Partnering with charities gives companies fresh purpose, boosts employee engagement and retention, and makes them more attractive to clients and job seekers. These benefits are measurable and can be deliberately built into your business strategy.
Chapters
I thought it'd be useful because I like to get to the point. I'll go into it more in detail, but here are just a handful of the most impactful reasons why partnering with a charity are good for you. The first thing is what Nathan mentioned, which is this thing called perspective and creating meaning and purpose. The heart set and the mindset that working with charities creates is a game changer that actually results in greater growth in business. And we'll talk about that in detail. Number two, and this is where it seems more tactical, is that you also build the culture of your company to the same degree, because then you have people who are aware and collaborating and helping support this, which makes them feel like where they work matters more. The specific byproduct of a well created culture is that people feel like they're going somewhere to work, that it's going to make a difference in the world, that every healthcare provider in particular feels super grounded on that concept. So when you create this charitable partnership, you, you retain better, you recruit better, all these things, and these are measurable things that if people start doing it, creates these impacts. So number two would be the cultural shift within the company. Number three is the community shift in how they experience you. This is what helps us get clients, whether it's patients or in my case, you know, people who are looking to hire VAs when they understand that partnering with you as a customer drives these.
