Elevate Your Offer: Q&A from the One Funnel Away Challenge

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What's up everybody, this is Russell. Welcome back to the podcast. Hope you guys are doing amazing today. I just got off a One Funnel Away Challenge Q&A call and it was so much fun. A lot of you guys know we've been running One Funnel Away Challenge now for like 5 or 6 years, but this year we changed it and broke it into 2 different tracks. One for those who wanna become experts in their industry and one for those who wanna do e-commerce. And it's been really fun. And so Trey Lewellen runs the e-com track, I run the expert track. And there's a challenge and it's amazing. Anyway, every single week I have a chance to do Q&A calls and I've been gone for the last 10 weeks doing events and so it's the first time coming back. So I just did an hour-long Q&A call, it was so much fun. And what's cool about it is everyone who's in the challenge can just jump on there and ask questions and so we answer a lot of really cool questions. At the very beginning of it, people were stuck trying to figure out their message and how to do, like, just how to do the VSL funnel, stuff like that. So I spent 15, 20 minutes at the very beginning talking about sales scripts, how to create a VSL funnel, and then from there we did Q&A, and it was so much fun, so insane, so awesome, so I wanted to share with you guys today, and so this is the Q&A from this time, this week's One Funnel Away Challenge. If you are not in the One Funnel Away Challenge, why, do you hate money? That's the only logical reason. You get a live Q&A call with Trey Lewellen on e-com stuff every week, live with me every single week, plus all the training and a bunch of other stuff, and right now we have the best offer we ever had. If you go to onefunnelaway.com, you join the challenge for $100 and you get 3 months of ClickFunnels for free, so it's an insane offer, it's the best we've ever done, but you should go check it out. But as you do that, make sure you're listening to the Q&A, 'cause this can give you kind of a glimpse inside of what the program looks like. But my guess is for a lot of you guys, your question will be answered during today's call, which will be a lot of fun. So I appreciate you all, I hope you enjoy this Q&A call, and then when you are done, go over to onefunnelaway.com and get started. Thanks everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show's gonna show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

So great to see you.

You guys again.

As you know, Dante here, always a pleasure to be with you. We have the man himself, Mr. Russell Brunson. How we doing today, Russell?

What's up everybody? Dante, I'm doing so good. That's— as you know, I've been, uh, I've had an event every week for the last 10 weeks in a row. This is my first non-event week, which means the first time I had a chance to come hang out with you guys for a while. So I apologize, it's been— I've been off for a little bit, but, um, I'm hopefully gonna be around most of the next You know, for the foreseeable future, other than I'm not going to lie, I'm taking my kids to the Jake Paul and Mike Tyson fight. So I may miss that Friday unless I can do it from the hotel room. But other than that, I'm here to hang out with you guys every Friday for as long as I can. So anyway, I'm pumped, man, and excited to be hanging out with you, Dante, and all the everyone going through One Funnel Away right now. Congratulations. Hope you're loving it. Having so much fun. I love this game and I love being able to share with you guys. Anyway, so sorry, I'm having fun.

Me too, man. It's the time of the best time of the week. So without wasting too much of this value time, Russell, we've had had a lot of questions recently, a lot of great successes and something that I've just noticed people are kind of getting hung up on. I don't think hung up on is the right word, but could use a little bit more clarity is day 6 in the challenge, the epiphany bridge script and how that leads into the what, why, how. So could you talk about this a little bit for us?

For sure. Yeah, this is, I, again, we have a lot of people who keep messaging and getting stuck on this part. So, so I wanna kind of step back in time a little bit and then 'cause you know, Russell, you got story time with Russell for a few minutes. So if you don't mind, if you can allow me to tell some stories for a minute, that'd be fun. So as you guys are getting into this game, in fact, I'm curious, how many of you guys are like, you're brand new to this whole online marketing game? Like this is like the beginning of your journey. If that's you, either wave your hands or type in number 1 in the comments. I wanna see more of my beginners. Okay, number 2, how many of you guys have been doing this for more than 6 months? If that's you, type in a 2. If you're like more than 6-month type person right now, type in a 2. If you're more than a year, type in a 3. I was trying to see, so we've got 1s and 2s, couple 3s. Okay, so what you're gonna learn, there's an evolution that happens inside of selling, right? Learning how to sell and how it all begins and where you're gonna go from. And in a perfect world, I would come and I would just drop on you guys like, here's every, like the greatest things in the world. But like, it can get really, really overwhelming. In fact, some of you guys know I do a 3-day event called Selling Online. I go really deep into selling and persuasion and how it all works. And eventually you guys should all go through that. But like, when you wanna learn anything, there's like baby steps, there's levels to everything, right? And so, For me, when I got and started this game, like I started learning a framework and then from there I learned other frameworks and frameworks kind of built upon each other and they started growing from there, right? And so that's kind of what we're doing inside the One Funnel Away Challenge. And so I'm selling anything, the most simple, most basic frameworks, one of the easiest ones to learn and to understand and to master. It's ones that I still use today, especially if I got compressed time. Like if I've got 60 seconds on a reel on Instagram or short on YouTube, I'm gonna use this script. 2 minutes to sell something, I'm going to use this script, right? And it's the most basic one. I learned it originally from John Carlton, who's a great, one of the greatest copywriters of all time. And he used to say, he's like, if you can just learn the script, you're going to become really, really good at selling anything. So I remember I heard him say that, my ears perked up, got my pad of paper out, and he called it the who, what, why, how script. Who, what, why, how. He's like, if you can answer those 4 questions in a sales presentation, somebody will buy from you.

Okay?

And so for example, I'm gonna sell something for you guys right now, okay? I'll show you guys the who, what, why, how script, okay? So number 1 is who. So who am I? Hey, my name is Russell Brunson and I'm here today 'cause, sorry, I got, that's the who. Hey, I'm Russell Brunson. There's who, okay? Then number 1 is what, okay? What do you have for them? Today I've got something really cool for you. This is a brand new supplement called Parataxethine. And this, okay, so who, what. Parataxethine, which is a supplement, is basically they found the part of caffeine that gives you the energy. And they isolate that part of caffeine. They pulled it out and then— and they took it and they put it into a pill. And so you get the energy from caffeine without the jitters and the craziness of caffeine. Okay, that's what I have. So who am I? Russell Brunson. What do I have? I got this really cool new supplement called Para— I can't say it right— Parataxanthine. Parataxanthine. Who? What? Then why? Why do you need this? The reason why you need this is if you are sick and tired of drinking Red Bulls and Rockstars where you get the— you get the energy and you get all shaky because you're like, I'm 5,000 grams of caffeine and then you have this nasty crash afterwards and you know it's destroying your liver and your kidneys and your whole body's falling apart. But you need it to stay awake. If you're sick of that, you still want energy, still awake, you need the parafaxine, blah, blah, blah, blah, blah, whatever it's called, because this will help you to have energy but not get the caffeine high and crash and all the bad things for your body. Okay, so who, what, why, right? So who am I? Russell Brunson. What do I have? This right here. Why do you need it? Because it's going to give you energy. How do you get it? If you want to, if you want some of this, click the link down below right now. That's it. Who, what, why, how, right? Who are you? What do you have? Why do they need it? How can they get it? So that's like the most basic, most simple sales script of all time, right? Who, what, why, how. And so again, if I've got 90 seconds on a Facebook ad and I've got to sell something, I'm like, hey, maybe I'll just grab another product real quick. Hey, my name's Russell Brunson and I've got a really cool new product that helps with your immune support. It's called Beekeeper's Naturals. You spray it in your mouth to help increase your immune system, helps your voice get better. It's awesome. If you want one of these right here, click the link down below or go to immunebeekeepersupport.com. Right? That's how I would sell this in like 90 seconds. Who, what, why, how. Um, so who are you? What do you have? Why do you need it? How can you, how can you get it? Right? So that's like the most basic. A lot of my ads are that way. You start watching some of my ads, you know, watching my reels, you start seeing stuff, you'll notice that pattern over and over again, right? So that's like the base script we use for selling. Okay, so for some of you guys, you can do that, right? But typically when we're using a VSL, usually something's a little higher price point. Right? If I'm doing a VSL, a lot of times my price point is going to be $27, $37, $47, $97, somewhere in that, in that window. And so typically I'm going to spend a little more time trying to sell it.

