Designing In-Person Events To Be Extremely Lucrative

Hey there everybody, welcome to the Magnetic Marketing Podcast. In today's episode, we get to listen to Robert Scrobes as he interviews Dan Kennedy and we talk about a very interesting topic. A lot of us have a specific way we sell, but every once in a while we need to change the way we sell. We need to change the environment, and in changing the environment, we unlock the ability to be able to sell at a much higher rate and much higher price point. Those key moments are what are called events, and often the best ones are in-person events. Now, a lot of people who have online marketing or have a traditional business don't understand why this in-person event thing is really a big deal. Robert Scrobb and Dan Kennedy are going to get into this in depth. They're not only going to talk about why it's important to have these inside of your business, but also different ways that you can use these events. And how you can create an event that people are eager to attend while engineering that perfect balance between the positive experience that you want the customer to have and the sales mission that is the driving force of your event. This is an episode you don't want to miss, so let's listen in.

I don't think there's anybody that has had a bigger impact in the field of direct response than Dan Kennedy.

The legend of Dan Kennedy should be ignored at your own peril.

They're not really lessons, they're kind of laws. Laws that you live by.

Dan opened my eyes to what small business marketing looks like. Dan teaches strategic direct response that is timeless.

His ripple effect touches people who don't even know his name.

The world as we know it was changed because Dan Kennedy became obsessed with marketing.

Welcome to the Magnetic Marketing Podcast with your host, Dan Kennedy.

Even with all of today's technology, The very oldest form of info marketing business is still thriving. Before the internet, before the printing press, before paintings on rock walls, there was the meeting. A gathering of cavemen and women together in a cave with a speaker, maybe a great warrior or hunter, or maybe a medicine man. They're dispensing advice. Tens of thousands of years later, meetings are alive, are hardwired into your customers' brains, and can be the most lucrative part of your info marketing business. I'm Robert Scrobb, President of the Information Marketing Association and co-author of the official Get Rich Guide to Information Marketing. Today's program is about how to turn events into major opportunities within your info marketing business. My guest today is none other than than Dan Kennedy, and he can personally attest to how it was to put on meetings back in the caveman days. We all see Dan as the direct mail guy, and he is the highest-paid copywriter on the planet because he's so effective. But if you listen to Dan and his stories, he's been standing in front of a room giving presentations since he was 15 years old, outlining the Amway business opportunity. Throughout his 20s, he was in one of the largest self-improvement businesses in America, giving multi-day seminars, learning the art of filling rooms and creating stampedes to the product table. During the '80s, he built a seminar business serving the chiropractic and dentistry niches using seminars around the country. Hired a speaker, trained him to go out on the road 3 weeks a month, so Dan only had to be out there in front of the room 1 week a month himself. Then during the '90s, he was the chief consultant and the highest per-head grossing speaker on the Peter Lo Success Events. He spoke to an audience— his total audience for his speaking career is over 15 million people. He is absolutely the top guy. He's created his own high-revenue events, first through Glaser Kennedy Inner Circle, then with Bill Glaser creating the highest per-attendee revenue events in history. The whole time consulting with sharp and growing info marketing marketers on their own events such as Rory Fatt of Restaurant Marketing Systems who regularly used events as preview seminars to create new members as well as backend super conference type events engineered to send his members into his high-priced coaching program. There is no one alive who can generate more money and make customers love him while they buy than Dan Kennedy, and it's an honor to have you on today's program, Dan.

Well, thanks a lot. It was a great intro. The meeting, the meeting, the seminar, the conference, certainly has not died. This is my monthly coaching call day for my private clients, and right before the call with you, I was on the phone with Craig Proctor, probably the top real estate coach in North America, discussing, of course, events and event marketing. So this persists, as you pointed out, from from the medicine man in the cave, the medicine show of the turn of the century, to the seminar by the pain relief doctor or the cosmetic surgeon, the implant dentist today, and it persists in every other category as well.

Out on the internet you've got online video that plays 24 hours a day, 7 days a week, never requires a vacation. Webinars that allow you to reach people around the world. And then it's, you've got to get somebody to seminar. They've got to pack a bag and leave their family, maybe give their business over to the teenager for a few days, have somebody take care of the cat.— is this— I mean, I understand they're still alive, but for an information marketer, is this really where they— is this a priority?

Should they—

how is this still more lucrative than a webinar that you could talk with people all around the world at the same time?

