Ep 10 - How to Infiltrate your Dream 100!

Welcome to the Traffic Secrets Podcast. Here you will learn the secrets to get tons of your dream customers, AKA traffic, to any website or funnel. It'll also help you to massively grow your fans, followers, and customers. I'm your host Russell Brunson. Now let's get started. Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine every single day. I am trying to set up from sitting in different spots so I can actually sit in a chair today because the last 2 weeks I've been sitting on the floor and my legs are burnin'. So we're hangin' out a little differently. Hopefully this still works and you guys can all hear me. And we're right now, we are live on Facebook and Instagram and I'm excited to be hangin' out with you guys today. So it is Friday, we are, man, a couple weeks into this whole crazy quarantine now. I think I told you guys Boise officially got locked down a couple days ago, which is good for you guys. It means we all get to hang out more often here and we're gonna start sharing more things from the books. And I'm curious, how many of you guys have had a chance to listen to the entire audiobook? I know that the book, the new Traffic Secrets book doesn't actually ship till May 5th, but the audiobook is available. I sat in the theater, or studio, actually for 7 days. It took me 3 days to read the Traffic Secrets book, 2 days to read the DotCom Secrets, and 2 days to read the Expert Secrets book. I got audiobooks done of all 3 of the new updated versions. But curious how many of you guys actually had a chance to listen to the whole thing. I know a bunch of you guys are like, I'm gonna buy it, I'm gonna get the audiobook, I'm gonna listen to the whole thing. Before tomorrow, so hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, alright, Chris Baden said me. Alright, so good. If not, it's time to like, what are you guys doing? Like, we're sitting around doing nothing anyway. Might as well be listening and sharpening your saw, sharpening your mind, and getting prepared for what's coming next. So, Austin said Russell, BJJ or wrestling? Come on now, wrestling is the greatest sport of all time, but BJJ is number 2, so. It is good. Alright, you guys decide for today. I'm gonna read some more of the book. In fact, we are finishing up section number 1 today here inside Traffic Secrets. I'm gonna open this thing up. And those of you who don't know, this is the box set. This is the trilogy. This is, and it's funny, I said this to Liz Benny a picture, I'm like, this is the trilogy. And she's like, Russell, there's 4 books. A trilogy only has 3. And I was like, crap. Well, I'm like, this is the trilogy and this is the workbook that goes with the trilogy. So there's 4 books in a trilogy. I don't know, I just, trilogy sounds cooler, so there you go. And check this out, if you see the book, can you guys see the box set? It's really cool. It says The Secrets Trilogy by Russell Brunson. On the back it's got the DotCom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know if you guys, it might be backwards for you guys. It says, you're just one funnel away, and then a quote from Garrett White. It says, the life you want, the marriage you want, and the family you want are gonna be fueled by the businesses you build. And so that's kind of what's in the box set. Alright, let's open this up, we're going back into Traffic Secrets, and we've been doing this every single day now for almost 2 weeks, which has been a lot of fun for me. And we're almost to the end, today we're gonna finish up talking about the first section of the book, which is gonna be cool. So, we've covered a lot of stuff. So section number 1 in the book is all about, in fact if you look at the title, section number 1 is called Your Dream Customer. It's really understanding and mastering your customer, where are they at, how do we find them, how do we get ahold of them, what are the hooks, the stories, the offers we use to grab their attention and pull them into your world, Who's already congregated, how do we follow up with those people, like all the things we've been talking about. And so secret number 7 is infiltrating the Dream 100. How do you do that? It's gonna be really fun. And then next week we'll get into section number 2 of the book, which is called Fill Your Funnel. This now is where we start breaking down the different networks. We go into Facebook, Instagram, Google, YouTube, podcasting, and a bunch of other ones. I'll show you guys a pattern of how we dominate all of those. But when you understand the pattern, what's cool about it, is it'll give you the ability to dominate anything, 'cause you can use this process to dominate TikToks, Twitch, the new platform's coming out next week. Xavier said, I'm throwing my wallet on the screen. That's amazing, I love it, I love it. All right, so we're going to Dream 100. So infiltrating your Dream 100, how do you get into those people? This is a question