Mastering Communication and Road Mapping for Success

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Creativity is what you use to solve problems. I think every single human can solve problems. Some solve them way differently and way quicker than the others, but then some they don't, right? So I think that we all have that ability to be creative because we all have the ability to solve problems.

And we're back with another episode of FYM with Ty. Yo, this is my dog, Ty. Yo, we in Vegas, baby.

Yeah, we're in Vegas. We had to do a little censorship so we can go grow.

It's all about growth here, man. And first, before you grow, you need to know where you're going, right?

Gotta know where you're going.

You gotta have a roadmap. Now, if you're wondering, how do you figure out your roadmap and some strategies to build it out properly, this is the episode for you.

Yes, indeed.

Now, Ty, you have three tips, right?

Yeah. We got three best practices on building your roadmap, and we're gonna break them down one by one, you know what I'm saying? So if you leave, you gonna get all three, right? So first one is to develop your goals, right? So you want to develop your goals when you're developing out your roadmap. So, yo, how do you really go about when you got something you want to achieve, how you go about developing your goals?

The first thing I think about is actionable items.

Okay?

How can I start moving this thing forward before I get stuck in my mind about it? Because I feel like you can. You start ruminating on it, you can strategize about it, but until you get action items, you're not gonna move forward. So I start breaking down, what can I do right now?

Right?

Well, what I have, when it came to writing, what kind of writing should I be doing? Should I be writing about essays? Should I be writing reviews? Should I be writing profiles?

Right, right, right.

When it came to doing documentary work, first thing that was actionable is let's start reaching out to artists, right? Who can we shoot? How can we shoot? Those are the things. The first things for me is action items. Okay, what about you?

For me, when I think about my goals, I think about things that I feel that I want to, where I want to settle, right? So I think about it from a standpoint of I'm never going to feel like I'm moving forward in my career if I don't have, like, personal goals.

Okay?

Right. So my goals, before I think about business, I think about my personal goals. So my personal goals deal with like, okay, what am I doing, you know, to like, be healthy? Like, how can I be healthy both mentally and physically so that I can even be able to be happy if I am to achieve my career goals, right? So I think about my personal goals and how can I build them out first? Then I started thinking about all the other shit.

But how do you know when to progress beyond your personal goals? Like, do you think you focus on your personal goals first or you think about your career goals at the same time?

Well, I think about my personal goals as a foundation for my career goals, right? Because it's like we are humans first way before we are a business, right? So I'm like, okay, as the human, I'm the foundation of like, whatever is gonna be. So what goals I'm gonna set to make sure that I can actually sustain and maintain the level of stress or the level of anxiety or the level of risk that careers can put on you, right? So it's like, that's kinda like where I start at when I'm thinking about my goals.

Have you always been like that?

Actually, no. When I was thinking, like when I was growing up, I was like, man, I just wanna get to the NFL and retire my mom, right? That was. Wasn't until I started understanding what is a goal.

What is a goal?

What is a goal? And it's like, okay, then, like, okay, what do you want to achieve? This goal is something that you want to achieve. It's a reward that has a process, right? I'm like, well, I started thinking more about myself. Like, you grow up around people that got my family you grow up around. And it's like, black families are like black and brown people that have like diabetes or high blood pressure or premature death, things of that nature. So I'm like, man, I just want to be able to be able to maintain whatever success that comes to me from my career investments.

I think that's really interesting. Yeah, I guess when I think about goals, I think about growth, right? Like, what's the best way for me to grow this idea? And I guess that's why I go action, right? It's not going to grow if you don't Plant the seed. You not going to get a plant.

No. You got to work it out, you know.

But I do like the idea that you should conceptualize your personal growth, your personal goals, before you overextend yourself for your business. Because that's how you end up really running into a different kind of wall. Your business could be growing, but you could feel terrible. Yeah.

And I think that's when people feel like they're not worthy. They feel like, I don't created all this success, but I'm still unhappy. Right. I think they. Because they skip over.

Yeah.

These actual personal goals, you know, considering.

Yourself first, who you are before getting too invested in building this business, this career.