Well, so there's really sort of 3 parts to that answer. One is that the proliferation of democratized, free, or cheap content is no doubt a factor in making the physical seminar, conference, boot camp, convention, trade show marketing job harder. I mean, if you— if an individual will content themselves with being at home and the computer screen. They can go to YouTube and pretty much spend 24 hours a day watching speakers, including many big-name speakers past and present, deliver content. So there's no doubt that that's a factor. The second part of the answer is that all of those things you named now have a place in just about every infomarketer's business and can be lucrative as sales media and can be somewhat effective as content, as training. We routinely generate 7-figs, $1 million, $1.5 million, $2 million from online videos and webcasts. We have a model at GKIC today of run-up videos and a 3 to 4 hour live webcast as the climax of the campaign for a new product launch that works very well. The on-demand video sales letter or video presentation, that you mentioned certainly has a place and again can be lucrative. The delivery of content and training and education is dicier. There's abundant research to indicate that it is nowhere as effective as having somebody essentially captive inside four walls in a physical environment, but it is still a big part of the business. The third part of the answer though has to do with issues like customer or member retention, customer or member ascension, community and fraternity, and lucrative profit opportunities. So hardly, with extremely rare exception, can you charge anywhere near the same amount of money for online delivered content as you can for an appealing seminar or boot camp or conference. You cannot replicate the— what goes on inside those 4 physical walls. So the dollars per head from the sale of resources and services Almost impossible to match it in cyberspace versus in real space, particularly selling relatively high-priced goods or services. Ascension in the info marketing world, the movement of people from customer into coaching groups, into mastermind programs, into done-for-them services. Level by level by level, much more effective inside four walls than by any other means. And with convention-type events in the GKIC world, the Superconference and the InfoSummit, replicating that and simply doing it online or broadcasting it all of the math that I just discussed disintegrates greatly. With unique specialty events or boot camp events, for me, my mid-year training, one of which is coming up in June this year, the special location sort of field trip event. I just came back from doing one at Disney for an alumni group that came out of my Advanced Wealth Academy event in the middle of last year. I have a— I'm speaking at an event for a client, Chris Cardell. It's very unique. People can see it at kennedycardell.com. C-A-R-D-E-L-L. We're doing a sovereignty summit in England, and one of the two days is at Downton Abbey, actually Highclere Castle, but what you see on TV at Downton Abbey. These events can be premium priced, can also generate product out their back door that has a long tail. Can really bond high-value clients, customers. They can be a whale hunt for clients for people in the consulting business. And it's extremely hard to get a replication of impact by any means other than an actual physical seminar. The last thing I'll say, sort of as a side point, is your description of this poor soul who now has to leave his computer and leave his business and leave his home and pack a bag and go to an airport and get on a plane and spend 3 days in a hotel away from home. There's 2 interesting things about that. One is that the the price elasticity in people's purchasing and investing and their likelihood of doing so goes up proportionately to the amount of time they commit to getting to a point of saying yes or no to any sort of opportunity. So you actually create willingness to buy and elasticity in price or fee by making somebody do that simply because their commitment level is much higher. They have been inconvenienced, and so coming home empty-handed is a big disappointment. Secondly, you do them more good. Because if nothing else, just getting somebody out of their day-to-day environment, putting them in a different dynamic environment that causes them to think in a forward way about how to make themselves or their businesses work better, that in and of itself has monetary benefit to the person being put through that process that again can't really be replicated by letting them attempt to do that in their regular environment.

Dan, if we can, let's, well how are the, 'cause there's preview seminars, there's kind of super conference backend events, can you kind of orientate us a little bit on You know, what are the different ways that information marketers use events within their business?

