Ep 11 - The 6-Step "Fill-Your-Funnel" Framework REVEALED!

Welcome to the Traffic Secrets Podcast. Here you will learn the secrets to get tons of your dream customers, AKA traffic, to any website or funnel. It'll also help you to massively grow your fans, followers, and customers. I'm your host Russell Brunson. Now let's get started. What's up everybody? This is Russell. Welcome back to Traffic Secrets TV. What should we call this? Traffic Secrets, the TV show, the live experience. Traffic Secrets quarantine time, we can call it whatever you guys want to. Just excited to be hanging out with you guys today. Sorry I'm a little bit later than normally in the day. We're in the middle of the Traffic Secrets book launch and I literally am practicing what I'm preaching. As you guys get a copy of your book, you learn about like working your way in and buying your way in and I've been working my way in. I did a bajillion interviews today. Not quite a bajillion, but pretty close to that. So, it's been a lot of fun and I'm gonna be doing more of those over this whole week, so hopefully I'll get back to our normal time by tomorrow, but today I was a little bit off, so I apologize about that. But excited to be back with you guys. How are you all surviving during this quarantine time? We, last week was technically our spring break for our kids, so now they're like, spring break's over and they're back to like normal life, and except for now we're in quarantine, so it's like another spring break, and they're not sure like, do we do school or do we not? And it's just kind of chaos, but For me and you, it's life as usual. We're here hanging out, talking about traffic and Traffic Secrets and building our businesses, our empires, and serving our people, especially during this time of uncertainty and all that kind of stuff. So, anyway, I'm excited to be hanging out with you guys for the next 30 minutes or so, and we're gonna dive deeper into Traffic Secrets. How many of you guys have got your copy of Traffic Secrets? Let me know in the comments down below if you've got it. Be like, yes, I got it, of course I did, Russell, I got it the first second you told me about it. Or some of you guys are like, hmm, I actually haven't yet, Russell. I know you keep telling me to, I know I need to, but I haven't for some crazy reason. Anyway, Anyway, if you don't have your copy yet, all you gotta do is go to trafficseekers.com to get a copy of the Traffic Seekers book. Obviously this ships on May 5th, so it's pre-launch right now, but the audiobook is available right now. So one of the upsells is the audiobook, you can start listening to it right now. In fact, somebody messaged me, I can't remember who it was now, this morning I looked at my messages and they told me they listened to it 4 times over the weekend, 4 times! It's me in a studio, it took me 3 days, 7-hour actual audiobook, so that means they spent 28 hours with me in their ear. But they probably understand it better than me. So yes, this is an audio, it's an audiobook. You just gotta go to trafficsecrets.com to get your free copy of the book, which ships on May 5th. And then the audiobook's one of the upsells, which you can get. And then the box set here, if you want all the other updated hardbound new books, it's in there as well. But we'll talk about that later. So today we're gonna talk, we're gonna go deeper into Traffic Secrets. And I'm gonna take you guys, 'cause we just finished, last week we finished, on Friday we finished section number 1 of the book. Yeah, so we've gotten deep into this. I hope you guys have been enjoying it. Section number 1 went through a whole bunch of cool stuff. About. Section number 1 is called your dream customer. We talked about secret 1 was who's your dream customer. Secret number 2 is where are they hiding, AKA the Dream 100. Secret number 3, hook, story, offer, and the attractive character. Secret number 4, working your way in and buying your way in. Secret number 5, traffic that you own. Secret number 6 was follow-up funnels. And secret number 7 was infiltrating your Dream 100. So those are things we've covered in the past Facebook/Instagram Lives, and if you missed any of them, feel free to go back These are all posted on my Facebook page over at Facebook.com, whatever, search for Russell Brunson Live and you'll get all the live videos, they're all there. And I'm also working on putting this into a podcast, so you guys wanna listen to this and get deeper into traffic through your ears, we can turn this into a podcast soon as well. So it's gonna be fun. Anyway, so right now we're moving on to section number 2 of the book, which is called Fill Your Funnel. And it's kinda cool, and so I'm just, Today I wanna talk about the Fill Your Funnel Framework. So, you guys have heard me talk about this as I created this book. My biggest fear writing this book was like, how do I write a book about the least evergreen topic of all time, which is traffic, and make it evergreen so it'll be true yesterday, today, tomorrow, and for forever? 