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12 minutes early, mostly because I've never done one of these before. And so I want to give a minute or two for the integrations to kick in for people who are logging in at the top of that hour. But before I do, I just want to spend a minute and explain a little bit about what we're doing here in the next gen Facebook group. So all of you in this group have obviously joined, either because you know a little bit about it already, or you know someone you like and trust and you want to be a part of it with them. And so what we're doing here for NextGen is we are creating the largest physical therapy community in the world, and not just the biggest, but the most valuable. So that's truly our aim, is to create the largest and most valuable network. Why is that important? Well, because what we want to do is pivot the industry. I'll talk about that a little bit in just a minute on my personal stance as we go into the presentation here for the masterclass. But ultimately, I want you to just get your arms wrapped around what we're doing. We don't just want to have a big group for the sake of having a big group. We truly want to serve its members in helping them overcome their fears, to become powerful in their industry. And so that is the purpose or the vision of what we're doing. The purpose is to uplift every physical therapist to help them do what they do best. So we're here to overcome fears. In NextGen, we want to help you overcome any fear that you have. It's targeted mostly to students and new grads, but it's welcome to anyone, because the one thing we all have in common is fear. And so that's what we squash here in NextGen is the idea of things that limit us. Usually it's a lack of knowledge. The truth of the matter is we don't get a lot of professional development or business training inside of our medical programs, do we? And so that's what I am working hard to overcome. I created something called the Healthcare Business Academy, the hba. You'll see that symbol in the lower left hand corner. This is the beginning of a movement to help reform not just physical therapy, but healthcare. But of course, we're gonna start in physical therapy because you're supposed to grow where you're planted, and that's where I've been planted, is here in physical therapy. So as I look at the time, it is a minute afterwards. And so we're gonna go ahead and begin today's masterclass I really appreciate all of here and so let me pull up our slides so that we can get going. First of all, I do want to announce what we're doing in terms of value creation. The very first thing that my team and I created was this idea of master classes to help the students and new grads and beyond develop the skills that they didn't get in school. And so this first one is how to create a powerful future in physical therapy, AKA land your dream job. The second masterclass I'm super excited to announce is how to create the ultimate resume. We're going to be doing that on March 17, 2022, and then we're going to go into job interview mastery, negotiating your best starting salary, and how to pay off your student loans. Quick, man, you do not want to miss these master classes. And they are very rich. There's going to be so much information being inside of those. So just as a side note, since this is my first time, I am not sure if I receive any comments. So if you are typing comments, this is being streamed live to the Facebook group and to my YouTube channel. So if you are putting comments in and I'm not responding, it's not personal. I just haven't figured that part of it out yet. So, yeah, very excited. So the next step of the masterclass before we get going is to announce the winner. If you guys remember, I had a promotional event. I was going to pick a member of this masterclass randomly and they are going to get our business book bundle. This is a powerful bundle of three of some of my most favorite books that will help you as a leader. Not just if you want to become a clinical owner, but someone who's going to lead in the industry. They are fun reads. And the winner is. Drum roll. I'm sure I'll get some sound effects down the road. Laney, Clar, Lainey, I don't know you, but congratulations. You just won the business book bundle. So I need you to do me a favor and message me in Facebook. You can also do it in the group if you want and just let me know where you want me to send that to and I will put that in the mail. So congratulations, and I hope you enjoy the books as much as I have. I can tell you, you know, the bundle is worth roughly $100, but the value I got out of that series of books was life changing. It actually made me a better father, better spouse, better family member. So I am so grateful and excited that you won the bundle. So you earned that. Oh, I did get a message and I think it says thank you so much. All right, well, Laney, nice to meet you. This is my first time doing this, so it's all sorts of little fun things for me. Let's get right into it guys. How to create a powerful future physical therapy. You know, when I talk about power, what do we mean? Power means control. Power means like clarity and being able to influence things in a way that others don't seem to get. Physical therapy is easily the most fear based industry in healthcare and possibly the world. From an early stage in our schooling, we get told over and over again, your license is your livelihood. This fear based comment is not only inaccurate, it creates this sensation that we're going to get sued at some point and everything's going to be gone. Now what I would say to correct that is that our license is our opportunity. We as physical therapists have an opportunity and no, we don't want to squander it by doing anything that's unethical or illegal. But when we approach our career from being proactive and less reactive, that's when we can take on anything in front of us. So the things I'm going to share with you today are incredibly powerful and they're barely going to scratch the surface of what we teach here in the HBA and in NextGen. So I just want you to get that clear that the knowledge we'll teach is how you overcome the fear. Physical therapists are some of the most amazing human beings on earth. I mean, I am a pt, so I guess I can say that. But ultimately, I mean, it's been all throughout multiple industries coaching over the last number of years. And for me, when I get a PT or a PT owner or director who really cares about what they do, you'd be hard pressed to find someone who's less passionate. They are so full of life and