Ep 01 - My New Traffic Secrets Book FINALLY Revealed!

Welcome to the Traffic Secrets Podcast. Here you will learn the secrets to get tons of your dream customers, AKA traffic, to any website or funnel. It'll also help you to massively grow your fans, followers, and customers. I'm your host Russell Brunson. Now let's get started. Hey, what's up everybody? This is Russell and I'm quarantined in my house right now and we are going live on a couple different places. I want to say hi to everybody really quick. Hope you guys are all doing awesome today. I've got some exciting announcements. You guys pumped for this? I know that most of us are sitting home like wondering what to do. We're nervous, we're bored, we're getting prepared. And I wanna let you guys know that we've been killing ourselves for the last little while working on a secret project right here. And you can see the project. It is, make sure I get this thing all set up right. It is the new box set of my books. Ah, how many of you guys are excited to get your hands on this thing? What? This is like, oh, 8,000 pounds of words about how to get traffic and sell. Anyway, so, I'm gonna tell you guys a really quick story, and then I'm gonna talk about, 'cause tomorrow is the first time anybody will have a chance to buy any of these books. Also, the brand new Traffic Secrets, actually these are out of order. No, that's right, Traffic Secrets book. So, I'm gonna tell you guys a really quick story about what these are, in case those of you guys who don't know yet, and I'll talk about how you can get your copy of Traffic Secrets tomorrow. At least the audiobook version. We're opening up the funnels and preorders tomorrow. The books, the new books, the new version hardbounds and the boxes don't actually ship till May 5th, but the audiobooks are all available tomorrow, so you can start listening to them as early as tomorrow, which is exciting. So, alright, so really quick, for those who don't know everything about what this whole thing is, about 5 or 6 years ago, I wrote my very first book, and it's called DotCom Secrets, which is the underground playbook for building For Growing Your Company with Online Sales Funnels. I wrote the initial version, it was a softbound book, and over the last, man, the last couple weeks, couple months, I completely rewrote this book from the ground up. So this is basically a new book for those who haven't read it. There's over 30-something thousand new words in here, a bunch of new doodles and sketches and amazingness. So this is the new version of DotComSecrets book. So this was number one. So I wrote this book a little bit after we launched ClickFunnels, and this book's goal was to get people to to start building sales funnels, and it worked really, really good. But what's interesting is after people got this, they're understanding the concept of sales funnels, how they can use this to grow any company, any idea, any nonprofit, any, like, whatever their business was, they started using these principles. We started watching inside of ClickFunnels and seeing that some people had a lot of success with their funnels and some people didn't. And so we did this huge, like, this huge thing where we looked at over 6 million different funnels, over 130,000 split tests, to figure out what's the difference between a funnel that you know, having a funnel, and having a funnel that actually makes money. What was interesting is that what we found after going through this, the difference between a funnel that makes money and a funnel that is just a funnel were all the concepts that we taught now in Expert Secrets. So I spent the next 2 years on a journey to write this book, which is, and this is the new updated version, there's again, I think like 40,000 new words in this book, the new hardbound version. So we wrote this book, which is The Underground Playbook for Converting Online Visitors into Lifelong Customers. And for those who already have this book, you know there's a new cover, new subtitle, because the book has changed a lot, and it's, I'm excited about this one too. But this book helped people to understand persuasion, like how do you speak on every page of the funnel, how do you talk to people, all those kind of things. This is book number 2 in the series. Then came book number 3, which is going live tomorrow, ah! I've been killing myself on this getting it ready, and tomorrow we're finally launching the third and final book in the trilogy, which is Traffic Secrets. And this is all about how to fill your funnels and your websites with your dream customers. Not just any customers, but your dream customers, the people that you like to spend the most time and energy with. And that's what this book's about. It is, you guys wanna see how big this book is? So excited. It is 330 pages long. There's a ton of good stuff in here. And as of tomorrow, you guys have a chance to get it. So what I'm gonna do today is I'm actually gonna read part of this to you. You guys wanna hear some of it? I think I'm gonna do that every day for the next little while just 'cause I think it'd be fun to talk about it. I'm excited 'cause I'm in the middle of a book launch that's starting