'Cause I don't wanna rewrite this book in 6 months from now, or a year from now, or 5 years from now. In fact, when I'm dead, and Facebook, you know, Mark Zuckerberg is gone, and Facebook's disappeared, I want people to pick up this book and be like, this is still relevant today. What, this is crazy, how did Russell even know? It's funny 'cause for me I read a lot of the books from my old time, some of the founding fathers of direct response marketing, and I study all these books and it's crazy now looking back pre-internet, pre-anything, some of the smartest guys were these marketers talking about copy and things like that way back then, and the principles still work today. And so guys like Eugene Schwartz, Robert Collier, all the old timers, My goal is that this book will last throughout time so that when I'm gone, this book will still work. So I had to write this book differently than just like a typical traffic book, which is like, here's how to run a Facebook ad, or here's how to run a Google ad. Like, it's not what this book is about. This book looks at traffic differently. And so what you're going to learn about in section number 2 is what I call the Fill Your Funnel Framework. And if you've ever studied with me or learned stuff from me, I'm very big on frameworks. And so the Fill Your Funnel framework is a process and concept you have to understand, and if you understand this process, it'll work in any kind of advertising, right? It'll work on Facebook, works on Instagram, works on YouTube, works on Google, works on TikTok, works on Twitch, works on MySpace. You can go back in time, works on MySpace. You can go to new networks that'll be discovered in the future as well, and it'll work just as good there as it does today. And so that's what this whole process of this book is, help you understand this framework. So here's what the Fill Your Funnel framework looks like. When you get your books on page 128, section number 2. But this is the doodle. As you guys know, I doodle everything out. But this is the framework here. So today I'm gonna just walk through these 6 steps of the process so you guys start understanding them, and then after that we'll start going through each day. And in here I do go through, I apply it to Instagram, I apply it to Facebook, I apply it to Google, I apply it to YouTube, I apply it to podcasting, and then I let you guys kinda run with it from there where you can, now you've seen this framework in 5 different networks, here's how you can go run with it in any network, okay? Alright, so the affiliate funnel framework is basically 6 steps. Here's the doodle again. There's 6 steps we're gonna be going through here that you gotta understand. So step number 1 is what I call history and goal. You have to understand the history with the advertising network and then the goal, where they're trying to go. And the reason why is because when I first got started getting traffic, what I would do, I would go into a different network and my goal was like, let me figure out how to hack this, let me figure out how to beat the network. And one of the, you know, we did this the most with Google, like, We'd figure out what Google's algorithm was and we'd like figure out a way, a loophole behind it and we'd like go and we'd spam the search engines like crazy to get ranked really high. And it was fun because it was always like a game, we're trying to beat the system and then we'd beat it for a little while and we'd get rankings and a bunch of traffic and then like Google would catch up and they'd change things and then we'd drop out of it. And then we'd come back and try to like beat the system again, we'd figure out how to beat it, we'd get ranked really high and then they'd come through and shift it and we'd get dropped out again. And that was like the game forever. And what I realized is that while that can be a lot of fun, it is not a way to build a solid sustainable business. You know, as we grew ClickFunnels, I'm like, we have to only do things that are white hat, that are gonna be around for a long time. And so the way we do that is initially, if you're going into any advertising network, you have to understand first off the history of where they've come from, and second off the goal of where they're going. So you understand the history and the goal, then your job is not to come in and figure out what's the loophole that I'm gonna exploit to get more traffic, it's figuring out how can I get it in alignment with the goal of the network. If I can get it in alignment with the goal of the network, then they will give me free traffic. So instead of, it's a shift in mindset for most marketers. Most of us are like, how do I beat, how do I hack the algorithms, what's the loophole? And I know that was my mindset for 10 years. This book is not how do I, what's the loophole. Instead, it's coming back and saying, okay, not what's the loophole, it's like what's the goal of the network and how do I align with their goals, and if I can do that, they'll give me traffic for free. It's a different way to look at it. It's more of a holistic, long-term approach, but it's a way that makes sure that you're gonna be around for a long time. Some of the questions said, is DotCom Secrets and Expert Secrets audiobook upsells the new versions? Yes, I re-recorded all 3 of these, so it's all the new versions of the books. So we do have the upsell, you can get the audiobook upsell when you go to trafficseekers.com for all 3 books as well, so yes. Okay, alright, so step number 1 is understand history of the network and the goal, where they're going, and then aligning yourself with them, that's number 1. Number 2, okay, number 2 step here in the process is finding your Dream 100, okay? Now we talked about Dream 100 in secret number 2, so Dream 100, who are the people who have already congregated your dream