imagination is where I'm using my mind to solve problems. And of the five companies that I have four of them, that's what I'm doing. I'm using my mind. It doesn't take a lot of energy. It just takes doing a skill set that I didn't learn when I became a physical therapist, okay? And so I'm doing that for four of the businesses, and I'm even doing it for the consulting one, because that's what people primarily pay me for. But I'm not doing a lot of physical work. So that's the reason why I'm able to have five companies. It's because I'm doing a different level of work. And that's like. That's something I didn't understand 25 years ago when I became a physical therapist, but I understand that today, okay? So that's how I do it, all right? I'm not special. I'm just working at imagination work. And I'm not doing as much implementation work because I understand what implementation. I'm implementation work. I am using two limited resources, my body and my time. And you can't get more of it. But with imagination work with. With creation work, I'm. I'm using what God gave me that he didn't give a giraffe and. And he didn't give a zebra, and he didn't give that to a dog. I'm using my mind to be able to create solutions to problems that other people have. And he only gave that to us as humans. So I want to use the thing that is the greatest gift that God has given us, because God said that I have created us in his image, and he is a creator and. And he's a maker. So I would just tell you all to create as many things as you possibly can create and make as many solutions to problems as you can possibly make. And if you do that, you can have five businesses just like me and work part time.

Yeah, I love it. And it's so inspiring to see you objectively go through this process of how you've created so much. And I have been witness of that creative mind in motion. I have sat there and heard you like ideate around problems. And it is something of an evolution. I think, I think it's interesting that to get to that point, there's a couple of paradoxes that, that I have realized in other people. That is absolutely true with you, Greg, which is that true people, true ideators, true imagineers or imaginationers or whatever, those people are able to do a couple of things in a way that are against the norm. One of them, and this is a concept you taught me, is this idea that people tend to fall into different categories and how they relate to each other. One would be transactional, one would be rip off and one would be go giver. And so could you talk a little bit about that? Because I think it's true that you have this ability to acknowledge that you are again, humble about it, which I think is the other thing about. It's, it's counter what you would normally think. People who are higher up, you think would have more of an ego, but more. The most successful people I know are usually the most humble, realizing that there, there, there is a God or there's some other power involved in your case. Talk about that, those, those types of transactions. Because you were one of the most go givery people I've ever met. Talk about that piece of it.

Yeah. You know, and I think the majority of us, we don't start out like that. You know, it's, it's like, okay, I'm going to do something and I want something back in return. And by the way, that's by default. That's pretty much how everybody is. We don't, we don't necessarily come out the womb that way, but we're definitely conditioned over time to be that way. Right. Just think about it. You go to school, you go to school to learn how to do a job. You do the job, the job supposed to pay you on an hourly basis. It means that yes, I'm going to do something for you, but you're going to give me something back. Okay? So just by nature and just by the way that the system is set up like that's, that's just how it is. So you have to actively and intentionally say, okay, I am not going to be that way. I don't know when that happened to me. I do think maybe it was around the time that I was, you know, starting my business and really wasn't doing well and realized that whatever I'm doing is not working and nobody owes me anything. And so I just said I'm gonna have to start to do something different. And so I started to build relationships with people. Now, here's what I've Learned over the 21 years of me being an entrepreneur. And this is something that me and you talked about in Miami last year or early this year. There's, there's, there's givers, there's takers, and there's matchers. Givers, takers, matchers, matchers. Okay, yes. So. So let's, let's kind of break this down. And by the way, this is something that was shared to me by someone that is that. That mentors me and I respect this person at a very, very high level. So they said, greg, here's how it works. For every hundred people that you know, you're going to get a group of them that are going to be takers, you're going to get a group of them that's going to be givers, and you're going to get a group of them that should be matchers. I said, okay, can you break this down even more to me? Because the taker's part makes sense, the giver's part makes it. But explain the matrix. He says, okay, let's go ahead and let's break it down. Says the takers are the ones that in every instance that they can take from you, they're going to take. And he says that of a hundred people, it's probably going to be about 10 to 20 of those hundred. They're just straight takers.

Yeah, they're wired to get the take.

Take, take their wired will to take as much things from you as possible. They are not looking at giving. They're not looking at bringing value to you. He said, greg, avoid those people. Like the plague bought him. Like the plague. I said, okay. I said, cool. He said, all right. There's also going to be people that are going to be givers. He says, they are always trying to bring value to you. If you help them out, great. But that's not their intention. So, Greg, of every hundred people, it's going to probably be about three to five that are givers. He says, you do everything in your life to keep those people in your life.

You do.

