Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

Stop Making Up a Brand Story and Tell the Real One.

Name: Stop Making Up a Brand Story and Tell the Real One.
Uploaded: 2025-10-17T02:04:24+00:00
Duration: 27 s
Channel: Will Humphreys
Description: Short excerpt from a YouTube video by Will Humphreys arguing that a brand's purpose should originate from the founder's past; the founder's authentic…

17 Oct 2025 · 0 min

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0:27

Short excerpt from a YouTube video by Will Humphreys arguing that a brand's purpose should originate from the founder's past; the founder's authentic story becomes the way people connect psychologically to a company's culture and explains why the company exists.

The first is that your purpose comes from your past, and it always has to be from the founder. It's why you exist. And, you know, Alexis was talking about it from a marketing angle yesterday, about how you develop a story around it. But here's the power in this. The story is how people psychologically are going to connect to your culture. It's the story of why you started what you're doing, and it's just the authentic truth around.