Okay.

And so what we kind of took is we took that, that core foundation script, who, what, why, how, right? And all we did is we took the who and we kind of replaced the who with the Epiphany Bridge script, right? So that means I'm going to spend more time on the who. I'm going to tell my backstory, I'm going to tell the Epiphany Bridge story. Right, for my who. And then I'm going to transition to what do I have, why do you need it, and how can you get it? Okay. So for example, that could be something like, hey, my name is Russell Brunson. I'm a crazy entrepreneur. I love, you know, trying to take over the world and create business and all sorts of stuff. But the problem is that a lot of times I'm working late hours, early mornings, I get tired. And so for me, like in the past, I always had to take some kind of caffeine or something to keep me awake, keep my eyes open. But the problem is I would take it and for a few minutes I like spike my energy. I'm going all crazy. It's awesome, right? Oh, it's awesome. But there are times I would crash and actually got less work done because by 2 2 o'clock in the afternoon, I'm like wrecked. My adrenals are shot, I'm tired, I have no energy, and it's really painful. And so what's crazy is I remember one of my friends told me about this new drink. The drink is called Update. I have like 800 supplements on my desk here. I'm so sorry, these are all supplement jokes or stories. It's a thing called Update. He said, drink this, it's like a Rockstar but no caffeine. I'm like, what? There's no way this works. I started drinking it. I remember it was weird because I drank it and it wasn't that I had tons of energy, but I just wasn't tired. It was this really weird feeling. And I was like, Wait, what is this? And he told me, he's like, this is this new drink. And inside this drink, there's this really cool thing. It's called paraxanthine. And the paraxanthine is the element inside of caffeine that they pull out and then they— and it gives you energy but doesn't make you crash or give you the jitters or anything. Just makes you have this— just makes you not tired. It's pretty cool, actually. So I started drinking this and it changed my life. It was crazy. I was able to get off caffeine, focus on my entrepreneurship. I had 8 hours a day that I could actually work and get stuff done. I felt more productive. I never had the crash, never felt tired. It was amazing. It was just awesome. Okay, so that's who I am. What do I have now for you guys? I've got this really cool supplement that is the supplement form of Braxa, blah, blah, blah, blah, whatever it's called, right? Why would you need it? If you're like me and you're a crazy entrepreneur, this is why you need it. And who, what, why, how? How do you get it? Click the link down below, fill out the order form down below and you can get access to it, right? Does that make sense? So all I'm doing is taking the who, what, why, how script and I'm adding the epiphany bridge to elongate the story of who I am, to build connection and rapport because I'm going to have longer to do it. Now, traditional VSL is usually somewhere between 12 and like 20 minutes. That's kind of the window of what I use for a VSL. Okay? So for a lot of you guys, if you wanna follow my challenge, that's kind of what we're showing you guys how to do is a VSL that's about that point. Now, one thing for you guys to think about is what if the things I'm selling is more expensive? What if it's $1,000? What if it's $5,000, right? What if I need more time to sell it? Okay? So the next level, if you look at like how we're layering on sales scripts, Who, what, why, how is number 1.

Okay.

Who, what, why, how, replacing the who with your epiphany bridge story is the next level. The next level up from that is what I call the perfect webinar. Okay. Perfect webinar is weaving in a lot of these different things, right? I've got my epiphany bridge story. I've got multiple stories I'm telling, multiple hooks. I have a more complex way that I create. I do the offer stack, right? So I have a bigger way that I'm doing the offer stack. So I'm selling something that's more expensive. I transition to the next sales script, which is like the perfect webinar script. Okay, so again, I could go and give you guys every script right now, but as we're doing this through the One Funnel Away Challenge, the goal is like building blocks, like building blocks, thing upon the next, upon the next, upon the next. So for the video sales letter, that's what we recommend doing is coming back to that core, like who, what, why, how script, right? And then taking the who and embedding your epiphany bridge story first, right? So telling your story and then transitioning to what do you have, why do they need it, and how can they get it?

Okay?

