I raised $5M to build an ai company to compete with Open AI.
In this promotional YouTube video, Zach Yadegari presents Persona, an AI assistant designed to move interaction away from phone screens and onto a wrist-worn device called the Persona Band. He explains that while existing AI assistants are confined to the 2x6‑inch smartphone screen, Persona uses simple wrist gestures—flicking or pressing the band’s face—to activate voice interaction. The assistant can act proactively (e.g., ordering an Uber after a flight) and reactively (cancelling subscriptions, negotiating bills, ordering food, making phone calls on the user’s behalf). A triple‑click activates a note‑taking mode. Yadegari emphasizes a privacy‑first approach: the microphone only records when the user explicitly activates it, avoiding continuous listening. The product will launch in three material options and four colors, with a pre‑order call‑to‑action for viewers to start texting their Persona.
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