it's truly this amazing experience to have that. So first and foremost, welcome and thank you. By taking this time or the next hour, you are making a big step in taking control of your career again. The lessons that we'll teach here are going to change your career. So before we get started, I know it's remote, you're probably doing seven things at once. If you're a PT OT or if you're a student or new grad, especially if you're a business owner, you probably have eight things going on right now. I can see you probably flipping some pancakes for the kids in one hand while you're studying in the other hand or whatever you're doing as best you can. Be present again. The more involved you are, the more intentional you are in this process. I can commit to you that it's going to change your outlook and your outcomes. So yes, it looks like my Facebook at least is working. If you're on YouTube or Facebook, feel free to chime in with questions, comments. I am getting them and I'd love to respond to those. Anything that comes to mind, really. Feel free to dig in. I'd be happy to help with that. So which best describes your PT job search experience? Either a, you're a student and just want to focus on passing the boards. You haven't even thought that far. It's like, man, don't put that in front of me. Or maybe you are a new student and or a new grad who wants to learn how to take control of your career and find a job that fuels your passion. I have never met a PT student or new grad who isn't filled with passion. When I was a PT practice owner, I only hired from that pool because it didn't take more than two to three years before people started getting tainted with the burnout. So that passion is something very special. Lastly, maybe you're a PT who just wants to avoid those life sucking jobs that are out there. It's hard to tell if you don't know how to look and find your dream job. So how important is it for you to know how to find a job and and a career I would say that you love? I would love to hear that in the comment section. What does that mean to you? How important? 0 to 10. Let's just do that. 0 to 10. How important would that be for you?

All right, so who am I?

This was actually something that someone made for me. It doesn't show up on this very well, but I've been told multiple times I remind them of Ted Lasso. I love that show. I'll take the compliment. Although I can't grow a mustache nearly as cool. But this is what I want you to know briefly about me. If we're meeting for the first time, that's my wife and my four beautiful boys. They are my everything. I've been married for 23 years. My oldest son, who's actually older than that picture, just left for college two weeks ago. And so my youngest is 11 and we have this wonderful family. That's a picture in Alaska where I have an amazing partner, an electrodiagnostic company called Rise Diagnostics. But what I want you to know about me professionally is that I went through this journey as a PT owner that didn't know anything, as a PT student, as a PT and as a PT owner, I felt like I was always reacting to what I didn't know. I was always stressed. I was told once that I needed a pacemaker because my heart was skipping so badly from the anxiety. And what I realized later by spending money on coaches is that there was a lot I didn't know about how to be a professional. I knew how to be a pt, but I'm talking about a professional, how to talk to a boss about a raise, how do I, as an owner grow a company and all that goes into that. And so gratefully, I found coaches and invested literally hundreds of thousands of dollars over 10, 12 years to learn what I didn't know. And so my little practice in Florence, Arizona turned into four. We ended up merging that with multiple companies and created Empower Physical Therapy in Arizona that has 26 locations. I am still involved, although I don't work in it day to day. And I'm very proud of the impact that those locations have made and what those people do on a day to day basis. But again, the thing I want you to know is once I merged my practice, I exited. I exited. I took my wife and four kids and I traveled Europe for six months. I want you to think about that. I never dreamed as a PT student or a new grad, that one day I'd be in a position where for six months and in my early 40s, I could live without work for six months and be with my wife and four boys. We went all over Europe and we came home the month before COVID hit. And when I came back, I decided I wanted to commit the rest of my career to helping others. And that's why I created the HBA. That's our YouTube channel, the Healthcare Business Academy. Everything youg Wish youh'd Learned in School. And so we provide videos there. And then we created NextGen. NextGen is geared specifically, specifically for those students and new grads. Again, other people are welcome to be a part of that, but it's really geared on helping young professionals develop themselves and find their dream job. And so my stand, because I've been given so much, is I'm taking a stand with my team at NextGen that we are going to change physical therapy and make it a leader in the global medical field. Right now, we are a service that just gets referred out to and there's heated debates in our industry all about whether or not we should even refer to Ourselves as doctor, which is hysterical. That kind of mentality is what's holding us back. And that's the change that we want to make next gen. We know that the best shot we have in changing the industry is you, the new grad or student. You may not think much of yourself in terms of your capacity to help with your skill set, but I'll tell you now, that matters so, so much less than the passion that you organically have. That's what I want to harness. We'll teach you all that other stuff, but ultimately the passion you have is what's going to shape our industry. So let's get right into the masterclass. You know who I am. Let's get right into it. So what you're going to learn from this masterclass is how to build your personal brand to set you apart. We want to make you super attractive to multiple employers. We want you to be confident in who you are and to be able to go out there and get yours that comes from your personal brand. We also want you to avoid the most common mistakes that PTs make when they're in that job search coming out of school, so that you can avoid what most people don't. And then lastly, we're going to teach you how to find the right employers through research to separate the good, the bad and the ugly, if we're being honest. Okay, so stick around