And so that's what a traditional, like how we do our videos, VSL funnels are, right? And you probably notice, like I do that even for like $7. I saw someone ask about $7 reports or free plus shipping books. I'm usually doing some version of that same thing where it's Pivoting Bridge story. What do I have? Why do you need it? How can you get it? Right? Like my free book offers. Come on, do I have a book? Oh, here's one of my books. Okay, here's me doing your guys' version of the VSL. If I was gonna be selling the Expert Secrets book right now, right? Hey, my name's Russell Brunson and Who am I, right? I want to tell you guys my backstory. I came in this world and I wanted to help change people's lives. I was excited. I was also very introverted and scared. I didn't dare to talk to people, but I felt like I had this calling and this mission inside of me and I wanted to help other people. And I remember being so scared about just, you know, how do I put my face out there? How do I talk? You know, at the time, like, I never talked publicly. I stuttered a lot. Like, I talked too fast and people were like all sorts of stuff. I was scared to death, but I knew I had this calling, so I decided to step out. And actually try this. I went on this journey. I remember one of my friends, he challenged me, said, "If you publish every single day, it's going to change your life." And I didn't want to do that. I was scared. So, I remember I started a podcast and it was called the Marketing in Your Car Podcast. I called it that because I was in my car every single day for like 7 minutes on the way to the office. So, I take my phone, I literally click record, I would just talk for 7 minutes while I was like learning, like, here's what I learned today, here's what I'm trying out. I started publishing this podcast. Every day I put it out there. And what's crazy is the first like, 40 or so episodes, I was really, really bad. In fact, one of my friends one time came and he told me, he's like, he listened to all my back archives, my podcast. I said, every podcast? He's like, man, the first like 30 or 40, you were really, really bad. He's like, about 40, 45-ish, you started like, you started getting good. You started finding your voice. And like, it was just amazing. I loved everything after that. And I realized for me to become an expert, I had to like, I had to become somebody. I had to go out there and actually talk and learn how to speak and how to present. And it takes practice and repetition, right? And over time I became an expert. And look at like what's happened since then. Like I've had a chance, to literally change millions of people's lives. Like, here's a picture of me on a, you know, at Funnel Hacking Live where 5,000 people. Here's me at Grant Cardone's 10X event speaking to 35,000 people. You know, me, shy, introverted, awkward Russell, has had a chance to influence tons of people because I learned how to become an expert. Now, this is what I have for you today. I took everything I learned over the last 2 decades and I put it into a book called Expert Secrets, right? What do I have? Expert Secrets. The reason why you need this, if you feel a calling, you feel like there's something inside that you should be sharing with the world, then this book is going to help you to figure out how to find your voice, how to package your ideas and your information into something that people will pay for, and then how to put it online and actually sell it. It's what I have. How can you get it? On the form right here on the side, you put in your shipping address, I'll send you this book for free. You just gotta cover the shipping and handling. Let me know where to ship it, I'll ship you a free copy. You're gonna love this book, it's gonna change your life. Fill in the form right now and I'll ship you out your copy of the Expert Secrets book. So who, why, how added in who. I replaced my Pivoting Bridge story telling my story about how I figured out how to become the expert. So that's kind of the, the sales script we're looking at, you guys. And again, On the low end, like if you're doing a free plus shipping offer, it might be 5 minutes. If you're selling anything above that, from, you know, from free plus shipping up to $97, I'm looking at 12 to 20 minutes is kind of the window of how long that video should take. And then if you're selling something that's more expensive than that, then that's when we would transition more to like the perfect webinar script, which is like a full 90-minute presentation. But for right now, we're just focusing on the 12 to 20-minute version of that for the One Funnel Away Challenge. So, Daniel, Dante, you got all the pieces right? Did I miss anything, man?

That was gold. That was perfect.

100%.

100%. So, you cool if we open up any questions about that specifically?

Heck yeah, that'd be fun.

Nice. Uh, I know Justin has a question on that specifically, but anybody else, if you specifically have a question on your epiphany, what, why, how script, or your video, your VSL, the actual V of the SL. Uh, if you have any questions on that, put a 1 in the chat for me, please. Just put a 1 in the chat and we'll have a running list going. Justin, you're up first though, brother. Let's talk about it.

Hey Russell, this is, uh, super cool, man. It's like, you know, I, I listen to you on like all these different platforms and then seeing you here. And I was at GrowthCon, um, when that was my first GrowthCon, that GrowthCon changed my life. So That was, uh, so cool, super cool, uh, to have seen that whole thing. But, um, now I am, uh, really diving into some funnels for one of my YouTube channels. I have, um, like 15,000 unique viewers a month that see my content. I'm trying to sell them material to help them pass an exam to get their insurance license. That's like what one of my channels is on. So I have a, a what the story, right? Who, what, why, how, Tiffany Bridge thing. And I don't know, I'm, I'm just, I'm just confused on, I guess I'm getting opt-ins. I got like 200 opt-ins, but I have one sale and it's $97. So I don't know that going from free and then having the who, what, why, how script being for a $97 offer on people who, you know, they're looking for a new job pretty much. So I don't know if like if the offer is too high or it's 18 minutes long, maybe it's too long. I also, it was the call to action is for a free study guide. So click the link below for a free study guide. They go, they submit their email, then it brings them. I was sending them a study guide, but I figured if they get something, they just leave because they're like, I got what I needed. So how should I structure that? What, what, how script? And should I do like maybe a $7 and a $37 instead of like $97 just right off the bat?

I don't know. And so how many people saw the offer? Like you said, a bunch, like 100 people, couple thousand people. Like if you got one sale, how many people actually hit the landing page and watched the video?

So like 300-something hit the landing page and I don't know how many watched the full video really. I don't think a lot of them didn't watch the full video.

Yeah.

Okay.

So the conversion number then you're looking at that you had, say, 300, 300 went, one person bought. So we're always working off of conversion rates to make our decisions versus like, you know, our gut feelings. 'Cause the math never lies. And so on a VSL like that, so $97 offer. So just per perspective, so we have two $97 offers running right now. One of them is a challenge with Catherine Jones and it's converting at 1.5% of people who hit the page are paying the $100. We have another one, the selling online event, it's 2.2% of people that hit the page are paying $100. So those are good numbers that we were able to scale and drive a lot of traffic to, right? So right now you are at 1 out of 300. That's like 0.3%. So definitely the conversions are low. So it could be a couple of things. Okay. I always tell people it's either the hook, the story, or the offer, right? It's one of those 3 things. So what's the, what's the hook on the landing page, on the page right now?

So the hook is on the landing page. It's I have some testimonials and it's just like, don't waste time with outdated study material. Watch my exclusive study guide. Video revealing how to ace your insurance exam. And then I, uh, that's, you know, the hook, I guess. And then when I— it's to get them to watch. And then as I go through, I give a little bit about backstory about how, you know, I didn't really struggle with the material like a lot of my viewers are, but I found a way to study, and I think that's why I didn't struggle with it. And then I say, you know, here's the way I found— and I kind of show them a little bit of how I study the material for a few different types of life insurance policies. And then the offer is— and I actually walk them through to give a little bit of the material to show, like, so they are kind of getting some study help. And then the offer is, you know, I showed you, if, you know, this helped you guys learn these 3 types of policies, there's way more content on the exam. I do this for every single piece of content on the exam that you'll need to know. If you want to master your exam the way that you just mastered these 3 things, Click the link below and, you know, you can guarantee to ace your exam if you don't— or guarantee to pass your exam. And if you don't pass, if you finish this and you don't pass, you get your money back.

What's the cost of the exam?

The exam cost is, it's $40 for them to take the exam, $40 to $60 depending on the state. And then my course, it's offered for $97.

The course helps them to pass the, the realtor test that we said?

A life insurance license.

Life and health.

Yeah.

Okay. Um, and then if they pass the test, uh, how much money— like, like, what's, what's the average person make that passes the test is now in business?

Um, 90, 92% fail their first year.

Okay, so the 8% who pass, how much money are they making in their career?

Um, you know, they'll make over $100,000. The, the ones that make it do pretty well, do okay for their first year.

And if they don't pass the test, they make nothing. So I think my bet is just like, is like you have to make the $100 seem cheap because in their mind, like it's $47 to take the test and $100 to learn how to take the test. Like that seems— that argument seems expensive. It comes back to like, hey, what percent of people— what percent of people fail the test, you say?

Like 60-something percent failed the test the first time.

