Ep 05 - The Dream 100 FINALLY Explained (...and The Mañana Principle)

Welcome to the Traffic Secrets Podcast. Here you will learn the secrets to get tons of your dream customers, AKA traffic, to any website or funnel. It'll also help you to massively grow your fans, followers, and customers. I'm your host Russell Brunson. Now let's get started. What's up everybody? This is Russell Brunson. Welcome back to the party. I'm excited to be here with you guys today. And we are going live right now on Instagram, Facebook, YouTube, I think we're all over the place, so appreciate you guys hanging out with me today, and hope you've enjoyed this Traffic Secrets book launch that's been going on this whole week. I know a lot of you guys are in quarantine right now, and you are bored out of your minds, you're trying to figure out what to do. Some of you guys are stressed out beyond all belief, I get it. Some of you guys are like, this is dumb, why are we even worrying, and I get it as well. So there's a lot of chaos right now in the world, and the only thing we can control is our own mindset, the things we're focusing on, things we're putting into our brain, And so I keep choosing to try to put my mind focusing on things that can affect, things I can change, which really is, you know, this is probably one of, if not the best personal development weeks for all of us in the world, which is exciting. So, alright, really quick, before I jump into reading some more of the book today, it's interesting, we just did our ClickFunnels meeting and today we had the highest, or excuse me, yesterday, so yesterday we had the highest number of people log into ClickFunnels ever. It's like more than double what happens on a normal day, which means this is literally like the season of funnel building, okay? You guys, you're home, you got the chance right now to finally create. There's always these excuses like, oh, I can't build a funnel because of this, because of this, I'm too busy, I got this, I got blah blah blah blah blah. There's always like, for some reason people always have this, we call it the mañana principle, like, oh, tomorrow, mañana, tomorrow I'll do it, tomorrow I'll do it, okay? What I wanna do, I wanna suggest something for you guys right now, okay? I want you to take this mañana principle most of us have, like, oh, I'll do the work tomorrow, I'll do the thing tomorrow, I'll do, like, tomorrow, tomorrow, tomorrow. I want you to do this as an exercise. It's gonna be really fun, okay? What you're gonna do is the thing that you know you need to be doing that you normally put off till mañana, I want you to stop and I want you to do that today, okay? And then the stressing that you were planning on doing today, like stressing out about the coronavirus, about food, about toilet paper, about whatever you're stressing out, I want you to take that stress I'm gonna take that stress and I'm gonna stress about it mañana. So we're just shifting, this is an easy shift. We're taking the stuff right now that we're normally worried about and we're shifting it to mañana and the stuff that we normally are gonna do mañana, like the stuff that's actually important about building our life, building our business, building our family, we're gonna shift to hell today. It's just shifting, the mañana principle. If you guys can do that, it's gonna be amazing for you 'cause number one, you're not gonna be stressed out because you're gonna be stressed like, ah, I don't have time right now, I'm busy building funnels, tomorrow I will worry about the stress, and then today you can get back to work. And what's cool about that, if you do it today, it's gonna give you all of Friday, all today, to be able to work, to be able to create, to be able to read, to be able to study, to be able to learn, whatever the thing is that you've been procrastinating. You'll have a chance to finally do it today. And all the stress that you've been sitting on for the last week, you'll move to tomorrow and you'll be like, oh, I'll worry about tomorrow. And then ask yourself, will you survive today? Is your family gonna be okay? You got food for today? Sweet, worry about tomorrow, let's get back to work., and then what's gonna be cool is tomorrow, I'm gonna suggest you do the same thing. Move it till mañana and get back to work, okay? So there you go, there's the mañana principle in a way that'll actually serve you as opposed to hurting you. But again, we had more than double as many people log into ClickFunnels yesterday than we've ever had, okay, which means it's the season right now. It's the season to build funnels, the season to build hope, season to start preparing and building your foundation because this season is gonna pass, okay? And the people who let the, who aren't like, frozen by fear in the season, okay, when they come out of it, they're gonna have a chance to be able to go and create and do some amazing things. So I wanna make sure you guys aren't freezing during the season of fear, okay? Worry about it tomorrow, mañana. Right now, get back to work. Focus on stuff you can control, things you can create, things you can do, because the season will end. And I don't know if