And by the way, if you become one of those people, you basically will be able to be in anybody's life that you want to be in, but you have to be a giver. That means that, that you. That you can't keep score. You can't say, well, I gave Will this, this, this, this. You just can't keep score, man. You can't. It's like it's going to Be about three to five of the hundred are going to be that way. He's like, greg, I'm imploring you. I'm encouraging you to be a giver for the rest of your life. Just be a giver. And if you understand the principles of sowing and reaping, you understand that you will always reap more than you sow. There will be a delay between the sowing and the harvest, but you will always reap more. That's a giver's mentality. I said, okay, great, fantastic. I said, all right. But the other one you said is matchers. So explain that. He says, yes, says it's really important. He says, the matchers are going to be about 75 of the 100. He says a matcher will give to you, but they're keeping score. They will give, though. They'll give. But they're like, wait a minute. I did this for you. I brought you on my podcast. I brought you to this event. I did this, I did that, I did that. And it's fine. I'll do it. But now it's time for you to do something for me. I said, okay, so what do you do with those people? He says, treat them like they are takers.

Interesting. Avoid them like the plague.

Avoid them like the plague.

Oh, my gosh, that's so interesting. That's so much of the population.

That's so much of the population. But here's the reality, Will. It's very difficult for us to have a bunch of really deep, strong relationships with a lot of people anyways. So if you think about it, like, by the way, I. I mean, I understand, like, the majority of my clients. The majority of my clients, like, I have clients that are takers, and it's fine. Well, they're takers, but that's fine. That's the relation. We have that relation. That's fine. Okay. Most of my clients are probably matchers. I explained this to them as well. And I'm trying to get my clients to be givers, but the reality is that people like me and you, you're part of my inner circle now. Well, you're a giver. So I have to make sure that I keep you in my life, and you have to make sure that you keep me in my life at all costs. Okay? So. So. But you what? The beautiful thing is that for those of you that are listening, you can basically be in anybody's life that you want to be in if you decide that you're going to be a giver. But being a Giver for a lot of people is very difficult because you feel like you're. If you have this mentality, at least in the beginning, you feel like, wow, I'm doing everything for everyone and nobody's doing anything for me. Right? And if you have that mentality, it's going to be hard to stay a giver. But now today, I've just been doing this so long, I'm not keeping score. You know, it's like, whatever. Like, I just want to do things that make me feel good. And for me, you know, what makes me feel good is just giving to people. And I realized that God has put me in a really amazing situation. I feel like I have an obligation. You asked me this earlier, like, what's driving you today? I just feel like I have. I do feel like I have an obligation. And I feel like I'm an immigrant kid from Jamaica that came here and, you know, is doing quite well, and. And I realized that a lot of things just had to go my way. You know, whether you want to call that luck, you want to call that the grace of God, you want to call that whatever you want to call it. I just realized I'm extremely fortunate. And I know that I. I hate the word self made millionaire. I hate it because who the heck did this themselves? What? You know, how many people had to help me or had to be there or had to expose me to something? Like, I just feel like so many people have blessed me along the way. I have to bless other people. It's my obligation. And yes, it's an obligation. It is. But, you know, I'm. I'm. I want to be a really good steward. And a steward is someone that manages something that God has given them, and I want to do a really good job at that. So I want to be a giver. And I feel a need to show up every single day and help people in whatever way that I can. And that's why I do it, you.

Know, it's such a great answer. One thing that I would say, just using bold, authentic language for me, Greg, is very few people I've ever met exude the love of God, the way that I feel when I'm with you. And we were. So I mentioned before we hit record, my wife and I, we're in Africa three weeks ago, and we were in Kenya, and we weren't with an organization this time. We go a few times. We've been there before with organizations, and we're on the board of one group in particular, but this one, this one lady calls me three months ago and she's like, hey, there's these orphanages that are just really struggling. They just need help now. And it's, it's really hard because there's a thing called when giving hurts when you're going over. Like in Guatemala, there's, there's this whole story of a friend of mine who went and they provided food and medical supplies. And then it came back two years later. People were just waiting for the saviors from America to come save them. All right? But, but this is a case where these were kids were in dire straits. And so we went over there and there were three orphanages that we visited, Greg. One of them was one for, for physical disabilities. So it was a lot of cerebral palsy and lots of that type of stuff, but really poor conditions. Another one was a center for young girls that were rescued from sex trafficking rings. Oh gosh. And the third one was just, you know, a regular orphanage, if you could say that, where these 72 kids were living in a three bedroom, two bathroom house and they were just like this one 24 year old woman was taking care of them all. And I'm going to try to get through this part, but the thing that I just want to say is, is that like as I talked to them, I was always just curious because it was, they were so happy, right? And that was the thing I kept talking, I mean I was just like they were exuding joy and love. And you want to talk about go givers, they, you'd show up and they didn't, you know, they didn't know if we were connected to money or anything like that. And so there was this one, one person in particular just said, you know, when you were rescued, was it the food, was it the love? Like what was it? The shelter, their clothes, the education? What was it that helped you more than anything else? And she said, she goes, it was spiritual nourishment. And so I started interviewing other kids and I asked them the same question, Greg, every time we're talking over a dozen times where I interviewed adults in particular who were a little bit older, who were re volunteering like in your journey of healing, what did that look like? And it was spiritual nourishment. And all of these adults who were giving their time and energy and some of them had gone on to overcome these circumstances to become doctors and they were coming back. I said, why are you here? I have to, I am obligated joyfully. And I think that was the thing because like you talk about being a steward of love is how I heard that is this idea of, like, this. It was a joyful obligation because they had been given so much.