Okay. So like what you're playing against instead is that's like, look, the average agent makes $100,000 a year. 67% of people actually fail the test. And so like this, it's literally the test is the, is the, this, this wall between you and $100,000 career, right? I'm asking you to invest $100 to knock down that wall so you can go get $100,000. Like that's, that's the argument you got to make because if $97 seems expensive when you position against a test, it seems really cheap when you position against the earning potential when they pass the test, right? And so like, that's the story you gotta tell in your stories. Just like, I don't know if you struggle with that or you had clients struggle with that, but it's telling that story of like, like they knew that like their career was right here. It's like the best career, like their $100,000 a year, like starting wage. Like it's one of the best things to start with. But this test could be in the way and they couldn't do it. And that, or you can do it, they can, whatever that is. That's the story you're telling is this brick wall they kept hitting. But then when you learn these things, then tests became easy and like literally unlock the door to this career. It's like, It's like unlocking doors, $100,000 sitting right there, but you got to unlock this door. And so people take the test 3, 4, 5, 8 times and they're just waiting and they can't progress in their life until that happens. Like, that's the part of the story I'd be making sure I'm telling, because you just got to make that $100 seem really inexpensive through the story. Then we get to the spot where you ask for the money. It's like, oh, $100 for me to get $100,000? Done. Like, I'm gonna go do that. Does that make sense? Yeah.

So how should I— because since the CTA is to get a free study guide, Um, the CTA of the video in my YouTube videos, I'm like, uh, you know, if you'd like a free study guide for, for helping you pass your life insurance exam, click the link below, uh, to get access. And then that's the lead squeeze page, is, you know, submit your email for access to a study guide. And then the next page, the VSL page, is where the study guide is. So like, should I change that, or how could I integrate that into getting—

yeah, maybe change it like free case study, um, Instead of free study guide, like free case study on how to smash through your exam or something like that. Because then the video becomes the case study. That's what they're opting in for, to actually watch the video versus them opting in to get the lead, to get just the thing and then they're leaving because they got the thing, they're out, you know, because your conversion rate might be really, really good for all we know. It's just they're opting in and they're hitting that page to download and they're disappearing. They're not even watching the video. You know what I mean?

Yeah.

So, um, yes, maybe tweak that a little bit instead of in and be like, hey, you know, free case study about how— or, or even, um, do you give them the study guide on the thing? Like, after they opt in, the next page they download study guide there?

I, I was having it sent in an email, but now it's just the video. I was following One Funnel Away where with the template, and I was like, all right, let me just try just the video because you're saying like kind of combine the offer in or what you're giving away, put it in the video. That can be like part of it.

Think the video is a lead magnet, right? So it's like you make the video provide value. So like, hey, free video that's going to show you guys how we're able to, you know, the top 3 things that keep you from actually, you know, whatever, the top 3 things that keep somebody from passing the test the very first time. And like now it becomes the video is the lead magnet. Does that make sense? And they come in and watch the video, they get the value, then boom, then you're making the offer afterwards. Yeah, that's right.

Because I don't have to have like I mean, the study guide, it can, it can really be anything. It's like, hey, this is, you know, like tips or exact information. So, okay, cool.

I'll, um, if you look at like most of, most of my lead magnets are the sales video or the webinar, right? Like a webinar is a lead magnet. Like, hey, watch our webinar to learn how to blah blah blah. Like, it's just a lead magnet, and the, the webinar is the lead magnet that then makes the sales presentation. So I would tweak that just to try that out, because first off, it'll give the existing YouTube people another reason to go back and, and click again, right? But then also just it positions a little differently. And now, now they're looking at the, the video as value versus just like, I'm looking for my free thing, where's the free thing, why is this video cut? You know, like now it's like I'm watching the video because there's where the value is inside of— embedded inside the video, you know what I mean?

Awesome, thank you.

Yeah, good luck with that. Hopefully next week or whenever, come back and let us know how it goes. It'd be fun to see.

I will, I will. Thank you.

Thanks.

Awesome.

So good, so good, so good.

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Uh, let's hop over to Alex. Alex LaRochelle.

Hey, so Russell, great to be here, man. I'm, I'm so pumped, honestly. So, um, I've been, I've been drinking out of a fire hose of knowledge from you for about the last year. And, uh, it's, I, I feel like it's finally starting to like like, you know, all of this knowledge and all this stuff is finally starting to culminate into, uh, uh, into practical implementation. And so, um, what I'm doing now though is, uh, I've got, I've got an offer that I'm gonna be actually— I'm developing Men Into Unbreakable Leaders. And so with that offer, um, what I'm curious about mostly is in your offer stack that you set up in the Perfect Webinar and everything. You say like have a bunch of different things to add value to the offer. And so right now, like it's a 6-month coaching program is what I'm offering. And it's going to be 1 hour per week plus access to a free group for the life of the group essentially. Uh, so I'm just curious, like with the, there is a couple other things that I have ideas to put into the offer, but I'm not 100% sure, like, uh, how to position them so that they actually, so that they actually match what I'm offering versus just, um, versus just being kind of like extra pieces, if that makes sense.

Okay. This is actually fun for me because I'm literally filming a VSL today answering this question like 3 hours from now. And I have— anyway, I have the book in the other room for the VSL. If I had it here, I'd show you. But have you ever read the book If You Give a Mouse a Cookie or If You Give a Moose a Muffin? Apparently those are like— anyway, have you ever read that book before? If you have, wave your hands.

Oh yeah.

If you haven't, I'll give you the gist of it. Okay. So in the story, this mouse comes up to this kid. He's like, I want a cookie. So he gives the mouse a cookie. The mouse eats cookie. And then also he's like, I need a cup of milk. So he goes and gets a cup of milk. He drinks the milk and then Then he drinks milk and says, I got a milk mustache, I need napkins. So he gets him a napkin, then he gets a napkin and then he realizes his whiskers are long, so he needs to trim his whiskers. Then he realizes he's getting tired, so he wants to lay down for a— and like everything starts happening in this whole chain of events all because he gave a mouse a cookie, right? So we started looking at our offers through this, like if you give a mouse a cookie lens and it's changed everything. Okay. So the core thing you are offering somebody is the cookie, right? And it's complete. They're gonna eat the cookie, they're gonna have it and they have a great experience, right? So for me, for example, the core thing that I am selling somebody is in the ClickFunnels webinar is I'm selling them a training course, or excuse me, I'm selling them, well, it depends how I position it, but let's say I'm selling them the ClickFunnels software. So you get the software, it's like, okay, I gave a mouse a cookie. Congratulations, you have the software, you can build funnels now, right? And that's complete. Like they eat the cookie, like it's amazing. But as soon as they eat the cookie, as soon as they get the thing, it solves that problem, but it always creates a new problem, right? So what happens is they get the ClickFunnels software. Sweet, I got ClickFunnels software, it's amazing. I don't know how to use it. I'm like, oh, well good news. The second thing you're gonna get is I'm gonna give you guys a course called the Funnel Hacks Course. It's gonna walk you through exactly how to use ClickFunnels, how to use it for this and for this and for this. It's gonna be amazing. They're like, oh, this is amazing. Cool, I have ClickFunnels software. I ate the cookie, I drank the milk, right? But by doing that, it creates a new problem. Okay, so I have the software, I have the training how to use the software, but I don't know how to get traffic to actually come to my funnel when it's done. Like, oh cool. Well, the next thing I have is I'm gonna give you guys access to my Traffic Seekers course. It's gonna help you get traffic to actually come into your funnel, right? So I'm looking at like, like every component of the offer, it solves a problem, but then it creates a new problem. So the next component of the offer solves that problem, but then it creates a new problem. And it keeps doing that until you have the offer stack should make it complete where it's like, wow, I have everything I need to be successful. I've got ClickFunnels software, I've got the ClickFunnels training, the Funnel Hacks training, I've got the Traffic Secrets training, I've got the funnel scripts, help me write the copy on the pages. I've got, you know, so like by the time it sounds like in their mind, like, okay, I have everything I need to be successful. Okay, so that's how I always think about offers now is like the first thing you're selling. So for you, you said the first thing's a course, right? Did we lose you, Alex?