it's gonna be 2 weeks from now, 2 months from now, 2 years from now, it does not matter, okay? It's gonna end, and the people who have been preparing during the season, who have been planting the seeds right now, are the ones who reap harvest. So now is time to plant seeds. So what that means, 2 things. Number 1, if you haven't got the Traffic Seekers book yet, go and get it. This is the seeds you need to get to build master traffic. Number 2, this right here is FunnelFlix, okay? Now FunnelFlix is an amazing tool. I have licensed, I think there's 2,600 videos in there, okay? All of the courses I learned from as I was learning this game, I went to all those people and I was like, your courses were the best that I ever went through, can I license them from you? And I paid them a small fortune. I think over $1 million so far in licensing fees because I wanted to be Netflix for entrepreneurs. So we entered the streaming wars. We launched FunnelFlix and it's live. And right now we have a really cool thing for this weekend. It's called the FunnelFlix Premiere Week. When you go to FunnelFlix.com right now, you put your email address in there and you get these 4 videos, 1, 2, 3, 4. I think each day unlocks one, so you'll get this one immediately. The first one is Frank Kern. If you don't know who Frank Kern is, he's one of the OGs of internet marketing. We had him speak at Funnel Hacking Live. We didn't tell anybody he was coming, it was top secret. And then in the middle of, we had this whole FunnelFlix presentation, we had him come down and like bang on the thing and it opened up and Frank came out and delivered a message. Insanely good and people went nuts. It was like standing ovations, screaming, like it was as close to like what a rock star would feel like in our world, like if you can imagine that. Like imagine your biggest rock star coming out and like all the people like, ah, flipping it. That's what happened and we captured it for you and you can go watch that presentation right now. Well, not right now, wait 'til this is over, then watch it this weekend. And then if you like Frank's stuff, I licensed every, I think almost like 13 or 14 of Frank's courses, almost everything he's ever published is also in FunnelFlix now. So if you're a FunnelFlix member, you can geek out on Frank this weekend and get excited. It's all in there from like, anyway, all his best stuff's in there, which is exciting. So, FunnelFlix.com. So this is TrafficSecrets.com, go get your book, get the audiobooks, go start listening, getting prepared there. And then over here is FunnelFlix.com as well. So, that's the game plan. Alright, you guys ready? Is everything, the mañana principle in place? You've taken all your stress, your fears, you moved it till tomorrow, we'll worry about it tomorrow. Today you're focusing on planting seeds for your future, You guys cool with that? Alright, if you're ready to start planting seeds for the future, let's go. So what I'm gonna do right now, oh, back to the Traffic Seekers book. Oh, this has been so much fun reading this with you guys. So, Traffic Seekers book. How many of you guys are pumped about getting this book? I know we've sold, I don't know, 10,000 the first day. I don't know how many we're up to right now, but we're selling a ton of these, so I know most of you guys have got it. If you don't have it for some reason, now is the time. Go to funnel, or go to trafficseekers.com. Okay, so I'm gonna repeat. We've gone through a lot of stuff in the book together. If you've been watching these videos each day, the first day talked about the preface, preface, however you say that, all about there's a storm coming. And right now we're literally in the middle of the storm. I wrote this like a year and a half ago, this part, and it's crazy that now we're sitting in like the eye of the storm. So there you go, like I don't know how I could time this any better. So introduction, there's a storm coming, we already talked about that. Then we talked about, we did 2 days on secret number 1, which was who is your dream customer? Okay, there's a lot of stuff in this chapter, things I talked about with you guys, or figuring out, are your customers trying to move away from pain or towards pleasure? Understanding that. Then we talked about the difference between the searcher and the scroller and the mindset shift and what they're doing and how we structure things differently based on who they are. That was secret number 1, okay? And figured out who is our dream customer, again, getting to understand them at a deep level. Then, secret number 2, we talked about is, now we know who those people are, where are they actually hiding online? Where are they congregating? How can we find them? And we talked about how basically our job then, if you look at this picture here, was all about finding where in the world these people are, where are they congregating online, and then from there we go, we gotta figure out our hooks to throw in there to grab 'em and pull 'em into our funnels, which is kinda cool. Alright, and then today we're still in secret number 2. Today we're moving on to a concept called the Dream 100. Alright, how many