a lot of people have, 'cause I've been talking about Dream 100 pretty consistently now for a decade, telling people like, build your Dream 100, go find those people, network with them, build relationships, get them to promote you, things like that. And it's funny 'cause some people hear me say that, they don't do anything about it. That's the majority of people. Some people hear me, they build their Dream 100, they start contacting, but they never get in with them, they never ask them to do anything. They just kinda start the exercise, they don't actually finish it. And so this is gonna help you guys understand how to finish this exercise. How do you take this Dream 100 and how do you infiltrate it? How do you build relationships? How do you get in with them? So secret number 7, we're on page 104 for those who are following along in your books. Which haven't been shipped yet. They ship May 5th though, so you should be getting them about a month from now. You guys will all start getting your books. If you don't have your book yet, or the audiobook, you can go get a free copy at trafficsecrets.com. You just gotta cover the shipping, which is not that much money. I think it's like, it's under $10 in the US and a little more international. But you go trafficsecrets.com, you can get those, you can get it. There's a bunch of amazing videos that you get immediately as bonuses, plus the order form bump. Is the audiobook, so if you wanna listen to it this weekend, you can go upgrade your order and get the audiobook, and you can listen to me reading this entire book to you. And yeah, so it's kinda fun. All right, so infiltrating the Dream 100. So I'm gonna tell you guys a story that I tell in the book. How many of you guys remember the Arsenio Hall Show? How many of you guys are old enough, old enough, I'm now, I turned 40 this year, so old enough to remember the Arsenio Hall Show? He's the late night, hoo hoo, that's Arsenio Hall, right? Now, I remember when I was growing up, my parents would not let me watch the Arsenio Hall Show for whatever reason. I think it was 'cause it was late night. But my friend's parents let him watch it all the time, so he'd always talk about it, and like, he was always doing that thing, and so I remember like, he would tell me stories, and I always like wanted to watch it, but I never did, until one night, we had a sleepover at his house, and I got to watch the Arsenio Hall Show, and it was so cool, 'cause people run out, and he does this like, woo, woo, woo, and everyone's excited, and he's interviewing people, and they're funny people, and like, it was just like this really cool thing. And what's interesting is I started doing, oh, actually, this was really funny, is after we saw that, that became our thing. That was the Arsene Hall thing, but that became our thing. We were playing basketball and we'd dunk on someone, ah! And we'd play football and catch a touchdown, and we'd be like, woo-hoo! It became all of our things, right? Oh, someone said that their aunt worked on the show. How cool is that? Alright, so the Arsene Hall Show, at the peak of it, in fact, in June 1922, 1992, Bill Clinton, who was running for president at the time, came on the Arsenio Hall Show, played the saxophone, he played the song Heartbreak Hotel, and what many people said that one of the main, not the main reason, but a big reason why President Clinton won the election is because the people who were watching Arsenio Hall Show, they said it helped build his popularity among minority and younger voters, which is one of the main Not main, but one of the major reasons why he won the election, which is very interesting, right? Anyway, so then 2 years after that, Arsenio Hall Show gets canceled, right? And then how many of you guys have heard of Arsenio Hall since then? No one has, right? He disappeared off the face of the planet. What happened? Until a little, a couple years ago, in 2012. I can't believe it's 2012. That was 10, is that really 10 years ago? 8 years, I don't know what year we're in right now. In quarantine time, I don't remember what year we're in. Anyway, 2012, we're watching Celebrity Apprentice, 'cause that's what we do, and all of a sudden, Arsenio Hall is one of the contestants on Celebrity Apprentice, which we're like, this is amazing, right? So we're watching this whole thing, and there was something interesting that happened. So they do different fundraisers on Celebrity Apprentice, things are happening, and then one of the episodes was a, excuse me, was a fundraiser, and so all the contestants jump on the phone, they're calling all their friends, everyone they know, and they're trying to, to raise money, right? And every single one of the celebrities get on the phone, raise money. Some raise like, you know, $30 grand, some raise hundreds of thousands, like everyone's got different levels of it. A couple people raised like half a million or something. Everybody raised money except for one