Right, Right. Yeah.

So I think that's a key piece of this, is recognizing that we're all here because of. Of someone special that's helped us get to this where we are.

A friend of mine who I went to physical therapy school with is now a client of mine and was here at an event at my home. And he said, greg, you've always been happy. He's like, before you got all the money, you've always been. I was like. I was like, chris, I've always been very aware. He's. I was like, I've been aware. I'm. I'm well aware. Just like those people that you met in, in Kenya. I'm just aware. And I'm aware to know that. And maybe this is because I, you know, had time in Jamaica in a third world country. I don't know. But I'm well aware to realize that even if I was like, those children and those people that you were with in Kenya, those people are breathing. Yeah, they're, they're, they're, they're. They're breathing. Right. And the reality is this, like, you're not, like, right now. I'm not telling myself, okay, I'm speaking to Will Humphreys. Okay, I've got to breathe in. My diaphragm's got to. I've got to do. I'm not doing any of that. My body is naturally doing that through the grace of God. I'm looking at you right now, and I'm seeing. Now I can tell my body to open my eyes, but I can't tell my body to see.

You just see.

You see. Like, it's just. If we're aware enough to realize that every day we're winning, every day we're winning, and every day we have something that, that we have, whether it's knowledge, it's. It's life, it's. It's resources. We have something we can give to somebody else. If you're just aware to realize how much you have going for you. Even if you're broke, Even if you're $600,000 in debt right now with student loans, like, you still have so much that you can give to somebody else. If we could just harness and, and tap into that self awareness. Yeah, we can be just like those people that you met in Kenya. And they're aware enough to understand that, like, I have. I have spiritual nourishment. Like, there's a lot of people that. There's a lot of people that have millions of dollars and they have zero spiritual nourishment. And those people in Kenya are much more fulfilled and happy than somebody else. They're just aware to understand what they have in front of them. And unfortunately, many of us are stricken with a spirit of lack and that we're so focused on what we don't have and not focused on the things that we do have. And, you know. Yeah, I just. I just. And by the way, I. I'm not saying I do this, you know, perfectly. I just understand that I. I understand my situation and I understand that, like. Like, I've got a lot going for me, and I have things that other people don't have. And it's my responsibility just to give those people at least access to the things that I have or the resources to get the things that. That I know they want as well. That's it.

Yeah. It's so cool because, you know, you're. What you've done too. I don't think that young physical therapist, Greg, could have ever seen the day where your reach has gotten not just across an industry, but across the globe now to these virtual assistants. You know, when I came back from. From Kenya, I. I couldn't help but be so happy for. For. It's like, it's taken. It's. It's starting to, like, there's a buzz that kind of shifts after you come back and you're. You're repeatedly inundated with the world. That is more this, like, lack of what you don't have. That's. Social media is a beautiful part of that.

Yeah.

But like, for weeks afterwards, I just remember there were some things that went wrong in my world, and I was just like, oh, that's so great.

We'll figure that out.

Like, and. And I will tell you this as. As someone who's coached before and, And I consider you a master, master coach, is that I. I think that some of the struggles that I still struggle with, and I think this is something that's really real for me, especially with kids, is that I can do that for myself really easy. Where I am not happy and I still struggle is when someone I love dearly can't see it or won't see it. And how do you. How do you help clients or children or anyone in your world help that see that perspective? That is the foundation of joy and the foundation of being a giver is understanding at your core that. That we have been blessed so much.

Yeah. I Think it's. I. I think it's exposure. I think it's. Sometimes we can be so in our world, in our little bubble, and clients as well. It could be you, it could be clients, could be myself. We're so in our world that we. The focus is so much on ourselves and not on other people. I know for me, when I feel low, I feel depressed. I feel, you know, I feel those, those feelings like you feel it and will. I feel those at times too. I just know that the antidote for me is to give. And once I start to give, I start to realize not only how great I have it, but also I start to realize that when I am operating in more of a Christlike manner and I am giving, a lot of those feelings, they go away. When I am not focused on myself and I am focused on others, those feelings go away for me. I can only speak for what, what works for me. And I just try to make sure that my client base, kids, my children, understand that when you do that, you will see that those problems go away. You went to Kenya. My daughter right now is on a missions trip in Costa Rica. And I told her it's her first mission trip. I said, adri, you are going to get so much more for this from this trip than they are. I'm telling you right now, because you are going to see things. You are going to not only see things and make you realize how grateful you are for things that you might take for granted, but just the fact that you're going to be giving to other people, it's. It's just going to unlock all those things and it's going to take the focus off of you. That's it. You take the focus off yourself, you start to feel better. That's it, you guys, I mean, yeah, all the giving stuff and me saying, give or take her matcher, I. I want you all to be a giver. So you feel good, you feel good. Just feel really good when you're giving, you know, and yeah, it's great.

