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Well, guys, this is stream Numero Uno, my first stream.

It says click here when live for stream info. Says we're streaming. I have no idea if we are. We're not. I'm going to click on my chat. If anyone's at any point listening to this, please throw in the chat. So I know that you're there. But yeah, I'm really excited about this new feature in the Willpower podcast. What we're going to be doing moving forward is I'm going to be leveraging this space to just kind of bring you behind the scenes. This is unfiltered, totally, like raw. The the three things I want to talk about the most are going to be family, business and leadership. Those are the three things I love talking about. And so for this channel, if you have any questions on anything at all, I'm happy to talk to you about any of those. I'm not an expert in all of the aspects of those three things. I'm really good at a few of them though. There's a few things I can be very useful for in case anyone's starting a business. I can definitely help in that area. Leadership is one of my favorite topics. I'd love to talk to you guys about leadership, business, family, any of those types of elements. But one of the things that I'm going to be talking about here is going to be something that I learned recently from a weekend that I just had going to Las Vegas. I just came back from the single craziest coaching experience of my life. And that's not an exaggeration. I have had coaching for years. I've had multiple companies, I've built and sold different businesses. But I've never had a coaching experience like the one I did. This last weekend I flew to Las Vegas to spend 12 hours with Alex or Mosey, if you're familiar with him. He's got a lot of famous books.

His most recent book broke. I'm pulling it out right now. His most recent book broke the all time record for non fiction sales in the first 24 hours. It totally dethroned.

Presidential memoirs the whole nine years. And I was a witness front row to see it. And I even talked to him during his broadcasts and it was insane. It was insane because he demonstrated the power of having a really strong brand in connection with really good marketing and sales. And so this is his most recent book. The Hundred Million Dollar Money Models book. Just came out like three weeks ago, got it signed. But honestly, he's. He's a big goober. Like the Rest of us. But I came in here and I read through this and his book series is all about really how to establish an offer, how to sell it well, how to get people interested in it, and then how to make it so good that people keep buying it. Anyway, I had already signed up to work with him for a while and I'm here to show you kind of the behind the scenes of it. Because I flew into Las Vegas, I spent a whole bunch of time with him in a group about eight, seven or eight other business owners. And it was the most like laid back environment. We went into a boardroom, he walked right in, set the standard for what he was going to do, and then he just started like research. He didn't research, he already done the research. He started talking to each of the owners and just started asking them questions. And ultimately his goal is to do one thing. This is all new. So I'm trying this new feature over here. I don't even know if anyone's watching. If anyone's watching. I can't see from my software. Can someone just drop something in a comment like, yeah, I see you, buddy. Even if you're not interested in what we're saying anyways, I could be talking to myself this whole time. Oh, well. But yeah, man. So it's all one thing. We're going to try this new little screw. Look at that. It worked. So it was one thing. It was con concept called. It was a concept called the limiting constraint. So limiting constraint concepts is pretty awesome because in it he talks about how there's lots of things that could be going on in our world, especially in our business. You know, we're constantly worried about marketing. We've got sales, we have leadership, we have hiring, we have delivery. We have all the different elements of a business. And then within those, we have all these different things that are going on, right? Different problems, different successes, different needs, different. As business owners, we're feeling constantly overwhelmed by the constant thought that we have too many things going on at the same time. And we can't really even see the forest through the trees because we're so busy spinning plates and running around from thing to thing. But what Alex Hormozi went over was the concept that, like, there's only one thing that matters in the business the most. There's one lever that we can pull that by. So pulling will immediately make the biggest impact across the entire company. There's a book called the One Thing. I got it right here.

