Rockstar Recruiter Live

Got it. You're live. Okay. I'm live now and I'm looking. So I am. Okay, so Kim, I'm. I'm currently live, but I don't see anybody else.

I'm just realizing right now that the way I've got this set up is that they can watch me.

But they can't. Like I can't talk with them. I didn't think through this very well.

You can talk with them like as a video.

Yeah, like I've got my video. I'm going live with them. I've. I've got my video. Like, I've got my video going. I'm going live. Of course. Especially go click on. Do me a favor. Go click on the. Oh, here we go. Pain Sciences and. Hi Orit.

I'm so sorry I screwed this up. So I. Anyway, so I've got one person who joined on through YouTube but they can't interact with me. I can't talk to them. So I can talk at them. This is so funny for me too. Are like, I have no idea what I'm doing here.

I thought they would just be able to pop up and we could talk. But I think what we're gonna have to do is go to ECAMM Live or just create a loom link.

That's okay. Happy for you to talk to me through text.

Like so. Or we've got our rate in here, which is great.

Let me see here. Why don't we do this, Kim? I. I think we kind of have to. Yeah, I'd love to talk to you. I just don't know, like right now I can talk to you through text, but I don't know how much.

How fluid that would go for conversation. So I'm thinking about like maybe ending the YouTube live and jumping on just a regular link like we normally did. So.

Anyway.

Or we can let them join Zoom and just share your screen.

Oh, that's, that's what we can do because I can share my screen. So that's what we would do. Why don't we do this? Can you. Kim, can you quickly get my meeting room out to everybody via email or reit? That's going to be the, the, the meeting room that. The same link that we always use for Rockstar Recruiter. If you can jump on that. Or we. I'll pull you. I'll get on Zoom and then I'll just share screen. So I'm already in my room.

And then. Yeah, we'll go from there.

Recording stuff.

Okay, so I'll just email everyone.

Your Zoom link and say join here instead.

Yeah.

Okay, that will work. Thank you, Cam.

Yeah, so that's my va, Kim. She is helping me figure this out. Thank you so much, Orit, for your patience. That was really sweet of you. Let's see if I can get over in the zoom. She's gonna. If you don't have that link, Orit, she's gonna send it to you really soon.

But, yeah, very cool. Well, guys, I don't know. Let's see if I can even check to see how many people are currently watching. Watching. Okay, you're in the waiting room.

I am in waiting.

Let's see here. So I don't have. Maybe we just started a new. Oh, hold on a second. I know what to do. Yeah, I'll be right there. Or I figured out what I did wrong again. You know, I wish learning wasn't so painful.

All right, let's go. Boom.

Boom, boom, boom.

And wouldn't you know it.

There'S Ori. We did it.

Okay.

Oh, that was painful. That was painful on so many levels. How are you?

I have to close YouTube though, because there's a delay. That's really funny.

Yeah, for sure. Do you. Hey, by the way, can you help me out? I mean, I'm pretty sure the only people who are going to be listening would be us anyway. But can you. Before you close it out, can you hear, like, through YouTube?

Oh, you mean can I hear myself? I'll go back to it, actually.

I'm going to ask him to check it out for us to waste time on that.

Oh, we got Lori.

You can hear me? Sort of, yeah. Now. Now you can see me?

Yeah.

Awesome. Yeah. Well, this is great. I'm going to ask him to please.

And Tana is supposed to join as well. I saw that. She's on.

Can you jump on YouTube and.

Check if you can.

Here and see us?

All right, so I got Tana, I got. Dude, thank you guys so much for rescheduling. I really appreciate that. Lori, did everything make out? Hey, there's Tana.

Hello, Tana. There she is. Great to see that. Great to see you, Lori. How you doing?

I'm good. I'm driving home from work, so.

Yeah, you're driving home from work at 7 o'? Clock?

Yes.

Oh, man. Well, I'm. I'm so grateful that you guys are on the call. Thanks for doing this. We're just piloting this idea with YouTube Live to see how it goes. We may or may not do this moving forward, so I think regardless, thank you guys. So Much. It was so fun because I, I was like, I thought I'd figured everything out and I get on YouTube live a minute late and then. Or it's like in the chat. Hello, I'm like, oh, so I have to talk to her through the chat, which is not fun. But yeah, guys, so listen, I've been doing a bunch of YouTube lives. There might be one or two people that pop on here or there, but it's just going to be us talking today. So how's everyone doing?

Lots going on. What's going on? Or let's start with you. Were you working on how are things going? The whole nine yards?

This is on YouTube live. Right. So that means it's being recorded so the world can see.

Yeah. And, and probably like two or three other people might see this outside of this room. But so obviously, guys, if it gets where we need to talk about something super private, I'll just stop streaming. It's not a big deal.

No, it's all good because that just helps me know what should. Like what I can.

What you're framing. Sure, yeah, totally.

What am I working on? So many things. I started an online program and my first person actually bought my course.

What are you talking about? Are you serious?

Yeah, yeah. I've been working with Jell, my new ea, who is primarily marketing, although I guess she's really fast so I have to give her more stuff. But she's, she's putting me out there all over social media. And I created a program and we put it out there and we've been tweaking and created a free webinar and all this stuff. And somebody actually bought the course finally yesterday for the first time.

Oh my gosh.

So I figured that's a good place. We're like, yeah, I'm celebrating the wins.

Somebody bought the course. And so that was really exciting. So, you know, I'm all over social media, which is super weird, but it's also like, she put me on tick tock. Now I have a tick tock.

Oh my gosh.

It's weird.

You're doing all the things. I'm so proud. Proud sounds demeaning, but it's true. I'm proud of you. Like, that's such a cool, brave thing to do.