tomorrow, so I thought it'd be fun to talk about. I think, I don't know if the video, if this is backwards for you guys, it may be backwards, but it says Traffic Secrets if you can see the right, anyway, you never know with the mirror images and stuff, but that's what this book is right here, Traffic Secrets, comes out tomorrow. In fact, if you go to trafficsecrets.com, you can get on the waiting list right now, and you get an email before it goes live. Also, if you're interested in helping us promote it, which I would love it if you've got Instagram, Facebook, YouTube following, email list, whatever, and you help us promote it tomorrow, we do have an amazing affiliate program, and again, trafficsecrets.com, you can get info about that, and if you wanna interview me on your podcast, or your blog, or your, YouTube channel, again, travelseekers.com, all the info's there until tomorrow when the new page, the new funnel goes live, which is exciting. So anyway, that's what was happening. And then Russell, what's this fourth book? What is the Unlock the Secrets book? So there's one other book that's coming out. I'm not gonna tell you too much about it other than it's 600 pages and it is a workbook that goes with these other books. So anyway, there will be the ability for you guys to upgrade and get the box set if you want, but for the most part, the most important thing for tomorrow is knowing that this is going live. So a couple things. This, uh, we, uh, we're gonna be shipping this— or excuse me, we don't ship these till May 5th. So this is a pre-launch, the way the publishers work. Um, so this is a pre-launch, um, and so, uh, your book will actually be shipped out May 5th as long as you order tomorrow. It's kind of a first come, first serve. So the sooner you order it, the sooner it'll come out to you. So that's number 1. And then number 2, uh, I actually— I record the audiobooks of all 3 of these books, the new audiobooks, and all these will be available tomorrow. So as soon as you get this, again, it'll be a little while before the book shows up, you can start listening to it ASAP, which is exciting. So getting these concepts into your mind and stuff like that. So how many of you guys are excited for that? If you're excited, let me know, 'cause I'm excited. All right, so what I'm gonna do right now is I'm gonna spend a few minutes and every day for the next couple days, I'm just gonna read, not read it, but I'm gonna tell you parts of it if that sounds good. So I'm gonna jump in and today, since we are working on the fact that tomorrow this goes live, I think I'm just going to share with you guys the introduction. So the introduction, if you open it up, it says, "Introduction: There's a Storm Coming." And again, I'm not going to read it to you because I want you guys to read it. I've already read the audiobook and it was a huge pain. It took me multiple days. And so I want you guys to, you know, you should get the audiobook to have me listen, read it. But I'm just going to tell you guys a little about the introduction and why this book's so important, especially today, especially in this market, the one right now, because right now we're in the middle of chaos, we're in the middle of a whole bunch of insanity and things happening. And so this is why this book is so important today while we're all locked down. Like, I'm literally at my house right now. This is my little home office. So I don't do much stuff, usually I'm at my office, office, but I'm here today because we're in lockdown. And so I thought I would share some stuff with those of you guys who are same thing, you're locked down, bored. So, all right, so the book, the introduction is called There's a Storm Coming. It was crazy. Again, we're like in the middle of this storm, I feel like. And so I start the book out by telling a story about April 27th, 2018. Who here knows why that date is so important to us nerds? That is the day that Avengers: Infinity War came out. And if you guys haven't seen that movie, there's gonna be some spoiler alerts, but in Infinity, or in Avengers, oh sorry, I'm blanking out. I'm getting my superhero, so Infinity War, if you've seen that, if not, you guys just pause everything, go watch that tonight 'cause it's that good. Infinity War, Thanos is the super bad guy, the biggest villain, and he goes and gets his— I literally have the Infinity— I have Thanos's glove in— I should go grab it. I'm not gonna grab it because I don't wanna leave you guys hanging, but I've got his glove up there. But he basically snaps his fingers and half of the universe dies, right? And that's how the movie ends. And I remember I actually watched it with my Inner Circle. It was kind of crazy. Like, we had Inner Circle meeting the night it came out, so we all went, and we were sitting there, and I was sitting by a bunch of people, but one of the guys I was sitting next to was Peng Joon. Some of you guys know Peng Joon. One of my favorite people in our community, and we're sitting there, and after we get out of the theater, he was like, Russell, you know what that's like? I'm like, what? He's like, he's like, he's like, you know, Thanos snaps his fingers and half the world