So now we've like touched on both of our thought processes on our actual goals. Right, right. So now the second thing. Right. The second best practice is timeline. So you're building out your roadmap. But now you like, okay, I got my goals, but now let me put together a timeline. So you got your actionable goals. What are you doing with your timeline? How are you looking at that?

Well, rad purchase, what we would do is we'll say six months, right. We'll build our actionable goals and then we'll give ourselves six months to understand how things are working out, how things are growing. We personally like the six month plan because it gives you enough time to get started, get moving and not feel like you're under strained by the sense of like, oh man, if I'll do this tomorrow, if I'll do this in a week. But two, three months in, you're able to acknowledge what's going proper. You can also acknowledge what's not really moving that way.

Right, right, right, right.

It's all about giving yourself room to understand your growth. I think that's why I really think about when it comes to goals is growth timelines is about studying that growth. How's it growing, how's it not growing? So by the end of that six month, you've had enough time to understand what you're doing that's kind of properly working and what is kind of like holding you back. So that's, that's been our for the last like two or three years. Usually we start in March.

Right.

Like March is the beginning of the six months. So by the end of that period we'll have a very good idea. By the time we get the next March.

Right.

By the time we hit that year point, you're like, all right, now we should understand where we're going.

Right, Right, right, right, right.

Or if the roadmap is going anywhere because in the year the been moving, you gotta, you got another six months.

Gotta readjust.

Yes, sir.

Gotta readjust. What about you, man? When I think about timeline in terms of my roadmap strategy and my plan of roadmap and I got my goals, so now my timeline, I automatically zero in and can I. What is the timeframe that I can be able to measure? Is this sustainable?

Yeah, right?

So like if I'm thinking about my personal goals, my. Okay, I want to be healthy. You know, there's different ways that you can be healthy, right?

Some people might be like specific, like what is healthy?

I think the biggest thing for me when, when I think about healthy is about educating yourself on what you're putting into your body, right? What are you putting into your body? Not just from a physical perspective, but like a mental perspective, right? So when I think about my timeline, I do check ins. I'm like, okay, I want to build out a 24 month plan, right?

Okay.

And I'm going to check in the first two to three months based on my personal goals to see if this is sustainable for 24 months. Meaning if I say, okay, I want to find, you know, I want to find a significant other, I want to, I'm opening myself up, I want to go find a significant other. What is going to be my timeline to try to find a significant other, right? I'm gonna think about all of the different things, right? I'm gonna be like, okay, well. Cause you don't know until you actually know. Like, am I going out more? Am I interacting with people more? Do I even know what my ideal significant other looks like? Right? So then when I come up with that, those different ideologies and so now I put the timeline to my actionable items, right? That I gotta go out. So, okay, significant other, you can't find it in the house, right? So you're gonna, you wanna, right? I mean, yeah. Now, now that's a different. Like, like. No, no, no, no, no. That's a very important thing. Because dating apps is the future to finding significant others. Because I look at Instagram as a dating app, people be trying to act like they don't, but people be choosing in the DMs, right? But then when I look at, let's say, if I say, you know what, I don't want to leave the house, but I want to. And I spend a month digging in DMs and Instagram and I don't see no kind of results, then I ask myself, can I sustain this. Can I keep digging in DMs to try to find a significant other on Instagram, then that's gonna give me a trigger to like, maybe I need to re change my strategy on my timeline. So I might have a, I might have a better time going out to the park every Sunday, being open to like meeting and connecting with people. Right. I might can do that all year versus like the DM search and Instagram. Right. So once I started gauging my sustainability, like, can I sustain this? Then I feel a lot more comfortable with my timeline.

So you think 24 months is a proper, I guess, like proper foundation for you?

Like, I feel like, I feel like if I have the right strategy and I can sustain that, that, that pace, I think 24 months, you should see some type of results. Okay. Okay.

Do you always tend to go 24 months when it comes to goals or when it comes to roadmaping?

Yeah, I kind of do two years. So I look at road mapping the timelines. Like in my mind I'm thinking about 10 years, but I'm breaking them down in five, five halves. So I'm like, every two years, it's a goal. These goals I'm trying to achieve. Right. And I think once you get to your 10 year, your 10 year decade plan, right. You've chopped it down and you know, like, if I can do this consistently for two years, I know I can do it consistently for 10 years.

That's a good way of looking at it.