contestant. Can you guess which contestant that was? The only contestant who raised zero, not even a penny, was Arsenio Hall. And you see the scene of him where he's on the phone with his address book, he's calling person after person after person, nobody will return his call. He's like, why is nobody returning my calls? And then the very end, they tally up and he's the only one that doesn't get any money. And they show this little clip of him in like the boardroom, whatever, talking to the camera. And he's all frustrated. He looks at it and he says, you know what? He said, when I had my own show, everybody returned my call. Boom. Okay, now most people miss that. But for me, it rang in my head like a bell. Boom, boom. When Arsenio Hall had a show, he had a platform. He was able to call anyone on earth, including Bill Clinton, who was currently running for president, and say, "Do you want to be on my show, man?" And the next day, Bill Clinton's on his show playing saxophone, right? He loses his show, loses his platform, no one returns his call. People ask me, "Russell, how in the world did you get in with Tony Robbins and Dean Graziosi and all these people?" And I would love to think that the reason why I got in with all these guys is 'cause I'm so nice or charismatic or maybe they think my haircut's cool or whatever, right? And as much as I wish that was the truth, I know, I'm fully aware that the reason why I was able to get into my Dream 100 is because the thing that I have to offer them is my platform. That is what I have to offer people. So when I met Tony, I'm like, hey Tony, I've got a whole bunch of entrepreneurs that follow me. Can I interview you? Can I get to know you? Can I do, you know, I met Dean. Hey Dean, I'd love to help promote you. Hey Dean, you wanna be on my show? Hey, and you can name out all the people in my Dream 100, everyone I've tried to get. My platform is the thing that I have to offer my Dream 100. It's the tangible thing that I own, that I control, that provides value to people who are 3 or 4 or 5 levels above me, right? And so, for you, the question is, like, you're building this Dream 100, and then how are you gonna approach them? Like, hey, Dream 100, can you do this thing for me? Can you do this thing? Like, they're gonna say no, right? They have enough things happening in their lives. The thing you have to offer them is your platform, but you've gotta have a platform, right? And so that's what this whole secret number 17's about, is building out your platform. So what does your platform look like? Well, for everyone, it's gonna be different. Some of you guys, in fact, I'm gonna do a poll right here. How many of you guys right now who are listening to this How many of you guys, you love to write? Like, I love writing, if I could just write all day, I'd be the happiest person in the world. Okay, if you are someone who loves to write, the platform you need to be building is you need to be starting a blog. You should be writing. How many of you guys are like, writing sounds like the worst thing on planet Earth, I do not wanna write ever, but I love to talk, right? Okay, maybe for you, you should be starting a podcast. Like, that's the platform. You love talking and speaking, like, that should be your thing. How many of you guys are like, I don't like writing, podcasting, yeah, but I love being on video, I want people to see my face, I wanna see my excitement, ah, this is amazing. For those of you guys, you should be starting a video channel, a vlog, a YouTube channel, or Instagram, or Facebook, like somewhere, you gotta find the spot that you're the most comfortable, okay? 'Cause if you're not comfortable, you're not gonna be consistent with it. So that's number one, figuring out where you wanna build your platform at, right? And then, you've gotta start actually growing it, okay? And I have a whole bunch of stuff here, I wish I could read all of it to you. Starting on page 112, like how do you find your voice? 'Cause when you first start your own show, it's scary, right? Like how do you know how to talk? Like if you listen to the first, 40+ episodes of my podcast. Like, they were really bad. I was shy and awkward and nervous. And people are like, Russell, you seem like such a natural communicator. How do you become so natural at it? I became natural because I published 800 episodes of my podcast consistently, 3 to 5 times a week, every single day for the last 8 years, okay? And I've gone Facebook Live hundreds of times, and I've been on tons of other— I sound natural because I've done it a lot. I found my voice, and I continue to try to develop it, make it better. But it's consistency, okay? Before any of you guys saw me up here talking to you, it was a decade of me putting in the time and the effort of publishing and finding my voice and doing it over and over and over again. And so what I want to recommend for all of you guys is you need to pick a platform, whatever one