Will Humphreys talks to Athelas users who say the early product was rough, but the company's transparency and incentives kept them around. Concrete results, not promises, build trust.
Chapters
What builds trust more than anything is results, and almost sets you up for building trust when we are in a position where we can gain their feedback and make adjustments quickly. So transparently. Greg doesn't know I'm going to say this, but we had a chance to meet with dozens of people who've been on Athelis, and I got to meet with them kind of after hours when, you know, no one was around except for us. And they've had a few drinks. And it's amazing what people tell me when they've had a few drinks. Honesty comes out. Honesty comes out. And I was like, so what's it like, really? And they all said the ones who were the earliest adapters were like, the first reiteration of these things was rough, but they were always transparent about it, and there was incentives to stick through.