Yeah.

Because I will say with six months, it gives you an idea what you could do for the next six months.

Right.

But beyond that, it gets a little trickier. And I do believe, I know you use relationships, but I feel like if you work in film or music or tv, the flux and changes in the industry, it's crazy. Could be every 24 months, you could be in a completely different industry. Could feel like. So I think that's why, based on what I kind of work in, six months makes sense because I see how much it changes. But we gonna come back to roadmapping outside of careers. Right. That's something we'll talk more about a little later.

So now third best practice when you're developing your roadmap.

Yep.

And it is your tools, your tools tied.

Define, define tool are your tools. Define what a tool is.

Your tool is a resource that you have or can acquire that can help you fix your roadmap.

Fix your roadmap.

You gotta fix your roadmap up, man. You gotta pimp your roadmap.

You gotta pimp your roadmap.

You gotta pimp your roadmap, baby.

I do believe when it comes to.

Tools.

I think teams are tools.

1,000.

Right. Your team members are your tools. And understanding your personal strengths and the strengths of your team members will allow you to kind of fix again for six months if the problem is like, output. Right. Like, okay, we need to pay out more content or we might need more arms.

Right?

Right. Then it's like, okay, well, how can we acquire more arms? Or what kind of people should we be looking for? If the problem is outreach, we're not reaching out to the people or man. Currently, man. Ty, you know, the thing with me is patience, because once you start dealing with contracts, start talking about, hey, you know, Dolores is doing this, the lawyers is doing that, even believing that you on the right path, like trusting your roadmap can kind of get complicated when you're in a position where you actually can't force it to move forward. And I think patience is a tool that I have had to develop.

Right, right.

It wasn't one that I feel like was in my shed. And to be forced to build that tool up. I don't even know if I liked it very much, to be honest. I don't think I enjoy having to acquire that tool. I wanted things. I wanted a Porsche. I wanted a Ferrari. I wanted it.

Give me that fast, baby.

Zero to 70. I had a bus pass.

Yeah, that bus pass of patience.

Oh, man. That's what it felt like. The stops, stops, stops. People getting on the bus. It smells. It's like.

It's just.

It wasn't the most enjoyable tool to kind of grow. But I believe if you are working again, film, tv, music, entrepreneurship, the patience that you'll need to build the proper team to actually get to where you're going. You can. You can't skip. You can't skip having that tool.

So tools, examples of tools, is that your team can be a tool.

Yep. Your perseverance and patience.

Right, Patience. Patience can be a tool. I think that's a really great one. I think people should be patient and they don't understand how it can relate to and how they can develop them as humans. It can be very great for personal growth. It can be very good from, like, educating being. Your education is a tool. Right.

Ability to learn.

I think that when we're talking about roadmap and we say we, what are your tools? I think it's so important so people can understand what a tool is. Your capital can be a tool. Right? Your relationship, your unique relationships can be tools, right?

Even the unique ones, the ones that are kind of like up in the air, you just never know how. Knowing this person later, some people might, oh, I know this person, it's gotta be right now. And sometimes that's not the case. It's like, well, it could be two years later, that relationship might come back around. You just never know.

Your time can be a tool. I think it should be a tool. What I mean by. Let me give an example on how your time can be a tool based on how you can get your roadmap going, right?

Yes, sir.

Let's say that you have the time to sit at the most popular cafe in la. And it's popular cafe, always have writers, journalists, filmmakers, always come in. And if you have the time every Saturday evening to just sit at that cafe, write your ideas out, pay attention to the room, try to meet people. That alone can help expedite your timeline.

Right.

So that's an example of like being able to have a tool and utilizing time as a tool.

That's so many tools in that one example.

Yeah.

Because part of it also is like being patient enough to go into a place, scope it out long enough to be like, there's something here for me, or is there someone here that I should know? And I do believe sometimes you get so your expectations of a place will have you go and get in there trying to move so fast where it might take you three or four weeks, but again, if you got a 24 month window, then that won't. It won't feel that long, right? But if you feel like, oh, I gotta do this in six weeks, right. Probably that second week. By third week through, you ain't going back because you feel like, well, my timeline is so short, right?

So it's funny because I was doing my media training earlier today.