of you guys have heard me talk about the Dream 100 before? I've been preaching this for quite a long time, so hopefully you guys have heard me talk about this more than once. Someone's asking me to turn my camera around. I can't because I'm at home quarantined by myself, so I'm doing this by myself, I can't hold it backwards. I could get my kids to come hold it here, but then it'd be like, anyway, it'd be chaos. So, all right, so in here, so again, first step of traffic is knowing who, like getting a deep understanding of who it is you want, who your customers are. Number 2, where are they congregating, where are they hanging out, right? And then number 3 is understanding, okay, who are the people that are already congregating these people? A lot of times we think that we have to go and create traffic. In fact, one of my first mentors, I've had so many great mentors over the years, one of them was a guy named Stephen Pierce, and I remember Stephen Pierce saying something at an event I was at. He said, people always think they have to create traffic. He's like, you don't have to create traffic, traffic's already there. You just have to figure out where it's at and then you tap into it. And that was like one of those big like, aha moments for me, 'cause I was trying to create traffic, right? And so when I understood that, I was like, okay, I'm not gonna create traffic, I gotta find where they are. Where, and this comes back to what we talked about yesterday, which is like finding these pockets, right? What are the blogs that my dream customers read? What are the Facebook groups they're in? What are the influencers they follow? What keywords they search for on Google? What blogs do they, I think I said blogs, what podcasts they listen to? Like I'm trying to figure out where are these pockets of customers, right? So we gotta understand that. And so that's the first step. So then the second step in this process is like, well, who's already congregated these people? There's people that have been doing this game for a long time, a lot longer than you, a lot longer than me, right? And they've already self-congregated these people. So I just gotta figure out, I'm like, where are these congregations at? 'Cause if I can figure out where those congregations are at, then I can tap into 'em, right? And so that's where we get this concept called the Dream 100. Now I learned this originally from a guy named Chet Holmes. I had a chance to hang out with Chet a bunch of times. He wrote the book, The Ultimate Sales Machine, which is an amazing book. Chet passed away a few years ago, but someone I've had a ton of respect for. I had a chance, actually 10 years ago, Tony Robbins event in Fiji, I was there, me and Chet both spoke, we hung out a lot, and anyway. But in Chet's book, he wrote this concept called Dream 100. And what the Dream 100 is, He talked about it. He worked for Charlie Munger, who is Berkshire Hathaway. What's his name? Charlie— Warren Buffett's business partner in one of his companies. And Chet was running this magazine. And I guess the time, I can't remember, I have all the details in the book, but they're like the last, the worst magazine in their industry, had almost no advertisers. And they had a database of like 2,500 people and they're trying to message all these people to get advertising accounts and they couldn't do it. So Chet came in, he's like, hey, it's too hard for us to go after all these people. He's like, who are the people in our industry that buy the majority of the ads? And so we found, hey, it's like 30 people. He's like, hey, maybe it was 100, I don't know, but there's a group of people, a small group, right, that buy all the ads in our industry. So he said, instead of marketing to all 2,500 or 25,000 or however many people are in there, let's just target the ones that have the most amount of money. And so he built up a list and he started doing what he called Pigheaded Discipline, PHD, where he would start messaging. So every week he'd send them something in the mail and then 2 weeks later he'd call 'em on the phone. And send them something in the mail, call them on the phone, send them something in the mail, call them on the phone, right? The decision makers who could move the needle for him. He said after 6 months, nothing, I think it was 6 months, nothing happened. And he was like kind of frustrated, but he's got pigheaded discipline, so he kept doing it, kept doing it. And within a year, within like I think 7 months, he landed his first client. It was like, it was Xerox or something crazy who signed the contract. It was like the biggest advertiser they'd ever had. And then the next month, he's landed another one. And within a year or 2 years, again, all the actual details are in here, they landed like 30 of their Dream 100 and they went from the worst magazine in the industry to the top. And it was by figuring out who are the people that can drive me the most and creating a marketing campaign directly to them. And it was interesting. And then Chet talked about he wrote a screenplay for a movie and the same thing, he's like, I wrote a screenplay, I want it to turn into a movie or something, but I