A short excerpt from a YouTube video by Will Humphreys offering practical advice on writing job advertisements. The speakers argue that authentic, emotional writing—writing until you feel something and pouring your soul into the ad—will attract the right candidates and outperform generic copy. The clip showcases an example phrasing that leads with the writer’s genuine intent and care.
Chapters
Because at the end of the day, and I want everyone to hear this, if you're going to look for, well, how does it apply to creating a job ad? If you took out a piece of paper and wrote until you started to get emotional and then turned and just started writing anything that comes to mind to hire that ad will 10x whatever crap everyone else is doing. Yep. And so if. How cool would that be? If I was someone looking for a job and after hearing we are this and we are this and we are this, I had an ad that started with, I really want to find the person I can serve forever. I'm writing this without any context. I'm just trying to be open and honest. Like, what if someone just poured their soul into a piece of. To a piece of paper that turned into an add on? Indeed. Just like I care so much about these things, I just want someone who cares about them with me. Like, I just think there's something to be said about authenticity.
You led with the emotion that would touch the right person that was reading it and it wouldn't touch the wrong person. And that's a great. That's good.