It’s Time to Rethink the Therapy Business Model

We can have good people supporting us, then we can make decisions like, how do I hire professional help? Or how do I do this? And so all these pieces need to come together for the ultimate battle, which is fighting the insurance companies for reimbursement. Or as Brandon Siegel says, if you know who that is, he's like, he goes, I think it's crazy that PT, OT and SLPs keep doing the same business model despite these horrible conditions, versus changing the business model. And that's where HODS comes in. So if we came to, if we had a little bit more profit in time, and if we organize better, which is where HODS does it better than any organization, in my opinion, is that we get people together to talk about how we can change the industry, then we can move the needle globally for all of us, like a rising tide. So that we all have. Because here's the funniest thing is, D, you and I both know if all the people you and I work with tripled their profits, they would use those profits to, like, better the patient experience and maybe take a vacation for once in their lives. The cascading effect across the human experience in terms of health would be significant. And so it's interesting because we all know that within the industry that if we just had more profits and time, we could shift healthcare globally really dramatically. But my word, we stink at marketing because we just don't have time, we don't have the business trainings.