Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

Trends change. Tech changes. But THIS never will.

Name: Trends change. Tech changes. But THIS never will.
Uploaded: 2025-09-29T00:04:03+00:00
Duration: 25 s
Channel: Will Humphreys
Description: A short YouTube clip by Will Humphreys arguing that while tactics, trends, and technology in business must evolve, core elements—purpose, vision, values…

29 Sept 2025 · 0 min

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0:25

A short YouTube clip by Will Humphreys arguing that while tactics, trends, and technology in business must evolve, core elements—purpose, vision, values, and team—remain constant. He frames brand as the mechanism for communicating that enduring purpose and vision to customers and the market.

There are things in businesses that change over time, but there are certain things in businesses that will never change. What we do and how we do it will have to pivot and evolve. The book, who Moved My Cheese? All of that. But when it comes to purpose, vision, values, team, those things never change. And the brand is our ability to communicate effectively that purpose and vision to our customers and to our market.