A Few Things I'm Doing Today To Help Build My Cult-ure

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson.

Hey guys and gals and friends and, uh, a bunch of people I care about. Um, today's been, excuse me, been fun. Um, today I started my First day of my Snapchat journey. So I have no idea if I'm doing it right or wrong, if I'm annoying, I don't know, but it's been fun. So for those who aren't Snapchatters yet, time to download the Snapchat app and time to go search my name. It's Russell Brunson, and I think you can find me that way, I believe. I don't know, I'm still kind of figuring that part out, but I would recommend doing it because I am showing behind the scenes. Everyone's asking me, Russell, what do you do all day long? What's your morning routine? What's blah blah blah? So I'm showing it in quick little 10-second chunks. So I think that's how you do it right. So basically the concept is throughout the day I go and as I'm doing cool things, I kind of show the cool things I'm doing. So like this morning I woke up, I was in the supplement closet, I showed me taking supplements, which ones I'm taking. Then I had a morning coaching session with Tara and then I was working on my Trello board, so I kind of showed that. And then I went on a run and I showed that. And then I was about to start this Marking Your Card podcast and I showed that. And so I'm showing all these little pieces of it And so I think for you guys it's like once a day if you log in and you'll see behind the scenes of behind the scenes. So as you probably, I've been talking a lot about lately is that one of the big things that we're trying to do and I think what you guys should all be doing, what we all should be trying to do is try to get our community more engaged in the process. And so we are doing a lot of Hangouts and live streams and things like that kind of showing behind the scenes of what's happening which has been fun. But then Snapchat for me is kinda behind the scenes of the behind the scenes in quick little 10-second snips. So you can basically catch up on a full day in like, I don't know, 2 minutes. So anyway, it's gonna be fun. I'm gonna be posting some unique, cool, crazy, funny things and introducing you to some cool people that I won't be doing anywhere else. So if you're not on Snapchat yet, now is the time to go and to become part of that. Now today I'm excited 'cause I've been in Inner Circle all last week and it's been kinda those things where you're like, you have all these projects and things you wanna do and everything's bottling up and you just wanna like move and go and do. And so finally I have a chance today to move and go and do. I'm excited. So we are this week launching Biohacking Secrets with Anthony, which will be cool. But then the other thing on our side, we have a whole bunch of new updates coming with just our company. And so one of the cool things we're gonna be doing that I'm excited for is, depending on when you hear this, this will be live or it'll be almost live, but we're changing the ClickFunnels Facebook group. People don't like really bonding with a company companying is kind of bland, right? So we wanna make it more of a movement. And so we're gonna change the name of it to like the Funnel Hacker/ClickFunnels Official Group or something like that. So that way we can all kind of self-identify with the group and who we are, not just a software product. Which is kinda cool and then what's gonna happen is when you first log in, and the first time I really saw this I thought it was cool, is in, there's a Facebook group called the Cult of Copy and it's a really good copywriting group with a bunch of really good copywriters hanging out talking all the time. And when you go in that group, Collin, who runs a group, Colin Theriot, I think. I can never say his last name right. But he's got a sticky when you first go in there that's like, hey, welcome to the Cult of Copy. Here's the rules, here's how it works, here's the lingo, here's the core products you need to buy. And it kinda has like just a list of all like the core things when you first join the group. And so that's one of my goals this week is to build out, maybe even today if I have time, but kind of like here's the mission statement of our group, here's the core products and services you need to be able to run your business. And then one cool thing we set up, and it's not live as of right now, but hopefully by the time you hear this it'll be live. If you go to FunnelSwag.com, we have an official Funnel Hackers Kit where you get a ClickFunnels backpack, you get funnel graffiti, you get an I Build Funnels t-shirt, ClickFunnels water bottle, everything you need to be an official Funnel Hacker. And so basically, I think it's $100, which basically covers our hard costs and shipping, so we're not making any money on this, we just wanna give everyone a bio, or not a biohacking, a funnel hacking kit. So