Barricades To Protect Your Super Power

Hey everyone, this is Russell and I want to welcome you guys to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Alright everyone, excited to be here with you guys. I think this is my first podcast since we've been in the new office. I did one talking about going to the new office and now we're there, we moved in, it's fun, it's exciting, and it's new and all the fun stuff that comes with that. So it's kind of fun, but this is the first time I think I've messaged you since I've been over here, so I'm actually driving home right now, and I'm actually, oh, when it, yeah, just sometimes I don't plan things. We're also moving our house soon, so soon my house will be close to the office and then it'll be a short commute again, but for right now the house is far away, so you guys may get a couple episodes that are a little bit longer than normal. Hope you guys don't mind, but it should be fine. Anyway, I hope that things are going awesome for all you guys. I've been having a ton of fun. It's been insane how, how business has been. You know, we've, every month we keep growing and this month we just smashed through our sales records again from last month, which last month we're like, there's no way we're gonna beat these and we did it again. So it's kind of exciting. So hopefully we'll keep it rockin' and rollin'. A couple other exciting things, some of you guys know we launched the Funnel Hacker video podcast today, which I'm finally excited, I've been waiting, I've been talking to you guys about it for a while. So I hope you guys go and subscribe. It's, we're at, it'll be on iTunes hopefully by tomorrow, but right now she's online and iTunes will be alright for it, but it's video-based 'cause they're showing you guys off some cool stuff, so I would say make sure you subscribe to the video-based one. Basically all you gotta do is go to funnelhacker.tv to see episode number 1. So it was really fun, basically what we do is I sketch out the concept of a funnel and then I bring the person on whose funnel we're sketching out, they're gonna show us all the pages, talk about psychology, why they did what they did, and then at the end for all those guys who are DCS Labs members, you'll get the funnel for free in your account, which is kinda cool. So that's kinda what's happening, and so I did the first episode, one was on the DotCom Secrets book launch, I kinda showed that off, and hopefully it'll give you guys some cool insights and ideas from that funnel. So that's what's going down over there, and we've got the big live funnel hacking event at the end of the month, so funnelhacking.com, which is kinda cool, and we got one other cool funnel thing happening that we just kinda started putting it together yesterday, or maybe the day before, 'Cause I was thinking about, in my own company, when I wanna get crap done, what do we do? So I call up Todd and Dylan and whoever it is from all around the country and we all fly to Boise, we sit in the office for 3 days and we don't sleep. And you guys know about this 'cause if you listen to the podcast you hear me most nights coming home like at 4 in the morning talking about these things. But there are hackathons, they always call them hackathons. And so I thought like, what if we change our coaching program around a little bit? And so you'll actually see some big shifts coming from our coaching program here. It's based off of this kind of idea. Of what if we gave people an experience where instead of us coaching them for over a year, which is good, but it's extended, it's long, like what if we gave people an immersion period where they come to Boise and we do a hackathon with them and their business and in 3 days or 4 days, whatever it ends up being, we do it all and just do it all. And so I'm really excited. So we're gonna do the first test run probably in June. We're gonna bring 8 people in and basically what's gonna happen is we're gonna have, I'm not sure, 2, 4, For sure 2 and maybe 3 sales funnels we're gonna build out. We're gonna build out a webinar funnel where I'm just actually gonna write their whole webinar pitch just 'cause people always screw it up it seems like. So I'll write the webinar pitch and then I'll actually pitch it so they can watch me pitch it and then I'll record that so they have that and then they will have a chance to pitch it and I'll critique them and stuff like that. I'll build out the sales funnel and it's not like my team will, it'll be me. I'm just gonna do it all 'cause I'm probably one of the faster guys on my team now doing them and I'm pretty picky about it 'cause I know what works. So I'll just build out those funnels. We'll also build their high ticket funnel. I'll have my video guy take them out, film all the, emotional story-based videos we need for the high-ticket funnel, and then we will go and train their salespeople. They'll bring 2 salespeople with them. My sales guys will train their sales guys, and then we'll work with our traffic guys to get their Facebook ads set up and running