So, yeah, I really appreciate that. I, I received some very clear, in my world revelation around something I'm dealing with personally to help someone else. Because that's. That was my question is like, I know that for me and I, I've actually had people before. Great, go. Hey, really? Are you that happy? Are you just full of crap? Like, I've had people legitimately, like, why are you. And I don't even think I come across as that happy. I really don't. I just, I think it's because of our life experiences. And we all have different spiritual gifts. Some of us are just. It's a spiritual gift to be given the clarity of just being aware of maybe what we've been given. That's. I mean, if anything, that could be arguably one of the best spiritual gifts, because if you can see what you've been given, it just brings your spirits up. But we're helping another. Helping another human being.

Right?

Because, like, it's great to give, but there's also this thing that when you're giving and you really care, especially when it's like a family member, it gets to a point where it's like, yeah, you just. It's hard not to own their feelings. Like you. You really do want to be happy, but you also want them to understand what. What they need to do. And I just think that's great. You help your. Helping your daughter see that in Costa Rica was a be. Giving her that opportunity is big, but also kind of coaching her is like, hey, listen, this is what you're looking for, right?

Right.

Huge.

Yeah, it's huge. It's huge. And. And I just. I just think it's there for every single one of us. You don't have to go on a mission trip to Costa Rica to find it.

Yeah, tell me about that.

It's. It's. It's right there for you. Okay. There's a program called 75 Heart. Now, I'm not telling you all you should do 75 hard, but it is a program that is. That was created by actually one of my coaches, my business coaches. He created the program, names Andy Friscilla. He runs a company called First Form. And. And I started doing this in 2021. Okay. So I did the 75 days, and it was like two workouts a day for 45 minutes. Drink gallon of water, this, that. Okay, So I did it. It was great. But then I didn't realize at the end of it that there's actually, like three more phases to it.

Oh, I didn't know that either. I've only heard of the first 75 days.

Yeah. No, no. Yeah. So there's like three more phases to it. And in the final phase, which is the phase that changed my life the most, it was to do one random act of kindness a day.

Interesting.

One random act of kindness a day. And to go up and talk to a stranger every single day, that's.

Oh, my gosh.

That was really hard. By the way. I can turn it on, right? Like, I can turn it on. Like, I know we're doing a podcast, you know, okay, but to. But I'm also, like, I'm a. I'm a very. I'm an extroverted introvert. Does that make sense?

I call myself the same thing, but you're very talented on your extroversion. You can. You can. You can turn that dial up. I get it.

And, you know, my family has said, no, no, Daddy, you are an extrovert. I was like, okay, I'm an extrovert. But I think the thing for me is that I also need my downtime because I am using. I am working at that. That higher level of value, and I'm using my brain a lot and thinking and speaking and, you know, solving problems for people and solving problems for ourselves or whatnot. So I do need my downtime. And when I have my downtime, I, I, I want quiet.

Okay?

I want quiet. And so for me, I. I lived out in an area called Indian Rocks beach, is between St. Petersburg beach and Clearwater beach in Florida. And in the mornings, I will go out and walk on a beach. Like, that's. That's what I do in the mornings, right? And a lot of times when I walk on the beach, I want quiet. But during this time, I said, you know what? There are people that I walk by every single day, and I never say anything to just like a, you know, quick wave or. I. I started this in 2021. I started to stop and say, hey, I see you all the time out here on the beach. What's your name? And person will tell me their name. And it started. It just started a relationship. So I realized that I knew people, and I guess technically, even though I saw them every day, I had no relationship with them. See, a relationship happens when somebody knows who I am and I know who they are. And all it took was for that thing for me to do to actually start a relationship. Now, once you start a relationship with someone, someone knows. Okay? I know who Will Humphreys is. Will knows who Greg Todd is. Okay, great. We start a relationship now. Until you start a relationship, you cannot have a friendship. A friendship is now when I actually like you and you fancy me. And now we are like, hey, I want you in my life, and I want to be in yours. That's a friendship. And then from a friendship, which is what I recommend, is to me, especially in business, like, I don't want to be partners of people that aren't my friends.

Totally.

