Stand Out in Business: How to Define Your USP and Build a Personal Brand

How do you truly differentiate yourself amongst the market where, you know, you don't want to be like a small fish in a super big pond, you want to be like the big fish in a very small pond. So how do you kind of make that work for yourself so that that version of or kind of understanding and defining what your unique selling proposition is, how they how you differentiate yourself, not just through, like, I guess, what features you have, what advantages you can give to your ideal kind of like target audience, but also what is going to be how you're building your brand, how are you personifying yourself? I think is huge. So a mixture of personal branding plus understanding the usp, which is your unique selling proposition, I think is what allows you to charge more for your services, allows you to stand out above the market, and also be able to scale your business at full.