You got media training?

I got media training, bro. I got all the trainings, tools, tools. Trying to get my toolbox right. And so she asked me, she said, what's your relationship with Risk? And I told her, I have a. I said, I'm married to Risk. We have a healthy marriage. And she just was cracking up at me and she was just like, you need to write that down. That is something that is a gem that people need to hear about. I was like, yeah, I'm actually married to Risk. We got a very healthy marriage. And we go about these different things and it has been. One of my most valuable tools is the concept of taking risks. How long y' all been together, man? At least since 2005.

Oh, y' all are just deep.

Yeah, buddy, we deep.

Yeah. Almost 20 years.

Yes, indeed. And so those are things that we don't always hear about from those perspectives. Right. It's like those different timelines when it deals down with, like, your actual tools. Right. So now we got. We got the best practices, three best practices when it comes to developing your.

Roadmap one more time. Run them through.

So, boom. Develop out your goals.

Yep.

Then we're going to talk about your timeline.

Yep.

But then we're going to figure out what our tools are.

Yep.

Right. And then we're going to start. We're going to put them together. And now you got at least your foundation of developing your roadmap. Now you still gotta go do the work.

Yes.

You know what I'm saying? We didn't talk about nothing about doing the work, because that is a whole nother different part.

But you gotta have a roadmap before you get into the work.

Gotta have a roadmap so you know exactly what you're working towards.

Now, why did road mapping come to mind for you today when you decided this subject for this episode?

So I've been in Vegas all week, and I've been doing a business talk with Ty, and one of the guys that I was talking to on some completely different thing, younger guy, he hit me, and he was like, man, you should talk about being in your 20s. And like, you know, what are some of the things that you would do differently if you was to do it all over again? And I was like, man, I wouldn't do nothing different. Right. Because it would literally take my. I'm so happy where I'm at today that if I would change anything, I wouldn't probably be at this particular point with this level of happiness. So it started having me thinking about.

Hmm.

I think people need to understand what road mapping really means because it's like, it's the infrastructure for your success. Right. And. And so thinking about that, thinking about a lot of the answers and questions that I have for myself that I get that people ask me, I'm like, me. I'm about structure.

Y.

So road mapping is literally a brainstorming exercise right before you. Before you lay down, like, all right, this is how I'm gonna go about doing it. You're basically, like, writing out the skeletons. Okay, cool.

Yeah.

I want to get here. I'm 25 years old today. By time I'm 30. I want to be. Have made X amount of dollars. Right, Right. So now you started Putting together. Okay, what is X amount of dollars? Oh, I want to make. I want to better make $500,000 by the time I'm 30. I got five years to do it. Okay, cool. What are the different vehicles that you're going to develop or you're going to use to make that money? Or are you going to put all your eggs in one money bucket and hope that that is the bucket that's going to build it out? Right. Or are you going to diversify over time? Like, what is going to be your actual roadmap to this 500,000? What is going to be the goals that's going to get you there and what are the tools? Right. So you might say I'm trying to build out a roadmap to 500,000. My goals are to. It's five years, so I want to be earning $100,000 a year on average. Yeah, right. That's going to be my goals to get to my roadmap. And now I'm going to get into my timeline, which is five years. Right now. My tools is going to be. I. So I got these ideas, I got, I got these, these different businesses that I got introduced. I got my team that brought me onto this, you know, exercise. I got my investment manager that got me in this savings account that's gonna like all of these different aspects of things. But now starts from that goal, then you gotta. God dang.

Do the work then.

Yeah, yeah, you gotta do the work. You gotta be disciplined in the work.

Yeah.

Because you gotta be disciplined. That roadmap is attached to some level of discipline. That timeline is attached to some level of discipline. And I don't think that people kind of gauge how much the discipline part plays up, plays into the.

Well, I would say, because you build out the roadmap, that feels good to know what you're supposed to do, but then doing it and doing it consistently and doing it properly and not, not mistaking doing it from like, I'll get to it.

Right.

Like that. That's not the same. That's not. That's not the discipline. And then that's how you end up, like taking a longer route to your destination.

Right. I mean, to be honest with you, man, I want to give me like a eight pack, man. But, you know, I. I be thinking about it. I got some road maps on it, you know, and I got a plan.