disappears. He's like, the same thing is true with traffic, like Zuckerberg. Like Zuckerberg can snap his fingers and half of the businesses disappear overnight. And I was like, dude, I know, I experienced that back when I was relying 100% on Google and Facebook and YouTube and things like that. If you wonder, I'm looking at different cameras. I'm streaming on like different services, so I am paying attention to each of you individually, just if you're wondering why. Anyway, I was like, well, I actually remember that. I got hit by the Google slap multiple, like the first Google slap, which was like a PPC slap, and then the first SEO slap, and the second one, and the third one, and the fourth, and I saw it happen where entrepreneurs, tons of people, big businesses, Larry and Sergey over at Google snapped their fingers and half, and they just called it the Google slap, so it wasn't a snap, it was a slap. Right? And half the businesses collapsed overnight. And I saw it happen over and over and over. It gets crazy how many times I saw it happen in the last decade. And Zuckerberg, you know, for Facebook for a long time it was super easy and everybody was getting in. It was just like, it was this amazing experience. And then of course, just like Google, they started happening. And so, Paying Gene and I started joking, calling instead of Thanos and Zuckerberg, we blended the two names together and called it Zainos. So the Zainos snap where half the entrepreneurs' businesses disappear overnight. What's crazy, that was over a year ago we started talking about that. And as I was writing this book, I started seeing as Facebook started shutting people's ads accounts down, things like that, all sorts of craziness was happening. I'm like, this is literally happening right now as I'm writing the book. And so right now, I want you guys to all understand that there's a storm coming. And some of you guys have been hit by it, some of you guys are gonna be hit by it, but understanding that traffic is shifting, traffic is changing. And so to really figure out how to get ahead of traffic and to master it, you have to go back in time. I didn't learn traffic like most people do. Most people learn traffic by they bought the newest Facebook ads course, the Instagram course, the YouTube course, and that's how they learn traffic, right? I learned traffic back before Facebook, before MySpace, before Friendster. How many of you guys remember Friendster? Before Friendster I was learning this stuff, back when it was like, it was the wild, wild west. There was none of these things like that, right? And people always ask, how did you get traffic before all these platforms came out? I was like, it was different. But the reason why, the people I was learning from were not people teaching me the latest internet marketing hack. I was learning from guys like Dan Kennedy, Gary Halbert, Bill Glazer, Fred Cuttano, like I was learning from people who were doing direct mail, radio, newspapers, classified ads, like these are the guys that I studied from. And so what's interesting is that because I learned traffic from them, before there was these easy advertising platforms that we use today, we had to do things differently. This is now my 16th year in this business, so I've been doing this for a long time. I've seen the ups and the downs of every platform, every network, and I've seen every time as businesses snaps and half of their business dries up overnight, and somehow we've been able to ride the wave.. And the question is like, well, how, how Russell have you survived and thrived during all the economic turmoil where everybody else got demolished? And I have friends who are making millions of dollars a month who are out of business now. And that's been happening. You know, people, man, 10 years ago who I look at them, I was like, these guys are the richest people in the world. And now they're working at Home Depot and nothing wrong with that. But it's like they lost everything and they weren't able to survive because they were focused so much on a traffic tactic that changes, that shifts. And so when I set out on the project to write the Traffic Seekers book, One of my biggest goals was I need to make a book that's evergreen, that's not just a tactical fly-by-the-night thing, but something that is strategic, that'll last today, tomorrow, and forever. So if and when Facebook goes away, when the government regulations come and shut it down, how do we still survive? Like, what's the differences? How does that work? And so that's what this whole book, the foundations book is. So in the introduction, I tell a story about the Zaino snap. So there's the Zaino snap. I talk about Google, all things like that. And it says in here, one of the things it says, 2 reasons why we survived when others failed. And there are two reasons. Number one, it says, we understood how to use funnels. With funnels, we can make 5 to 10 times as much money for each visitor who clicks on our ads, so we survive and thrive when the costs go up. And number two, we mastered the strategy, not just the tactics behind getting traffic. And these strategies work on all advertising platforms in the past, the