But because of all the work that she's doing, we actually have like potential hires starting to like show up.

Are you serious?

Totally.

Okay, well that's a big deal. So you're starting to do that talk. Tell me about the course so that the two or three other people who aren't, who are hearing this can hear what you do and buy your course. What do you do?

So the course is called the pain reset course and it is a six week. You can either sign up for the live version or this person purchased the asynchronous online recorded sessions. And it is basically pain, neuroscience education, graded motor imagery, graded exposure to movement. So the stuff that we already do in the clinic the packaged in a way to start to try and get it out there more for people who can't travel to see us and who maybe don't have access to a provider that really understands how to do this with them.

And so, so that, so the target audience would be a provider who wants to learn what you do or a patient. So a patient to learn this, they can self treat in between your sessions or if they live somewhere where they can, you can't reach you.

Right. So it's really about, you know, giving them the tools to start to change brain programming. Because what, you know, what somebody's experiencing, central nervous system wise, if they are, if they've got. Chronic pain versus acute pain is very different. And we in our field tend to treat all pain very similarly. Somebody comes in with chronic symptoms, we'll do a lot of the same things that we will do with somebody who has more acute symptoms. And that makes no sense. Right. If somebody's had 20 plus years of back pain, we already know that there's a lot of central nervous system changes. So we need to address those. And the next step is to train providers and to do, you know, create courses for providers. But right now the first thing was I threw this like, this was like over the weekend I was able to record all the content and my sister created. Oh my gosh. It was just a wild sort of thing. And then now it's out there and we're sort of. And this guy.

Oh, Alex or Mosey. Yeah, totally.

This, this book like kind of like got my brain going. So now we're marketing it a little differently and we're going to see how it lands.

So excited for you. Those three books are so gold for you. The $100 million offer, leads and models are so gold for you. And I'm so excited that you have that you read that book. That's phenomenal.

Yeah, so it's exciting. So different, different stuff. And then there's a lot of like stuff happening in the background regarding practice. And then I mentioned that because of the work that Jell is doing on LinkedIn, I had an interview with somebody last week that honestly, I just coached. I spent the time coaching with her because I really don't think that she is like, this is not what she necessarily wants. But she was like, can I come shadow.

Oh, my gosh.

Learn more about your clinic. And I was like, don't you want to work in rehab and acute. Like, that's not me. Let me help you find that thing. She said, then, I want to learn more about your. I was like, okay, so she's going to shadow me tomorrow. That's great. And then a recent graduate who's going to graduate actually in December, take the MPT engineering, moving back to Seattle, reached out. And so I think there's just, like, there's stuff that's kind of percolating, and I think it's because she's putting me out there more.

Yeah.

Yeah. So it feels. It feels kind of interesting.

It's. It feels like you're marketing consistently. It feels like the big thing that shifted is that your brand. You're creating a brand around your business around you that is specifically geared towards helping patients and therapists find what it is that you do. And I think that's the most amazing thing, is that, you know, we can have the most amazing product or service in the world, but if we don't, if no one knows about it, it doesn't matter. So I'm so glad that you're promoting it consistently and using your va so it's not all you. I know the course works a lot of heavy lift at the beginning.

Yeah. But even so, like, she worked very closely with my. My sister is my designer. They worked very closely to create the website, to set it up on Kajabi. So there's a lot that, like, she. I created the content, and that's what's been really fun about this, is having a VA that is specifically for marketing. And of course, that she's, like, helping organize my life. But with her primarily being focused in on marketing, it means that all I have to do is create content, and then she just throws it out there.

Got it.

And that's. That has, like, It's. That's taken a lot of the stress off of me because it's stuff that, I mean, I record. I've been recording YouTube videos for many years now, but the amount of work on the, you know, after the video is done, it was just like.

Felt like it was just.

It's too much for me. Do the video and then edit it and then get it out there. And it's like, I just have to do the video. And she does everything else, and that's been. That's been huge. She's taken on our newsletters with my guidance. It's just. It's. It's going really well.

Oh, my gosh. So you're. So. Things are going good with vamp.

Yeah, yeah. And I think that that's. And that's the whole thing that's been really interesting. Right. Because she's. She went through a lot of training. We're continuously assessing.

Yeah, yeah, yeah. Because you don't know how much is her versus the program.

Right. But she just had a. She had some training with them and we talked about it and she said, oh, no, I learned. I actually learned some stuff. And it was good. And I was like, okay. Because it was like an AI training, so it was like, okay, as long as there. There is that continued. Like, I'm just asking her, okay, are you learning? Does it feel like it's helping? Is it supporting? But yeah, it's hard to know because I've never had somebody in this role, so I don't know how much. I think that probably like 85 to 90, 95% was her prior knowledge.

Makes sense. Makes sense. And surely that's. Anyway, with the VA side of things that we're trying to do is find people with lots of experience, they don't need as much training. So we'll be. See. I'll be curious to see how you pan out on that. What would you like support on today? Was there anything you'd like some group support on on the clinic side or the program side or on any. On any side?

Think of anything.

Right now.

I just have to do humble brag, which isn't so humble. I spent the weekend with Alex or Mosey and Layla or Mosey and Sharon, the CEO of that company. And it was pretty epic, man. I had. I was very. I was very. I felt very honored because I actually worked out with Alex. He and I. He's like, dude, let's go work out. I'm like, oh, my gosh. And the guy is a beast. You were doing a pneumatic leg press, and on one leg, he was doing 400 something pounds. Both of my legs together there was like 150. It was pretty embarrassing. But anyway, I, you know, I spent the whole weekend learning about promoting services and products. And I think when it comes to your. Your piece there, those books will be phenomenally useful for you and so proud of you for having your first sale. That is such a big deal. And yeah, man, this is like, who a year ago, who'd have thought that you'd have this whole, like, presence and programs and courses and stuff? It's great.