So this book is called the One Thing. It's Very similar to where I spent my entire weekend. And so Alex would go through and like define for each person what he thought your one thing was first. And this was done through tons of research between him and his team prior to showing up on that day. And he would ask some questions and then define the one thing. And it was wild because it was extremely expensive to be in that room. There was a company in that room that had a nine figure pest control company. Alex spent maybe 40 minutes with him. Total 40 minutes. Because at the end of the day, at that level, they understand this concept so well that what he was looking for was clarity on his one thing combined with what Alex's like team had analyzed. And they came up with like a singular idea. The guy understood it completely. He didn't have any questions really. They just kind of went back and forth on the implementation of it. And he was done in like 40 minutes. It was mind blowing to see like how like this guy with a nine figure business who had paid a lot of money to be in this room with Alex got what he needed within a half an hour or so and was done. He was like, I'm ready to leave. Thank you for your time. And he just, he didn't say much beyond that. He left completely satisfied. He told me later that he thought that idea would result in tens of millions of dollars of revenue. And so here's what made that experience so different in comparison to everything else I've ever seen. He made sure that when we left, we had a much bigger stop doing list than we did to do list.

Seriously, like, the idea of having a much bigger stop doing list than to do list was unbelievable. So I left with this massive like inspiration because it was about lightening up my load and focusing on what really matters. Here's what that looked like for me. I went in there with my virtual assistant company called Virtual Rockstar, thinking that what I was hoping from him was some inspiration or some guidance on how to raise capital because I felt like I needed to raise Money. You know, AI is coming. It's going to replace 80% of virtual assistants in that space. I've been kind of scared about it. And I was hoping he would come in with all these different ideas and maybe even want to be a buyer.

Which wasn't even on his agenda. He turned to me and he's just like, why are you wanting to raise money and start a completely different business? And I said, well, because I don't want to be the Kodak Patriot paper business who's avoiding the digital Frontier. And he's like, no. And he said this, he goes, every, there's law, there's law firms in America that are still using fax machines. He goes, virtual assistants might be at one point taken over by AI, but you'll always have a business in it. And if anything, there's severe value in you being hyper focused on this. His idea was just keep growing your virtual assistant company, keep growing the number of VAs, the quality VAs, what you charge people, additional services connected to the VAs and let everything else go. And I was mind blown by that. He just said, at the end of the day, don't be stupid. Like, look at your market and see where are people coming from? Are they taking your audience? Are they gonna start running in a different direction? And once that happens, I start getting a sense that there's like enough technology. Then I can pivot in many different ways. I could partner, I could buy my own equipment. Either way, if I've got lots of cash and capital in that time, things were going to be just fine. And so I resisted the idea because this fear was pretty strong for me that I wanted to make sure that I was going to stay alive with my company over time. But in the end, he knew what was best. He came in and just laid it out and said, look, you've got to focus on what matters most. So what is the thing that you're focused on in your business? Put it in the chat. If anyone's listening, if anyone's out there going, who is this guy? Live first stream ever. I've been on YouTube for a long time. I've never streamed live. I don't even know if the software is working. So even if you think this completely sucks, if you could say something in a comment so I can see it, if I can even see it, I've got this comment section over here. But either way, yeah, like it was just such a cool idea to think about. What's that one thing? So what do you guys think is the one thing in your businesses or in your homes, at your job? There's only one thing that matters more than anything else. Personal story last quarter. I try to focus on a couple priorities every quarter to get focused and usually they're business related. But last quarter I had inspiration that I needed to take my home and really make it a safe place for people. That was my focus. Some of my boys had been going through some challenges and I was just in a place of like, how do I help them? How do I get them moving? And I realized that like, if they got in trouble, there's no business success that could outweigh something horrible happening to them. So I just started making that the priority, and it really did make a difference. You know, what we feel in the home has so much to do with how we. We operate at work. It can either accelerate or cause turbulence for us if we're just overseeing those things and not really fixing those problems in our house. So last quarter I started addressing those more aggressively and my business didn't do as well.

We're just.

So.

Release.

But it was super fun for me to focus on what really matters. And sure enough, this quarter, now that things are better at the home, and I feel like my home is a super safe place. We're feeling like we're starting to see some better success here. So, yeah, it's always about that one thing, right? Like this one concept that drives home something more than anything else. And I would tell you that for us in life, that one thing can come from a lot of different places. But let me show you this. I think this is an important concept I learned from a group called Measurable Solutions. I've had a lot of coaching over the years. Guys, let me take my hundreds of thousands of dollars of coaching and give it to you so that you can live a happier life and not have to be in debt.