present, and the future. If you master these strategies, then no slap or snap can affect the lifeblood of your company. It says, there's gonna be another storm soon, just like there was with Google. It's happening time and time again, and we know that the greatest predictor of the future is the past. The storm is headed our way, and thousands of entrepreneurs are unaware. I feel like it's my moral responsibility to the 100,000+ members of our ClickFunnels community and the million+ entrepreneurs who follow me and to anyone else who listens to prepare them for this storm. Those who master the strategies will absorb the traffic, customers, and sales of those who are not prepared. Master these principles and you and your company will thrive. Okay, so that's what this whole book is about. And then the next section title here says, an evergreen book about the fastest changing topic of all time. And so that was the challenge. Russell, how do you write a book about traffic, which literally changes daily, and make it a book that'll last forever? And I was so scared. I spent a year stressing about this book before I ever started writing. It's like, I don't, like I don't wanna like write a book that by the time it's printed and goes to press, it's obsolete. Like I've seen that with every single traffic book and every course. People create it, they launch it, and they sell a bunch of them, and then the courses always disappear because the courses become obsolete usually within weeks or months. I was like, I wanna write a book that lasts for forever. How do you do that? And it was not an easy project or easy task, but you know, I'm proud of it. I think, you tell me after you get it, but I think we did something that'll last throughout time, which is really, really important for me. So, all right, so that's kind of the introduction. So my game plan is, again, I'm gonna start going through here and each day I'm gonna come live. On Facebook and YouTube and Instagram, everywhere, I'm gonna read, I'm not gonna read, but I'm gonna tell parts of each chapter. So tomorrow I'm gonna talk about section number 1, your dream customer, and we'll keep going through this entire book. And if you guys enjoy the process, maybe I'll do the same thing with all the other books inside of the trilogy. That'd be kinda fun. So what I wanna do real quick right now is remind you guys that this book, book number 3 in the series, DotCom Secrets is number 1, first book, Expert Secrets number 2, Traffic Secrets number 3, And then we go to Unlock the Secrets, which is a workbook, there's all these. This box set, well, you can't buy this online, but this may or may not be an upsell in the sequence. I don't wanna ruin the surprise for you as you go through and buy through the funnel, 'cause that would ruin all the fun, but when you guys buy it, go to trafficsecrets.com tomorrow, this book will be there, this may be the upsell, I don't know. But again, these books and the box set start shipping on May 5th, so we have a little while before they ship, but the audiobooks are available instantly. You can instantly download audiobooks, start listening to DotCom Expert in Traffic tomorrow, which is insane. I spent, I spent 3, 4, 6, 7, 7 days in a studio reading these books. It was a horrible, painful process, but the books are flying, the audiobooks are done, I got 'em last night, I was like, ah, this is so crazy. They're not on Audible right now, maybe eventually in the future, but you can get them inside the funnel tomorrow. So what you guys can do right now is go to trafficsecrets.com, go get on the waiting list, 'cause it's gonna go live tomorrow. If you want to help us promote this, there's links to become an affiliate at trafficseekers.com as well. If you wanna interview me on a podcast or whatever, there's also links there as well, how to do all that stuff. It's all at trafficseekers.com. But this is happening, you guys. This is, ah, I can't even tell you how cool this is for me. This is like my life work. Each book is like 90,000+ words. So it's like, what, 90,000 times 3, 90,000 times 3, 18, I have no idea to do math, 180,000? No. No, 90,000 times 3, 270,000 words in here, huh! But this is everything I've learned in the last 15 years. They're all evergreen things on how to build a funnel, how to communicate with the audience inside the funnel, and how to drive traffic into your funnel. So this is like, this is everything. In fact, I wrote here on the side, you're one funnel away, and there's a quote, it says, the life you want, the marriage you want, and the family you want are gonna be fueled by the business that you build, from Garrett J. White. And if you look at this on the side, it says DotCom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and Unlock Secrets is your playbook to put it all together. So anyway, this is, ah, I'm so excited. So, also I need you guys all to do it now, is I want you guys to be half as excited as me tomorrow when you guys go through this and you get your copy, get a copy, post it on Facebook, Instagram, be like, I got Traffic Secrets, I'm freaking out! And let's make some noise and get everybody excited as I am. Anyway, but tomorrow's