A short conversation (YouTube video) where Will Humphreys and another speaker discuss Instagram’s broad demographic reach across Gen Z to Boomers and its utility for businesses to reach diverse audiences. The speakers note that different age groups prefer different features and that Instagram can serve as a ‘catch-all’ platform for business growth.
Instagram kind of straddles both of those markets. You know, you've got your Gen Z on there, you've got your Millennials on there, you have Gen X, you have Boomers, you have everybody on there in different capacities. And I find that, that some of the different age ranges enjoy certain features over others.
So it really is, is a platform that you can use to get to almost whoever you want because they're all, they're all there as opposed to some of the other.
Is amazing. I never knew that because, you know, you see, I think people know that Facebook's for the older group, so to speak. Although, you know, as an older person who's on Facebook, I don't like that. But whatever, it's true. We all kind of know it's there. Yeah, right. And I, and, but that Instagram, I didn't realize it was that catch all. It captures kind of the ends of both sides of that, plus everyone in the middle. And so for someone who has as much healthcare experience as you do helping people with their Instagram accounts, what do you see businesses use Instagram for that helps them grow?