And what are some of the terminology that we hear as we refer to these things? Okay. So one whole category is customer acquisition events. And that includes the free preview. Seminar that is very common and dates back decades and decades in the get-rich-in-real-estate environment, but is also used in many other categories. As you pointed out, for a time Restaurant Marketing Systems had a team out on the road doing them for for restaurant owners. Craig Proctor, who I mentioned, from time to time does free preview events either himself or he has a speaker on the road a number of weeks a year doing them to bring agents into a room and convert them into members and into major event attendees. Software companies do it. Done-for-them services companies do it in virtually every category. Franchises are sold that way. And so there's the on-the-road version of that event. There's also the come-to-me version of the free preview event. In many cases, we have a format we use for franchisors and info marketers who are selling very high-priced programs or area-exclusive programs called the Discovery Day. And so it's marketed nationally. People have to get on a plane to come, or it's marketed regionally, and there's both driving distance and by-plane movement to it. Some people do free 3-hour evenings. Which was our model in chiropractic, dentistry, optometry, and podiatry in the '80s, which you mentioned in the introduction. That model exists. Some people do free days. Some people even do 2-day events for free. So all of these are about acquiring new customers, and in many cases, they get customers you won't get any other way. Because again, at a distant— with distance media, whether online or offline, the person still doesn't get to touch, taste, feel, query, get a sense of, and feel good about the person or entity they're buying from. They don't get to be in a room and see they're not the only idiot, and so forth. So there's a whole category of customer acquisition events. They used to be an essential, and, you know, a company might very well do 50, 100, 200 of these things in a year, webcasts and video sales letters and so forth. Have reduced the need to do them, but they really have still not replaced them. And the profitability of them, the importance of them to many businesses is still significant. Then you have what I would call conversion events. In the GKIC world, that's our— new member fast start boot camps, which exist in some variation in a lot of info businesses. And they are really designed to get the relatively new first-time buyer, the new customer into and through an experience that cements their commitment and confidence again, shows them they are not the only idiots sitting at home in their basement, but that there are other smart people involved in this thing just like them, and to get them to some level of compliance and implementation of something that's being taught so that they go home and have some victories. These, again, can be one day, they can be two days, 2-day, they can be 3-day, they can be free, they can be paid, typically low fee, not high fee. They can, they can travel on the road. GKIC moves theirs around. They can be held in one place and everybody has to get on a plane. A number of my clients do that. But a lot of info businesses that have significant backend customer value engineered into them, have some version of a new customer conversion event. Then you have the convention-type events at GKIC, our super conference, our InfoSummit. These tend to be multi-day. They tend to be aimed at a fairly large audience. Hundreds to thousands. They sort of look like a traditional association convention and have some of the same elements, typically a trade show or exhibit hall, sponsored cocktail parties, receptions, field trips, sponsors paying for everything from the imprinted pen to the banner above the coffee station, a broad variety or a broad spectrum of speakers, often including at least one celebrity, general sessions and breakout sessions. The difference between the ones in our world and the ones in the traditional association world are that ours are also sales events. They are giant Tupperware parties. And depending on the info marketer, somewhere between 30% and 75% of all the speakers will be selling resources or services or coaching. Different ones will weight how much is being sold by guest speakers versus how much is being sold by them. And their own house products and services. A big part of these events is the community and fraternity that occurs, the networking value to the attendee, the making of many friends within the infomarketers world that he will want to continue to come and see 2 or 3 times a year and reunite with. In that environment. Recognition occurs there. So these are the convention-type events. Then you have the specialty events that are often one and done or repeated only once every few years. Personally, I've done a lot of those. Over my 40 years in this business. In the last handful of years, we have a model at GKIC where there is one DAN-only mid-year event that is a 2 or 3-day event or a 2-day event plus a 1-day event back to back on 2 different topics. These tend to be more advanced than most of the content at convention-type events. They are single-subject focused. They will often, as occurs with me, bring lifers, longtime members and fans and followers who may not attend the other events. They will bring candidly higher caliber members or customers. Some people also use them heavily as a sales event. I don't, but many people do. So last year we had the Advanced Wealth Attraction Academy, a 2-day event, and on the back of it, a 1-day event about one-to-many selling. This year In June, we have the Advanced Business Development/Advanced Direct Marketing Academy for 2 days, and then we have a 1-day Personal Modus Operandi day, which is sort of an advanced extension of my time management and autonomy and client management practices. If people want to see The sales information about that, those events are not publicly marketed. They're not even website marketed. We send the information packages only to people who request them, and the only way to request them is by fax, and that number is 602-269-3113. The next category are what I call boutique events, often aimed at 10, 20, 30 people at fairly high price points, usually advanced and in-depth content, often workshop format or hot seats, discussions, Q&A, more so than lecture and formal presentation. These are sometimes but not always also destination events, meaning that the location is significantly in play. As I said, I just finished a week ago a 2.5-day mastermind meeting one time only, one and done, for 9 people, 9 primaries, there were 16 people there, who all came out of last year's Dan-only WELT Academy. We were at Disney, and so it was a combination of discussions and field trips oriented around wealth, affluence, marketing to the affluent, uh, turning ordinary businesses into extraordinary businesses. And it was fairly high priced, $10,000 to $12,000 depending on who you were and when you registered. Um, Chris Cardell is doing the Sovereignty Summit at Downton Abbey later this year. He and I are the only speakers. It is both formal presentation and a lot of discussion, a relatively small group limited to 80, and one day on premises at Downton Abbey. So these are boutique events. I've done, you know, 10 to 15 to 20 people for 3 days on influential writing. And if I'm not mistaken, I think that was a $25,000 fee. And you see this in a lot of info marketers' businesses. I have a client who has a top-end 10-person, one-time-a-year event at $100,000 apiece. At sort of the bottom of his business pyramid is a $99 a year a subscription. And, and, and so each one of these categories of events serves one purpose, may serve multiple purposes, and the registration fees are somewhere— they range from being 0% of the monetary benefit to 20, 30, 40% where a lot of other resources and product sales are taking place or Ascension sales are taking place to 80, 90, 100% in some of the specialty and boutique categories where little or no selling is going on.

