The Changing Landscape of Healthcare Marketing: What You Need to Know

We as marketers can't keep up with the updates faster than they can keep up with the updates. Like the people that actually work for Google and, and meta. Right. Wow. It's starting to favor the algorithms, quote, unquote, are starting to favor those that are spending a ton of money each month. And by a ton, I'm talking like, you know, five figures a month or more. Okay. And it is definitely, and I'm not going to say, you know, I'm not a conspiracy theorist, but there's a lot of things going on in politics and health ads becoming. There's so many policies for what you can do and say for a health business, it's really, really, really challenging. You can't even run what they call a purchase ad. Like, let's say you had a little health course or something you wanted to sell and you just wanted people to click and buy. You can't do that if you're a health business. Right. That was, that was taken away a few months ago. So we're going to play the way that these companies want us to play because. Right. For us to grow our business, we still need to advertise in some way, whether you pay for it or whether you don't. And whether we like it or not, Google and know those platforms run the world for advertising. They're the number one and number two places to be seen or found.