because you've chosen to opt in and be in this masterclass. I'm going to share with each of you an incredible bonus at absolutely no cost. This is a tool that I've created to help students and new grads really research out their employers. And I am so excited to share it with you. So I'm going to say it. Finding the perfect job is easy. Maybe you don't agree with that right now because you haven't learned the skills, but I will tell you, once you learn the steps, it's very easy to learn how to create relationship with an ideal employer so that you guys can develop a long term success together. But it doesn't happen without a couple of steps. And that's what we're going to get into. The thing I want you to remember is that without clarity, you can't distinguish between opportunity and distraction. As a student, if you're so focused on the boards that you don't pay attention in your rotations on how to interview employers and how to start seeding those future relationships, you're missing a huge opportunity because you're hyper focused on this thing called the boards. And yes, that's important as a recent grad or a new grad. You might be in a position where you fell into a job and you like it, okay, but you're not sure if the grass is greener. You wonder, like, what is it that I don't know about this process? All of that comes from a lack of clarity. And so what do I mean by getting clear? I mean your personal brand. The personal brand is a term that maybe you're not familiar with, maybe you are, but essentially it's the.

Language around who you are, why you're on this planet, and where you're going. The more clear you are in that messaging, it's not a logo, it's this messaging and this clarity that you have, the more powerful you'll become in attracting the right employers that align with with your brand and being able to clearly see which ones don't. So the first thing I want you to understand in your personal brand is that it's important for you to see what your purpose is. I have this strong belief taught to me by a mentor years ago that every one of us can do something on this earth that no one else can do as well as we can. That has stayed with me forever because being in that question about why we do what we do, an important piece of understanding how you can determine where you want to go. You see, it's your purpose in life that helps you determine your path. So the question I want you to ask yourself is like, why did you become a physical therapist? Why. Why did you go through with it? And I used to ask this question as my primary question as an employer. 99% of the time, it was, well, to help people. When I dug deep with each person, there was always a powerful story that drove them into the industry, usually from an injury or helping a loved one go through physical therapy. And I just want to ask, what was it about that experience, not just helping people. Let's go deeper. What is the thing that you were attracted to? Was it the relationships? Was it seeing the joy on their face when your function returned? That type of clarity can help you in a job interview, in all sorts of different situations stand out. We're going to look at your personal brand like a human body, right? So the human body is beat by the heart. It's the emotional center of our body. That's the purpose that we all have. Every company has a purpose, too. And this is going to be a tool. We're going to teach you on how to investigate your future employers to see what makes them tick, because you'd be surprised how many PT practices out there don't have a powerful reason for existing. And it shows up in their team. You know, the why is that center of everything we do. And the common example that is used out there is Apple Computers, right? Simon Sinek is the one who teaches this concept. And what he teaches is that oftentimes we confuse the purpose with what people do. So like again, your purpose might be to be a physical therapist, but really that's just what you do. Take Apple Computers, right? What they do is make computers. How they do it is a little bit different. They make them user friendly and create designs that are interactive and engaging. But do you know what their actual purpose is? Their purpose is to create a dink in the universe, to disrupt the status quo. Their purpose has nothing to do with computers, has everything to do with why they exist. So this is something to note. We all have this purpose. So the couple of questions you can ask yourself to help you get clarity on this. Why did you become a physical therapist? What drives you as a clinician or a student? What is it that when you're doing something you get energy from? Why is that? And then what are the most painful events in your life and how did they shape you? I know that's a real heavy last question, but I have learned that our purpose oftentimes is derived from our past and specifically our past pain. So when you think about this, you can put some language to it and realize it's a living document that you're going to work on the rest of your life. And I can tell you it's one of those items that just by working on it, you'll stand out one degree from the rest of the students or new grads looking for jobs. There's plenty of jobs out there, but the real valuable jobs there's not a lot of opportunities with because people love to stay in those companies you follow. There is this abundance of opportunity, but there's an actual scarcity around the really good jobs. You being able to stand out and express this will attract those employers whenever there's time for growth, because again, they have very little turnover going back to that human body and your personal brand. The how are your values? That's like the musculoskeletal system. This again applies to the business or the body of a business as well. How a company operates, how you operate is determined by a set of adjectives we call values. Maybe it's being loyal, having integrity. Maybe it's a matter of trusting, transparency. All of these things can Be found in your own value system. Being able to speak into those in a job interview or to people that you are investigating gives you a lot of alignment and some questions you can use to identify your values. You can learn this by learning what traits you identify with or admire in the heroes of your life. An activity I take now as I coach my PT practice owners. I'll oftentimes ask them, who do you idolize? Is it a parent? Is it a hero in history? Let's talk about who they are and why you connect with them in those moments people can describe. Oh man, this guy is powerful because.