customers? So if I'm going into Instagram or to Facebook or to Twitch or to TikTok, whatever, I'm looking at who are the people that have already congregated my dream customers, okay? I'm gonna find those people, and then what I'm gonna do, I'm gonna go and I'm gonna unsubscribe from everyone else. I tell people like, in the book, like, if you're going to Instagram, go to Instagram and unfriend all of your high school buddies and your college buddies because you don't wanna be getting in political debates on the social networks. It's a waste of your time and your energy. My job is to use this as an advertising tool, so I go unsubscribe from everybody, and I follow just the people who've already congregated my dream customers. Okay, my Dream 100, the people who already have my customers. Okay, so the influencers on each platform who already have your customers, and then follow all of them, okay? Now if you've done that, if you follow them all, what's gonna be cool is when you open up Facebook or Instagram, whatever network you're going into, like you open it every morning, you start scrolling through your feed, only thing you're gonna see, you're not gonna see all the annoying stuff that's driving you crazy, that's making your blood boil, making you get in arguments with people who were your friends 5 minutes earlier. Instead, all you're gonna see are the people who are marketing to your dream customers. Okay, you're gonna see all those people in there, and you see what they're doing, what are the hooks they're throwing out, what are the messaging, what's actually happening. Okay, and then in real time you can actually see what the networks are rewarding today. Okay, that's the big secret, okay? Because the advertising platforms are changing so often that anything I wrote in this book like here's what's working today will be irrelevant by tomorrow, okay? You just figure out what is the advertising platform rewarding today. Okay, so look at like what's showing up in your feed and then why, like what are they doing, how are they doing it, how are they structuring their images and their posts, and like, You start seeing what's working today, and when you see that, now you know what kind of things you should be creating to be successful on the platform as well, okay? I remember the other day, some of you guys saw on Instagram I posted a picture of me with a sticky note that had a quote on it, right? And it did really, really well, one of our higher-performing pieces of content we put out there. Okay, how did I find that out? Okay, I follow a bunch of my Dream 100, I was scrolling through my newsfeed, and all of a sudden there was one, Lisa Bilyeu posted something, and it caught, like, as I was scrolling, it caught me, It was like her holding a yellow stick, you know, like this, with the quote on it. And I was like, oh my gosh, like that stopped me in my tracks as I was scanning. Okay, so I saw, I was following my Dream 100, and I was like, she did that, how did she do it? And I looked at what she did and how she structured the post, everything, and I got some ideas like, oh cool, that's something that worked for her, I can do something similar. So I figured out what's a quote I wanna share, I wrote it on a sticky note, I got a picture of it, I posted it, and that one did, that performed really, really well for us. Okay, and I only figured that out because she's someone who I'm following, I'm scrolling through my feed every single day looking for ideas of like, what can I post, how can I post it, what are people doing, that are different, like what's the pattern interrupt that's working today that nobody else has thought of, and then from there I'm trying to innovate and come up with my own ideas, okay? But it all comes back to like following my Dream 100 on the platform and seeing what they're doing and watching what the platform's rewarding in real time. Okay, that's step number 2. Step number 1, what's the history and the goal of the platform? Number 2, find your Dream 100 on the platform, follow them, and keep your eyes open and watch everything that what they're posting, how they're posting it, what are the hooks, what are the things that they're putting out there? Okay, then secret number, or step number 3 in the framework is figure out what is your publishing plan, okay? Like, you're on this network, how are you publishing? Okay, are you doing, are you gonna go live every single day? If it's Facebook, am I going live every day? Am I going live twice a week? If it's podcast, am I podcasting once a week? Am I podcasting every day? If it's, you know, Instagram, like what's your publishing plan? You gotta figure out your own strategy and a publishing plan, okay? So by watching my Dream 100, I start looking like, what are they doing? How often are they posting? What are they saying? How are they doing it? I start looking at that and I start figuring out like what is working today, okay? And then from there I create my own publishing plan. I know when I launched my podcast way back in the day, I was like, okay, I'm gonna do a podcast, I'm gonna be publishing it 3 times a week, and this is how it works, and I created a plan and then I stuck to it. Okay, Instagram, when I first got online, when we first started doing it, we were posting 2 images a day 'cause that's what was working really good. Now we've shifted, if you notice now on Instagram I post 1 image a day on my wall,, but I used to do 2, but 1 