The Day I Fell Off a Mountain Changed Everything.

My physical therapy practice. Rise rehab started when I fell off a mountain when I was 17 trying to impress a girl rock climbing on a Friday the 13th. That's a good beginning of a story. I fell 50ft because I wasn't using ropes. At 130 pounds, I wanted to see every one of my skinny muscles. I broke 21 bones, both arms, both legs, 21. My shoes is 3 inches bigger than the other because I do this and I don't have shoes on. I had eight, eight surgeries. I still have surgeries, but my physical therapist, Connie Clemens, came in like a ball of light and hope. Right? This is how I led recruiting stories. This was when I was when I was the only provider. This is what I told my clients. This is why I became a physical therapist. It began in my past values. And by the way, that's we're going to talk just briefly about how we can use messaging to create that experience. Experience for people. Because nothing creates experience more better than a story.