So I'd love for you, if you're watching this and you're in the Facebook group, to put in there, who do you admire? Is it someone in your family? Is it someone in history? And I'd love for you to share what traits or values they hold that you identify with. This might help you get some clarity. Another way of doing it too is by identifying what frustrates you in relationships. You know, usually when there's a frustration, it's because something is out of alignment with the values. And so you can find that answer by asking the same question. And then lastly, there's the vision. This is so important because most of the time when I'm interviewing pts or PT students, I ask them, what do you want long term for yourself? And over and over again I just hear, I just want to be happy and serve my patients again. Take some special thought. What is it you want to have in five years? Like, materialistically even, that's a good place to start. It's not the emotional stuff that matters, but truly it's like, what do you want to have? And then go to your family level. Do you want kids? If you don't have those already, what kind of life do you want them to have? And then what kind of impact do you want to make in the industry? Are you someone who wants to make a huge impact by being able to be a director or a PT owner or specialize in something that's highly needed, or what is it that drives you? And it's okay that you don't know, but being able to give some language around, you know, I don't know exactly what it is, but I know what I want to do is make an impact with this particular population. That kind of clarity really stands out to employers and gives you an advantage, but not just to impress employers, but to really help you on your journey. Determine what you want to do long term because there's so many different Options you can take. Clarity distinguishes opportunity from distraction. So here's some questions you can ask yourself to create that vision. Very traditional questions where what do you want to achieve in the next five years? What do you want to have in terms of family and financial gains? What is the impact you would like to make on the lives of your patients, your future company and the world? Yes, physical therapists, you can in fact change the world. So the personal brand, I just want you to take a second answer those questions. Review this. It will be in the Facebook and YouTube channel as well. I want you to create a little bit of narrative around that so that you're in a position where you can stand out. Now, this might seem a little fluffy at first, and that's okay. I'm going to show you later how you use this to help attract the right companies and to identify which ones you want to work for. But here are some common mistakes we need to get out of the way first. These are things I've seen over and over again. And the first is being unoriginal. You know, when you're coming out of school again, the vast majority of students are so hyper focused on their boards. There's so many jobs abundant that they just put no intention into standing out by getting clear. Your personal brand will help with you a great deal with that. But there are so many ways you can stand out, especially when those jobs, those coveted dream jobs that they never seem to have a need to hire because people never leave that company. There are so many things you can do to blow their minds. So remember, you have to be careful in this case, if you're going to be original, you might think you're showing up as one thing like on the left, you could end up as being something else on the right. So here's my shortcut list of things you can do to make a big difference. A handwritten thank you note at the end of the interview. Researching online before you talk to any employers, I mean really research. I'm going to show you how to do that in just a minute. Looking to serve the people interviewing you. What do I mean by that? One time about five years ago, I had this student who was going to graduate within a year and I was interviewing them for a position in my company. And I'll never forget I just said, yeah, do you have any questions for me? And this young man, he turned to me and he goes, yeah, what can I do for you? And he meant it. It wasn't a tactic. I just said, what do you mean? He goes, yeah, I'm here to help you. Like, I'm hoping this will works out, but if it doesn't, do you want me to talk to some of my friends at school? Do you want me to. You know, he's kind of listing four or five different things. It blew my mind. So I hired him on the spot. As a matter of fact, I said, okay, let's get this worked out right now. I didn't need to think about it when that, when that PT showed up and served me from a place of power. That's how you can be different. So think about service as one of the most distinguishing differentiators that you can do when you're searching for the right job. I will tell you again, it's going to create, if not through organization, but through the laws of the universe, you're going to attract the right position by keeping that mindset. Of course, then there's being clear on your purpose, visions and values in interviews when you are able to speak from a place of like, yeah, I don't have the greatest skill set, but you know what? I'm going to get better. What I want, though, is to serve this particular population because what I value is integrity and trustworthiness and always speak speaking the truth. My personal purpose is to help people feel like they belong. And I do that by providing care in a way to where I develop deep relationships with my patients. Do you see how that sounds? You don't have to have this incredible skill set to know, again, just 1% more than your competition, that type of information.