Yeah.

But I haven't had. I ain't had the discipline just to get diving in on it, you know.

About an eight pack.

Yeah, man. With that Eight pack, man. I'm trying to have one, what they call it, Trying to steal your girl body. I can't get this summer because I missed this summer. I'm working on next summer. You know, I. I missed the summertime. Fine, 2024. I gotta get summertime to find 2025.

But it's cool that you like, well, all right. I can get. I can still get there. You're not gonna be like, well, I'm gonna get this belly now because I missed it. I missed it in 2024. I might never get it, you know.

See, I've been trying to get the, the eight pack through the kitchen, but it don't work that way. It don't work that way. You know what I'm saying? You can lose weight and stay and stay in shape inside through the kitchen, but yet you're not going to get the six pack through the kitchen.

Let's talk about road mapping outside of career stuff, right? I think the eight pack is an amazing. So do you feel like when you conceptualize the want to be like, man, I want an eight pack. Did you start road mapping or were you just kind of like, ah, I'm on. Jeez.

So. So this is what happened, right? I was like, man, I'm trying to get this eight pack, man.

Yeah.

So what I'm gonna do is I'm gonna do 100 sit ups a night.

Okay.

Start. That's how I'm. That's how I'm gonna start. That's gonna be my first goal. We roadmap it to the eight pack, right? So boom, the roadmap to the eight pack is like, I'm gonna start. My goal is gonna be to get to my eight pack. I'm going to spend the next six months doing a hundred sit ups a night.

Sit ups a night.

100 sit ups a night. All right? Then once I get to that six, if I've successfully done it, then I'm gonna do, you know, I'm gonna do a progress report. Right? Right. I'm gonna say, okay, do I look like I got an eight pack? You know what I'm saying? Then I've built up the actual work ethic for those six months. Now I'm gonna transition and I'm gonna start going into the gym. Okay, so I'm gonna go to the gym, but then I'm still do my 100 sit ups. And now you're moving into 1000%. Now I'm in my second phase of my timeline for my 24 months. First six months was at the house. Yep. During the night. Yeah. Get to the point where it becomes easy where you know you're all right. Boom. Doing it automatic and you sleep. Then the second six months now I'm gonna add some gym to it, light gym, nothing super crazy. Right. Then by the time I get to the. That third six months. Right. Out of my 24 months.

Six.

So now I'm in my third six months now I done increase the days at the gym. Probably doing different things.

Right.

Still doing my 100 sit ups a night. Then when I get to my final six month stretch, then I'm gonna enlist a personal trainer. Cause by that time, I done had about 18 months of like getting myself together. Yep. Man, I ain't make it to the hundred. I think I did 100 sit ups. Probably like two and a half weeks in a row.

Two and a half weeks, about 14 days.

And I started seeing results too, man. I did.

And then it's just like, man, you.

Should just be getting sleeping, man. I like sleep. I love sleep, man. I'm like, man, I just. Off the wagon. No.

What was the thing where you kind of missed a night or two and then you just couldn't get back?

Cause I can't make no excuse. You can make an excuse about, oh, I'll be traveling, man. So it'll be hard to get to the gym. Put you at home. You always can make time for them 100 sit ups.

Yeah, especially. Yeah, you just do it in your room.

I kind of feel bad right now. I think I'm gonna start back up, man. I'm gonna start back up probably tomorrow.

Have you. Have you heard of 75 hard?

75 hard.

It's like a workout regimen where you do like you're supposed to do 75 days straight of working out twice outside, once inside, read 10 pages of book, like 10 pages of a nonfiction book. And I think it's like one or two other small criterias. But you're supposed to do it 75 days hard. Like you can't miss a day. If you miss a day, you got to start all the way over from one. So if you make it 21 days.

But then you miss a day or.

You skip any of the steps, you have to start back over at one.

Right.

Wow. And I feel like what you're saying kind of like gets into what, 75 heart, kind of supposed to build the discipline, but it doesn't allow you an out. Because I do believe no outs. If you do like this thing even with your eight pack, I get eight Pack. You miss a day or two, it starts to get hard. Although you just did, like, 14 in a row. But I do like your roadmap. You have it figured out.