Oh yeah, sorry, my sound is in and out for some reason, but I think I got the gist of it. So basically what you're saying is like if, so for example, like I have the coaching, right? And I mean, part of developing the 5 pillars is gonna be like God, business, family, And then health and, and, uh, lifestyle. So like, if I'm like, okay, we're gonna, we're gonna go through those things. So what are the pieces that are gonna actually help you become a better businessman? What are the pieces that are actually like, and then from that piece, it's like, okay, what is, what is the training that you need so that you can actually have a clear, uh, a clear path and it's, it makes it easy for you to, to actually do what I'm telling you. To do.

Is that—

it could be that, or if you got 5 pillars, you could almost even just break up those 5 pillars into the 5 components of the offer, right? So what's the thing you're leading with? Is it business? Is it God? Is it— what's the— from what you're teaching in the webinar, what's the core message?

So it's gonna be mostly gonna be about like faith, and then that's gonna be the core message. And then, yeah, I guess that'll be where it starts is with faith.

Okay. And then what are the 5 pillars?

So it's God, family, business, health, and lifestyle.

Okay. So like I've created the offer instead of thinking there's like just one big course, think of it as 5 components of an offer, right? So the first thing I'm gonna help you guys do is get right with God and figure out spirituality, whatever, blah, blah, blah. And that's the first thing. Now after you've— so there's the cookie, right? It's like now you got the spiritual side of your life figured out. The next thing you want is connection with your family, right? So the second thing we're going to give you guys is the training that's going to help you with the family. Okay, so now you got God figured out, you got family figured out. But the next thing people worry about is like, what about— I don't have any money. Like, I'd love to have wealth and da da da, right? So third, we're going to show you how to start a business, right? Then you start a business. Now you got wealth, you got God right, family right, you got wealth right. Next problem people have is their health, right? A lot of times people start business, they get unhealthy because they're so stressed working out. So the fourth component we're going to give you is access to the health system, which is now going to help you to have the energy and the vitality and all the kind of stuff you need, right? And then the, and then in the fifth year, so like breaking that down into the offer is probably how I would structure it because you don't need more stuff. You just need to like position it in a way where each part like unlocks the next part.

Does that make sense? Yeah, totally. Yeah. I was definitely attempting to like to bring other pieces in to like be like, okay, this is, this is kind of the core thing is going to be these things. And then after that you're going to have, you're also going to have this and this, right? But But yeah, if I just simplify it a little bit more than that, makes a lot of sense.

Yeah. Cool. Everyone's homework tonight is go read If You Give a Mouse a Cookie and think about it when you do your offers because it makes it so much more simple. Like we had McCall Jones actually said that on training and she said it. I was like, oh my gosh, this is amazing. Like it makes it so much more simple. Anytime we create an offer now, just like what's the cookie I'm giving them? Boom. Okay. After they have the cookie, what's the glass of milk? Oh, they need this. And then, you know, boom, boom. Makes it really fun to create offers. Hopefully that helps you guys a little bit.

That's awesome, thank you.

Yeah, I'll make you guys a cool little chart too. So Reed, if you read that book over the weekend, next Monday I'll give you the framework for it. That is—

and when, and when you guys all see the VSL and the ads coming out where I'm talking about if you give a mouse a cookie, go comment back, that's the best ad ever, because you'll know you saw it the day I was, I was writing and filming that ad and that VSL. You guys are sitting here and you know about it before anybody else, so How cool.

Awesome.

Okay. Hey, let's hop over to JC.

JC's got a question.

What's going on? Can you guys hear me?

Yep. How's it going?

Oh man, this is great. To piggyback off of Justin, you've definitely been adding so much value to me. So it's great to have you. And on a side note, Dante has been killing it, FYI.

He's been holding it down. Dante is the man. So I I have no fear when Dante's running stuff. I love it.

Yeah, he's been holding it down. So I'll dive right into it because I know we got a few questions. So I followed the 10-day process. I said I'm gonna go all in. So I literally got my funnel up and going. This is about day 14, if I'm not mistaken. So I got my funnel going all this week. I set up— was it clarity? And you might remember my question on Monday, Dante. It was like, hey, let's— how do I gauge? Because I haven't really gotten any opt-ins. So I was really just kind of gauging Do I need to change everything? Do I need to shut everything down and start all over? And he said, no, just kind of play it out and see where it goes from there. So I will share it real fast and I'll give you context. Well, can I, can I get it? It's asking me to request so I can share or become a host or co-host or whatever.

You should be good now. Let's try that. That was different. Zoom is new every week.

I think you're changed this weekend. I know.

All right, sweet. So This is— I just did it from when I launched or from Sunday to whatever. So I got about 237 unique page views. Maybe 30 of those were me, but still a good, good, good base. But I don't know if I set up the clarity because I'm not getting a lot of recordings. I'm not sure if I set up clarity correctly because a lot of these recordings don't show up accurately, like the numbers don't match, if that makes sense. So I'll just even go from Monday to today from when I set it up. Um, I got quite a few page views, but I'm not seeing that in Clarity.

Is that—

I know that's probably more— I don't know much about Clarity, so that's, that's not something— I don't use Clarity. I don't know what that is. So I don't know that, but I'd love to kind of see the landing page and I'll give you some tips.

Yeah, for sure.

So perfect.

That was gonna be my, uh, so this is where I'm at. So to, to my challenge is, uh, the mind challenge. My year is not done. Uh, I'm a coach and a consultant, so I work with individuals that want maximize the rest of this year. And I give them 30 days of accountability, coaching, so on and so forth. So with that said, I'm not going to be discouraged. Technically, today will be day 1. I have a list of people that would— are willing to be like my testimonials or guinea pigs, for lack of better words. So I'm willing to do that this month because it's a two-parter. So I have the first push for November. And I do the first challenge November 1st to November 30th, and then I do the second challenge for December. So I think what I'm getting at is my question is, should I spend this time, build more testimonials, build more credibility, or should I still double down over this next couple of days before I shut down November? And then within that time frame, what should I do to kind of get more traction, if that makes sense?