The second mistake people make is they take the first job that comes their way. This blows my mind. You have all the opportunity in the world. So many pts act like they have limited options when in fact, as you probably know, you can pick and choose almost anywhere you want to go. And I've heard it from multiple people. They're like, oh man, finding a job is hard. Well, they've created that narrative and it's created a reality that matches that narrative. That's why I started this whole thing with, like, finding your perfect job is. Is easy when you're creating a career for yourself. And by the way, everything we're talking about here for in terms of finding your ideal fit is also the key thing I teach PT owners when developing and finding their dream team. Purpose, vision, values, doing research, helping validate alignment, getting clear on a vision and then matching that to the vision. Like everything you're learning that's going to help you align yourself professionally is going to develop you as either an intrapreneur or an entrepreneur. An entrepreneur is someone who owns their job and they lead a team. An intrapreneur takes ownership of the job they have within somebody else's company and leads a team. So ultimately, when you're in that space of learning your purpose, vision, values, and you take a second to pause and do the research you're supposed to do, you won't find yourself making the mistake that most do, which is jump on the first job that they, they feel safe in. It really requires a process. So let's get right into it. This is the third part of today's masterclass. We want to help. How do you understand how to research these companies? Like how you get inside their heads, go behind the veil. The good news is there is plenty for you to do. So kicking it off. The third biggest mistake is not doing enough research. How do you research? Well, this is a quick summary. You want to review their culture, which is their purpose, vision, values. It's their brand, if you will. You want to make sure you understand production expectations, responsibilities and other expectations as well as growth and mentorship programs. So let me break these down for you. Let me see which slide is next. I actually forgot. Okay, so purpose, vision, values. When you're in an interview, you want to lead out as much as you can. Let the employer, of course, talk to you about asking whatever questions he or she has for you. But be ready to ask them questions. Have your paper together, have them written out. That always looks super impressive. And very few providers do that. First thing you want to do is why did you open your practice? That is the history behind their purpose. If you've done your research online or you'll already know if they have a mission or a purpose statement, those are two things that get used interchangeably. And you'll learn about their values and their vision. But you want to ask them, why did you start your practice? Yeah, and like, where are you going? Like, what's your vision for your company? This will put them into a creative mindset and you are the one who led them there. You'll help them paint this picture and in so doing you become more attractive to them and, and you get to see if that's what you want. What if they say, I want to be the biggest physical therapy company in the country and you're more of a small town person. You want to have a job that you can really dive into and don't need the hassle of all that growth. That's useful information. Again, this isn't fluff. This is the Differentiator. This is how you align and create a powerful future. Then you want to get really clear on production expectations. Because you've never worked officially as a therapist before, or if you are a pt, you understand this concept. There's a big gap in understanding of what production expectations are. And did you know that they're different all over the country? In New York, where I coach people, there are PT companies where their PTs are expected to see 90 visits a week. And the PTs just, they don't think there's anything wrong with that because that's what they were trained to do. They're tired and many of them would say they're burning out, but that's just the culture or the insurance reimbursement of that state. Then you go to the far left and you go to Alaska. So if you. The west, we'll call the west left West. So if you go to Alaska, they see 35 to 40 visits a week. Ironically, those PTs are also burning out, believe it or not. And I don't understand that. But understanding how many visits, the main things you want to know are how many visits per week do you need to see how much you need to charge per visit, meaning on average, how often are they expecting you to see your patients? No one usually controls it to the minute, but there's usually a culture of an hour per visit or something. You want to get an idea of that because a good physical therapy owner actually measures those things. It's the ones that don't measure it that you should be afraid of. You might think the opposite, like, well, maybe they're the better ones to work with because they're not about the money. They're just ignorant to how to run a practice. And that usually shows up in your first year as burnout in some way, in some shape or form.

