A former physical therapy practice owner explains why treating your team as your primary customer, not patients, unlocks real delegation and freedom. He built an executive council of five clinicians he trusted completely, a shift that only made sense after selling his practice in 2018.
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It's so amazing. Your passion lies in the key to delegation and creating freedom, which is turning our heart towards our people as our primary customer. I think that's where clinicians get in trouble when they're owners. They don't have a bob or a business like thought process because they see their patience is where the end all be, all is. And it's not. It's the team that's the privilege of being an owner. I didn't really understand that as much until I sold my practice. When I sold my PT practice in 2018, the biggest thing that's to this day that I ache on is the time I used to spend with those executive council members. Those five men and women that became that family team that would have taken at least a non lethal bullet for each other. Like that is special. It comes from trust.