Gotcha. Number one, I would do it anyway because again, bring it, invite a group of friends in, have people come in there, do it with them because again, you got testimonials, case studies, like it's always worth doing. And then you can use that stuff on your landing page. And then number two is for this landing page. So the biggest thing that I would recommend is it needs a big promise. Like I don't, I see it on my NYND challenge, my year's not done, no more excuses. So that's, that's what it is. But what's, what's the big promise? Like, what am I getting? Why would I want to do this? So that's my question for you. What would it be?

So what I push— so for the people that— this is my third year doing it. For the people that have done it, it's building enough momentum to go into 2025 with that, whatever it is off of their list. So I had people who finally started and finished their book. I've had people that, man, I wanted to, you know, lose 10 more pounds. And instead of starting the new year on a diet, I went into the new year already a little healthier. So the target audience are young professionals like people who just, you know, day-to-day life, but there's stuff that they still want to do. So I guess to answer your question, the why is to finally check those things off the list that they've been wanting to do all year. And now they're going into the new year with that, with that sense of freedom, ready to move forward.

Gotcha.

Is this a free challenge or paid challenge?

Paid. So there would be— I have it priced at $97 and then they have the option to go to VIP.

Okay. Okay. First, your first homework assignment is the funnel hack meme. So I want you to go to sellingonline.com. So this is a $100 challenge with a VIP. This funnel is doing $1.5, $2 million a month right now. So funnel hack it because you're doing the same model I'm doing, right? So number one, I look at the very top, big promise, right? Like discover the one-to-many selling secrets allowed me to sell over a billion dollars online without a sales team. So your big promise needs to be something similar. Like, I mean, not similar, but like go into the new, like Discover how to go into the new year and no longer have the regret and the fear and the doubt of like not hitting your goals and your dreams. Like if you've got a vision, you got something you want to change the world, come on this challenge. I'm going to take you from wherever you are today to like, that's what's in it for them, right? Like if you found someone on the street, my guess is you wouldn't be like, hey, come join the TMTM challenge, right? You'd be like, hey, this is why you're going to join it. Like just pretend like you're talking to somebody. Like for me, if I was coming up with you on the street, I'd be like, dude, I've sold over $1 billion online. I know exactly how to do it. If you want to learn to sell online, like I got this really cool challenge, I'm going to walk you through 3 days exactly how to do it, right? That's how I'd sell someone if I saw them on the street. So it's the same way I sell through copy on a page. So just think about that. Like, what's the big promise? If you saw someone on the street and you want to get them in there because you know you can change their life, like how would you say that to them in like a headline, right? And that should be the headline, a big bold promise of what they're going to get if they come to your challenge. And that's what I'd be leading with. I think that's what's missing on your page. It just seemed too generic. It didn't get me to the point where I'm like, Oh, if I do this, it's going to change everything. Okay, I'm going to do this. You see this right now, you're like, oh my gosh, if I do this, Russell's going to teach me how to sell the way he sells. And he's done $1 billion in sales. Like, I got to do that, right? I want to feel that when I see your page, because that's what gets somebody to move and go run and find their credit card and run back to buy it and, you know, ask their spouse if they can, you know, if they can buy this thing because they are able to go back to the spouse and be like, look, if I do this thing, man, 'JC told me it's gonna change my life. Do you like, I wanna do this?' And then spouse is like, 'Yeah, go for it. You need to do this too.' But they gotta be able to communicate that back to the significant other, to their own brain, all that kind of stuff by just seeing the big promise above the video.

So yeah, I didn't even have to scroll down. Like, I wanna buy this without even having to look at anything else.

Yeah. Everything else is just like justification afterwards.

Yeah. Got it. No, that makes a lot of sense.

Yeah.

I was thinking of shutting it off. And then I guess last question before I go. So with the, So I've been just promoting it on YouTube, Instagram, Facebook, whatever. I would promote that part of the VSL like this is the win, the big promise. Go here for more information.

Got it. Yeah. If you look at all the ads for this, it's always like Russell's world record holder sold more from stage name in the history of all time. If you want to learn to sell like him, come here, come here. It's just like he's pushing back to this, to that thing. You want to learn to sell online? Come over here. Russell's the best. Come, you know. And so same thing, like you got to, you got to kind of put your flag in the ground as the expert. Like I'm the greatest in the world at doing this thing. Claim. Like, what— like, I think this is true. I'm saying this for everybody, by the way. Like, all of you guys, especially when you're first getting started as an expert, you have this like imposter syndrome, like, I'm not worthy, I'm not able. It's like, the reality is like, you have to just step up and claim the thing you are. Like, nobody's— nobody certified me as the best, you know, salesperson in the world. I just said I was, and I have some proof. I've done good things. Like, I just— I claimed it, right? You just gotta claim the thing that you are the best in the world at. That and position yourself that way. And then, and then the people will come to you when you, when you put that message out there. And so truly identifying like, okay, magic, you know, that was fire.

Is there any, is there anything else I should add besides that at the top, like the big buy-in? So I just even looking at selling online, like I said, I'm gonna go through and hack your funnel. But a lot of the stuff I have the testimonials, I have the framework, A lot of it sounds the same. I just don't have the—

I think the biggest thing you miss is just the big promise. Like what's the reason why they should join the challenge? That's the biggest thing. And then you can look at like if you go do Funnel Hack Mind, look at how we structure the VIP page and stuff like that. Like we test these things like a million different ways. And so if you just look at the structure of how we're doing it, you know, like again, it's working really well at a high level. And so I would just model that for for a paid challenge for sure.

Sweet. I appreciate it, man. I won't hold it up.

Thank you. Yep. Thanks, man. Good luck with it. Cool.

And you guys stick with me too. Russell just said funnel hacking. I got a shiver up my spine cuz it funnel hacking changed my life. So I'm gonna give you guys some really quick tips and tricks that JC can use and everybody else with some cool extensions as well. So you can really funnel hack, leverage the success of others, keep the arrows outta your back, baby.

Can I mention one thing by the way? Yeah. We launched as a funnel hacking live. We haven't told the world yet cause we're still working through bugs and stuff, But as you know, we have a new plugin called Barnum PT. If you go to BarnumPT.com, that is insane. But winter right now, specifically for me, is building this new funnel hacking thing where you can like store folders and stuff, which will be hopefully coming out next week. But yeah, it is the most insane tool in the world. Like I— anyway, I love everything we do, but Barnum PT is one of my favorites of all time. So I'm sure you'll talk about that. But anyway, it's, it's like the coolest little free tool ever. So.

Oh, it absolutely is. You guys make sure to hop over there. Just put the link in the chat.

Barnum is awesome.

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That's w-e-s-t-h-o-l-m-e.com/meilin. Really quick, let's hop over to— sorry, I had my list right here. Where did you go? Sabirna.

Sabirna, are you still with us?

Yes, I'm here. Thank you, Dante, for—

There he is.

Hey, Sabirna.