Okay? Because, like, I, at this point in my life, I just want to enjoy what I do. So If I'm going to go and I'm going to go to, to, to, to, To Arizona and I'm going to go and spend four or five days there, I want to be my friends, you know what I mean? Like, I don't want to just go just to go. Like, no, not at this point in my life. I want to go because my friends are there and I want to see my friends. And if I need to speak at an event with my friends, fine, we'll speak at an event. We want to go to dinner, let's go to dinner. Okay, like that, like that's what I want. So that can't happen until you start a relationship. First relationship is where you know that I exist, I know you exist. Then we move to friendship. Then we can potentially move to partnerships. The more partnerships you have in business, usually the higher probability that you're going to have long term success. Okay, so I say all that to you because I think a lot of people are living. They're existing, but they're really not living. I should say they're existing, but they're not living. They're not meeting people, they're not getting out of their comfort zone. They're not meeting new people. They're not acknowledging who are you. They're not calling people by their name. They're not intentional in anything that they're doing. So they're just existing and that's not a fun place to be. And when you're just existing, usually that's when all the other feelings start to creep in. I don't feel good about myself.

I have doubt.

I feel low. Woe is me. When you're actually now living, you are intentionally trying to get to know people. You're trying to find the best out of people. You're trying to understand people better. You're trying to figure out what are the problems that you have. Maybe I can help you. Maybe I know somebody. Maybe I have the solution. Maybe, maybe I can connect you. Man, gosh, that's a great life to live. It's a great life to live. And you have to be intentional about that in order for that to happen. So, you know, I learned that really. Or I mean, I didn't learn it from 75 hard, but I was reminded of that 75 hard. And it's really helped to amplify my life over the last four or five years.

It's interesting how the amplification comes through amplifying other people's lives. When we first met, we have that great connection. And then on your Own, you sent me some of the most encouraging voice messages right before I did my first event.

Yeah.

And I'm getting a little emotional just because, like, you said, exactly what I was hoping. I didn't even know I needed to hear at the time that I needed to hear it. Which for guys like you and me, that's. That's Jesus working through us in his timing. For anyone else who's listening, it's just doing the right thing. And for me, it's one of those things that, like, it's interesting that the amplification and there's a. There's a gap between the rowing and the seeping, the sewing, the rowing, the sewing in this and the reaping. Yeah, I'm dyslexic. Did you see that? But it's one of those things where, like, when it comes to this thing called existing, I heard it, like, transacting, right. I almost, like, feel this excitement around the hope that people who are living at a. At a lesser quality of life, who are listening to this, going, man, I'm sad all the time, or I'm struggling. It's like, it's okay. You know, you're, you're, you're. You're not. You're being programmed after a certain age to, to transact, to exchange fairly instead of recognizing the joy that comes from giving liberally. It's like my favorite quote, you know, whoever says money doesn't make you happy has never given away a lot, right? This idea of, like, we have this opportunity to, like, pour into people. But I love the fact that you're someone I look up to who can admit that it's hard. Like, the fact that you're like, you know what? It's not your natural instinct to stop someone walking in Florida and start a conversation or relationship, but you're doing it because you believe in something like a potential, that there's something better to be experienced. And it's called service, right? So you make that effort to make a connection. And like any other human being, you have enough repetitions of that feedback. It becomes easier in some sense. Definitely, like, more able. Because you're just like, I keep practicing this thing, right? So anyone who's listening is like, well, I'm no Greg Todd. I can't talk as well as he can because, honestly, that is intimidating to hear someone like you talk. It's like, no, no. He started just where we all did. We're all just trying to, like, find joy. And joy comes from the giving, and that means effort. It's a Little bit of getting out of your norm and comfort zone to say hi to somebody.

You guys, I need. I need everybody to rewind that part of the podcast and listen to the last two minutes again. Okay? Listen to it again. Okay, okay. Okay. You just listen to it. Okay? Do me a favor. Go back again. Listen to it again. Okay? Okay. Is this your third time here? Okay, go back one more time and listen to it again. Okay? Here. Here's the deal. I need you all to understand this. I need you to understand that by that exercise that I told you that I started doing in 2021, that is actually what unleashed to a different level all of the gifts that I didn't even realize that I had. My. My. My impact has exponentially increased since then. Working less because I became more aware of the gifts that I had. Let. Let me explain. Okay? So let's go back to the beach for a second. So I'm walking in the morning, right? This is super intimidating for me to go meet somebody because, you know what? At the end of the day, somebody could just blow me off or I don't know what to say to them, right? It's not like going on a podcast where I'm going on Will's podcast. And, like, everybody knows I'm. And I'm an entrepreneur here.

Right?