because that's what's working the best right now. So I said, okay, once a day I'm gonna publish the best picture I have that day, and when I get to the Instagram chapter I'll walk you through my strategy deeper, but I'm publishing one thing there, right? On my Insta Stories I'm gonna publish 5 to 10 stories a day. Like, I gotta figure out what's my plan that I can actually do and that I'll be consistent with, and I create that publishing plan and I stick to it, okay? So that's step number 3 in the process, is how are you actually publishing on this platform? Okay, and step number 4, this goes back to what I talked about earlier. Now that I'm on this, now that I've understood this network, I've found my Dream 100 I'm following, I've created my own publishing plan, now I'm coming back to my Dream 100 to say, okay, how can I work my, yes, work my way, that's number 4. How can I work my way into my Dream 100? Can I do collabs, can I do, like for example, the other day, I'm in the middle of my book launch, obviously getting people to buy Traffic Secrets at trafficsecrets.com, and I was on Instagram, and one of the people on my Dream 100 is a guy named Jason Stone, and he's got a Facebook group called Millionaire, or Instagram, His Instagram channel's called Millionaire Mentor, I believe. He's got like 5.5 million fans on there, right? So he's already got all of my dream customers there, and so I was like, how can I work my way in? So I sent him a copy of the book, I said, hey, can we do an Instagram Live together? And he said yes. So within 5 seconds, he clicked Live on Instagram, he invited me on it, and boom, instantly me and him were on there, and I was talking to 5.5 million people, right? We had like 2,500 people, I believe, came on it, came online instantly and had a chance where I could work my way in and start talking to his audience instantly. That was one person on my Dream 100. I'm going back now to Instagram, tons of other people who already have big followers on Instagram, and I'm saying, hey, let's go live, let's go live, let's do collabs, and I start working my way into those audiences. So that's step number 4. How can I work my way into the audiences of my Dream 100? Step number 5 then is like, now that I'm working my way in, how can I buy my way in? Can I buy ads to target those people? To target the followings of the Dream 100, the people I've already congregated. Step number 4, or sorry, step number 5 is buying my way in. So I work my way in, I buy my way in. Okay, we talked about this during section number 1, so this is kind of a recap. I know my Dream 100, I'm working my way in, buying my way in, and then from that, all the traffic I'm getting from both these sources as well as my own publishing, I'm turning all that into traffic that I own. I'm driving people into a book funnel, into an opt-in funnel, into something where now they're joining my list Now they're traffic that I own and I can follow up with them over and over and over and over and over again. Okay? That making sense? So that's the secret, guys. That's the big, that's the algorithm hack if you want it. If you need a loophole, there's the loophole. Okay? It's simple and it works on any platform, any network. And over the next week or so, I'm gonna be going through and showing you guys specifically, here's how I did it on Facebook, here's how I do it on Instagram, on YouTube, on Google, and just show you guys this process. But that's what it is. It all comes down to step number 1, is understanding the history of the network and the goal of where they're going, and then figuring out how to get in alignment with what the network actually wants. Number 2, figure out who are the people on that network who've already assembled your dream customers, and who are they, who, they're your Dream 100. Okay, and then following all of them so you can watch in real time what the networks are rewarding in your specific market today. Right, and every single day I'm getting market research from watching every single person that's posting anything. Then from there I figure out what's my publishing plan, that I'm gonna be consistent with, that I can stick with, I'm gonna do every single time,, right, and you make your publishing plan, you start publishing, then from there now you got that all in place, now it's like, hey cool, now how do I work my way in? I've got my Dream 100, what can I do to get into those audiences? Can I have them interview me? Can I give them a gift? What can I do to work my way into the audience, right? Then number 2, or number 5, number 5, now how can I buy my way into their audience, okay? And number 6 is how do I turn all this traffic from my own publishing the publishing and me buying, and the publishing that I'm, or buying and then I'm working my way and turning into traffic that I own, and now from there I can put them into my follow-up funnels and everything else we talked about during section number 1. That is the big secret, you guys. Okay, so there's the framework, it's pretty simple, it's not super complicated, but again, as I go through section 2 of this book here, you're gonna see the pattern over and over and over again. And so actually the next 2 days will be a little different. Tomorrow we're gonna talk about filling your funnel organically, which is working your way, and we're gonna go to that, which will be fun. And then the next day, Secret and I were talking about filling your funnel with paid