don't know how to do it, I'm not in Hollywood. So he's like, so he bought a, I think it was like a Time magazine or something that was like, Hollywood's top 100 influencers or something, and he was like, that's my Dream 100. So he took it, it was like directors, producers, writers, you know, whatever, and he took it and he's like, okay, I'm gonna Dream 100 these people. So he sent his script to all 100 of these people, then he called them on the phone, then he sent them a gift in the mail, then they called him, and eventually, I think it was LeAnn Rimes called him back, loved the script, got the deal, pitched it to the thing, sold it to Hollywood, and they ended up making a play out of it, I believe. Anyway, I don't remember all the details, but that was the Dream 100. So I remember reading that in Chet's original book, and then I asked him about it. I'm like, there's something here, but I don't know what it is, 'cause I'm selling like, I'm selling a book, I can't Dream 100 everyone and be like, hey, you should buy a copy of my free book 'cause it's free at trafficsecrets.com, right? Like it's not efficient, it would cost me too much. But then I was like, wait a minute, there are people on my list, or there's people in my world who already have congregated my Dream 100. I told you yesterday, like I gotta figure out like what are the blogs they're reading, right? So if I figure out here's the blog they're reading, there's 100,000 readers of this blog who are my dream customers, wait, who owns the blog? Who's in charge of that blog? What if I started marketing directly to that person, got to know them and send them gifts and whatever? And if they like it and then they, they make a blog post about it, I might sell 50 or 100 or 1,000 copies of my book, right? I think who my dream 100, like what podcast they're listening to, and they're like, wait, like if someone owns a podcast and my dream customers are listening, what if I marketed to the person who owns the podcast? What if I got that person to say yes? Also, they promote their podcast and I make 1,000 sales overnight. Okay, and that was where the concept of Dream 100 was born for us. And so for the last decade of my life, that's what I've been doing. I've been figuring out who, in fact yesterday people are like, Russell, what do you do every day, all day? Like I spent 3 hours yesterday, yesterday on my phone, which is right here. My Instagram folks are watching me live on the device I use. I spent 3, almost 4 hours yesterday contacting my Dream 100. That's it, personal messages to all of them. Boom. Hey, this is Russell, I wanna send you a gift. Hey, this is Russell. Hey, this is Russell. Hey, this is Russell. And that's what I did for 4 hours yesterday. Dream 100. But Russell, I thought you're trying to sell tons of your book, why were you doing Facebook ads? Like, there's people doing Facebook ads, but I would rather get one person who could spend $100,000, like Peng Joon right now, you guys probably seen his ads for the book, right? Peng Joon is spending tons of money right now buying Facebook ads promoting my book so I can go and buy more Facebook ads myself or I can build a relationship with Peyton June because of my Dream 100, and then he promotes it, and he spends $100,000 out of his own pocket selling the book. That's a much better way to do it, right? So for me, this is the phase that I'm going to my Dream 100. I'm paying people to write blog posts and do podcast interviews and send out emails to their list and all sorts of stuff. But that's the magic of Dream 100. So, anyway, I want you guys to get the book. It took me 3 days to read it, so I can't spend all 3 days just reading the whole thing, but I want you guys to get it. When you get the book, on page 41, this is the little chart I made of the Dream 100. It's probably gonna be backwards for some of these cameras, but basically what I do is each platform, so Facebook, Instagram, podcasting, YouTube, excuse me, email lists, blogging, Google, YouTube, Pinterest, right? So I put out the categories of each of the different industries here, and then going down what I do is say, okay, who on Facebook is already congregating my Dream 100, okay? And so for me, I was like, well, okay, Tony Robbins has got 3.2 million fans. Grant Cardone's got, I don't know, 2 million fans. We've got Prince EA's got a billion fans, you know, whatever. And I start making a list of who all the people who've already congregated my dream customers, who are they, where are they at? Okay, I go to Facebook, I make a list as many as I can find. Okay, then I might go to Instagram. Who are the influencers who've already congregated my Dream 100? And I go to Instagram, I start writing out their names. Oh, this person, this person, this person. So listing out all their names. Then I go to podcasts, okay? Who are the podcasters who've already congregated my Dream 100? I start listening to all the names of the podcast people. Who are the YouTube channels that are already congregated in my Dream 100? Who already have a million people, a million subscribers? I can go spend the next 6 years trying to get a million subscribers, or I can go to the