And you mentioned the $25,000 influential writing event that was a Dan Only event.. And I had the opportunity to be there, and I've long since forgotten how much I paid to be in that room, but all I remember is the transformative experience and the understanding. And I mean, the opportunity—

you don't—

the investment goes away very quickly in your mind, but The knowledge, the information, and kind of what I call the superpower that you get from those types of events of being able to learn from Dan are something that you have for a lifetime. One of the—

I'll quickly tell you something else about that event, that kind of event, is infomarketers make a mistake not doing them even if they're not as lucrative when you calculate in the preparation and the days of doing them and the cost as something else they do might be for two reasons. One, if you don't give these kind of advanced, in-depth, and intimate access opportunities to your best— your poster boy and your longtime members, they may lose interest in the offerings that go to the much broader rank-and-file portion of your member or customer base, and they will wander off in search of these kind of opportunities somewhere else. Secondly, these are the best opportunities you have to develop really great champions who carry your water into their worlds and drive a lot of business in your— in your direction. And so the ones that fit into the boutique category ought to be thought about not just in terms of the money they provide, but in these other benefits. And of course, any and all of these events can be productized in whole, in highlight form, or in pieces. So you get to be paid to do the work of product development. So if you look at the GKIC business, the super conference in the spring, which is coming up momentarily and the more specialized InfoSummit in the fall are broadly marketed, meaning a great big brochure package is sent to every member as well as a whole sequence of follow-up postcards and mailings and The celebrity speaker, celebrity entrepreneur speaker is usually interviewed for Superconference. This year it's Penn from Penn Teller, and Dave D did a 45-minute interview with him that then gets pushed out on CD and gets pushed out online. There's an enormous amount of email marketing to the entire member and non-member customer list. And so it's sort of— first of all, it consumes a lot of real estate. By that I mean it limits what else can be sold and promoted and marketed because it is taking up so much media time and space and all of that. And it is broadly marketed to everybody. These mid-year events, the strategy that I've used most recently is lead generation inside with our own members and customers. So these things are promoted largely by a mention campaign. No big ads in newsletters. No 5-step monster email campaigns. The literature is never transformed for the web. There is no online registration. And so only people who respond to the lead generation mentions in all of the media and raise their hands ever get the complete sales presentation and the opportunity to register. So at an event where we'll have, say, this will probably have 150 primaries, it can't have any more than 170. Fewer than 500 people will even get the pitch out of tens of thousands of members and customers. So it takes up very little real estate. And it really doesn't get in the way at all of other offerings to everybody. It is playing a small ball game inside a big stadium. And my goal always is to fill it as playing as small a ball as is humanly possible, taking up as little real estate as is humanly possible. And so this is all driven by lead generation. And, and a lot of info marketers don't understand that they have the ability to use their own media not just to push a sales pitch out to everybody, but to do lead generation just as if they were lead generating outside their universe cold, and that they can do more and they can bring pricier opportunities into their world by doing this.

