Why Done For You Wins?

There's really three types of businesses. It's like, you know, let me teach you how to do it. There's done with you, and then there's done for you. Done for you always wins because it takes the least amount of effort, even if it costs more, because it's easy done. You know, me teaching you to do it, which is what Rockstar Recruiter was, was this business that did very well. What's crazy is I kept raising my prices because what I found was people out of desperation would give me $1,000 to join my program for four months. But when I started charging $10,000, those people would go away who were just, like, not willing to do the work, or quote, unquote, too busy to do the work. And the people who paid more money made more space in their calendar for it, and they always had great results.