ads, we'll talk about that. And then after that, then we go in and now we start playing this game and I'm like, okay, here is, flip through my book, Instagram, right? And so I'm gonna show you guys this fill your funnel framework as it applies to Instagram, boom. And then the next one is Facebook, Google, YouTube. So I'm gonna show you those 4 platforms. I'm gonna show you the practical application of this framework that I just showed you guys today on top of those 4 networks, you'll see it over and over again. You'll see how we dominate Instagram, how we dominate Facebook, YouTube. Google, and it'll give you guys a really good understanding. And then your job is not to go and publish on all of them, okay? And I'll get more into that. My goal for you is not to go— I don't want you thinking I need to be publishing on all these platforms. My goal for you is to pick one and just focus on that one, okay? And I'm sure somebody is like, but Russell, you're on all of them. Like, yeah, but I also have a huge team of people. When I got started, it was just me, and I just focused on one and one alone. And so for you, you just gotta pick one right now, okay? And so I don't care which one it is, we'll get deeper In fact, I would wait. Let me go through these all so you can understand them all, the pros and the cons of them, and then at that point you can pick which one you want to focus on and then go and go deep into that one. That's where it's going to be a lot of fun. Ray said, "Of the 3 platforms, which should I focus on first?" A lot of it depends on you. I say, what platform do you like the most? I don't think— I think a lot of these people are trying to figure out what's the one that's going to give me the biggest bang for your buck, and the reality is, what's the one that you're going to understand the most? I really liked Facebook for a long time, that was my main focus of the first couple years, everything I published was on Facebook, so all my Facebook audience, hey, how's it going guys? And then I started becoming more obsessed with Instagram, and now I love, I publish most, I publish more on Instagram now than anywhere else 'cause I love Instagram. So I'm on Instagram all the time, I do Insta Stories throughout the day, every single day, and it's really, really fun. And I remember when we decided we wanted to start doing YouTube, I didn't understand YouTube, but I thought like, oh, I'm a genius, I know YouTube, and so we started making these amazing videos and posting them, and it got almost zero traction. In fact, we posted over 100 videos and I was like, YouTube's horrible, like I don't get this platform, I'm not having success with it, I couldn't figure it out. And I remember the reason why is because I don't actively use YouTube, like I'm not someone who consumes videos on YouTube, so I didn't get YouTube, I didn't understand the network, right? I didn't understand, if you come back here, the history and the goal of the platform. And so because of that, I really struggled with it. And I remember after I kinda had that aha, I was like, I gotta figure out YouTube. I went and I went with my kids. My kids love YouTube. I said, I wanna watch YouTube with you. They're like, what do you wanna watch, Dad? I'm like, I don't care, I want you to watch it. I just wanna watch you watching YouTube so I can figure out what, so I can understand this platform. It's so different, like I'm not succeeding with it. Let me see what happens. And so my kids started watching YouTube. I sat back and I watched them. I watched what they did and how they did it, what videos they watched, which ones they stuck on, which ones they watched for like 5 seconds and then they left. And I started noticing, I'm like, oh my gosh, I did not have respect for the platform before I went into it. 'cause I didn't understand it. And because of that, we shifted everything and now we're having a lot of success on YouTube, but it took a long time 'cause I didn't understand the platform. So for you guys, it's like, where do you spend most of your time? If you listen to podcasts and you love podcasts 'cause that's like your thing, you should be starting your own podcast. If you're like, I'm obsessed with Instagram, I just wanna be here swiping up like crazy, build there. If you're like, I wanna be doing Facebook because like I get Facebook, like go where you spend the most, the majority of your time right now because you're gonna understand the intricacies of that network more so than that new one you're gonna go into. So I don't care if you start building on Facebook today, or Twitter, or TikTok, it doesn't matter to me. Just pick one that you love, and then that's what you're gonna double down on, okay? So while I'll be showing you guys a lot of them over the next week, I don't want you learning all of them, okay? In fact, towards the end, maybe it might be next week, but there's a chapter called Conversation Domination, which is like how do you dominate the conversation on every platform? But even then, I don't talk about like you doing it on every, and then you'll see, I'll walk you guys through the strategy, but It's really understanding the intricacies of each platform and focusing on the ones that you understand the best. So, that's the game plan. Chase said, how do I have so much energy? 