The Next Level Always Starts with the Why

But what's really powerful about this is that Simon Sinek says, start with the why. I'll tell you the why is the foundation of culture. So again, whether you're starting over or you're accelerating a vision that's been around for decades, it doesn't matter. Recentering around the why is always the best place to start. It's always the best place for us to achieve the next level, whatever that is for us. And so when we look at our why, we have our personal purpose or our professional purpose. But more importantly, what does love look like? I said that yesterday. What does service look like? What does it look like to make an impact on people?