So get really clear on those production expectations and then you want to look at the different responsibilities and other expectations that company might have. So what does that look like? Well, some PTs are expected to market, some PTs are expected to order supplies or manage a team of techs or whatever that looks like. You want to ask what other responsibilities do I have? The PT owner that you are going to want to work for is going to have a list on a piece of paper and they're going to go over it with you one by one. That's a real indicator of a great potential employer. And then lastly, it's the growth and mentorship program. 68% of people leave their positions because they don't feel a future in the company they're working in. And oftentimes in PT that shows up like burnout. Like, just come in, work your 50 hours a week, go home at night, have enough energy to barely get here the next day, and do that over and over and over again. And there's no talk of future and growth. So you want to get really clear course on mentorship programs if you're coming out of school as a student, but just be really clear on what that mentorship program looks like. If it's not typed up, that's a red flag. You want to be super focused on whatever program they have is looking organized and making sense to you and growth again. You may not have the clarity to know you want to specialize or be an entrepreneur. It doesn't matter what opportunities do they provide. What are those programs? Are they written up? Are these things that are going to be clear to you? And again, when you ask the employer these questions, you're not grilling them, but it does put them on their heels in a way that makes you stand out. So make sure you do that. And before you even show up to the interview, you want to go online. Let me move me just a little bit to the left there. You want to go online, do their website, check out.

Every corner of their website to determine what they're about. Look for their purpose, vision, values, is it anywhere? Look for charities they sponsor, events that they run. Go to their social media. Most PT owners unfortunately don't know how to leverage that, but those who do are usually at least in that upper tier of practices that you might want to go work with. And obviously I'm talking a lot about the outpatient ortho world. This all applies for inpatient, this all applies for long term care facilities because all of these companies are still run by people and every company's culture is unique and you have to check that culture, no matter how big, how small, what setting it is. You want to identify these items. And going online should be a trail of breadcrumbs as to who they are. Plus, when you show up in the interview, you get a real clear idea of what they're about. You do want to look at any advertisements they've put out for that position on. Indeed, because usually that's where they list a lot of the responsibilities. So you can go into the interview already knowing some of the basics and you can ask clarifying questions versus a blanket question. Right. And so this is a huge thing. You want to go into reviews, where do you look? Google reviews tell you about the patient's experience. The indeed reviews tell you about the employee experience and many pts don't even know about the Indeed reviews. When you're clicking on a potential employer's job ad, you can click on their name and it will take you to their company page. Don't be shocked if the majority of them don't have anything because again, PT owners in my experience have traditionally been some of the most slow of learning those tactics because that was me. But the really powerful ones, they know all about it. They work with their A players to create those reviews and to paint the picture for you because their job is to make it easy for you to want to be a part of them. You want to get clear super fast. So always look at the reviews and then you want to interview their team. This is hands down one of the most important things you can do is request a job shadowing interview. And if an employer doesn't create that for you, which many are starting to do, you want to ask for it. You want to ask for the opportunity to spend two to three hours on the floor and to be able to be in a position where you're asking people, so what's it like to be here? Like what's some of the best things about here? What do you not like it about here? Just get really clear. This is your way of asking them for their references. An employer who doesn't want you to do that might be hiding something. And I would even ask you when you're going in to investigate an employer and apply for the position you almost always want to go on Monday at 10am why is that? That's the busiest time of the week. Almost always, not every time. But the vast majority of PT practices around 10 o' clock are going to be bottlenecked on the first day after the weekend, mid morning. So you go in there to turn your resume, just kind of look around, get a sense of the energy, the panic on the front desk's face or the calm. And that tells you a lot about how they operate when they are their busiest. Remember, it's the busy times and the stressful times of life that teach us where our gaps are so you can leverage that information to your benefit when you're investigating an employer. Alright, so what is the bonus? That's the masterclass in a nutshell. I'm barely scratching the surface, but I didn't want to overwhelm you. We've already been doing this for 35 minutes. So listen, I'm going to be doing a lot more webinars and masterclasses on this. We're going to continue to build this. I'm hoping right now you have enough information to create your own brand that you understand some of the pitfalls that people fall into. And now you're clear on your intentional need to research in the way that I've shown you. So what is the bonus? Well, I've created something I'm going to share with you. Let me just share my screen. And this is our.

