A healthcare practice built charity work into its operations to show employees what its values actually meant. The approach strengthened culture, made work more enjoyable, and became a recruiting advantage in an industry where few practices do this.
It's, I believe there was nothing more impactful to our team's culture other than defining and communicating our purpose, vision, and values than the charity. So that's, that was living it out. That was living out our purpose, right? And values. That's a great, that's a great perspective. I never thought of it like that. Like the defining of it and talking about it, the charity was the living out. I never thought of that.
That's exactly it. Yeah. We put the words to action, right? Totally. And the cool thing, you tied it back to culture, of course, but it's those kind of things that attract value-aligned people. So, we're not here to talk about recruiting and retention and all that kind of stuff, but we definitely saw that in that the people who aligned with us, they were with us till the end. They were hardcore risers, right? And it attracted other like-minded and like-valued individuals.
It really did. It, it made it really fun. It, it changed recruiting completely because it's like, hey, this is who we are. It's— first of all, no one— very few, uh, practices really incorporate charities because being in healthcare, you're already in a service and in a way a charity. People own donut-making companies. It's not the same thing as healthcare providers provide impactful charity every day when they love their patients, right?