Hey, how's it going? Thank you, Russell. How are you doing? Doing great. Yeah, amazing. I was recently talking at TED Talk, and I was mentioning you because you were the best fit for that. It was about giving the value. Oh yeah, that's awesome. Yeah, I will share with you maybe link if it's interesting. And I was talking about how important is that in sales to give the value to other people. And I gave one quote from you and it was pretty interesting. Yeah, my question is, I'm struggling a little bit with positioning. And, um, wanted to ask, like, what would you recommend, um, to position myself? Like, I'm a sales coach, but I— we have a lot of topics there, you know, and I cannot select the, the niche or positioning that can make me really successful.

What type of selling do you teach people? Like one-on-one, face-to-face, phone sales, one of many?

Yeah, um, I have a lot of experience in, uh, sales one-on-one. And it's over the phone, LinkedIn, or email. Like, it's mostly bringing them to the, to the meeting, and then after that trying to sell.

Okay, what's your unique mechanism? How do you do it different than everybody else?

Um, the conversion rate is really high because I see that people, they, they make it, for example, very long emails. You know, I write very personalized that the conversion is up to 40% coming to the meeting. If it's email or LinkedIn message, for example. So it's like what you do on one-on-many, like giving a huge promise and everything like that. I put it just in an email, but in a very personalized level to exact that person that they feel sometimes they write like, how did you know that I have this problem? And they come to the meeting because I did a little bit research. I know the segment really good. I know what kind of problems they have. And when I write that, they react immediately. And that's why I have very high. And also with the cold calling, for example, I do a lot of cold calls and 8 of the, from 10 people, 8 I can convert to the meeting. Exactly the same process what I do in on emails, I take it to the cold calls, like really, really personalized. And it's just not just a random call, you know, so very personalized. So that's why. What type of different—

the unique mechanism is getting people to show up for the sales call. Exactly.

Yeah.

That's awesome. Okay. Like that's, that's what I would position yourself as, like the greatest person in the world at doing that piece of it. And what's cool about it too is like, cause I'm sure you teach a lot of other stuff like the sales call and all the other stuff, right? Same thing for me. Like when I got started, I was, I was, I got good at all the things in internet marketing. So I'd go and I'd teach, like people ask like, what do you do, Russell? I'm like, I do it all. And, and I would try to like, I can teach copywriting, I can teach traffic, I can teach like all these different things. And because I was trying to like teach everything, like nobody it was really hard to get people to actually buy from me and do anything for me. And I remember going to an event one time and I remember some guy came up to me after I spoke and he's like, he's like, so what do you do? I was like, I like, well, what do you need? I can do it all. He's like, was like, but like Jeff Walker, he's like the product launch guy. And this guy over here, he's like the Google pay-per-click guy. Like, what's your thing? I'm like, oh, I can do both of those. And anything you want. He's like, oh, okay. And he walked away and he bought Jeff Walker's thing. I remember like having that epiphany. I'm like, oh my gosh, this is so annoying. So that's when I transitioned. And this is back when I was writing the DotCom Secrets book. We were about to launch ClickFunnels. I'm like, I'm gonna become the funnel dude. That's gonna be my whole focus.. And so I shift my focus just that one piece. And that's what I became famous for. That's what brought everyone into my world. But then inside of funnels, I can still teach copy and traffic and SEO, like all the other things I can still teach, but the lens they come in through is this one thing, right? So if you identify the same thing, like I'm the best in the world at getting people to show up to a call warm, right? Average show-up rates are 20%. I'm getting 40%, 45% on a cold call. I'm getting 80%. And then when they show up, they're way better because of it, right? So that becomes your lane that like you become the best in the world at that thing. Your VSLs, your messages, all things are focused on that. And then when they come in your world, then you can train 'em on sales calls and traffic, all the rest of the stuff. But narrowing your focus on what your specialty, what unique mechanism is, is the key to like blowing up and actually growing the company.

Yeah. It's actually acquiring the clients without putting any cent on that. It's actually that what you mean because showing up, it's high, but closing rate is also high. You know, the main goal of the client is to sell, of my client, to sell them. And how many people show up and etc., it doesn't actually really matter for them a lot. For them, it matters that they sell a lot without putting a lot of money on paid ads or anything like that, like creating content and etc. That's why maybe I need to then take this, like acquire the clients without putting any, any cent on advertisement or something like that. Do you think it can be a good idea?

For sure. Yeah. I think again, there's a million, there's a million ways to find unique mechanism. I would just look at what the things you do that are unique that you can talk to, cuz that's what gets people excited in a, in a really crowded, really noisy marketplace.

You know what I mean? Yeah. Yeah. I never heard about talking someone about this at your, any events. Like, do you think it, it is interesting, uh, for also like the, you know, like your group in general?

How do you get free leads to sign up for sales calls?

Yeah, exactly. Especially in the beginning because people, they don't want to spend a lot on Meta ads and et cetera. You know, it takes a lot of money. Is there any way to apply for that? I don't know, for any of your events, like to talk about that, even, even like—

The way I pick my events is people that are in my world, they're in the coaching programs, inner circle. Those who I see, I see them speak at in my internal small events. That's who invite to the bigger ones. So that's the best way is to plug into our plug into our community, start showing up to events, starting to know you. And that's the, that's the way that I pick the speakers from.

So, ah, cool.

Okay.

Thank you so much, Russell. Thank you very much. Yeah.

Thank you.

Great to meet you. Yeah. Great to meet you too.

Bye. Ah, so good. Fridays are the best. I think we're gonna have time for one more here.

Let's hop over to Annie.

Oh my God. Oh my God.

Can you hear me?

Loud and clear. That's cool. I'm so excited, Russell. You're amazing. I love you. Um, thank you. I absolutely love you. And ClickFunnels have following you for decades, and, uh, uh, thanks to you, to your, uh, amazing One Funnel Away Challenge and the 90-day time that you've given us, I have finally started building my first funnel. Yeah, let's go! Oh my God, I'm so excited! You don't even know how excited I am. Okay, so, um, if I could show you I've only done my opt-in page. I'm a little confused with the VSL and the 4, you know, I'm using the template you gave us. So the 4 points at the bottom. So can I share my screen really quick?

Yep. You should be able to, Annie.

Go ahead. Okay. Thanks. All righty. Let's see. Okay. All righty. So first funnel ever in my whole entire life. Okay, so, um, so I just followed what I, what I saw in the training and I called out, you know, the name of what I call my audience, the Freedom Seekers. And, um, uh, I, I realize now that I have to work on the headline to give it a better promise, but Transform Your Life and Embrace True Freedom. Okay, so What this is, what I'm offering, it's— I can't get this out of the way. It's my program is actually called Pathway to Freedom, 12 Steps to Life Transformation. Okay, so here's my logo and everything. And I'm a little bit confused about how to do this VSL page because I see that at the bottom there's 4 parts, right? But I have 12 steps. I have 12 steps. My program is 12 steps. And I don't really know how to do this in the sense that should I put step 1, 2, 3, 4, and then talk about the fact that there are 8 other steps?