we'll mail out this kit to ya, and then from there you get put on a $20 a month continuity program, and the $20 a month goes towards towards a new t-shirt each month. So what's happening is each month we're making super cool t-shirts. In fact, if you go to funnelswag.com, you can see probably 5 or 6 of the shirts there. And basically we're gonna be doing limited edition shirts. So each month, whoever's a member of that, we will see whose bill went through that month and we will ship you out that month's shirt. And they're gonna be one-off printing. So it means if you get it, you get it. If you don't get it, then you miss that shirt forever. Some urgency and some scarcity built in because I believe that the only thing that sells anything in this world besides good copy, building a good following and personality and, there's a lot of good things, but the number one thing to get people to actually pull their credit card out are urgency and scarcity and so we kinda wanna do that 'cause again, I make $0, in fact I lose money, I think I lose money on almost all these 'cause we have so many international people. But I just wanna do it so that you guys all have cool funnel swag from us every single month and so we also might be slipping in some other cool gifts along the way with the t-shirts. I'm not gonna announce those, they're unadvertised bonuses, but cool things that you will want as a ClickFunnels member. So that's kinda what, that's kinda what Funnel Swag's all about, is just getting you guys all consuming our stuff, wearing our shirts, using our backpacks, water bottles, Mac stickers, oops, did I slip that? Working on cool Mac stickers and a bunch of other cool things for you guys that'll be part of the Funnel Swag monthly kit. But for sure each month you'll get a t-shirt that'll be limited edition and just super cool. Anyway, these are just a few of the things we're doing, and I hope that it serves as a model for you guys as you're building up your community and your following and your culture. So that was one of the big themes through all the inner circle meetings was that, as I kind of mentioned through some of these podcasts. And so I'm gonna start implementing and applying these things, and you guys will be able to see them, and hopefully you'll roll with them as well. I kind of, I think I mentioned this before, I see kind of my mission is to like building cool, creative things, and you guys taking them and knocking them off for your communities. Feel free to, what do they call it, R&D, rip off and deploy these concepts in your market as well for your people 'cause I think they're kinda cool. Anyway, that's what's happening today. I'm really, really, really, really, really, really excited as you can probably tell to get to work and to do all these kinda things. Another cool update, so we got last week the float tank in my biohacking room. Saturday I wasn't supposed to float for like, I think it's supposed to be like 3 or 4 days just to let the salt settle I don't know, do whatever, but I got excited. So the second day I jumped in and I float, I fluted, floated, floated. Is that the right word, fluted, floated? I floated and it was cool. I like laid there for probably 20 minutes and I passed out and I woke up like 3 hours later actually. And then it was like, it was almost, it was like 1 o'clock, almost 1 o'clock in the morning and I was getting out and Colette came out like, "I thought you were dead. I was afraid that you drowned out here." I was like, "I don't think it's possible to drown 'cause there's 1,000 pounds of salt in there, so it makes you float to the top. So I don't think I could drown if I wanted to, but I appreciated the thought. So that was cool. And then yesterday was Father's Day, which was super cool. I don't know, my kids are the coolest, so it was fun just seeing them. And one of my boys, he drew a big picture of a Minion, and he said, Dad, you're one in a million, which was so awesome. And then my other son drew a big picture of Yoda, and then it said, Dad, Yoda best dad ever. I was like, sweet. I thought those were the two coolest things in the world. So anyway, it was a good day. Anyway, with that said, I'm almost to the office. I'm gonna get to work on building up our community, and I hope that this gives you guys a couple ideas on things you can do as well. All right, appreciate you all. Have an amazing day, and I'll talk to you guys again soon.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis, and so make sure that every morning You're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list to make sure you get email notifications when new episodes come out. You can also get links to all the transcripts of every single show we've done in the past. But then every night— well, not every night, but most every night— I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there. And give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.