All right, well, thank you. Orit. Before we get to Lori, because she was next, I just have to say Tana's hair is crushing it today. Just saying. All right. Yeah, that's exactly the response. Lori, while you're driving, do you want to talk or you just want to listen in? I don't want to. I don't want you to kill yourself while you're driving.

No, I'm good. I could drive. My car knows the fruit by itself right now, so.

Well, how are you doing? I am so sorry for the confusion. I think what happened was we. We listed this meeting in Arizona time, which changed, so we were Pacific. We changed two weeks. We're the only ones who don't change. So I. I talked to Kim, and she and I are going to make sure we always post on Pacific time moving forward.

I get so confused. I don't know what day it was.

Well, how are you doing? Give us an update on what you're working on, how things are going.

So we're doing good right now. I've kind of taken a little bit of a step back. We have a little bit of health things going on, so we're figuring some stuff out.

Okay.

So little crazy right now, but okay, we have some. We just got a great lead. A patient in our office is in the PT department of a big college university in the area. So she's gonna post her ad to all the students.

That's nice.

Shadowing. And get us into her, like, we can come present. So that was a huge win for us. And it was just an easy way. We have that in. And who to contact. And she's going to post it individually to students. Like, oh, I have two that I think would be a great fit for your office. She's been coming in for about two weeks now.

Nice.

Yeah. So that's really big. That's going to be helpful. And then what else?

That's kind of it. Right now we're looking to hire another pt. We'd like to get one in by February. I had a great lead. She was awesome. She's coming from Connecticut. I gave her our salary range. You know, she'd probably be about 90, 95 with us. And she's like, oh, that's too low. I need at least 135.

135.

Right.

What is that?

That's not us, so.

Well, who is it? I don't know. A single person who can afford to do that?

Oh, my gosh.

I want to know who's paying that for that.

Connecticut, New York border. So that's probably a lot fit.

Okay, that is insane. I think it's something who owns. I don't even know if practice owners are making that much money, so.

That'S really funny. As you were talking, I was kind of king things together here, but, man, I'm okay. So you got the advertising out. This university is going to promote you. Things are crazy. Health stuff's going on. Are you still. I mean, is your main thing still looking for another PT at this point?

Right now, that's where my focus is. I have to narrow it down, and that's kind of the easiest thing for me right now because I have our ads. I have all that stuff ready to go. It's just getting it out there, meeting with people, and that's where. So right now, that's kind of my focus over the next month while we figure everything else out.

Got it. Okay, well, what can we do to support you? What questions might you have if you need anything at all?

I don't think I have anything right now.

Okay, I think we're good.

Awesome. Well, if.

Yeah, we're good.

If there's time. If there's time left over. If you guys don't have a lot of needs today, I'll teach you one of the key lessons that changed my life this weekend. I think it'll be massively useful for you guys. And if we don't get to it, I'll. I'll send you something. Anyway, in school, we'll get to. Well, I'm just saying, Tana might have a lot of cool things to talk about, so we'll get there for sure. All right. Tana, with her glowing hair. Let's get into it.

Thank you so much.

Seriously, what did you do? What's going on?

Oh, I just watched it.

I mean, it's just, like, freshly, you know.

Oh, this is just me. Okay, cool.

I. Yeah, annoying comment. I have a lot of hair, so it's. I don't have to do much.

I would give some away if I could. So, anyway, yeah.

So what are you working on? How can we help you?

We just onboarded with air.

Oh, my gosh.

In our third week, which is our second full week.

It was really challenging. It was a little bit more challenging than we expected, given all of our crap.

You say. It's kind of like. You say past tense. Like, it's done, though. Like, is it feeling better or is it still Pretty rough. It's.

It's better. The thing that we had challenges with and you know, I think it's just the nature of the bees with technology. It's so early. We still kind of don't understand all of it. But we had a lot of issues with the data migration going over. So what was supposed. They think it was a bug. So basically QA checks the night before and information was in there and when we started Sunday around 7am Absolutely nothing was over.

Oh no.

So that was not our best couple of days because it was pretty.

Tough. You know, everybody just had to kind of pitch in. So I think the personality has really showed and you know, you could kind of see who's the A players versus who's the B and C players and.

Interesting.

It was really, really interesting. I got a lot of valid. We have three clinics and at this point in the game I've helped place, I would say the majority of the people in both clinics. In all the clinics.

And man, I sure was right. They are all where they should be because everybody's personality was really enmeshed with their clinic. So that was a silver lining. Was like I think everybody is where they're supposed to be.

Yeah.

For better or worse. And yeah, it was just, it was really interesting to kind of see how the different clinic owners leadership styles really kind of showed. I felt like it was a lot of. They raised these children and now we're seeing them as teenagers and what are they like.

That was interesting. But yes, I think most of it, most of that, like, you know, onboarding heartache is kind of past us and we're kind of fine tuning. This is sort of the place that I thought we would be maybe in the first week where they're getting into the system and finding what they like and don't like and shortcuts and this and that. So I think most of it, it's been a stressful couple of weeks, but I think most of it is, you know, the hard part is behind us and the people that are really embracing the system seem to be doing a lot, having an easier time with it.

