Why Your Front Desk Is Killing Your Practices

It's amazing to me that some of the best healthcare providers in the world, in private practice, have horrible front desks. What I mean by that is they are hiring people for as little as possible, or they don't put a lot of attention into those roles because they don't think they're very important. But that front desk role is vital. It is a sales position, it is the face of the company, it is the impact of that patient experience from the beginning. And at the end, if you have an amazing healthcare professional but a horrible front desk person, you are going to minimize the impact of your brand and the impact of the patient care experience. Invest in your front desk, find great people, pay them what they're worth, and your patients will get better outcomes.