Oh, it's figured out.

You got it.

I'm just giving you an example on how you can have the perfect roadmap.

Yeah.

And terrible execution without that discipline, man.

Do you feel like you're good at making roadmaps 1000%?

Yeah. Yeah, man.

I was gonna say you built that out pretty strong.

I roadmap anybody life if I sit with them long enough. You know what I'm saying now?

Oh, you gonna do the work.

You gotta do that work, man. That'd be the difference between your roadmap being successful. Obviously, you can't just fairy tale a roadmap and Peter Pan it. You gotta actually go at it. You gotta go actually. You can't imagine it, Peter. You gotta use your imagination. It don't work like that. When you want to get a real result, you gotta do that real work.

Do you feel like. Because what I like about this a lot is some people. I was just talking to a man who. He wants to work as a manager, wants to work in the business side of music, and he. He's coming out of, like a marine background, military background.

So the discipline you want to manage with artists.

Yeah, yeah. But he's, like, focused. Like, his mind goes like. He's like, I'm straight. I'm straight. Like, once I figure it out, I'm running through all the walls to get there. And he looked like somebody was like, okay, you sound like you know what you want. But when it came to explaining it in like a roadmap fashion, I wasn't sure if he knew exactly how he was gonna get there.

Right, right, right.

But he knew he had already buil the work ethic from his prior relationship with the military that he can like, oh, I can do anything I want to do.

I can do anything.

But it's like, well, yeah, you can have, like, the work ethic for something, but if you don't really have a roadmap, I do believe you will run.

Into a wall, man. Listen, let me tell you something about roadmap. When you talk about work ethic in your roadmap, when you talk about a partial. Partial work ethic.

Partial.

So you can have two people. Let's say Mr. Military came from the Marines. We know they discipline.

Yeah, right.

They got the bad every day, this requirement. Right. Then let's say somebody that is more of a artsy creative manager. Right. They're a manager, but they're more on the creative side. They don't really handle the business. You know, they work ethicism a little bit. Right. So what's going to end up happening is that military minded person is going to work so hard that they're going to drill down on all of the different things. Right. And then you're going to have this creative person that's going to selectively work hard. Right. Now I have seen this happen so much that the hard workers without a roadmap would just be hard workers. But then you got the person that is a selective hard worker because they have identified that they can only they can work hard based on what they like and what they feel like is creatively appealing.

Right, Right.

What's attractive over or attractive? Right. And now they're able to progress a lot more faster in the lane that they want to be in than the person that has the ridiculously crazy work ethic. But they don't really know how they're going to actually go to get that. So they can be standing in the Corner marching for 24 days when in actuality, if they would have just pivot a little bit, they would have been marching the same distance, but it would have happened in 10 days. Right. But they're so focused on doing the work that they're not even really identifying the time that you might need to take off.

Yeah.

To recalibrate.

Yeah. To recognize your path.

Gotta recognize your path.

Like you said, like the partial worker, he identified what he likes. Right. So he knows exactly the path to what I like. Versus if you're all encompassing and you're just thinking, I just gotta do all these things to get somewhere fast, you probably gon.

Yeah.

You gonna just be walking into a wall and not even realize it's a wall. Yeah, yeah, that's true. That's. That's interesting.

So I'm always gonna say, hey man, that work ethic is important, but where are you applying it to? Right.

Yeah.

Like, are you applying it to sleep?

Yeah.

You working so hard, you sleeping, you getting all the sleep, but you're oversleeping, you're over sleeping. You, you, you're missing meetings.

Yeah.

You're not doing it. Oh, are you applying all that work ethic to your job?

Yeah.

So now you like, boom, boom. You put all that work into your job, but now you don't have no time or energy for your passion project.

100 on the side, that thing just kind of gets pushed to the wayside. Do you feel like. And I Said, this is like an entrepreneur. You need a combination of like creative aspirations too. Like you should. You want to have like a foot in creativity as well.

So I have this thought process that every single person is creative. It's just that certain people tap in on creative creativity from a different way.

Right.

So even your day to day Excel assistant accountant has some creativity within their work screen. Right. And I think that although they're not like Kanye west of creativity. Right. But I think that the reason why I believe everybody have creativity in them is because creativity is what you use to solve problems. I think every single human can solve problems. Some solve them way differently and way quicker than the others.