File. It's a company research comparison tool. I've done this to give you the opportunity to go research those minimum of three companies when you're looking for a new job or your first job. And I'll tell you right now, this is incredibly useful because you have your company name on this first tab. It's an overview of each company. You can add different information if you want, but you have the company website, the hiring manager's name, their phone number, email, any potential start dates that they're looking to hire for. On a quick tab, you can see what they all look like. But then you want to get into their culture. This is where you use a 0 to 10 scale, just like you would for pain. 0 to 10. How aligned are you with their purpose, their values, their vision? You want to put down information on their team reviews and give them a score. How strong and powerful were they? You look at their Google reviews, you want to ask why this position is open. Is there high turnover? Did someone leave because they were burned? Or are they growing so fast that they need six therapists tomorrow and everything in between? You want to get really clear on that. And then you want to give this will average out a total culture score. So it's a little subjective, but it does give you a way of comparing one company's culture to the next based off of the feeling you have as you read these items. And then you want to get into compensation. This is something that you want to get into, but you never initiate that conversation. Listen to what I just said. When it comes to your compensation, you always want the other person to bring up money first. I've had so many interviews where pts are just nervous. I don't count it against them, but they're like, so what is this paying? The reason you don't want to bring it up has nothing to do with how you come across. Even though I will tell you when that happened, I thought it was probably pretty weak. It has everything to do with control in negotiating. I'm going to go over that on how to negotiate your first interview, or, excuse me, your first salary. Or a salary in physical therapy. But you let the other person present it because oftentimes we can miss the mark unintentionally and go too low or too high. In either case, create a confusion point between you and the employer. But at some point, whenever they've brought it up, you of course want to learn the benefit package and the financial situation. And again, so many pts don't understand what this is to them, so they just want to make sure they're not getting, you know, ripped off. But you want to do enough research to understand what competitive is in your industry. And you need to feel confident in knowing that you deserve the high end of that. So there's for example, the 401k, the PTO, that's the time off, health insurance, Con Ed, other benefits, your salary, production bonuses, sign on bonuses, any other bonus, and this is the number on the far right I really want you looking at. We get so wrapped up in the salary that we forget that good companies provide a whole package that has a financial fiscal value. So you want to compare the total compensation, financial worth and then have that go with the cultural assessment. And that way you can come up with this final comparison. So each company can give a score based off of that information. So all you need to do, if you would like a copy of this is to message me directly through Facebook to say, hey, Will, I was at the masterclass. I would love that freebie that you were talking about there. And yeah, I'm really excited to give that to you. All right, so let's move on now.

To the rest of it. We're almost around the corner, guys. You're doing so good. You've stayed with me for 40 minutes. Most people have totally. Ah, look at this. Take the opportunity for an on site interview. This is awesome. Thank you. Appreciate the feedback, guys. I'm not used to looking at those comments. Please make sure you throw any questions you might have in there. This is. We're going to wrap up here in the next two seconds. So what questions do you have that I can help you with? All right, looks like nothing else is there. So, yeah, I want to know how I can help you guys. You can put it in the comments here or you can add it into Facebook as a post. I want to help you. Like there's no strings attached. I just want to change the industry. And it starts with you having an amazing experience and not burning out in three years. So whatever stage you're in, if you're going into student rotations as a, you know, in your Second year, I can help you leverage that opportunity to do a full investigation as to whether or not that's an employer you want to work with and start building that, Planting those seeds. If you're out of school and you've been in a work situation, you don't know how to ask for a raise or you don't know how to create a resume, ask me. Let's stay in the Facebook group and we'll create content to serve you. But you can also email me anytime. It's willnlockhba.com I'd love to hear from you if you have any comments or anything like that. All right, so I do have a question here. Thoughts on pslf? Sorry, what's pslf?

Then another Facebook user says, how to better frame or phrase my purpose, value, or vision. Or I guess start figuring out how to phrase it. Well, yeah, so let's start with that one. Please give me the PSLF acronym. But for you, who asked about how do you better frame your phrase, your purpose, value, and vision? Just keep it super simple to start, right? Like, something is better than nothing. Again, most of the time when I'm interviewing people and I say, so, what do you want to do in five years? And they're like, be happy. Like, okay. So you can say, yeah, I want to make a big impact. Boom. If that's all you've got, stay with it. And then later you can say, you know, I want to make a big impact. I'm not sure if I want to specialize and go for my ocs or if I want to be, like, a company owner one day. But I know whatever it is I want to do is special. So just think about the wording on this. It doesn't have to be a tagline. It might turn into that organically. But right now, the bigger thing is, like, what's true to you? What values? If you've got your value from someone you care about, use that person. You know, my dad, he taught me the benefit of hard work. So one of my values is to work hard. Oh. I mean, that is so big for an employer to hear that. And so just think about that from a simple place.

