Clickfunnels 2.0: The Future

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson.

Alright, so that intro is a little weird, I'm not gonna lie, but I gotta have some kind of pattern interrupt. I say the same thing every morning, right? So there you go. Anyway, I hope you guys are doing amazing today. It is Monday as of when I'm recording this. I know maybe, you know, who Who knows when you're listening to this, but Monday I'm recording it and on Wednesday we start our pre-launch for ClickFunnels 2.0, which I am insanely excited by and nervous and everything all wrapped up into one. It's kind of crazy, like, you know, I'm sure any of you guys who've been listening for a while know a lot of the stories, but we launched ClickFunnels about a year ago and in that year it's grown like nothing I've ever dreamt of. People are adopting it and it's so exciting and we didn't want to say sit on our, what do they say, sit on your laurels, or sit back and just kind of sit there. We wanted to continue to improve and make this thing better and make it what, you know, what I would have dreamt of. It's funny, I think it was, I think it was, what's his name, Henry Ford or something, I think I might have mentioned this in another podcast too, but he said something like, if I would ask my customers what I wanted, they would have told me they wanted a faster horse, right? And I felt like when we first came out with ClickFunnels, that's what people thought it was. It was like, oh, it's like LeadPages, you can move things around. And we were like, no, that's a piece of it, that's not the vision. The vision is so much bigger, right? And the vision that I know Todd and Dylan and I had when we first kinda launched the company was so much bigger. It was, the question was not how do we make better LeadPages or better Unbounce or whatever you wanna say. At the time when we launched ClickFunnels, it was in the midst, like Todd was coding ClickFunnels while we were launching NeuroCell. And the NeuroCell project, obviously as you guys know, did really well, but man, Man, it took a lot of people and time and effort and every little change was like a nightmare. And so for me, like when I was building something, my dream is where I can just not have to have all these people here doing this stuff, where I can just log in and drag and drop and move things and, you know, and at first it was funny 'cause we had the vision from day one that it wasn't just gonna be one software program, it was 3 things. It was ClickFunnels, Backpack, and Actionetics. In fact, we owned Actionetics. Todd started developing that way before ClickFunnels was even a dream and so it's been a long, long, long time in the making. Most people don't know that. They think it's, oh, we just added these new things. It's like, no, Todd spent 5 or 6 years building Actionetics the first time around and then having to recode it to bring it into ClickFunnels. It was very well thought through and thought out, the vision. In fact, we had explainer videos done for both of those before we ever launched ClickFunnels. And so it's not something where we were just trying to like, oh, what should we do? It's like, it's been part of the vision from day one. And in fact, for me, and I know for, for Todd and Dylan, I think, that it's very, very frustrating to like, everyone's loving ClickFunnels, they're like, yeah, but it's not, it's not done yet, it's not complete, it's not what we know it's gonna be, you know? We know what the vision is, and that's what we're so excited to share with you and with everybody, and it wasn't quite there yet. And so what's exciting about this launch is that this will be, the complete product will be released during this launch. You guys will have access to ClickFunnels, Backpack, and Actionetics. We're calling it the Edison Suite. Edison's the name of our company, by the way. Edison, E-T-I-S-O-N, so kinda like like Thomas Edison and Tesla mixed together. So it's Edison, so it's the full Edison suite. And so, but the one that makes me nervous is like releasing two new huge, I mean, an affiliate platform and basically an email autoresponder that does a million things more at one time is scary. And I know that, you know, at first we've had to do, on purpose we can't launch all the features at once because it would just be a nightmare. So we're rolling out with minimum viable product. Not so much that other things aren't done, but because we need to make sure It's perfect, you know. And so people get in there and we'll start seeing the little bugs and tweaks and changes we need to make. And, you know, we'll scramble as quick as we can to make those things more and more solid. And then from there, over the next year, 2 years, 3 years, we'll keep adding and building upon those things. But the nice thing on our side that I'm excited for is that the product will be done. It won't be like, okay, what's the next thing we're going to build? Like, it's it. Like, that is the product. That is the vision. Now it's like, how do we take that make it more stable, make it faster, make it better. In fact, Todd did updates this weekend where, and this is kind of geeky nerdy, it probably doesn't make sense to all of us including me, but the page load time went from 500 milliseconds to 1/20th of that or something like that, like 0.15 or something. You guys probably noticed that, but this weekend your page loads went up 5 times faster because of little things he's doing like that. So that's like the vision moving forward over the next 12 months is just making things faster, better, stronger, more reliable. And incrementally adding little things as opposed to, you know, like right now we're tripling what the product is. And so that's exciting. The only other big, big thing that's coming out is the marketplace, which we have a different dev team building that out and it's almost done as well. And when that's done, you know, on our side it's gonna be now just making that better and better and better as opposed to building out new things. So I'm excited, I know you're probably excited, and just wanted to share that with you guys. That was it, nothing else to really share other than that's kind of where we're at. And I hope for you and your company it's kind of the same way. Getting feedback from people is one thing, but I hope you have a vision of what you're trying to accomplish and where you're trying to go. A vision that's bigger than most people can even contemplate, because that's where greatness comes from, is really knowing where you want to be. And typically it's, you want to get there for your own reasons, your own business, right? It's interesting, I was talking to Jason O'Neill, one of our Inner Circle members who's crushing it right now, and this is fun, he built a software program and he said something that was really cool to me, he said, "All I did is I built exactly what I wanted, and now everybody's buying it." I think he said he's up to like $30 grand a month in recurring from his software, and it's just like, it's awesome, I'm so proud of him, it's so fun to see, and that's what it is, is he built it for himself, and by doing that, it's become something that everyone else is adopting. And same thing, you know, ClickFunnels, we built it for ourselves. We built it because we didn't want to have another NurSell where it took us 2 months to launch and then, you know, a year of optimizations could have been done in a weekend. And that's what we've done. So anyway, I hope you guys love it all. I hope that you're patient as you get it because there are going to be little hiccups and issues and little things. It won't be perfect at first., but will be perfect soon. And that's kind of the, that's the game plan, the goal. And, uh, I, I, uh, I foresee that in the, in the future, in a year from now, um, the majority of people in our market will be using it, um, for everything, for email, for their affiliate programs, for their pages, for their shopping cart. Um, you know, I've seen the future of where they're going. I've seen the dashboards, like some of the new ClickFunnels dashboards. It won't be immediately, but as we kind of keep developing this into more and more of a full-blown CRM, you'll be able to see It's just that, it's exciting, it's awesome, the visibility you'll be able to get from your customers, which was never possible before now. You know, I tried for 12 years to be able to see an accurate lifetime value of one of my customers, and it was impossible. Where now in ClickFunnels, it'll be just one of the stats you see, which is the power of having everything in the same ecosystem. We're able to see everything, ever see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit it, like it's just, it's, It's amazing, so appreciate you guys, appreciate you guys believing in the vision, appreciate you being part of it, and we'll keep making it better and better for ya. Like I said, just as it comes out, just know there's gonna be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us, and in a year from now you'll look back thinking, wow, I cannot believe what's been accomplished in the last 12 months. I mean, that's what we're saying and other people are saying now about ClickFunnels in the first 12 months. And so we're just gonna keep on trying to make it better. So appreciate all you guys, have an amazing day, and we will talk soon.