Yeah.

But then some they don't. Right. So I think that we all have that ability to be creative because we all have the ability to solve problems. So that's kind of how I see that. That world.

All right, my last question is, of all the tools you have, what do you believe has gotten sharper over the years of accomplishing your roadmaps?

My tool of communication. You asked me, you like, you got a media coach. Like, yeah, I got a media coach because the whole time I thought media coaching was to telling you how to speak so that you don't, like, you know, say the wrong thing. And that might be the case for some media training coaches, but the media training coach that I've started working with, she's talking to me about how do you get out the things that you want to say, Right. How do you position yourself to get the things out that you want to actually, you know, elaborate on the things that you want people to be everlasting? That, like, ooh, that that's what you need to lead with. That is how you describe yourself as you're having these dialogues. As I'm having these dialogues with her. So for me, I'm thinking about like, man, you know, the communication that I've developed over the years on how I can more sharply communicate things in a very quick, concise way. But then also being able to, like, look at public speaking because a lot of people get paralyzed when they got to speak about anything. You know, we do. Fuck you, money. We've done it live. We've done it, you know, in front of, you know, just like our audience. We've done it on video. We've done it like. And we've done it so many different forms, formats that, you know, now it's just about how do I keep sharpening this skill set of talking in front of camera. Yeah. Being able to, like, think on the Fly in the improv. All of these different thought processes of it. And so for me, I would say.

My communication, that's so interesting because I always thought you were good at those things.

Right?

Yeah, like improv stuff. I feel like Todd Easy. Because, I mean, guys doing Fuck youk Money. So interesting because I felt like in my background, you would have to, like, prepare to talk to guests. Prepare, like, interview questions and, you know, check out their catalog. I remember. I'm gonna say who it was. I remember my first time talking to a guest, and I was like, ty, what did you prepare? He was like, nothing. He said, I'm about to just talk. I'm like, yo, what? Like, how does he get up in the morning and be like, I gotta talk to this artist at 12. Ain't heard no music, ain't read no interview. I'm over here, I've got three notebooks full of information. And then I remember, in the midst of the interview, he said something they said. That was a good question. I was so mad.

I was like, you did no prep.

He just woke up today and pulled out his head.

Like, how?

How is it even possible? You know, it was one of those things where I was like, well, some people are just gifted. Weightlife freestyling, right? I was just like, that's why some people, like Jay Z. Jay Z can go into the studio, right, and not have to use a pen in the pad. Now that has become a thing all artists believe they can do. I would say a good 85%. That's not a tool.

Not tool for.

That's like a natural tool. It's not natural. So I do think it's cool to hear that you have found a way to sharpen a tool that I just felt like was extremely so.

It's funny because when I was in the media training stuff today, it was like I said something, I think it was when I was like, I'm married to Risk or whatever. And she was like. I was like, you know, I really be thinking I'm a rapper. I was like, me and yo, we got a rap group. That's how we. I said, we. The way we approach, you know, the culture playbook, and fuck you, money. It's almost like we're a rap group. We're like the journalism outcast. I like, we recorded an album. We had people in the studio. There's a whole, like, this aspect of things. A videographer. I said, so I said, then I'm writing my rhymes in my head. You know what I'm saying? She just like, Literally. And she's just laughing because I'm like, yeah, that's how I see it. That's why it's so easy to do this show. That's why it's so easy to work on, like, Culture Playbook Volume 1 and Culture Playbook Volume 2. Because I'm specifically speaking from life experience. So, like, when we're interviewing a guest, I'm like, all creators, they're pretty much the same.

Yeah.

Right. And so I can ask a question that's gonna have them being like, oh, wow, okay. That's a great question. Because they all. They're chasing this bliss.

Yeah.

Right? It's like they hit that. They hit that crack, which is art. Yeah. And now they're forever chasing it.

Right.

They're always trying to get it on the tip of their tongue. The best idea. Yeah. So you're like. You're like, so what if I know y' all chasing the same crack, right? The same bliss, the same thing. So I'm like, when. What was that first idea? How did it taste?

The first sip?