You know, it's such a stressful time. Nothing, very few things are more stressful than changing EMRs, as you all know. And. But it's. I love that you're taking that leader perspective as you're evaluating basically the alignment with the team under stress. Because I've always found that when, when there's things that I'm doing that create tension or stress, it really brings to the surface people's commitment. And what's interesting too is there was something recent in my company where I was holding that line. I was implementing something different and a good, like an, I thought, you know, an A player was starting to like really struggle with it. They didn't act out inappropriately. They were actually very professional in how they handled it. But it was one of those where it gave an opportunity for us to have a discussion about what do you really want long term. And it was cool because there was a shift in that mindset because I think the discussion I had was, hey listen, this is where I'm going. This is going to get worse. And so if you're gonna, there's, there's two directions for you because they, they were an A, they are an A player. It's like the direction is number one, you're, you stay put and we grow around you because you've earned that place with me. Or two, you grow with me. And if you're gonna grow with me, like that tension is only going to get worse. And if anything I need, I need to lean on you to take that away from the situation, not add to it if it's hurting you. So it was kind of like a come to Jesus. And I had a follow up discussion with them recently and they're just like, yeah, I am resolving it. Here's what I'm doing. I'm fully committed. I've talked to my spouse. So it's kind of an interesting thing how these, these stress points can be very useful from a leadership perspective. But I love how you're approaching this tana from a place of like in. You're using it as a leader, you're using it as a tool to help you assess the team and see where things are and validated a lot of the things that you've done.

It sounds like, yeah, I think that's for sure.

You know, and it's also validating to see like yeah, the people that I thought would struggle with certain aspects are. Yeah, you know, it was, it's a good pulse check I think of knowing, knowing who your players are. So anyway, I love it, I love it to do that for a long time.

No emr. Well, in your company you might, you might change. I'm just kidding. Change is such a common thing. In four years, four EMRs in four years.

I think all of us that have been here for all four would are willing and ready to leave. Yeah, there's another one.

Well, and I would say that all, all of you leaders who've been through all Four are some of the strongest people because that is a lot of tolerance. That's for. That's for sure. Amazing. What, what are you working on these days that we can help you with? Anything come to mind?

Well, are talking about something that is. I have a couple of follow up questions there. One of the big projects that I sort of have in mind and we talked about our last quarterly is starting to use some of these videos for. While you were talking about it too, you talked about the video sales links.

Yes.

So I have been thinking about that idea a lot and brought it up to them at our last quarterly and everybody liked that thought so thinking of it as like training manuals for new hires. Also automated stuff. So like if somebody fills out a form on our website, boom, they get emailed. Hey, like this is what you need. Like you should call now because we're booking whatever it is recruiting, you know, after a job fair I could send stuff out. So that's kind of where my brain is going and I'm starting to do the, the groundwork of like what type of platform would be best for that. And you know, we used a local person here that helped us do all a lot of our video and photos for our website when we redid that earlier this year. So I don't know if that's something that a project that maybe we enlist his help with or is it something that we can kind of do some on our own. Anyway, I guess that's what I'm looking for guidance on is like this seems like a pretty big and involved project and what's the best way to start it and do you guys have advice on platforms and Ori, what did you use? I know it's a little different, it's a course but you know, Orey, why.

Don'T you, why don't you pull that up while I'm up. Some VSL training that I have if you want to share what you've done for video production and editing.

Ori.

Sorry I didn't unmute. You can't hear me. Why can't you hear me?

Yeah, I have no idea why you had techniques when I had like 10 minutes of like I couldn't even get things streaming at the beginning.

Yeah, go ahead.

The question will be can I get into my kajabi? Because it's two factor authentication and my.

My email is really good at blocking this right now. So we may not be able to see. We may have to see it on the other side of things.

Are you just trying to get me to buy Your course.

No, you're not my target audience unless you've got persistent pain and your job doesn't count.

Yeah, what kind of pain?

Right, Exactly. Yeah. So I can't seem to get in now I'm gonna text message my EA and say, hey, I'm not getting my. I'm not getting my.

Whatchamacallit, I'm not getting my two factor authentication. Will, why don't you go first?

Yeah. So do you need more help? Lori entered the waiting room. So do you need more help with like creating the VSL from a, from a content perspective? Are you talking about like the production.

Of it or both or the production of it? Because I think some of it we haven't even really gotten to the phase where we've listed out even all the videos that we might need.

So I think that that's probably where we need to start to see like how many and then also what types. But I know that some of them are going to be just like essentially a screen recording walking through. This is how you do with a voiceover, you know, this is how you do this or this or this, like procedures. So I think. But then some will be like a person talking to camera, you know. Yeah, I think it'll be a hybrid. So I think more, I think more just like the production, like the platforms or how to, you know, I think the content, we're still kind of working on what we actually need and then that's more the.

Lori.

Oh, I get to see your pretty face. Very nice. Yes. So when it comes to actually the technical aspects of filming, I can be very helpful. Obviously the VSL thing is great. So as you guys know, I was just in Africa for a whole week and it was unbelievable. I'll have to give you an update on that. But I took my entire. A portable podcast studio with me with two angles, lighting the whole nine yards. So I'm going to give you a masterclass on how to film productively. And this you can use for creating video sales.

VSLs, you can do it for shorts, you can do it for anything you're going to film. You can use what we're going to talk about. So the elements I want you to think about in large categories will be lighting, audio and video. Wild guess, what do you think of those three has been proven to be the most important to nail the video. The audio or the lighting or E.

I was gonna say the lighting, but then I thought maybe it was the audio. So I don't know. I'm hedging my bets.

My guess is audio.

Yeah. If you're, if you're turning into a video, the thing that people will turn them off of it quicker than anything else is bad audio. Audio is, is where everything rules supreme. And what's cool about that is like for your computer. Here's. Here is the super easy setup that I would ask for you guys to consider doing. I'm going to go to my camera since I'm already sharing or to my other web browser. So I'm sharing screen. So like this mic is a bit much. I mean you, it's. You don't. I mean it's not as hard as it looks. All that I have is this little thing right here that cost a hundred dollars. It's called the Zoom amp. It connects to my computer via USB. C. This arm costs I think 150, but the mic was 4 to 500 because that's how I roll. I wanted to get really good audio, but you honestly don't need anything like that for just for recording on your camera, on your computer. When it comes to video. I'm going to go to my browser here. You should. Oh, I have to share with on Zoom too. So it's funny because I'm sharing on the, on the thing here. I'm just going to tell you. It's called Loom. Have you guys ever done a loom before?