Okay. And if you didn't know, it's like, he's going to introduce me. Like, this is my wheelhouse. I could talk about this stuff all day. We haven't even talked about all this stuff yet. Like, right now, we're just talking life. This, by the way, would be a conversation that Will and I would have off camera. Okay. We're supporting this right now. Okay? So. So. So let me kind of explain to you some of the beach mornings what that would actually look like. So I would. I would be out there. I'm scared as heck, and I'm like, all right, who am I gonna stop when I'm gonna stop? So I would see this. Like, I remember seeing these two ladies. They're probably in their mid to late 60s, maybe early, you know, 70s, right? And one of the ladies had on a sling. So I'm like, hi. I was like, what's going on with your shoulder? Do you guys see that? What happened there is. I was able to say, okay, who can I bring value to this morning? And because I saw that she had on a sling, I'm like, wait a minute. I'm a physical therapist. Chances are she has something that maybe I can give her a tip with. It activated the Value that I had that I would usually not even use that value during that time. But I had the intention to be able to say, I am trying to find someone that I can bring value to on this beach walk. So, okay, so you're like, well, Greg, I'm not a physical therapist. All right, hold on. Let me tell you what happened the next day. So the next day I'm walking by and I see a lady and her daughter. So I'm like, well, she doesn't have on a sling. She doesn't have on a boot. I'm a physical. Well, what the heck am I going to do with her? Okay, So I just went and I said, I said to the little girl, I'm like, you have the cutest sandals on. And the mom's like, oh, thank you. And then I said, are you guys here on vacation or do you guys live here? She goes, oh, no, we're from. We're from Minnesota. You know, don't you know, you know, you know the. Minnesota. And then after that, we started, you know, talking, and she says, oh, are you on vacation? I was like, no, I'm actually a local here. I was like, you know, she's like, you know, we're actually looking for a really good, you know, coffee place or somewhere, get to have breakfast. I'm like, oh, my favorite place is this place called Sweet Sage cafe. It's like 12 minutes down the road. Oh, you guys are going to love it. Okay, great, you guys. I just. I just was trying to find something. Okay, there. There was no cast, there was no sling, but. But I saw a cute little girl with some cute little slippers on, some cute little sandals. Okay, so then the next day, the next day, I. I see a guy. And the guy is, is walking by and he's got a Michigan shirt on. So I said, go. Blue. Kinda.

Yeah.

So he's like, he's like, are you a Michigan fan? I'm like, nah. I was like, I. I actually am a, um, fan, but it's University of Miami. I was like, I'm a Florida boy. And then he's like, oh, wow. He's like this. And then, then he started saying that he had, I guess, some family member that went to University of Miami. And again, guys, it just made his day. All I did was I looked at the person. This is the thing I'm trying to make you guys understand. I looked at the person and I just had an intention of, how can I bring value to this person? You don't need to be a multimillionaire to bring value. What you need to do is you need to have a spirit of benevolence.

Spirit of benevolence.

That's what you need to have. You need to have a spirit of benevolence. If you just for me, okay? If you have nothing, you're broke as a joke. You have nothing. If you just came to me and you just acknowledge me for the work that I did, I would remember your name for the rest of my life. I don't need your money. But if you could just acknowledge me for that. I'm a human, and you know what I am? I'm a human that has doubts. I'm a human that as much as I give, still feels like I could give more. But if you just acknowledge me for my artistry, I would remember your name for the rest of my life. If you acknowledge anybody that is a Deca millionaire, a multi, multi, multi billionaire, and you just acknowledge them for things that they doubt. And let me tell you something. I don't care how much money you have, we all doubt. If you could just acknowledge them for their artistry, you could bring value to every single person you meet every single day. You don't have to have money, you don't have to have status, but you have to have a heart of benevolence. That's it. That's it.

It's so powerful because how rare it is. I think what's. What I want people who are listening to get from this is this idea that, like, if we're all equals, like you said, and we are, we are. There is. But that also doesn't mean we don't matter. There is in, like, we individually matter so much. And I think that's part of where that belief in God really serves. Because if we're children of God, then we really do matter. Everyone listening needs to hear that they matter because they don't. I don't think we recognize, Greg, the power that we have in eye contact and a smile. And like, maybe that's all we can do to start with because we. Maybe some people are painfully introverted. They're like, this whole thing sounds like their worst personal experience on earth.

Yeah.

But I think they all need to hear this. We all struggle with it at various degrees. And there is so much to be said just with a smile and a wave. I. There was. There's so many examples. I'm thinking of right now of times where people have done this for me or I've done this for them. Where. Here's a perfect example. It's not. There's this one time I was going through an Arby's, and I was really down on something. We had a family member with a health issue, and it was very scary, and it was in my head, and I was just trying to pick up some fast food at this Arby's. And this young girl, very like, you know, she's not experienced in the world. She was clearly a teenager. She was. I was the most awkward teenager ever. She was competing for me in that space. And she comes. She comes the window. She was not seeing herself. She, with all of her imperfections, just said, how's your day going today? And she meant it.

Wow.

In that normal exchange, and we talk about those small things in books and how there's all these business tactics and customer service and all that stuff which matters, but they're at the core of all those things, when you boil it down, is this thing called connection. And in human relationship, where she just said, how are you doing today? And it was such a sincere question. I literally said, I'm actually having a bit of a hard day. Like, I couldn't help myself. Because her desire to connect was so authentic. It pulled it out. And she said, I'm so sorry to hear that. I hope you have a good rest of your day, or at least a better one. And she handed me her food, and I felt better. Greg, like, to me, that's. That's an angel. Like, that's not just like, wow, that was kind. It was transformative. I'm remembering it years later. I'm telling you, and hundreds of others and thousands of others, they. They can literally just. And ironically, that's the thing. That's the thing that we. If we're transacting in life and just existing, that we can elevate to by.