And by talking to the people about the thing that they're already interested, and by doing that, Lee Ann, I think it's, Brilliant. Very few info marketers actually do lead generation within their own customer base. And the numbers, if you're getting 170 primaries out of a list of 500 people that asked for the information, it illustrates how committed they are after going through the process to to buy and to be part of the event. One of the— I've been doing events in the association industry now for 20 years, and one of the things that I figured out even before I happened to have the opportunity to learn about you and Dan Kennedy Marketing was we'd have a great event. Everybody loved it. It was so It was a great experience for everybody involved. And so I said, well, great, well, let's do the exact same thing next year. And as it turned out, coming back a year later with a sales message, we've got all the same great stuff that you enjoyed last time, isn't a very compelling message when it comes to events. You know, Dan, I know that you've themed and you've done a lot of work for a lot of, not only your own events, through GKIC, and your clients. What are some of the keys to creating an event that people eagerly want to come and attend?

Well, look, so the first thing is that you never want to be starting from zero. Waiting 6 months, uh, to now sell those people who were having such a good time and were so enthralled, um, you know, it's a little bit like, uh, you took her out on a great first date and then you waited 6 months for the second date. You're starting over. And so, you know, the top— the, the first time that you want to register people for next year's event is at this year's event.. And you want to do it very aggressively because they're in the mood. And you can't afford to incentivize or discount because on those who do register, you're wiping out all the marketing expense. So, you know, you have to think that through. To your question, the creating a compelling event is in the big events. The convention type event, for example, which I think is what you're alluding to. These things today need to be 5-ring circuses. There needs to be a great experience, not just great content. And there needs to be a lot of stuff going on and a lot of different reasons and arguments for being there. And so you have to have speakers that are credible to your audience, that are respected by your audience, that are seen as celebrities by your audience, not necessarily instantly, but when explained to them. So for example, we've had Gene Simmons from KISS. I still aggressively sold him, but pretty much everybody knows who he is. You don't have to explain him. We just had Peter Guber at last year's InfoSummit, and for info marketers, as soon as you understand who he is, you want to be in the room to hear what he has to say., but you might not instantly recognize him by name or face. They're still both celebrities. There's the, so there's the content kind of pillar of what's gonna be presented, what am I gonna discover, who's presenting, who's presenting who I might not get a chance to see anywhere else at any other time, who's presenting who I really like, who is back for the third time. Who's in a general session? What breakout sessions are available to me where I have choices? How those breakouts are organized. Is there an advanced and a beginner track? Is there a track for doctors with multiple offices and a track for solo practitioners, et cetera, et cetera? So there's a whole content pillar that really these days has to be very strong. Then there's the stuff that cannot be replicated by staying home, right? So that's like your exhibit hall and the exhibitors that are there and what they're bringing to the table and why you would want to meet with them face-to-face versus just talk to them on the phone or communicate with them by email. There's the, the fun stuff, the day before field trip, the cocktail reception, the evening entertainment. I mean, I've been a speaker on programs where we've had the Smothers Brothers, we've had the Judds doing concerts. So evening entertainment, There's the networking and is it loose or is it facilitated, is it organized? Bill and I for a number of years, GKIC doesn't do them now, we did half-day experts roundtable sessions where out of our own members mostly, somebody like you would have a table, you would sit at a table, to talk with people about forming associations. And somebody who is really good at social media would be at a table, and somebody who is really good at direct mail for retail, maybe like Steve Adams with his pet stores, would be at a table. And there might be 50 of these. And every 20 minutes the bell rings and people move from table to table, but they get intimate upfront. Actually, I put that in the— activity category or pillar, and those activities are very hard to replicate any other way but by being there, right?

And I did many of those tables.

I remember very well. Yeah, so you want a lot of, you know, activities, and facilitated networking one way or another is better than just, making the argument that you're going to do great networking. Um, uh, there's, uh, the perk pillar if you have member levels of what does a higher level member get to do that the lower level member does not. So, and sometimes there's destination— does the location matter, uh, in these reoccurring events, which was part of your question. So my approach is pretty much consistent with everybody I work with. We will institutionalize an annually or more frequently recurring event. Again, to use GKIC as an example, there is a super conference every spring and there has been for, I don't know, 20 years. There's an Info Summit every fall, and there has been for maybe 15 years. And its purpose and its overarching name and its architecture really don't change, but then under that, we change the theme every single time. And the theme may be driven by the celebrity speaker,. In this year's Superconference, for example, deciding to use Penn from Penn Teller then drove the magic and escape themes of the entire event. It may be driven by the place. One of the two times that we did Dallas, we let Dallas drive the theme, and the whole thing was cowboys and Indians and the Wild West and all that.. But one way or another, it gets themed. And some of the activities are themed. The copy that markets it is themed and so forth. I don't think— I think it's very hard these days unless you have an enormous membership, I mean hundreds of thousands of people. I think it's very hard to just essentially have the same event every year or twice a year. I think you've got to be touting the new and biggest ever, baddest ever, best ever, history in the making kind of thing.