I've heard of that.

Yeah.

Loom is the easiest thing in the world. Just go subscribe to. It's like there's a free version and there's. You can like share screen where you're like a circle in the bottom or you can film it where it's just your face. I do all of my videos that are camera based, that I record for anything. Introductions to podcast training for employees where I'm sharing screen, just go to Loom. But make sure you get a good mic. And again you can. If you need suggestions, I can send you some links to Amazon mics that I like that aren't this expensive. And those setups are super clean and easy. You plug them to your computer. You've got a microphone. You in the. In the Loom website. You pick your. Your microphone. When it comes to lighting, the easiest thing to do is just to make sure that you're facing a window so you have natural lighting coming in. You can be too front lit. If like the sun is rising and you're facing it, it can be too much, but you'll. You know those things. But natural lighting is the easiest way to make sure that you have good Content. If you don't have that, there's different things you can purchase.

This is kind of a mix between what you could get for your. Because you have like those little ring lamps you can get on your computer. Those are super easy. This is called the Neewer. Newer is a big lighting brand for podcasts and all the things. It's just a. I think it's just a Chinese brand that like does it. But like. So I have this light here that I can set up on just about anything and it's RGB to where I can control the color of the one, make it warmer. So I could set this up here off to the side. I have glasses so I have to do a 45 degree angle. But nothing beats natural lighting. But these little devices exist and I can hook you up with that if you want. When you're filming content, when you're filming content, you want to make sure that you are in the rule of thirds. So your face is in the top third of the middle third. This is the biggest mistake I see.

Hey guys, I'm really excited to be with you today, you know, so we have to make sure that we're in the rule of thirds. So that's like, that's the easy stuff on the computer side when you're doing anything else. Remote phones are phenomenal. I'm a big fan of just point and click with phones I do have, however. Please hold.

Getting a little behind the scenes tour.

Yeah, I love this stuff. Like.

I'm a. I'm a bit of a tech nerd, so I love this type of stuff. So this is my. This is the easiest thing. This is. This is expensive though. This is like 7, 7, $800. It's called the Osmo Pocket 3. And what's cool about it is that it films in all the different 4Ks and all those different elements. But I can. Let me. I just click this to turn the camera around. So you see that little screen there? I can turn it sideways and it will do landscape or vertical videos.

Oh, wow.

It's nice because it will film in vertical videos or it'll film in landscape videos. You can do whatever. So this is a really cool thing. It has a little stand that you can set it on. But check this out. I can also.

Touch my face on the screen.

And now it's tracking me, so. Oh, that's cool.

That's cool.

And it's a gimbal so I can walk and you don't feel the jerking. It keeps it nice and smooth. So I do almost all the vertical videos that you see me film. If I'm not on one of these mics or in my podcast studio, it's all always this guy. And I have a larger stand that it sits on that goes six feet tall. That's what I. I use this and another one with my cell phone for my podcast studio, for the camera.

Cool.

I don't have a Christmas list yet. This might have to go.

And then lastly, for the audio, I'm a very big fan of the following.

The. This is the biggest thing, right, Is audio. Oh, is it over there too? It is. Hold on.

I just missed it.

Okay. I am obsessed with this so much. This is the same company. So DJI makes the Osmo Pocket 3. Oh, what do you got, Ori? You got the same thing.

Maybe I'm gonna unblur my video. Matt left, so it's the. This.

Oh, gosh.

Where's my camera? I don't know where my camera is.

We're twins. Me and Ori are twinsies.

So my little. Okay, this thing's great. It's got a.

That's what you use to record all your stuff.

That's what I use for recording everything.

This.

This thing connects to the bottom of my cell phone. My phone.

Okay.

And then. Yeah, then I just have that and I either. I either hold it or I. And there's a little fuzzy thing so that you can. So you won't get all the step.

Yeah.

And you can clip it. There's a really powerful microphone. I'm sorry, Magnet. So it will. It will stick really well to clothing. But this was a splurge that I did. I don't know when I did it. My son is a big DJI person. He has a dji.

And so that. The DJI like microphone.

Yeah, you just Google DJI microphone. And what's interesting is these come. The same company makes both of them. So these microphones sync automatically to this. So that's pretty fun. But like, Orit said she has an adapter that plugs into her phone. It works just as great. So. So really, like, especially with your app, I recommend just using someone's iPhone, especially the new cameras. They're phenomenal. And then you have these mics and then natural light. The easiest thing would do natural lighting. And then. You got it.

Yeah.

Okay, great.

Yeah. You can buy these as a bundle. This comes with that microphone in a bundle for like a thousand bucks, I think, or something like that.

Okay, cool. Awesome.

Thank you.

You are welcome.

That's awesome. I'm going to put in A plug for Rode. My microphone that I have here at the. At the house is a Rode mic and it's a pretty big like, you know, kind of like what Will has.

Okay.

I like them a lot and it's.

They're a great brand.

Connects to the computer pretty quickly. My brand was it Rode R O D E And then I actually use Wondershare Filmora for recording on the computer. It's a little bit more clunky. It's not as easy as Loom for sure. You actually have to know your way around it. So that one. But I was editing videos on that so it was just easier for me to go with, you know, recording on. And then it's same. I use my cell phone when I'm recording videos at the clinic. But I like. Now I know what the OSMO Pocket is going to be on my.