the big day, you guys. March 17th, St. Patrick's Day, this is the day, it's when Traffic Secrets in a Box Set, it's the first time you have a chance to purchase them, and then when we start shipping, it's first come, first served, so the sooner you get yours, the more likely you get yours in the mail very, very quickly, which is exciting, I don't know, I'm excited for you guys to get 'em, and again, they don't ship though 'til May 5th, but the audiobooks are available tomorrow, so you can plug in and start listening tomorrow, which is awesome. That's the game plan, so right now everybody stop what you're doing, whatever you're doing, go to trafficseekers.com and go and get on the pre-launch list. That way you'll get notified tomorrow when it all happens. And then what else you can do the rest of the day? I know you guys are on lockdown and you're like me, you're bored out of your mind. What am I gonna do? My kids are driving me nuts. So I got something for you. One last thing, this is our lockdown procedure for what I think everybody should be doing. And it's a lot of fun. In fact, I'm gonna give you guys something for free that you can do with yourself, with your family, with your kids. Whatever you wanna do, but check this out, see the screen behind me? In fact, let me refresh this so you can see this, this is kinda cool. So we just finished a new funnel that's got 4 amazing videos for free for you. So this is funnelflix.com, it's me as though Funnel Flix, it's kinda like Netflix, only way better, it's kinda like Disney Plus, only way better, it's kinda like, I don't know, we entered the streaming wars recently, but I wanted to give you guys something for free just to taste test it, sample it, I don't know. If you go to funnelflix.com, check this out right now, and you put your email address in here, I'm actually gonna give you access to 4 videos for free. First right here is from last Funnel Hacking Live. I didn't tell anybody this, but Frank Kern, the OG of original internet marketing, one of the first guys I ever learned from, actually came and spoke, and we didn't tell anybody at Funnel Hacking Live, so he came out and surprised everyone, and they flipped out. It was like people melted down, and if you've ever been around Frank, he's the most sarcastic, funny person ever. So you actually can watch his presentation for free, ah, at funnelflix.com. Go to funnelflix.com, put your email address in here and then boom, it unlocks Frank's video for free, 100%. No cost, no credit card, no nothing. And then that's number 1. Then number 2, you can watch this video from my man Julius Dein, who is on Instagram, he's got like, I don't know, 5 or 6 million followers. He's a magician and he talks about how he did it. And it's cool 'cause he shows like his successes, his failures, like, so you get his one, unlock a couple days later for free. There's one for me right here that's kind of cool, I think. And then anyway, so you can go through there and get a free week of FunnelFlix and get those 3, excuse me, those 4 videos for free. So that's some fun you can do that doesn't cost any money that'll help get you guys learning marketing, learning sales, getting your mind indoctrinated on all the things as you're hanging out. So number 1, trafficsecrets.com, go get your, on the waiting list. Number 2, go to funnelflix.com and go watch the Frank Kern video. It's hilarious, you guys will freaking love Frank Kern. He, anyway, it was a great presentation, it was really funny, so anyway. There's some gifts for the day. Give you something to do while you're in quarantine and get you prepared for the fun book launch that's happening tomorrow. So anyway, appreciate you guys. Like I said, I'm gonna start trying to stream every day and just kind of go through the books. I'll tell you stories from each chapter and get you guys excited. And my goal is to like get you so excited by telling you the story inside the book, you're like, "I must buy the book!" Which the book's free, just cover shipping and handling. So it's my bribe to get you to buy a free book that literally I lose money on because I want you to read the book. So anyway, appreciate you guys, have a good day, and I hope you enjoy it. Enjoy the book, go to FunnelFlix, go watch Frank Kern's video right now, and then you get Julius's and mine, the other ones throughout the next couple days unlocking as well, and it should be a lot of fun. So that's all I got, you guys, appreciate you all, and yeah, maybe I'll do this more often. Alright, bye everybody, Instagram, bye everybody, Facebook, YouTube, everywhere, all the cameras, thank you guys for hanging out today, and we'll see you guys all soon. TrafficSecrets.com, funnelflicks.com. Let's go. All right, see you guys. Bye. I hope you enjoyed this episode of the Traffic Secrets Podcast. If you want to learn more secrets to getting traffic to your websites or your funnels, then I want to give you a free copy of my brand new best-selling hardcover book called Traffic Secrets. Now, I already bought a copy of the book for you. I just need to know where you want me to ship it. So go to trafficsecrets.com and let me know where to ship your free copy today.