person that already got a million subscribers, and if I can do a deal with him or her, have them make a video for me, boom, now I'm suddenly in front of a million people that fast. Okay? You see how this works? Then who's got the email list in my industry? Who's the bloggers? Okay, I start making lists of all these different things and that becomes my Dream 100, okay? And so I'm starting traffic. Again, notice that this whole book I haven't said a single word about Facebook ads yet, right? Everyone's like, I don't even know Facebook ads, I need Google ads. Like, that comes eventually, that's like in section 2 in the middle, but there's all this foundational stuff that's so much easier to get traffic, okay? When Facebook shuts you down, what are you guys gonna do? You're gonna be freaking out like, I don't know what to do. I'll be like, I'm just gonna call my Dream 100, they already have an email list, they already got a blog, they got a podcast, I'll just see if I can get on the podcast. Boom. And we do that with our Dream Hunters. So, ah man, this stuff's so much fun. I could go for years about this. Let me see if I wanna talk about anything else today on this or— Oh, can I read you guys something? Can I read you a little piece? Are you okay with that? So it's funny, how many of you guys know Rachel Hollis? If you don't, like, okay, last year her book was the number 2 selling book in the world. The only one that beat it was Michelle Obama's book, okay? She wrote a book called Girl, Wash Your Face. And then Girl, Stop Apologizing was book number 2. And it's funny because I'd never heard of her. And then I went to this mastermind retreat and they had a list of all the different people. And one of them was a guy named Dave Hollis, who's Rachel's husband. And I didn't know who he was. And I met him and I messaged my wife that night. I'm like, oh, I met this cool guy named Dave Hollis. And she's like, Dave Hollis, is that Rachel's husband? I'm like, I don't know who's Rachel. And she's like, Rachel's like the biggest thing in the world. Anyway, so funny. And so had a chance to meet Dave and then got to meet Rachel and Really, really cool. But last year we were in Puerto Rico at a mastermind event, sitting around the room and everyone's talking about their things. And it's funny 'cause in this room there's like 20 people and half of them are New York Times bestsellers, half of them have got like 3 or 4 or 5 New York Times bestselling books. And it's kind of an intimidating room to be in, right? And we're all talking and then someone started asking a question about how do they sell books. And everyone's giving their 2 cents, I'm just like writing. Things a million miles a minute. And then Rachel starts talking and she says something that's just like, boom, drop the mic. So I'm gonna read it to you. She said, it says, recently I was at a mastermind event in Puerto Rico and I had a chance to spend time with Rachel Hollis, the author of the number one New York Times bestseller, Girl, Wash Your Face. At the time, she was in the middle of launching her new book, Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over a million copies of her books. I asked her for the secret to selling that many copies and she told me, We asked ourselves this question: what are the tribes that my women are already in? What network marketing companies are they in? What Facebook groups? What Instagram channels? What hashtags are they following? After we identified these things, we tried to figure out who are our tribe, who are the tribe owners of these women? Who do we need to become friends with? Anyone who had over 200,000 followers, we would direct message them, tell them who we were, and ask them if we could talk. We started messaging everyone. Our focus was to find the tribes and then figure out the best way, uh, figure out the best ways to infiltrate them. What? I said the Dream 100, she didn't call it that, but it's exactly what she had done to quickly become one of the best-selling authors of all time. Which is crazy. And then go on again, Quest Nutrition, how many of you guys know Quest Nutrition? Quest Bars? So Tom Bilyeu's one of the founders of Quest Bars, he was also in this mastermind group. And after this I was like researching, how in the world did he build Quest to a billion, he sold it for a billion dollars, like how did he build that company? I remember watching it explode overnight and then he cashed out. And I found an interview with him on Founder— on the Founder Podcast, and it was interesting. This is, uh, he tells the story. He said, um, we had a very different approach that got us— got a lot of people excited, not just about the product, but they felt good about the way we treated them. We went old school, researching several hundred health and fitness influencers, then sending them handwritten letters and free samples. This is all about showing an understanding of what other— what others were trying to achieve, uh, and that Quest was interested in helping them connect with their audience. When people are building community, they have a real sense of service to that community. We would send them free product and just say, if