It's fun if you're filming a lot of content, it's super nice because you, you film all the vertical videos in the vertical format, which helps the editor and you just upload them all into a drive folder. But the, but the phones work great too. Honestly, it's just. I just. I think the gimbal is nice, the face tracking is nice. Like those things are helpful for sure.

Have any of you used Guide or Sprout Video or Zapier?

Zapier. I'm familiar with Zapier but I haven't used them.

Trainer uses Sprout. She likes it.

Okay, those are the three that people had mentioned in our meeting that they had been. I don't know any about them.

So what are they? Are they just platforms? Kind of like Luno?

I think so. Guide I looked at, that's the one that our person in HR has used and made a couple of training videos on. And she really likes that platform. I just haven't really spent any time on it yet. But I am not familiar. But I have heard of Loom before. So.

I think.

Yeah, just something. Something that is kind of easy. I mean we use Capcut now for our social media stuff. But you know, that's more once it's there instead of capturing it.

I think yeah, that's the back end video editing software. I love Capcut. I used to be a big Final Cut, which is the Apple product. I love that software. But you have to be like an expert. And then honestly that level I have, as you guys know, a VA team that handles all the backend like Ori. It's like I just do the front end stuff and it's very easy when you think about it just in terms of lighting, audio and camera. And if I can get those three things going, then the focus becomes content. And guys, I got to tell you, I got to hear. So I had. I got a masterclass, even though I wasn't looking for it. Alex Ermos, he told me directly, he's like, I want you doing as little social media as possible, as little podcasting as possible. I'm like, doesn't that fly in the face of everything that you teach? And he said. He goes. He goes, not for you. He goes, there will be a day where you need to go big. He goes, but almost all of your growth is coming from you being on stages and going to events. He goes, you need to free yourself up to travel as much those as possible. He goes, do the bare minimum so that when someone sees you on stage, they'll find you on a. On an Instagram reel. That was pretty, like, still do, like a video a day. Like, when he says, do as little as possible, he's talking like, still a video a day. But I was putting out four a day and then he was just like, just do one. He said, one every other day is even fine. But just something to where when someone gets on there, he's like, oh, he's relevant. He's. Because nowadays if you're not doing that consistently, you're not going to get taken seriously. Like, I don't know how to introduce that to our industry, but you guys are. Are figuring that out or you don't need to. Like, in Lori's case, I don't know how necessary that is for you if you're just wanting one higher. But like, with our REIT and Tanner in particular, as you guys are stepping into this space, I'm like, thank gosh. I feel relieved because you have to, you have to, to be relevant in today's world. And the good news is, is very few people do anything. So if you're doing something that immediately makes you so much better than 90% of the PT companies out there. So it's cool in that regard. But he told me as little as possible, but I got to hear how they do their work. And, and I'm not kidding you, for every 60 second video, there's three pages of research and content. Like, there's so much work that goes into every video, so don't let that overwhelm you. Just recognize that, like, done is better than perfect at our stage and done is. Is going to make you relevant and there's so much room to grow in that Space that I don't even. I'm just. See, I just saw like the be. I got to see a back stage like version of it and it was. Was scary and overwhelming to me.

So editing is my mentality.

So you like to edit.

I love that side of it.

Oh my gosh, what a blessing. Writing.

I just, I was made. I meant the starter. Just through and through and through and through.

I want to edit anything that you got. Words, video, photos, ideas, interesting. I love that part of it. And I'm pretty good at it, I think.

I guarantee you are. Is there? Because honestly, that's so hard for me. Do you have like, if you, if that's all you did all day was edit videos, would that be hell for you or would that be heaven for you? Or that be somewhere in the middle?

Probably more just. I love my days that I have just videos to make like all the.

Way across the board. Not just editing but like the whole thing.

Yeah, I mean I'm not as good.

At like capturing because I don't want to bother people. You know, I'm like, I'm supposed to get a bunch of videos today because I'm in clinic and I'm kind of like they look busy, so that's maybe not my forte. But yeah, put something in a Dropbox and I'll go to town. I love that. So.

Okay. Very cool. Very exciting too, by the way. So. Yeah, I'm glad that you're doing that. Do you guys need any assistance on the VSL content? Are you just worried about the mechanics for now?

I think right now just the mechanics.

I think we're still.

We might need help on the content as we get into it a little bit more, but it's still a fairly new idea and I think our first step is just kind of looking at what, what would even be available and how we would go about it.

