A look at how hiring the right support staff, especially for sales and scheduling roles, can transform a healthcare business. The speaker highlights why front desk workers often struggle with these tasks and what happens when you bring in someone who actually knows how to sell.
Here's the order. First administrative assistant 2 a customer support or ops help 3 content or marketing support 4 sales assistant and 5 delivery. The fourth one is the one that healthcare providers struggle with because this book was obviously written for general business owners. A sales assistant. Who is that in your business? Can you guess? Well, for a lot of private practices, that could be the front desk. Who's the person receiving inbound calls to schedule new leads or clients. For many, it's the front desk. It could also be your providers. It depends how you're structured, but getting support in those areas from people who are great at it is a game changer. And talk about return on investment. Instead of having the person who's showing up to work like they're doing you a favor, what if you had a front desk or a sales assistant who took the calls who understood how to do sales and got more new patients on your schedule? They would be worth their weight in gold, wouldn't they?