The #1 Problem in Physical Therapy: Understanding Your Value and Charging Your Worth

The single greatest problem in our industry is that we don't occur to ourselves as doctors in our community, and we don't charge what we're worth, which is why insurance companies take advantage of us, why it's hard to compensate our employees or for them to even make the money that they would want to make, because we're not about profitability. So he's going to help you understand the difference. And I would have all of your team members listen to today's episode. It's a masterclass on how to understand money and what you can do about it to start making more money and working less.

I don't believe that physical therapists understand how to define their value. And I think as a result, what's happening is we're teaching therapists only how to create a qualitative value. We are not helping them discover the quantitative value. And I think that is the mistake in our current education system is that we don't spend enough time in literally breaking down the equivalency between qualitative value and quantitative value. So therapists are going to come out saying, I'm.

The best therapist.

I am a manual therapist. I'm incredible, all this stuff. And then when I say, how much is that worth?