you like it, tell your people, and if you hate it, tell them that too. Not trying to steer people's comments to give us a pretty great recommendation. Or not trying to steer people's comments to give us a pretty great recommendation. Some didn't like it and said so, but the vast majority loved it and were grateful we had shown an understanding of who they were and what they were trying to do. So they spread the word. You see what happened? Tom built a billion-dollar brand off of what? The Dream 100. Wasn't Facebook ads, wasn't Google ads, the Dream 100. Rachel Hollis became bestselling author in the world off of what? The Dream 100. Okay, that's the concept in Chapter 2, you guys, understanding who's your dream customer, where are they congregating, who is in charge of the congregation, who's the leader, who's the person that you can infiltrate? And then you gotta get to know those people, right? And it's coming down to building relationships, getting to know them. How can I serve those people, okay? I did a video on YouTube, in fact, you guys should all go to YouTube. Go to YouTube, type in Russell Brunson, Tony Robbins, Dream 100, and there's a video, it's about 10 minutes long, of me showing the decade-long journey I did to Dream 100 Tony Robbins. How I became friends with him, how I became business partners with him, how I got him to promote my stuff. It wasn't me just spamming him, hey, buy my stuff, or promote me, Tony. It was me for a year, or excuse me, a decade, serving him, building a relationship with him as my Dream 100, and getting in and infiltrating that. Okay, it's a very, very powerful, really real strategy. So it's the key though. So that's the next thing, you guys, is that, and you know, even if you don't have the book yet, I mean, you should get it, it's free. So the only reason why you wouldn't get it is you must hate money, or you hate traffic, or you know, one of those things. But you cover $10 shipping and handling, you can get it. But even if you don't get it for whatever reason, you still know the concept now and understanding that. So what I would recommend doing, let me see if I can find the page. When you get the book, it's on page 41, but you don't need to see it. You don't even need Facebook to do this. Just go make a graph like this and say, okay, who's already congregated my dream customers on Facebook? And start making lists of those names. Who's already congregated my Dream 100 on Instagram? Make a list of those names. On podcasts, on YouTube, on email, on blogs, and find those people. Those are the existing congregations, right? And when you do that, my goal would be to try to get 100 people, right? So 10 people, 10 or 20 people on Facebook, 20 people on Instagram, 20 people on podcasts, 20 people, like, get 20 of them, 20 of them on all these different platforms, you have 100 people, there's your Dream 100. Now when you have that, that becomes the people you're marketing to, those 100 people, right? 'Cause if I can get one of those 100 people to say yes, it can blow up your business. I remember when I did this exercise with the DotCom Secrets book, one of my Dream 100 in my podcasting thing was JLD, John Lee Dumas from Entrepreneur on Fire. I'd never met, excuse me, I'd never met him yet. Sent him a copy of the book, sent him a Dream 100 package, got to know him a little bit. Messaged me, he's like, I love your book, I wanna promote it. He had me on the podcast, I think the first day he sold like 500 copies of the DotCom Secrets book. Okay, and I came off of one Dream 100 package, right? So if I know like here's 100 people, these are the people I'm marketing to, I'm serving, I'm getting to know them, I'm building relationships, and I'm gonna focus on putting in the time to get to know these people, it'll pay off in dividends. Okay, so that's the first step in the Traffic Seekers process is the Dream 100, getting to understand that. When we were launching ClickFunnels, it was interesting because I'm not a coder, I don't have any technical ability, so while my business partner Todd and my business partner at the time Dylan, while they were coding ClickFunnels, You're probably wondering, well Russell, what did you do? Like you're useless in the equation. Like I know, I can't code. So what'd I do? This is what I did. I sat there all night while they're coding, I'm messaging people, getting to know them, building relationships. I remember my Dream 100, by the time we launched ClickFunnels was like our Dream 328 or something, I don't know how many, but it had grown 'cause I built all these relationships. And we launched ClickFunnels and we grew it. And it's crazy now that, you know, ClickFunnels 5 and a half years ago started, today we have over 100,000 active customers. Like 30% of you guys logged in yesterday, which is crazy. So 30,000+ people logged in yesterday to build a funnel. What's crazy is that the majority of those customers came off of the following of my Dream 100, the original Dream 100 that I had set up 5 years ago. And I've been relentlessly getting to know them, building relationships, pursuing them, asking them to promote things, getting them to use ClickFunnels. I've