Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

Name the Movement. Lead with Vision.

Name: Name the Movement. Lead with Vision.
Uploaded: 2025-04-24T18:04:10+00:00
Duration: 33 s
Channel: Will Humphreys
Description: A short conversational excerpt from a YouTube video where Will Humphreys and another speaker discuss naming and branding a movement. The speaker explains…

24 Apr 2025 · 1 min

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A short conversational excerpt from a YouTube video where Will Humphreys and another speaker discuss naming and branding a movement. The speaker explains they coined the term "primary care physical therapy" and Humphreys emphasizes the importance of vision, purpose-driven branding, and messaging when naming a movement.

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And so I think one of the first things we did is I had to name it. I had to name what I was doing. And that's where primary care physical therapy came from.
You named the movement. It's like, hey, we're going to move over here and let's make it like a purpose driven movement. And you gave it a branding name. This is such a great masterclass on branding. Like, it's almost vision is the overarching topic for sure. Catching the vision and by being really clear on your purpose and your power. Then there's this element of, like, you know, branding, how the power of messaging and branding and giving it a title.