'Cause I'm hanging out with you guys. Like, I'm excited. You have to generate energy. I could've been like, eh, what's up everybody, Traffic Secrets. And you'd all be like, meh, boring. Instead I'm like, I'm excited about this, I'm excited to share with you guys. We got, on live right now, we got 163 on Instagram, 184 on Facebook, so there's like, what, 300-some people I'm standing in front of right now. I am pumped to be talking to you guys, and these videos over the next 24 hours, based on normal stats, Instagram will be seen about 5,000 times, on Facebook anywhere from 10,000 to 50,000 depending on if we put some ads behind it. So like, I'm speaking to like a football stadium worth of people right now. I gotta be, like, I'm pumped about that, and I'm tired. I've been on interviews all day. I've probably done 8 or 9 interviews today. I'm worn out, I'm tired, like, I'm ready to go to bed. In fact, in, 30 minutes from now I'm gonna be swimming with my kids in the backyard. And so I'm totally out of energy, but I'm showing up for you guys because I love you, I care about you, I want you guys to understand these things. If I don't step up my game when I'm talking about what I'm excited, if I'm not excited about this, you are not gonna be excited about this. Especially times right now, like everyone's uncertain, everyone's freaking out, everyone's at home like wondering what to do. And if I come in like, I'm in quarantine, this is like horrible, you should buy my book. Like that's not gonna inspire you to do anything. My job, my role here is to get you guys excited about the possibilities in the future, what's happening. Because if not, nothing's gonna happen, nothing's gonna change. And so right now is this really unique, rare opportunity that all of us have to literally sharpen our saws, start gathering our customers, start serving them at a higher level than we ever have before. And if I don't show up for you guys at a top-of-the-10-level energy, there's no way in the world that I'm gonna be able to help you and serve you at all. And so hopefully you guys understand the same thing's true for your audiences. Like if you're not able to show up at level 10, it's kind of like, you guys ever seen those tuning fork experiments? So they have like two tuning forks, they're like ding, ding, and they're both different tones. But as they bring them together, what happens? Both the tones end up syncing and they stay in the middle. Same is true for you guys. Like if you walk into a room and everyone's like depressed and you walk in all excited, if you are, whoever's got the most certainty in any situation wins. So if you come with more certainty, more excitement, you will raise the level of the energy of all the people around you, and then they'll be at your level. If you walk in though and you're like, what's up everybody, you will suck the energy down of everybody. And so your job as a role model, as a mentor, as a leader, is not to come in and like suck everyone's energy down, is to bring them up, especially in times when people's energy is low, especially in times people are bored, they're sitting at home, they don't know what to do with themselves. Like, your job is to come in and serve your people at a level you can bring them up, okay? And so while I'm doing this for you guys, You should be doing it for your group, for your audiences. I did a podcast probably a year, year and a half ago talking about how the main goal of business is to gather people together, right? Like, this Traffic Secrets is all about how do you gather your dream customers together so you can serve them. Okay, I'm a big believer that our businesses are, that we've been called to serve a group of people, right? And so your job as a business owner is to congregate together a group of people and to serve them, right? That's what Traffic Secrets is all about. Fill your funnels and your websites with your dream customers. How do you find them? How do you gather them together so you can serve them? Okay, and my job, my role in this whole conversation is I feel like I'm a gatherer of gatherers. I've gathered a whole bunch of people, all of you guys, and I'm trying to teach you guys how to gather your people. Okay, 'cause your people are waiting for you. They need you right now more than ever. They need your inspiration, they need your techniques, they need your frameworks, they need your knowledge right now more than anything. So my job, my goal is to inspire you guys, and hopefully if I'm doing this, I'm coming off this kind of crazy energy, that when you go back to your groups, whatever level they are, they can be small, they can be big, it doesn't matter, but you're gonna do the same thing and like inspire those people and bring them up as well. That way you can help them be successful. So anyway, hope that helps. Tina said, so we should unfollow high school friends? I would. I'd say, sorry guys, this is not a social platform for me. Okay, one of the things I talk a lot about this in here is I said, look, there's people who consume social media and people who produce social media. If you wanna be successful in this business, You have to stop consuming social media. You need to be focusing on producing social media. Does that make sense? Okay, our job is not to be consumers here. Okay, our job is to be creators. We're creating content. We're creating things, right? Like today, I've done 8 different interviews, and now this one right now, so this is my 9th time going live today. 