What is that? Gotcha. So, okay, so the 12 steps are what you're selling somebody, right? They're gonna buy that, the 12 steps, right? Mm-hmm. So what they're opting in for though is not the 12 steps. That's what they're gonna be buying on the VSL page. So what they're opting in for is to be able to watch the VSL. So the VSL is gonna have 4 steps. So who, what, why, how, right? So I would say part number 1, like this is like, uh, discover, uh, why I created this cool thing. Part number 2, you know what, like, and you know, and then number 3, why, like why you need it in part 4. So you're just, you're basically, you're taking like, you're taking parts of the video on the next page and you're telling them like, these are the things you're gonna be getting when you watch the video on the next page. Does that make sense? You're not giving them the 12 steps on the next page. That's what they're gonna, after they watch the video, then you're gonna tell them like, I have a 12-step program, it's amazing. Click link down below to buy the 12 steps. And that's where they're gonna be, be buying from you.

Okay. All right. Yeah. Um, so I, I, I'm, I'm still not very clear on the 4 parts here because I mean, should it, shouldn't the 4 parts be like topics that I'm going to be talking about in the VSL and not who, what?

I don't know.

I'm just—

Yes, but the things you're talking about VSL are the who, what, why, how. You're not teaching the 12 topics in the VSL. VSL is not a— not— it's not for teaching the, the training. The VSL is to sell the training, right? So when I sell the training, you tell the backstory about how you discovered it, talk about what it is, why they need it, and how can they get it. And so those are the elements that you're talking about here is like, okay, on this video I'm gonna tell you guys how I discovered this really cool thing. I'm gonna tell you what, uh, what it is and why you actually need this and how it's going to change your life forever when you decide to take action. Like those are the 4 things you're gonna be talking about in the VSL. And the VSL then is selling the 12 steps that they're gonna pay you for later.

Okay. So then I guess when I name these 4 parts, it should, it has nothing to do with any of the topics of the, of the, of my program. It's, it's just, you know, like you said, you know, the, the, my backstory, you know, you know, what it is, why and how, right?

Yep. So it's basically just hooks to get them to go watch the video on the next page.

Okay. Okay. Just one more question then. I don't know how to get this stupid thing out of the way.

Okay. All right.

So, so the next, the next parts of the funnel, well, we have the we have the, um, the, the VSL page, right? And then, and then we have the order form. Is that— I don't have a program. I mean, it's all in my head. I don't have a course. I don't have a book. I don't have any of that yet. It's all in my head. So I wouldn't be selling anything at this point, or, or I don't know, what do I, what's the strategy with this funnel?

Yeah, the strategy is you gotta start creating the thing to sell. You can't sell a funnel, can't sell nothing. So you gotta make something. Now is the time to start creating it, to get these 12 things outta your head and, uh, and plug 'em in. So I'd create the membership site, make a different module for all 12 of the modules, and then click record and start, start teaching it. It's time for you to step into your calling. The people are waiting for you.

Okay, so, um, but is there a way for me to start collecting leads while I'm making the product so that I'm not wasting time?

I guess, for sure. And you, for sure. And you can even, you can even sell something that's coming soon, just like college, right? University. Like when my, my daughter right now is applying for university and they want me, they want us to send them money and school doesn't start for like 8 months from now, right? But they're making us pay for tuition now for something that's coming up. So you just say, I'm doing a course, starts January 1st, and now you can start driving leads and people start paying for it even, right? While you're testing, you're tweaking. And then January 1st is when the first cohort starts. You can go through the 12 months, you know, whatever that is. And then that way— and the reality is you like, you could just create one module, like create number one, like the very first video, right? Like when we sold the ClickFunnels offer, I recorded module number 1 and we started selling it. And then like 2 weeks later I recorded module 2 and I added it to members area. And 2 weeks later, so every couple weeks I was adding a new one. So you don't have to have the whole thing finished to launch it either. So you can launch this thing starting January 1st and then January 1st you launch the first module and then a week later, 2 weeks later, you launch the second module and you keep just kind of adding to it after that.

Oh my gosh, that's amazing. I am so excited.

I'm gonna stop— I'm excited for you.

I'm gonna stop sharing so they can see you. I am so excited that I'm actually doing this and I'm so grateful to you, Russell. I mean, I mean, I can't show you more appreciation. I have no words really. And Dante's amazing.

So thank you so much. Hey, I want to, can I give you a gift for being here today? Yeah, of course. I'm gonna give you two gifts and Dante, if you can help me with this. So I wanna, um, for Annie, let's bump her, her ClickFunnels billing out for 6 more months. She doesn't pay for 6 more months and we also get her access to Course Secrets. Course Secrets. It's a course I sell for $500 on how to build a course. So I want you to go through that as well. That way you have time to go through the Course Secrets, learn how to build the course, and not to stress about monthly payments for 6 more, you know, for 6 more months after that. So that— okay, early Christmas present from me.

So Oh my God, I'm gonna cry. Thank you so much. Wow.

No worries. I'm proud of you for— I'm proud of you for doing it. So hopefully it gives you a little more motivation to keep it, keep it going. So your people are waiting for you to change their life, so hopefully this helps.

Yes, I, I'm gonna help a lot of people because of this, because of you.

Thank you. Very cool.

No worries. Thank you. Thank you.

Bless you. Awesome. And I got your back, Annie. I'm gonna reach out to you after this. We'll get you all set up.

Love that.

Very cool.

Oh man, what a fun day, Dante. We should do this every day. This is so great.

Don't tempt me with a good time, Russell.

Oh man, I wish I could stay on for like 2 or 3 hours, answer everyone's questions. But hopefully you guys all got value from everybody's different questions, got ideas to help you guys on all your journeys. And, uh, like I said, I should be back next— I don't think Next week I should be here, and I'll keep coming on as much as humanly possible.

So it'll be fun.

Amazing.

And so guys, please go do, go do the thing, right? I talk a lot about Lunch with Russell, the price tag that we used to have, and there's no price tag here. Russell comes because he wants to serve. So please go do, go hit a new roadblock, go find a new part of the journey you're not able to get over, go find another question so that Russell can come behind us next week and the week after. So excited for this, man. Hey, Hey, I don't want to take too much of your time, so I know you're planning for that new, new pitch. Where should we look out for the new sales letter, by the way?

The Give a Mouse a Cookie? I'm going to post— I'm making it also YouTube video, so I'm going to put it on YouTube as well, probably next week or 2 weeks. So if you, if you follow the YouTube channel, it's just Russell Brunson, follow there, you'll see the video for there. And then, and then you'll probably see it running as an ad at the same time. So it's going to be fun. An ad for selling online? It's gonna be going to a VSL for a phone call to get somebody to buy what we sell at the end of Selling Online. So it's our VSL funnel for the backend coaching, yeah.

Amazing, I can't wait to watch that. Well, thank you Russell so much, man.

It's always a pleasure. Thank you Dante, thank you everybody. Appreciate you all. Don't forget, you're one funnel away. Keep going with it.

Appreciate you guys.