and working. So when all's said and done, they will leave with at least 2 funnels up and running, trained salespeople, a webinar pitch, everything, and it's gonna be called the Hackathon. The Funnel Hackathon, so I'm excited. Anyway, I'm sure you'll see more about that over the next few months, but it's in embryo right now, which is kind of fun. So it's being developed and designed, and I'm really excited for it. So hopefully some of you guys will want to come to that, 'cause we will get done in 3 days what would take a typical person 6 months or more to get done. So it'll be fun. It's not like, again, you're hiring a copywriter or something, you're hiring me. I'm doing all the work, which will be really fun. I'll really enjoy right now, 'Cause we're gonna have small groups, 8 people, 8 webinar pitches in a 3-day period of time. It'll be awesome. So I'm excited and yeah, so if you guys wanna come to that in the future, actually if you wanna book it now, if you go to dotcomsecretsignite, go apply and our sales guys call you, just be like, hey, I want in on the hackathon. And they'll be like, how do you know about the hackathon? We haven't even started selling that yet. And you'll be like, I know, I'm in the Marketing Your Car podcast. I listen and I take action and anyway, we'll get you in. Alright, so that's about it. What I want to talk to you guys about today, now that you got some cool updates and cool stuff that's happening, I want to talk to you about one of the interesting conversations that we had today in the office. It's funny because when you start as an entrepreneur, in most business ventures it's you, right? It's you juggling everything, right? You're wearing every single hat. When I got started, I was the product creator, the copywriter, the website designer, the support agent. Excuse me. I was doing all of the pieces and I didn't even know, you know what I mean? I had to figure everything out because there was no one there to help me. I wasn't making any money so I couldn't hire people. And that's how a lot of businesses start. And then as you start growing, obviously after a while you start handing things off to different people. And hiring people and bringing in partners, just depending on the route you go. And then from that point you spend the time just focusing more on what you're good at. And so anyway, we've had some interesting conversations with my partners at ClickFunnels today. Excuse me, I just had a coughing attack so I paused that and I'm back now. So we were in conversation just about that thing where each of us have like our own superpower. I think everyone does. I think everyone on Earth has their own superpower. I think God gives everyone a superpower, something that they're uniquely qualified to do. I tell my kids this all the time, like, what's your superpower? And they all know what their superpowers are. And I think that each of us, especially in your company, everyone's got their own superpower. And, excuse me, I'm so sorry. A lot of times we start growing, we get people to do different pieces of it. But still usually in a smaller company, everyone's wearing a lot of hats, which is necessary for a while. But as you start growing a little bit, and without trying to hire a ton of people, 'cause that's not what we're trying to do, but really getting getting the stars on your team to be able to focus on their superpower and get really, really good at it. You look at like, of all the tasks I do every single day, there's like 1,000 things I do every day, there's one that makes the most money and it's when I'm on a webinar and I'm pitching. Like when I'm on a webinar, I'll make more money in 90 minutes than I do the rest of the month combined. You know, and so it's like how can I, like what can we do so that I'm always on a webinar? You know, we're looking at both Todd and Dylan who are some of the most amazing developers I've ever seen in my life and they're developing stuff and they're awesome at it but then half the time they're sitting back where they bug fixes and requests, all these things they have to do that aren't their superpowers and they have to do those though to keep things moving forward and then the problem is that because of that things can't move forward. It's just this whole like, it's like one of those chicken and the egg scenarios, like you know how it works and so what we're trying to focus on doing is looking at what each of our superpowers are and trying to like barricade ourselves around so that the only thing we're allowed to do, the only thing we're able to do is like what our superpower so we can move that thing forward because Again, in 90 minutes I can make more money than I could in 6 months doing all these other things. Same thing with Todd or with Dylan or with you, whatever your job is. You focus on your one superpower, you can make your company more money than doing all the rest of the stuff. So how do you protect yourself and barricade yourself in a spot where you can just focus on that? What people do you need to add to your team that can take off those other pieces from you that are strangling you? We moved into a new office, so much stuff was happening, so many things were juggling, and I was just like, I was so overwhelmed with everything. And so I took Kelsey, who's been my assistant for 4 years now, but she's been my assistant and support, she's kind of done both roles, so because of that, when support goes up, I lose her. I kind of broke her away where she does overflow support now, but her main job is making sure that I can get my job done. 