A short YouTube talk (by Will Humphreys) about a practical visualization technique for improving pitch-deck storytelling: place the whole deck visually, then rearrange slides to reveal gaps in the narrative (e.g., missing problem slides) and to clarify the intended story arc.
Chapters
Customer comes in the door and says, we're trying to tell a story about a very complicated idea that we have. So think of this like a pitch deck. We look at the pitch deck, and what we do is, instead of looking at the pitch deck, one slide at a time, we take the pitch deck, we put the entire pitch deck. Now we're using digital tools. We used to print them and put them on the wall, but you look at the entire pitch deck all at once. You look at the whole thing, and then you move the parts of the pitch deck around to try to build the story arc that you think you have told. So you think you're telling a cop. Here's my problem. Here's my solution. Here's why I'm unique. Here's what I'm asking for. Here's the next steps. That's my story that I'm trying to tell. So you take deck, you put it on the wall, and then you move the parts around, and you very quickly see, hey, you never told them X. And they can see it right away because they look at that, and they go, oh, there's no slides in the problem area. And then they just go, okay, so now we need to tell that. We need to tell that part of the story. So that visualization technique opens eyes that otherwise. Or opens up problems that you otherwise can't see because they're hidden. Usually we look at these problems in forms that don't show all of the areas where we have gaps.