Choice, anytime we want, at any time. You can influence someone that's right in front of you, whether they don't know you, they don't know anything about you. You can. By the way, hopefully, if I know you all can't converse with me right now because we're recording this podcast, but are you probably getting some value from the last 45 minutes of US talking?

Okay.

If you are, can I tell you something that this would not have happened had Will not done this to me? All Will did was he acknowledged who I was. He said my name. Okay? He said he said my name. This is what happened. We were at a restaurant, okay. And we were at this kind of cocktail, like, you know, thing with drinks and stuff like that. And we're just, we were just, you know, you know, talking and he acknowledged me and said my name and he just said what he said in beginning of podcast, basically, I love you. Okay. And he knew who I was and he acknowledged me for my artistry. And 10 months later, he is part of my inner circle.

To my, like, unbelievable excitement that I am. It's just, it's. But it begins with, it begins with eye contact, smiling, name recognition. And I would say this just as a interesting promotional point of not, not promotion of you and me, but like, for people who are afraid to put themselves out there. Greg also had the courage, because it's scary as heck, to put out his beliefs and thoughts and content earlier, which is how I found him initially.

Right.

I was looking for, you know, someone in my space that I could learn from and I found him. And it's amazing, the power of those small things. I had a recent coaching engagement, Greg, where I was working with someone who's a national best selling author. Like, you would know his name, all these things. So he interacts with thousands of people every year. I had a chance to meet with him briefly. And most people are either in shock because they're talking to him or they're like, you know, they want an autograph or a question, you know, and this guy loves to give. He's a, he's a giver on steroids. And I just literally was like, what do I want to ask him? I had all these things and I just, what does he need? And I just thought, well, he doesn't need to hear thank you from me. Like, who am I to say something like that to him? But I literally just said, yeah, but that feels like the right thing to do. And it was hard for me to do. I had my two minutes. I just said, before you go, I just want to thank you. And here's what I want to thank you for. And afterwards I honestly had the thought, like, I'm such an idiot. Why did I, you know, just the things that we do in our heads which aren't serving us and I believe is the adversary. But anyway, and, and then, then afterwards, one of his people's like, hey, he wants to talk to you again. Because, like, literally no one ever thanks him.

Wow.

And I went, you're kidding. And so we had a chance to connect and we ended up becoming like, kind of connected. And I wouldn't say we're best friends or anything, but like, it's one of those things where it's like the power of just trying to acknowledge another human Being we, like you said it earlier, no matter what we think other people think, as long as they're givers, acknowledging them, they are on your level. Because none of us are any, any comparable level to Jesus. Right? We're just all in this together as a family, doing the best we can. And when we, when we share love, we're sharing God's love and we're sharing that connection that allows them to grow 100%.

I just want everybody to understand it really is that easy. And I wish it's something I would have understood even earlier, that I have something of value to give to every single person that I interact with. When I was 16 years old and I was working as a janitor at TJ Maxx, I would have never thought that this life that I have today is, would be my life at age of 48. But if I had one thing to tell that person, that 16 year old boy, I would say you have value to bring to every single person that you come in contact with every single day. And the majority of times that value is just acknowledging their artistry. That's it. And their artistry is what it is that they do to help the world. If you know what that is, and if that's, you don't know what that is, then just saying something that, that is noteworthy about them. It could be their smile, it could be their energy, it could be their clothing, it could be, you know, their mannerisms, it could be, it could be anything that is tied to them. And you just acknowledge it. You have given that person value because at the end of the day, we are all flawed people. We are all people that are very self conscious, very, you know, sometimes too self deprecating and that's really it. So if you guys can just acknowledge that and know that you can bring value every single day and that we do live in a value based world. Okay. We don't live in a world of black, white, yellow people. No, we live in. It's either you're bringing value or you're not. Okay? That's it. All right? And if you can just acknowledge that and respect that, you know, basically the, the, the, the world is at your beck and call. That's it.

Yeah. Ironically, the most successful people I have ever met is co. Totally contrary to what you see on tv. When you see TV and you think of wealth, you think of the powerful step on people. It's not true. I have been around too long in this world to realize that the most powerful people do this. The power of a sincere compliment is Is. Is so indescribable because it not just lifts them up. It lifts us up and helps us discover gifts. Greg, as we close out our time together, which I wish we had, I never interact with you without wishing. We just had so much more time. But I also am so grateful because that, to me, is a real reflection of that power I get to experience what. What is it that. So people who are listening, I told you, we've got physical therapy, occupational therapy, speech therapy, owners who are listening. We also have these Filipinos who are virtual assistants who are looking to create a better life for them. Can you describe a little bit about your world and how you serve people in those capacities?