When you had that first sold out show, what did it taste like? They were like, I never even remember. Yeah. I didn't even thought about how did my first sold out show taste?

Oh, man, Todd, that's a good. That's. Some of them gonna steal that one. That's a good question.

So it's like, you know what I'm saying? Like, now they're thinking. Yeah. About something that they've experienced, but nobody have ever asked them that. Right. From those. From those perspectives.

This is so real. This is so.

So somebody was asking me that, I'd be like, man, it tastes like tears. They'd be like, what bars? But the reason why I say it tastes like tears, because I remember when we did Sunder's first Show, it was April 19, 2020, 2017, and it was at the Hollywood Cemetery. It's a theater called Hollywood Cemetery in LA. It was, I want to say, 300, 250 capacity room.

Yep.

And. And they had these. They had the layers, then they had the raptors, like the balconies. And I remember when they was performing and it was sold out and I was in the things and I just was crying and I'm like, I couldn't even control them.

Like, what am I?

What the fuck I'm crying for? But while I was thinking about it, I was like, man, like, when you coming from an inner city, you find yourself in very uncomfortable situations. You find yourself doing, like, things that would be illegal and that can put Your jeopardy at your freedom at risk or being around people that do a thing illegal that can put your freedom, him at risk. And all I can think about was, I don't ever have to do that again. And that's where the tears was coming from. Yeah, right. So when somebody ask me how your first show tastes, I'm gonna be like, tears.

That's so.

That's so true.

That's so cool. I mean, I like. I guess never being on the side. I mean, we sold stuff out. I don't think I ever. Let me not say that. Because we sold out. We sold out theaters doing the Little Brother Run.

Right, right, right, right, right.

Five city tour, and I think only one city in Atlanta. I think we did 300 seats. We ended up having like 270, 280.

Oh, that sold out. I just lied or did lie.

But, I mean, it still felt good. It felt good just being there. But I didn't cry because we had a ski.

Right.

But it did feel. I don't know if I felt like I'd never have to do that again, but more so I want to do this again. That was more of the feeling like, man, I want to have more theaters packed. I want to make more films. I want to do. I want to do more of that. So that's cool. That's.

You remember the movie Harlem Nights, right? Yes. And you remember the episode, the part when. When the guy they had. They had. They had him set him up with the hooker, but she really wasn't a hooker. She was just playing him Madam Cocaine or something like that. I can't remember her name. And he called his wife. He was like, hey, put your phone on the phone. Like, hey, I'm not. I'm never coming home. And he just hung the phone up, bro. That's how I was after. After that first Sunday show. Anybody that was doing any scamming, anything, I called, hey, don't call my phone no more. I'm not a part of that life no more. I'm not part of that life no more. And I hung the phone up from that day moving forward, you know what I'm saying? And it was just. That's how it felt. I didn't do that in actuality, but that's how it felt.

Two things. One thing about Ty, he's gonna reference Harlem Nights somehow. Somehow. And too. I really hope everyone gets a chance to experience that on their roadmap. Right? Because that is. I don't know what your roadmap was when you start working with Brennan Saunder. But I'm pretty sure you arrived at that show. That was an arrival.

And it happened fast. I think when I say it happened fast. Thunder, the band was. Created the music, they was working on the music in February, March 2016. But the band did not originate and actually become like, a band until, like, August 2016. So to put out the first EP in January 2016.

Wow.

I mean, 17.

Yeah.

And then the first show is April 19th, and it was sold out in LA. And then the second show was the next month in New York City, and it was sold out. So that first show, it was like very, like, whoa. People singing the words. We just, like, this is crazy. So it definitely was, like, expectations. Was. Was definitely blown away by me. And then, you know, I. I took that and I just. Just kept that momentum going.

You knew you could just keep pushing it.

But I'm happy that we was able to break down best practices.

Yes, sir.

For building out your roadmap here on F U Money. We gotta do the censorship. We're trying to get some money. We gotta see. We gotta get the money.

Yeah.

Can't keep saying, fuck the money. You can't keep. Gotta get the money.

You gotta earn that f, man. Yeah, you gotta earn that.

Gotta earn that f. All right, well.

Please tune in Season three. Fym, this is y'.

All.

That's Ty. Thank you for watching.

Yes, indeed. It.