A Little Bit Of Advice After The Firework War…

Hey everyone, this is Russell Brunson. Good news, I survived the firework war. Now we're back for another Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, so yes, the good news is I survived the firework war. Bad news is I have a lot of flesh wounds. I ripped my finger off almost. 2 holes in my arm, one in my forearm, one in my bicep, and a huge old burn on my neck. But other than that, I am here, still talking, we had a great time. So I'm actually heading back right now. We are filming a little mini documentary of it, so I'm gonna go back and do a little interview in front of the setup. And hopefully in a week or so from now, you guys will see a really cool video, kinda showing and documenting, diagramming the whole thing. So it'll be a lot of fun. So today, what I wanna talk to you guys about today, Well, today was kind of fun. Not today, actually a couple days ago I was listening to some podcasts and there was one on the Tim Ferriss Show that was awesome. It asked, I think the title of it was something like, "How do you build your audience?" So I was like, "That's kind of interesting. I want to hear how, you know, what he has to say about that." It was one of his podcasts. It wasn't like a normal podcast. It was one where he was just doing Q&A back and forth. And that was one of the questions. And so first he kind of talked about how like, "Hey, you know, why do you need to build a podcast? What's the purpose behind it?" And he started He said something kind of interesting that I actually had a conversation the other night with one of my friends, BJ Wright, about this concept. He said, when you have a goal or want to do something, he says ask yourself 3 whys. It's like, hey, I want to make a million dollars. Why? Well, because I want to, you know, buy my dream house. Why? Because it will make people think I'm awesome. Well, why? You ask 3 whys and suddenly, you know, after 3 or 4 whys, you get to the point where you're like, I'm already doing what I want to do. In fact, there's a story, I'll probably slaughter this story, but it was about a guy about a businessman who went to this little fishing village and he goes out there and sees this guy out in the river fishing, pulling fish in. He goes to the guy and says, "What are you doing?" The guy says, "Well, I'm pulling fish in for my family to eat." He says, "Well, why don't you build a business? Why don't you go and you hire like 10 or 20 or 30 people to hold fish like this for you and you start shipping out fish and making money?" The fisherman said, "Well, why would I do that?" He says, "Well, because then you can make lots of money and you can travel the world. You can do a whole bunch of things." He said, "Well, why would I do that?" He said, "Because that way you could eventually someday you could sell your business and make tons of money and retire a multi-millionaire." "Why don't you do that?" "Well, because then I could— if you retire, then you could move to a small fishing village and spend your day just being in the water fishing." The guy looks at him and is like, "Well, I'm already doing that. Why do I have to do all those other things?" It was kind of that concept of asking yourself at least 3 whys to get to the reason behind the reason of what you're doing, which is kind of interesting in and of itself. That was kind of the first thing. They started digging deeper and said, "Well, if you do want to build an audience, this is how he did it when he started building The 4-Hour Workweek and some other things." He said that the first step in it, which I agree with completely, is like figure out what subcultures do you belong to. A lot of times you think, "Well, I'm an internet marketing guy," or whatever, but what are the subcultures you belong to in the market you're in? Either weight loss or marketing or business or dentistry or chiropractic or whatever business it is you're in, what are the subcultures? There's obviously a culture, there's like the core niche, but what are the subcultures? I was thinking about for myself, obviously I belong in the whole internet marketing subculture. We're starting to get more and more into like the biohacking subculture. We're getting more into just different subcultures, right? So pick 3 or 4 subcultures that you belong to, that your content, your following, your things belong to, right? So that's the first step. The second step then is for each of those subcultures, find like 3 most popular blogs and 3 biggest Twitter accounts, the 3 biggest Facebook groups. Find like those kind of things. You're finding your 3 or so of the core places where the majority of those potential prospects are in, in each subculture. He said you really figure out exactly where those are. Soon you got 9 or 12 places that this is where all your audience is and now you aggressively market to those places and get— and you come up with a bunch of strategies to do that. But I started thinking about that, how smart that is and how you can really in pretty much any business, any market, anything you want to go into, if you want an audience and you want to start building a list, that's it. And one thing he said that was interesting, he said that when he launched The 4-Hour Workweek, he said that people People thought he was everywhere, but it's just because he was only in the 9 places that everybody was at. Because even though he didn't have a big marketing campaign or budget or anything, he was able to make these huge waves and have a whole bunch of presence everywhere because he was in the most important spots. For you, I want you to start thinking about, and I'm thinking about this more so on my side with my team as well, is like, well, what subcultures do we belong to? Where are our target audience? Where are they hanging out? What are those things? Then after you identify these are the subcultures, these are the 4 or 5 verticals or niches that we can serve, then you start digging deeper, right? Now that we know who those are, where are the 3 to 5 of the most influential places that these audiences are at? And typically on multiple platforms, right? So the Facebook platform, Twitter platform, YouTube, like where, what are the big channels, big following, big list owners in each of those markets? And then you can start strategically marketing to those people. So I thought it was pretty awesome. So I recommend going back, find that podcast if you can. On Tim's site and start building a following, guys. That's basically marketing 101. You guys have heard me talk before in the past about the Dream 100. This is kind of an easy way to start executing on that quickly. So hope that helps. I am there. I'm about to get out of the car and go film the voiceover for our documentary of Firework War version 2. Totally has no purpose outside of I think it'd just be fun. Actually, it does have a purpose. Curious how many of you guys listening know what that purpose is. 'Cause it's backwards from what makes logical sense. Has 100% to do with the whole attractive character thing, right? Like, I'm sharing this with people, I'm posting on Facebook, I can't tell you the kind of messages I've been getting from customers and students and friends and family and all those kind of things. And so while it seems like a pointless strange thing, Russell, why are you putting all this effort into making a video out of my work? Or it's because of that, it's 'cause we're trying to bring in our target audience into the craziness of my life. And if we do it correctly, hopefully you guys want to learn more. So anyway, that's the game plan. I'm having fun doing it. I hope you guys have fun with your business as well. I will talk to you all soon.