Will Humphreys argues that chasing more leads wastes time. Instead, focus on high-lifetime-value clients who buy premium, recurring services. The difference between a $600-per-client business and an $1,800-per-client one comes down to three things: ad targeting, lead qualification, and sales conversion.
Chapters
People come to me and like no I just, I just want more clients. No you don't want more clients. You want more of the clients that are going to stay with you forever that are going to be high ltv right going and pay your highest package or like a bunch of money and then continue coming because what's the difference between you and the chiropractor or the practice next time therapist? And we've seen this actually when we work with the same people, people even in the same state, different locations, the same lead, you know one customer was able to sell you know $600 of worth of services, the other is selling $1,800 worth of services. Right Is the part of that is the ads. Part of that is the qualification and also part of that goes back to sales right? How good are you at somebody showed up how good are you from turning that show up into a high ticket, you know thing.