Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

The Brutal Truth About Building Company Culture

Name: The Brutal Truth About Building Company Culture
Uploaded: 2025-06-28T01:34:03+00:00
Duration: 38 s
Channel: Will Humphreys
Description: Will Humphreys, who built three multimillion-dollar companies, says the best way to teach culture is to fire underperforming employees. Keeping C players…

28 Jun 2025 · 1 min

Watch on YouTube

0:38

Will Humphreys, who built three multimillion-dollar companies, says the best way to teach culture is to fire underperforming employees. Keeping C players signals hypocrisy to your best people and tanks standards. Making the hard call reinforces what you actually value.

Chapters

Asked, what's the number one way to teach culture to a company? Gary Vee answered, fire people. I couldn't agree more. After building three multi million dollar companies, and here's why. After building a team of A players, we occasionally hire C players. Because hiring is just guessing. And when we tolerate that person to be in the company out of fear or because we're super busy, we are sending the message to the A players that we don't really believe in what we say we believe in. So when we fire those individuals, other employees stand up with us. They acknowledge and honor our efforts. That is how we build culture. Not when it's easy, but when it matters most.