Okay, well, awesome. Well guys, we only have a few minutes left. We have 15. I'd like to share this thing that happened this weekend because it was pretty phenomenal. Let me give you like a two minute update on the Africa trip just because it was, it was so life changing for me. We. I've already been to Africa, as you guys know, because you were all at the summit. And just a reminder, you're all signed up, you're. We're giving away two more tickets to that program. So I hope you guys get it. The, the thing that was interesting. Oh, I know. I'm so excited. When I saw you guys, I was just like so happy. Sorry about the text, by the way, we're trying to like, we already have 41 seats sold for this summit and last year we sold a total of like 65. So thinking about how big the summit was, with 65, we're going to easily hit that 100 max mark. So I. So Africa was interesting because this time I went to Kenya versus South Africa. We were in South Africa, in Mozambique. This is Kenya. This is like a good three hours of flying north. And we spent time just providing materials and donations that we had raised through different things. I had done some different initiatives to orphanages and one of them was where girls were being rescued from sex trafficking. That was heartbreaking and inspiring. Somehow we also went to a rehab center and that the PT and me just couldn't have loved that area more, even though it was super heartbreaking. These are, this is a school where they literally lean on the donations of the other poor Kenyans that live nearby. And these kids, there's 42 of them and there's six women who do not get paid. They just live there and take care of these kids because if not they'll be taken care of by the state, which means they'll die. And these kids have cerebral palsy mostly and they're just all over the spectrum in that regard. And anyway, I came back just like super clear that I have to help. And I'm so grateful because I think for me Rockstar has turned into this really purpose driven thing. My wife and I have set a financial standard of what we want to live on. And it's comfortable, it's not like crazy anything above that. We are just completely reinvesting back in the company or in the VAs or in these groups and we just. This is a company God gave me, as you guys have heard me say a number of times. Okay? So that being said, it's not coincidental that like I'm in Africa in these, the, the hell of hells, seeing some of the most disgusting parts of humanity. Not the people, but the stuff that was being done to these people. And then three days later I'm in, I'm in this very tiny boardroom. There's a handful of business owners that Alex Hermosi had hand picked to be around him. And we're together and we're there together with Alela Ermozi and the CEO Sharon. And it's just, it was. That juxtaposition put me in tears like numerous times last week. It was just too extreme. But what was interesting was just that concept of leadership, how it leadership thread through all of it. But it's like the people in Africa just didn't know the technical aspects of business the way this other group knew. But this other group didn't have the same clue of like empathy, love and, and like overcoming challenges that this other group had. So being able to go through that, you just saw the pros and cons and all that. But here's what really changed me. I was. Leila Ermozi is the heart of the company. Alex is the face and the strategist and he is, I call him the goodwill hunting. And I think he likes that. I was, I, I don't even call him Alex. Mike, what's up? Goodwill? Because he knows goodwill hunting of business. Like, he's just savant level. That guy is a savant.

And Layla is the heart. She is the heart of it. So she was talking to all of us and she was doing some deep dives and then she looked at me and she goes, what's your vision for your company? And I said, well, I'm struggling with that. I said, for me, I want to transform 4,444 families by the end of this decade. But there's two ways I could do that in terms of revenue. One of them would be like 40 million. One would be a hundred million based on scales and things that I do. And she goes, what would hold you back from going to $100 million company? She goes, I know you, I've seen your posts. All those proceeds would go back into the VAs. They would go back to the, you know, Africa. Like, what is it that's holding you back? You have a purpose. Purpose. When you're money driven, that's different. But you're not. What is it? And my answer was death. She said, don't even think about, tell me right now. Why wouldn't you want to grow to 100 million? I said, death. And everyone just looked at me. And I was surprised that I said that. And I shared a deep down secret that I don't tell anyone, but now I'm telling the other person who's watching this, besides the three of you.

Is that I really have had so much emotional and physical stress building what I've built over the years that I worry it would kill me, literally. And she's like, I get it. I totally get it. She goes, I actually had surgery at your stage of business. And she kind of went on to expand. How? The biggest trick when you have a business between 3 and 8 million is that you have to transition your mindset because it's usually your work ethic that gets you to a certain point, but then it starts to break you down physically or emotionally or like a marriage. Like there's things that, that start to break down around it. And since my marriage is great and my kids are happy and everything else is going great, it's my health that I've had problems with from time to time. And she says, you have to reframe it. And this is where I want to teach you guys in just a minute because I thought this was massive. Is the first thing is that we have to reframe growth for me from a place of like death and pain into actually making life easier. Easier. And she said this to me. She goes, she goes, in order for you to become a CEO of $100 million company, will it ha. Life actually gets easier for you, not harder. She goes, you, if you don't do that, you can't do it either because you're physically won't be limited, but you literally have to be out of the routine of your business for it to scale. You have to hire someone who's going to run it for you, all these things. And I said, that's great. I said. She goes. But she goes, that's true for anyone, though. She's like, you have to get into this mindset of who, not how. And you guys have read the book or heard me say that. But this is the thing that really mattered to me because I think all that has made sense to me before. But she taught it more granular like this. The CEO of someone who owns a company between 1 and $10 million focuses on work ethic, whereas the CEO of someone scaling to 100 million followers focuses on judgment.

Judgment, not work ethic. Meaning the thing that they come to realize is that their ability to make good decisions quickly is the greatest asset to the business. Period. End of sentence.

As we're scaling, sure, we're wearing other hats, like that's a common thing. But a big analogy that all of you can understand is the common leap that pt, ot, SLP owners make from being providers to being leaders, like they step out of trading or more accurately into leadership, right? But this is more of an extension of that same mindset is that when we can trust, when we realize that our ability to make decisions is the greatest asset as owners, then everything we do that keeps us emotionally focused, free to do the best we can do in that area becomes an asset to the business. She was telling me at my stage, you have to prioritize exercise and diet and Being with your family and taking quiet walks above everything else you do in the business. She goes, you have to. If you don't. And she's like, I'm not like trying to say if you don't, you're going to die. She goes, you won't. She goes, but if you don't do those things, you'll just never scale. You'll stay stable, stuck in the grind. And I just thought that was really powerful how she said that. The third thing she mentioned, there's five things. The third thing she mentioned is when you're trying to scale to a larger company, you have to schedule your personal calendar first, then your work calendar kind of feeding into that thing. She just said. So this idea of like. And I mean this whole time I'm just like, this is so counterintuitive to me because I'm always like trying to minimize what's on my calendar, but work comes first. And she's like, no, you as leaders, when you get to the. And this, and this is something I've been researching ever since she told me this last week. Guys, I've talked to dozens of leaders of highly successful companies. We're talking 10, 20, millions and above. I shared this idea and they're like, oh yeah, the craziest thing is when I started scheduling my personal things first and then built working around it, then things skyrocketed because we're clear minded, we're making more logical decisions. We're making, we can see things around corners we normally can't. And so that was pretty amazing.