So let me go over here. There's this concept called domains. In our innermost domain is where we live. That is a sad circle. Let's get rid of that. Let's try that a little bit more centered. That lining kind of stinks too, right? So let's say we are in that innermost circle. That's our physical, spiritual, and emotional health. That next circle would be our wife or husband or significant other.

That next circle is the kids. If we have them, that next circle is work and so on. The point of this concept was really interesting to me because if there's any sort of irritation at this innermost circle, if, let's say I have a mental health issue, I've got, I'm struggling with anxiety, or let's say a physical problem. My shoulder rotator cuff is torn. Those injuries ripple through everything else that we do. It causes turbulence. It makes it harder in many cases. Let's take the shoulder, for example. It's hard to play with my kids. My connection is struggling in that regard, right? Or maybe I go ahead and I'm doing something at work and I just can't use that arm for typing. It slows down my production. Mental health is an Obvious one, if I'm feeling sick emotionally, I'm not gonna be able to connect with my kids. I'm not gonna feel capable to be the present husband for my wife that I want to be.

So at any given point, there's one thing in our lives that have the. Has the biggest impact. And the way that book frames it, this one book I'm gonna hold up again. Short read, by the way. The one thing is that what's the one thing that by so doing, makes everything else easier or obsolete? What's that one thing that I can address that by so doing makes everything else easier or obsolete? By addressing those types of items, we're going to be able to make a bigger impact in all the different responsibilities that we have. And that's what happened this weekend. I spent a lot of money to go sit down and reframe a lot of the things in my life that I thought were important. Going back to that AI situation, I was super worried about the AI thing, really wanting that to be what he helped me with. But he helped me reframe and see that pivoting too early was just as distracting and harmful as pivoting too late. The one thing that mattered right now is increasing my profitability so that I had money and time and freedom to pivot when the time was right. Instead of strapping it kind of thin and doing both businesses kind of crappy and burning myself out. It was cool. Again, I've never every. When I go to a conference, usually I leave super excited and charged and, like, with a million ideas. This was the opposite. I left super clear, super calm with one focus, and for me, that's increasing my LTV to CAC ratio. If you don't know what that is, don't worry. But it's a business term that helps me understand basically how profitable my clients are for the life of their experience with us. But this concept goes beyond business. And it's like, what is the one thing in my personal life, in my marriage, in my children's lives that needs addressing? And that so by doing, makes everything else easier or obsolete? And yeah, I think when we start getting ourselves super busy and we're running around, it's coming from a place of either one, not having focus, or two, not knowing how to delegate. Delegation is a completely different skill. And oftentimes we hold on to things that we do because we feel like we have to. A lot of times we hold on to things that we don't delegate out because of, like, a judgment that we have on the thing that we would delegate. I hate hanging Christmas lights. I hate it. I fell off a mountain in high school. I broke 21 bones, both arms and legs. Climbing on the roof gives me a little ptsd, if I'm being honest. I hate it. It's the worst thing in the world. And so I finally, like, paid people to do that. What I got back in terms of energy and time so I could focus on more profitable and productive activities isn't even funny. And people do this all the time with, like, laundry or cooking. There are, especially in today's world, so many affordable ways that we can delegate those things out. And if we really, really, really can't afford that, that's okay. At least at work, there are things that we could delegate to others if we have a team, especially if you're a business owner or there's just ways that we can work around the things that we drain our soul and. And so we can focus on the things at least feed our soul. Right? So again, I don't know if anyone's listening. I don't even know if this streaming is working. If anyone's, like, tuning in. Just out of curiosity, could you just, like, type in that it's working, if nothing else? All right, anyway, guys, I appreciate you if this is working. I appreciate everybody who's. Who's tuning in. Mom, I'm talking to you. If you're there. Otherwise, yeah, guys, thank you for letting me practice this new restream with all of you. Hope you guys have a great rest of your day.