been building free funnels for tons of them. I put in the hard work for the Dream 100 and on the backside of that has been a company that does hundreds of millions of dollars a year. So anyway, I hope that helps getting the wheels in your head spinning. That's just secret number 2, the Dream 100. So, alright, we're like 5 or 6 days into this, you guys. We've gotten through the introduction, secret 1, secret 2. Has it been good so far? You learning good stuff? If you like this, comment down below, be like, that was awesome. If you're like, that was lame, Russell, I don't need traffic, I hate traffic and money, than be like, that was lame. I don't care, let me know whatever way. The more that you tell me, the better I know how to do these and I can keep doing them if you guys like them. I'm enjoying it, hopefully you are as well. Again, here's your call to action for you guys. If you don't have a copy of the book yet, we're in pre-order right now. You can get it at trafficsecrets.com. The books actually ship May 5th, but you can download the audiobook tonight and listen to it this weekend. Binge listen and start getting these principles into your brain. The more you understand them, the better. A lot of you guys ask about this box set. This is all 3 of my books, new updated hardbound versions of DotCom Secrets, Expert Secrets, and Traffic Secrets, as well as this new workbook called Unlock the Secrets as well. The only place to get this at is the upsell. So there you go. When you get a copy of the book, the first order form bump is the audiobooks. You say yes to that, you get the audiobook, and then if you wanna get all the updated hardbound versions, the only way to get those is after you buy the book, we make an offer where you can get them all at a discount. So that's the only way to get those. Again, the box that ships May 5th, but the, The audiobooks are there now, so you can start listening ASAP. That's number one. Someone said, where do I download if I already bought? If you go back to trafficsecrets.com, there's a link there that says login. Click on login and you can log in to your members area. It's got all the bonuses, the videos, there's like 5 hours of videos there as well. There's a whole bunch of cool stuff you get when you get the book for free. And over here, this weekend, if you guys are wondering what to do, go binge watch stuff on FunnelFlix. We have a premiere week for free. You can go and you can watch Frank Kern's presentation today for free. Each day unlocks free presentations. To get you to fall in love with FunnelFlix. So we're now part of the streaming wars. ClickFunnels is taking on Disney Plus and Amazon and it's all there for you guys as well. One thing I'm gonna kinda end with, I talked about this at the very beginning, but those who logged in a little late, is the mañana principle. And I wanna just re-stress this 'cause I think it's gonna help you guys during this time of crisis. So right now everyone's stressing out, right, because of all the, excuse me, economic turmoil. And so what I want you to do is I want you to take that stress and I want you to stress about it mañana. Tomorrow. So take that and be like, tomorrow I'll worry about today. I'm focusing on planting seeds for my future. Okay, start planting seeds. Planting seeds of like reading books, creating funnels, building stuff, making videos, publishing, whatever your seeds are. Start planting those seeds ASAP, okay? Because harvest is coming, but if you don't plant now, you're going to be screwed when the harvest comes. So start planting your seeds right now, okay? And take all the stress of the coronavirus or whatever you're stressed about, put it like tomorrow, mañana, we'll worry about that. And then All the stuff you normally do tomorrow, which is the planting of the seeds, like, oh, I'll plan tomorrow, I'm gonna study tomorrow, I'll build a funnel tomorrow, I'll make a video tomorrow, I'll publish tomorrow, it's time to stop and take that to today, moving that forward, and we're gonna do it right now. Does that sound good? That's the game plan, you guys. Appreciate you always for hanging out. This has been a fun week so far. Hopefully you're enjoying the time with your family and your loved ones. Make sure to prepare yourself, you guys. We don't know what's gonna happen, but the best thing you can be possibly doing right now is planting seeds for tomorrow. The harvest will come. If you have not planted during the season of planting, you're gonna be in trouble, so now is the time. Appreciate you guys, thanks for everything. Go get your book, trafficsecrets.com, then funnelflix.com, go have some fun, and have a great weekend. Thanks everybody, we'll talk to you guys all again soon. Bye everybody! I hope you enjoyed this episode of the Traffic Secrets Podcast. If you wanna learn more secrets to getting traffic to your websites or your funnels, then I wanna give you a free copy of my brand new best-selling hardcover book book called Traffic Secrets. Now, I already bought a copy of the book for you. I just need to know where you want me to ship it. So go to trafficsecrets.com and let me know where to ship your free copy today.