The fourth thing she taught me, and this is something we'll need to do another, another discussion on. But she actually taught me how to hire someone at a level that would actually run the company for me. And that was a master class. So it's always about who, not how. And at the end of the day, you know Sharon, who's the CEO, he has scaled as CEO four other companies into the billions of dollars. Billions. This guy, he's 45 years old. I couldn't be more like judgmental and jealous. Nicest guy on the planet too. And at the end of the day, he's sharing tax strategies and all these things. And he goes, if you guys walk out of here with one thing, it's this is that it's the level of your team that determines your success and freedom, period. I think you guys already know that, but it's kind of like this idea of like, we're only as great as we tolerate and we're, you know, we can't fire so and so. Because if they're gone, then who's going to do that thing? And. But at the end of the day, that was something they just kept reiterating. But the real cool thing at the end of this all is, is Layla taught me how to do a self check in. She's like, she goes, every morning, wake up, she goes, I do this still because people who are committed, they oftentimes just keep running and gunning, and then they start feeling sick or overwhelmed, and they're like, why am I so burned out? It's like, because I'm doing all. I just do so much all the time. It's like, that's me. And it was like this thing of, like, every day, wake up and be like, how am I feeling right now? How am I feeling right now? Like, write it down and feel honestly, am I really okay? Okay, great. And then, like, start thinking backwards in time. What are the bigger things in my life that are happening? And she goes, if there's any sort of pressure, like, anything that feels heavy, she just starts canceling things on her calendar. She just starts canceling. I'm like, you cancel things? She's like, all the time. Big things, she said, because my. My piece has to come first. She goes, when I started doing that five years ago, we went from 100 million and they're over a billion. The company's over a billion dollars now. And. And so I just was like, what an incredible, like, insight. It's not revolutionary in. In concept. I think the application is what makes it so special. How do we. How do we schedule our time and how do we build our life? And I just want to challenge you guys to look at your calendars and recognize that it's. It's the best thing for your company.

To make sure that you are protecting and balancing you more than anything else. If. If you're like one of those, like me who's like, oh, I do like exercise, but I never exercise because I've got so much on my plate. This is a call out. This is a call out for you to recognize that Richard Branson, the owner and CEO of Virgin, someone asked him what's the single greatest success tip he could ever give? And he said, exercise.

Nothing will change the way our brain functions more than movement, but it's more the movement, right? Like, it's. It's self care at the highest level. Making that your biggest priority is the way you'll get better recruits. It's the way that you'll make better decisions. It'll Free up your time and make you more money. So that's my, that was my experience and that was just one thing that we covered. But it was, it was pretty epic. Any questions on that comment?

A huge talk about a month ago that we need to pray our calendar, our like our health, our exercise, our massage, like whatever we need that comes first. And it's funny, we. It's made a big difference in the last month.

Has it?

Yeah. Like our 20, 26. We have stuff planned every month, whether it's just a night home, whatever. Like some something is planned with an intent of like relaxation, rest, exercise, something. And it's. We're excited like it's kind of rejuvenated for to come into work and be like, oh, this is what we're working towards.

I love that I bought that treadmill.

Sorry Tana, go ahead.

No, no, no.

I'm.

I'm disagreeing with Laura. I think that's great.

Yeah. So you know, being at home three days out of the week, not, not treating like just focusing on the business. I realized after one day that I was like glued here and it was great. I was loving it. But then I looked at my watch and I was like I had 3,000 steps on the whole day and I panicked because I said that is the wrong direction. And bought the treadmill that Will has because I messaged him and said what treadmill do you have? And I. My goal is 12,500 steps.

Oh my gosh, that's a lot of steps.

I don't.

I make it probably about three to five times a week.

Good for you, man.

And then and strength training two to three times a week. And I have it calendar scheduled on the calendar and I, I don't miss it unless I'm feeling tired and feeling like I need to prioritize self care some other way.

But that's really interesting. I would also love to dive in at some point on, on the 1 to 10 million. And your work ethic.

Yeah, I love that. That is very interesting to me as well.

Yeah.

Big call out I in the year plus that I've been not treating. I can feel my body get weaker. Like I'm a person that moves more than I move too much versus not enough.

And so strength is a very big part of that. And I didn't realize until I had stopped treating how much I was relying on just natural movement and doing exercises with patients. And I feel it physically and this is a good call out that like I've been thinking about it for months of like I gotta do, you know, I gotta get back on strength training and it's a good call out.

Yeah, I mean, it's funny because for me with my kids, what I did, what I did is I took a page out of Alex Hermosi playbook. I decided to. What he does, what he does is what I do now. So I get up, I get to the office by six in the morning, maybe a little earlier, which sounds like the opposite direction, but I'm done by three. And so I work nine hours because I get up and work for those first hours intently. And I don't have any meetings. Those first four hours of the day. I am getting double the amount of work done. Like it's just double. And then I'm also actively looking at delegating more to my team. And he talked about some really cool delegation techniques and activities that he does that. I'll go with you guys. Over with you guys another time. But just this idea of like when I'm done at three and then I go work out for an hour and then I'll go into. I have a hyperbaric chamber at home because my son had a brain injury. So I'll jump into that. I'll still do some emails. You know, I could catch up on communication at the end of the day. But it's just really, really valuable to think about. Like, is everything we're doing either A, aligned with our vision or B, energy producing? If it's not both of those things we need to delegate, delete or automate. Right. So guys, thank you for jumping on this very random time. We've never met at this time. Let's just as a quick reminder, we are going to be meeting again on the 16th at 4pm Pacific time again. So thanks again for, for everything guys. It was wonderful to see you. It's been too long. Bye guys.

Thank you.

And thank you for. There's like two people listening, one person watching. I think it's Kim. Kim, thank you for watching to this live stream. Appreciate you.