'Cause the big thing is, she can answer support tickets all day, but if she can facilitate me selling, again, she'll make more, we'll all make more money if she facilitates me selling. We're trying to put this barricade around me and then all these little things that are holding me back like getting my office clean and creating these things right here and meetings and all the other things that I don't like doing and that struggle for me, she's trying to barricade those from me so that I can just, it's funny, Brent on our team was just like, all we want Russell to do is sit behind his computer on that microphone and just sell stuff. If he can do that all day long, everything else will take care of itself. Anyway, just my thought today as I've been thinking about this from the conversations we've been having. For me, it's just how can I barricade myself as much as possible so that I'm only focusing on my superpowers? And the other stars on my team, how can I barricade them so they're only focusing on their superpowers? If we can get everyone doing their superpowers, and obviously with any kind of company there's always, you have to wear a lot of hats, but if we can shift it where instead of spending 80% of our time wearing a bunch of hats and 20% of our time doing our superpower, If we shift it to 80% superpower, 20% the other stuff, or if you can get to the point where you're doing 90% superpower or 100% superpower, how much more of a dramatic impact and a change can you make on within your company, to your team, to your customers, to the world? And so that's kind of my thought. That's my focus. That's what I'm kind of looking at is how can I— what can I do to become better at that? And really be able to get myself, my team focusing on that. So anyway, I hope that helps for you. I know all you guys are doing different things and different points and different spots in your business, but it's just a smart thing to start thinking about. I remember the first time I kind of understood this concept was when I read the book The E-Myth by Michael Gerber. And it's so funny, I was at an event and all these people, this is like 10 or 11 years ago, all these people were talking about it. I thought The E-Myth, I thought it was like an entrepreneur book or like an internet marketing myth like email, E-Myth. And so I was going on a family trip down to Lake Powell, Utah, which is like a 10-hour drive from here. And on the way out of town, we swung by Barnes Noble. And Colette's like, "Get a book." So I got the E-Myth because I'm like, "People are talking about this, looks awesome." So I started driving, we get all the way down to Lake Powell, we get in this boat out in the middle of the lake and we sit there. I pull out my book to see, you know, to read. And within 5 minutes, I realized this had nothing to do with internet marketing. I was just like, "Oh, dang it." This is an internet marketing book I was trying to read. Now I'm stuck on a lake and this is all I have. But I read it and I'm grateful I did because it talked about the systemization of businesses and how to pull yourself out of them and a bunch of really cool stuff. Anyway, if you haven't read that, go read it. If you have read it, now it's time to start applying it more so in your life. I've done it to a good point, but I haven't been religious about making barriers around my time. Not just making barriers to make barriers though, because you don't want the rest of your company to fall apart, but making a barrier by replacing that piece and putting the right person in place so that the ball doesn't get dropped. And you know, I'd rather have my other people on my team wearing multiple hats than myself, and so that's really the kind of goal. So anyway, hope that helps, hope you guys are doing awesome. I'm almost home, so I'm gonna end today, and appreciate you guys listening in. Again, go check out funnelhacker.tv, it's www.funnelhacker.tv. Oh, and the other cool thing is that we are now giving away free Funnel Hacker t-shirts. If you go into ClickFunnels, if you haven't logged in for a while, log in and the first thing pops up, this like quick, this cool 12-minute onboarding video and you go through the onboarding video and when you are done, we will ship you out a t-shirt. It doesn't cost you a penny as long as you're a ClickFunnels member. So that's a gift for being awesome and being a ClickFunnels member. So, alright, with that said, I am outta here. I will talk to you guys soon and have fun and drive safe and yeah, thanks guys.