Public service loan forgiveness. Yeah, I love that stuff. So I will tell you, the entities that I thank you for clarifying that I am familiar with what that is. So there's the student debt thing, I think is your biggest concern. Right. Like, when you're talking about that, because the companies that I know that offer that, they don't create usually the best environment, but that could just be my experience. You know, I know companies in Arizona and the different institutions that allow that, the government agencies and, and it's just not the most inspiring of positions. So I would tell you that truly if what you're looking for is. And there's all these regulations too, right? Like there's all these commitments you have to make. If you're really looking to pay off your student loan debt soon, attend my webinar because I work with experts, I'm not kidding every week on how to do it. And I coach PT practice owners. I'm teaching them now how to leverage certain government programs that aren't that, that allow for tax relief for them to pay off their employees student debt. They're a lot easier to work with. And usually these are facilities where the owners are a lot more powerful in that. So yeah, that's my thoughts on that. So stick around. I'm going to have Bart McDonald, who's the author of a book called Debt Free PT, as a special guest in NextGen. So you don't want to miss that because he goes into some really cool ways you can do to get off your student loan debt quickly without having to commit yourself or work at a facility that doesn't create that.

Okay, very good. And then what do you do if people do not open up negotiations? What's your best advice when somebody is very stern on negotiations? Are you saying that like when someone isn't willing to bring up money? Well, I would say this. If you're in your second interview, you could very tactfully bring it up, but you can bring it up without bringing it up because there's a big difference in saying, hey, so how much are you paying for this position versus well, you know, the only thing I haven't heard about is the win, win contract. So I understand what's expected of me. And I'm just curious, what's the exchange for an employee of yours that's working? If they don't pick up on that point, it is time, it is time to consider other options. Because if they're just unwilling to talk about money except for when they send you the job offer, which sometimes happens, then they usually aren't as put together. This is how I used to do it, by the way. I used to like bringing it up. And I teach my employers that I coach to do this, but I used to bring it up like this on the phone interview. The very first contact, I'd say at the end of that 30 minute conversation, I ask about their purpose, their vision, their values. And I'd say, alright, so what's the ideal compensation range you're looking to achieve? I put it on them to give me their range and it's a safe way for people to talk into their money. I never did it from a place of manipulation because I knew my ranges. A good PT practice owner knows what they're going to pay their pts in advance, so there really isn't a negotiation. There might be some minor things you can do, but a good PT owner always pays top dollar anyway. I used to tell my team that, like back when I had my practice, it was, you know, in Arizona, a new grad will make anywhere between 68,000 and 73,000. I only pay 73,000 with a $2,000 sign on because I only hire eight talent and I don't negotiate. So that was a way of me controlling it. But I was also paying and that was true for the, for the range at the time in Arizona. So that's a way for you to be able to bring up money without having to bring up money. All right, well guys, I appreciate it. I really didn't want it to go too long just because I know you guys are all busy. Big thank you to all of you for being here on this first masterclass. I would ask you to please let your friends know about this. Again, the vision is to create the biggest and most useful group that is going to merge and create change in the industry. We are going to band together and make differences. I have zero plans on doing anything bigger than that because I think that's big enough. Thank you so much for your time and being a part of this. As you go throughout your day tomorrow, I do want you to stay in that question over your personal purpose. I want you to be in that mindset and just be aware. The more clear you are on that, the more you're going to organically attract the right fit. And ultimately you're going to have to go through that journey one way or another. Don't worry if you're in a position already and you're not totally loving your job, but ask yourself why you don't love it and then go get some information to help you qualify. Whether you're missing information or it's just a bad fit, don't do what most people do and sit back and just stay misaligned. A powerful leader. The most powerful advice I can give at the end of this whole thing is that to be powerful means to be clear with what aligns for you to be willing to be wrong. Right? Like you've got to investigate from a place of like, yeah, I haven't done this before. But to stay in question and never give up until you feel clear, because that's what's great. When you're clear and you know it's a fit, you can move on happily. If it's clear that you're not a fit, you can move on happily. Either way, you being here is a big indicator of who you are, because there's not a lot of people willing to spend the time that you spent here today. So thank you for everything that you guys have done today. It's been a pleasure to be with you. Make sure you post any questions, concerns that you have in the Facebook group, and from there we'll see you next time. Have a great.