it is, especially now, especially during times when everyone's stressing out. This is your shot, your chance to step up as the leader that your people are looking for and start talking, start sharing, start giving faith and hope in a brighter future for your people. Now is the time. So I wanna challenge you guys to figure out, if you're a writer, you're starting a blog. And I would recommend going to like medium.com, starting a blog there. If you're a speaker, you're gonna start a podcast. If you like video, you're gonna start a video blog. And I don't care if it's on Facebook Live, YouTube Live, I don't care, pick a platform and stick with it. And then I challenge you to publish every single day for the next year, starting today. Not mañana, starting today. I want you to publish every single day for an entire year. Okay, at first you're like, I don't have something to talk about for an entire year. I get it, okay? But what's magic is as you start speaking, more things will come to you. Okay, as you open up your mouth, the Lord will bless you with more ideas, more inspiration, more things. As you share, as you give, as you're helping other people, more stuff will come to you. So it's very important to understand that. Okay, so you gotta publish every single day for at least a year. And the reason why we do this is a couple things. Number one, at first you are gonna be very, very bad, okay? So you need to start publishing to be able to find your voice. This is the big part of it. If you don't start publishing now, you will never find your voice. The reason I'm good today is 'cause 8 years ago I started publishing every single day. Okay, so you start publishing to find your voice. And at first you're like, "Oh, but no one's listening to me." That's good, 'cause you suck right now. So it's okay that no one's listening to you. You shouldn't worry about it. Now is the time for you to find your voice and learn how to actually speak and figure out what people actually wanna hear. Number 2, so number 1 is for you to find your voice, number 2, is you have to publish long enough for people to find you. Okay, number 1, you're finding your voice. Number 2, it's you publishing long enough for them to find you. There's a really cool blog post that my buddy Nathan Barry wrote on his blog. It's called Endure Long Enough to Get Noticed. I'm gonna read it 'cause it's one of the most powerful things I could possibly share for you guys. He said, how many great TV shows have you discovered in season 3 or later? I started watching Game of Thrones after they'd released 5 seasons. Pat Flynn had released at least 100 episodes of his podcast before I even knew it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced that we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step number 1 in building an audience is to create great content, step number 2 is to endure long enough to get it noticed. Seth Godin is very generous with his time and will appear on almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have shown they are willing to show up consistently for a long time. Oh, oh, this is so good. You guys get this? Alright, so step number 1, you're doing this, publishing every day for a year on your chosen platform. I don't care what it is, okay? Number 1 reason is for you to find your voice. At first, no one's gonna be listening and you're gonna suck at it, and that's okay. That's the plan, that's the process, okay? Number 2 is you're doing it so that your audience can find you. If you just publish 3 episodes, they're never gonna find you. You publish 100, they're gonna start finding you. Publish every day for a year, You'll have endured long enough that your people will start finding you. When I launched my first podcast, it was called Marketing Your Car, and I did the same exercise I'm asking you. I was like, what am I gonna be most comfortable with? What can I be most consistent with? I was like, if I do an interview show where I have to have microphones and stuff, I'll never do it 'cause it'll be too hard. But I was like, I'm in my car every day for 10 minutes, I'm just gonna record a podcast while I'm driving. So I called it the Marketing Your Car Podcast. And I knew I'm gonna be consistent, I'm gonna do it at least 3 times a week and maybe more, and I had days where I did it every single day. And I did it for years. Now I was lucky at the beginning, I didn't know how to check my stats, so because of that I never checked my stats. And so what's amazing is, I think I was 3 years into publishing my podcast before I learned how to find out if people were actually listening, and I am so grateful I never knew, 'cause if I had known that the first 40, 50, 60 episodes had like 10 listens each, I probably wouldn't have kept doing it, if I'm completely honest. But now that I've done this many, every episode that I publish gets tens of thousands of downloads. Okay, but I had to keep doing it consistently for long enough for