Yeah. You know. You know, the main thing that I do is I'm a clinician at heart, and I know the struggle that I have gone through to get. To basically get more time back. And basically, I help people with not exclusively trading all of their time for money. So I want to make sure I make that clear. We all trade time for money. We need money in order for us to live. We need money for us to pay our bills. We need money for us to be able to help and serve other people. And we use money for those of us that have a surplus of it. We use it to. To buy back our time, right? So I know that when I was broke, I couldn't hire a cleaner for my house, okay? I couldn't hire somebody to do my lawn, all right? So I had to go do the lawn. When I did the lawn, it took time. So it was less time that I can go and help people with. The thing that I was the most gifted at at that time. It was physical therapy, right? Because I had to go do my lawn, right? But then once I started getting money and I had extra money, I was able to now pay somebody to. To do my lawn. And the amount that I paid them was less than what people were paying me for physical therapy. And if you can keep on playing that game over and over and over again, then. And not fully trade all of your physical time for money, it just gives you more options. So. So that is really what I help people with, right? And the way that I do that is I believe that the majority of clinicians, whether they're practice owners or there's a straight clinicians, need to figure out how to productize themselves, okay? And productizing yourself is saying that, listen, I have a gift. God has given me a gift, whether it's my hands, whether it's my knowledge, whether it's my expertise, whether it is the years of working with a certain group of clientele. I have something that I can do to actually productize myself. So what's productization? Productization is where you are not just being in, you're not just in front of someone giving them yourself as physical value for the money that they're giving you in return. Okay. So products could be, I'm creating digital products. Products could be, I'm creating physical products. Products could be, I'm creating memberships. Products can be that I'm changing the offerings that I'm giving to people where I'm not just, I'm having people pay me for cash based services or have them pay me via traditional insurance. I have other ways that they are, that I'm giving them value. That doesn't always have to be me physically being there. It can be recorded videos, it could be recorded on demand trainings, et cetera, et cetera. So really in essence that's what I'm helping people do. What I have. It used to take a lot longer to be able to create that because those things are what we call asset. They're, they're, they're assets. Okay. And assets is where I create something once and it takes me time to create that thing, but then that thing has a potential to now make, give value to other people and do it over and over and over again. Right? So whether that's vacation rental properties or that's courses or that's masterminds, okay, all those things are potential assets. Right. What I'm doing today, Will, is I'm using artificial intelligence to be able to just create the assets a lot faster than what we used to do.

So amazing.

That's really it. And if you can do that with using the help of, whether it's virtual assistants, using the help of technology, using the help of the Gemini or Chat GPT or Kimmy or Gamma or all these different AI tools, you can create more assets that allow you not to fully exclusively trade all your time for money. That is in essence what I do. I do that through programs, through, typically through workshops. I do weekly webinars and sometimes I'll host events. I do private events at my home and then I also do a live event usually once a year. In 2026, I'm be doing like a lot of summits which are going to be virtual events which just allow me to help more people in a scaled way. So that's in essence what I do. And if anybody needs help with that, you know, Will will tell you how to get in touch with me.

I do love that. I'm going to put. What's the contact information that you would like me to use? You'll send that to me or do you want to say it here?

Yeah. So, you know, smartsuccesshealthcare.com you can find me. If you're on social media, just put at Greg Todd PT's, Instagram, Facebook. You know, my YouTube channel is erectutptpt as well. So if you want to just get free information, you can go there. My cell phone number, my business cell phone number is 813-534-6453. You can reach out to me there. Just ask me a question. My team says, greg, these are the questions that have come in today. And I just sit down every single day and I respond to the questions and I'll help you, just help you. Kind of move you along. 95% of what I do is totally free. There are some people, they want more my time. I charge for that, but everything else is free.

Yeah, I. And I, again, I just, I want to highlight the fact that as Greg, I can hear his tone in his voice. You're talking about your calls to action. You're just so, like, wanting to get through it because you know you have to in order to serve people. But, like, it's. It's like this thing that I just want to say openly that even if you're not sure if you need, like, any of those services, reach out to this man. Like, please, like, just have him in your world. The sunlight will enter in that way and you won't regret it. And then, yeah, there's opportunities to learn and grow for sure. And if there's something he can do to serve you, lucky you. And ultimately just know that you'll. You'll be served so much more that you'll find yourself like me, trying not to keep track because I don't usually keep track of my efforts, Greg, but I. It's hard when I'm around someone like you who gives so much because it's like, well, crap. I do, like, recognize how much of an impact you've made in things that you've done. I'm like, well, Greg wouldn't want me to keep track of that, but it is a powerful thing. So please reach out to Greg. You definitely need more Greg in your life. So, Greg, thank you for being on the show. It's been such a gift.

Thank you, brother. I've been wanting to do this. I'm glad we've. I've been looking forward to this day. So I'm really glad. I'm glad that I'm going to be coming out to see you in March as well. It's going to be awesome.

Absolutely.

Yeah.

Thank you so much.