Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

What is Your Company's Purpose?

Name: What is Your Company's Purpose?
Uploaded: 2023-01-03T07:00:06+00:00
Duration: 32 s
Channel: Will Humphreys
Description: Will Humphreys explains why a company purpose statement matters and how to write one that sticks. After a therapist saved him from a dark place, he…

3 Jan 2023 · 1 min

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Will Humphreys explains why a company purpose statement matters and how to write one that sticks. After a therapist saved him from a dark place, he learned that purpose needs to be memorable, emotionally resonant for the founder, and something successful companies actually talk about.

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What is your purpose? What's your company's purpose? To be the light and hope in the lives of others. And that phrasing came from my story of falling off a mountain and having a therapist changed my life. She became the light and hope of my world, like that kind of thing. And so it just needs to be easy to remember and memorable and evoke emotion, at least from the owner. So that's what a purpose statement is and why it's important. There isn't a company that I talk to that's big and significant and successful who doesn't love to talk about this all the time.