my people to find me. And I do it consistently long enough to find my voice. And so that's the secret to Dream 100. Then, when you have your own platform, now you can go to these people who are your Dream 100 and be like, hey, I've got a podcast, you wanna be on it? Hey, I got a YouTube show, do you wanna be on it? Hey, and now you have something of value to provide to them. That's the thing you have to provide your Dream 100, is your platform. That is the big secret. And some of you guys are like, well, so do I have to publish if I'm gonna get traffic secrets? You don't have to, there's a lot of ways to drive traffic. But I promise you, this will make a very holistic traffic. It gives you the ability to find your voice, it gives you the ability to infiltrate your Dream 100, to build relationships with people you didn't have the ability to before. In fact, as you read this, it's like this is your journey, right? In your podcast, you're documenting your journey, the result you're trying to get for yourself. And here you're telling your story along the way. I wish I could go on for like, ah, for like 2 days about this alone. But my job here is I'm documenting my journey. Every single podcast, I'm telling my story. I'm talking about what I'm learning today, where I'm going, what I'm trying to figure out. As you're doing this journey to get a certain result for yourself. So don't think like, I'll start my podcast after I figure it out. No, you can start today. Figure out what's the result you're trying to get for yourself, okay? And then document your journey along the way. Every episode's a documentation. Then in between here, this is your Dream 100, you're pulling people in and you're interviewing them. You're pulling them in, you're interviewing them, and you're building relationships. You have a chance to interview someone for 30 minutes or an hour on your podcast, on your show, on your video, you build the relationship with your Dream 100 you can't get any other way. It opens up so many doors, so many gates, and that is the big secret. So infiltrating your Dream 100, you guys, it all starts with building out your own show. I wish that I could just fly to your house and force you to do it. Most of you won't, but the ones who do are the ones who are gonna thrive during this time of economic uncertainty. Okay? Your people are waiting for you. They're waiting for your voice. They're waiting for your guidance, your leadership, and unless you start doing it, they're never gonna find you. They always say that the best time to plant a tree, this is the old Chinese proverb, the best time to plant a tree was 20 years ago. The second best time is right now. So today, this is the time, you guys. You're sitting around, you're in quarantine, you got this whole weekend to figure it out, figure out how do we blog. It's easy, you go to medium.com, create an account, boom, you can start blogging today, okay? I don't know how to start a podcast. There's an app called anchor.fm, I think. It's like free or like $5 on your phone. You download it, boom, you can be podcasting today, okay? A video, like, I went to Facebook, I clicked go live, boom, I'm live. YouTube, same thing, you don't have to wait, now is the time. Start publishing, start finding your voice. Document your journey towards something that you're trying to create, something you're trying to learn, and just share what you're doing. You don't have to make these highly produced, you're just talking and telling your stories and what you're learning along the way. And as you do that, two things will happen. Number one, you will find your voice. And number two, you'll endure long enough that your people will be able to find you. Alright guys, I gotta bounce 'cause I've got an interview with one of my Dream 100 starting in 2 minutes. Yes, I practice what I preach. So I gotta jump off here. If you don't have a copy of your book yet, go to trafficseekers.com, get it. The hardbound don't ship till May 5th, but the audiobook is available right now. So go and get it. I highly recommend get the order form bump, which is the audiobook. You can listen for 7 hours of me reading this entire book to you. So by this time on Monday when we're hanging out again, you can have this whole book in your brain and done. Alright, I gotta go guys. I start in 1 minute on my next interview. Appreciate you all. Thanks for everything, you guys. Start publishing. Now is the time. Your people are waiting for you. Let's go. Um, all right, thanks, you guys. We'll talk soon. I hope you enjoyed this episode of the Traffic Secrets Podcast. If you want to learn more secrets to getting traffic to your websites or your funnels, then I want to give you a free copy of my brand new best-selling hardcover book called Traffic Secrets. Now, I already bought a copy of the book for you. I just need to know where you want me to ship it. So go to trafficsecrets.com and let me know where to ship your free copy today.