9 times. How much time do you think I spent scrolling through everyone's feeds and reading their stories? None, 'cause I'm not consuming social media, I'm producing it. Okay, and that's what I want you guys to understand. You are producers of social media, and that's what this book's gonna help you to be, is to figure out how to like, break out of this consumption where I'm in there trying to read my friends and my family talking about— say, no, no, no, like, I love them, I want to serve them, I'm going to unfriend them, I'm going to focus on people I've been called to serve. I'm going to produce social media to help change, inspire their lives. That's what your guys' role in this game is. Your role is not like— you don't provide any value by you scrolling through the news feeds and like commenting on people's feeds. Like, that's not how you provide value in this world. You provide it by not consuming social media but producing it. That is the game that we are in right now. So If you don't have a copy of the book yet, go to trafficsecrets.com. We're in pre-launch, these books don't ship till May 5th, but the good news is, for any of you guys who like, the order form bump is for the audiobook, where you can actually take this book and pour it into your ears and listen to the entire thing right now. In fact, I had someone this morning message me, said they listened to the book 4 times over the weekend. Okay, now it took me 3 days to record the audiobook. I already talk fast, it's 7 hours long. If they listen to it 4 times, that's 28 hours of me talking to them. I'm so sorry for whoever that was. But hopefully you're starting to master these principles. But any of you guys, you can go listen to this tonight. You can download it, the audiobook's available right now. You can download it, and then if you guys are interested in the entire box set of all my life's work, when you get the free copy of the book, the upsell is you get the box set here, which comes with DotCom Secrets, Expert Secrets, and Traffic Secrets, along with also the Unlock Secrets Workbook, And you're also able to get, if you want, you can get the audiobooks of all these. These are all the new updated hardbound versions. They're all new. In fact, just to kind of put this in perspective, the DotCom Secrets book, the first printing was 58,000 words. When I did the second edition, this is 5 years later, I went back and rewrote it. I went from 58,000 words, I deleted 30,000 of the words, and then I wrote more, and it ended up being, I think, 93,000, 94,000 words. So it's basically a brand new book. And same thing happened with Expert Secrets, and this is a brand new book. If you've read them in the past, you still should get the box set. Number 1, 'cause it's cool, like look how cool it is! Ah! It'll take up like half of your shelf, like it'll be amazing. That's number 1 why it's cool. Number 2 is 'cause they're literally all new books. Number 3 is because I would love for you guys to read these in order. This workbook that comes with it basically takes you step by step as you go through these. So as you read the DotCom Secrets book, you fill out the Unlock the Secrets workbook. Then you go through Expert and unlock it, Traffic, you unlock it, and then, Sorry, I got frozen over here on Instagram, someone called through. Anyway, as you go through these, you'll master all these principles and it'll be huge for you. So anyway, I hope that helps you guys. I appreciate you guys, again, you can get a free copy of Traffic Secrets right now at trafficsecrets.com. Again, this ships May 5th, the box set ships May 5th, but you get the audiobooks for one book or all of them also inside that funnel. It's all available right now at trafficsecrets.com. With that said, thanks you guys so much for hanging out, I appreciate you all. Hopefully you guys are doing well. You're doing well in your time of quarantine, that you're using this time for your strategic advantage, that you're paying attention, you're studying, you're learning, you're sharpening your saw, you're becoming better. So if so, what's gonna be cool is that on the other side of this whole thing, you're gonna be miles ahead of everybody else, and you'll be running while they're still trying to figure out what in the world's happening. So it's pretty cool. So again, go to trafficsecrets.com, you get the book, if you want the audiobooks, everything's in the funnel, so go through the process, Trust me, I have built a funnel or two in my life, it's a lot of fun to go through it. Take your time, like buy the funnel, look at the upsells, you know, you buy this, the upsells, the order form bump is the audiobook, and then you buy the box set and there's an audiobook upsell, anyway, it's all in there, have fun with it. Thanks you guys, and I will see you all tomorrow when we go live again and go a little deeper into the Traffic Secrets book. So, thanks everybody, I appreciate you all, and if you enjoyed this at all, please comment down below, feel free to share it if you're on Facebook or Instagram, wherever you can, And with that said, I'll see you guys mañana. Bye everybody. I hope you enjoyed this episode of the Traffic Secrets Podcast. If you wanna learn more secrets to getting traffic to your websites or your funnels, then I wanna give you a free copy of my brand new best-selling hardcover book called Traffic Secrets. Now I already bought a copy of the book for you, I just need to know where you want me to ship it. So go to trafficsecrets.com and let me know where to ship your free copy today.