Always be selling. And something I absolutely learned from you. One of the other— we're absolutely running out of time already. It's hard to imagine how quickly the clock is catching up on us. One thing I definitely wanted to make sure that I asked you when I had this opportunity, you, of everybody, of anybody that I've ever watched, studied, are an expert in having the customers love you as they are buying. There are a lot of folks that put on events and get lots of sales, but very few that have the customers making as large of purchases as they are, have such a value per attendee, and have them leaving feeling fabulous about the experience. When you're engineering an event, and I guess whether it's a preview seminar or even a larger event, maybe those are completely different things, but how do you balance the positive experience the customer has? Most people think of that as, oh, I gotta give them great content, versus the sales mission that you have so that the customer walks away feeling so great about having come and been part of that event.

So nobody's better at this than Disney. And so that's really a great question is if Disney was going to do this event, what would it look like? What experience would the customer have? And obviously there are— an event is only worth so much money, therefore there is a financial limitation to what you can do. There are different purposes. A preview seminar, for example, is definitely different than a member convention, but these differences are nuanced. I mean, the first thing you want to avoid is a really abusive selling process or a speaker who is of the mindset of sort of the restaurants in tourist destinations in Florida where you get such terrible service because the mindset is 90% of these snowbirds will never see them again. The speaker who is going to get all the money and get out of town before the posse forms, and everybody feels like they need to go take a shower after they've bought. No matter how much money somebody might make you, you really can't afford to have that person in play.. And over the years, I have 3 or 4 times had that happen, and you know, the person has been banned forevermore. Beyond that then, environment matters a lot. Little things matter a lot. How long the line is when they check in to get their goodie bag. You know, did they have to stand there for 5 minutes, 15 minutes, or half an hour? How dark or well-lit, dim colors, bright colors, what's the environment in the room? Is your staff in the game or grudgingly going through the motions? Is there, are there cool factors? So the buying mood is important, even at the smaller events. So if you come to my mid-year event, we theme the decor, we theme the giveaways, we have some cool factor, a financial advisor event that —a client of mine, Matt Segula, and I did that was all about build a better business. I mean, we had—we actually rented construction equipment, cranes, and had them holding up the welcome banner in the hotel parking lot as you arrived. We had Tool Time girls, like on the old Tool Time show, with kind of Hooters construction girl outfits, hard hats, tool belts, greeting everybody, taking pictures with everybody, giving out candy. We had little hard hats for everybody and take-home toy steam shovels. That stuff matters because of mood. And when people spend more than they thought they were going to spend, when people are presented with more buying opportunities than they expected, than they might feel are fair in a bald environment, their attitude about that changes in a creative, interesting, to some extent entertaining environment. So it's definitely not just about the content. I mean, you know, we use infomarketing as a convenient term for the business we're in, but it, like all convenient terms, is sins by a lot of omission.

And one of the businesses we're in is the entertainment business.

Well, and I've heard you quote Walt Disney that I'd rather entertain than inform. Well, look, I mean, you know, the old— so as Carson said, Johnny Carson said, if you want to see what people prize most, compare my salary with that of the Dean of Harvard. There's the spoonful of sugar makes the medicine go down, Mary Poppins analogy. I mean, people, you know, the number one marketing sin and also the number one deliverable sin is being boring. Less than 1% of the people have a high tolerance for just information or content, however it is delivered. And for most of us, that 1% is not enough to make our livings from.

So we have to deliver an overall better experience to people. Dan, it was an honor, and what a, what a powerful program. This is something that folks are going to listen to over and over again.

Thank you so much. Thank you, sir. Thank you for listening to the Magnetic Marketing Podcast with Dan Kennedy. If you love hearing in on these lost Dan Kennedy talks and speeches and calls, then please let someone else know about this podcast. That's how you can help it to grow, and the more it grows, the more free Dan Kennedy we can bring to you. Also, Dan would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 in pure money-making information for free just for saying maybe. You can get this gift from Dan right now at NoBSLetter.com. Not only do you get the $20,000 gift, you also get a subscription to 2 marketing newsletters that will be hand-delivered by the mailman to your mailbox each each and every month, one from Dan Kennedy and one from me, Russell Brunson.

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