Ep 14 - Instagram Traffic Secrets... (How To Get Leads And Traffic From IG)

Welcome to the Traffic Secrets Podcast. Here you will learn the secrets to get tons of your dream customers, AKA traffic, to any website or funnel. It'll also help you to massively grow your fans, followers, and customers. I'm your host Russell Brunson. Now let's get started. Hey, what's up everybody? This is Russell. It's always awkward when you first start these because nobody's listening for the first like 10 seconds. So anything I say, no one will know until later. But right now, alright, everyone's pouring it. Okay, what's up everybody? Today we are going deep into the Gram, the Instagram, which is kind of fun 'cause right now I'm actually on Instagram over here, I'm on Facebook over here, and some of you guys are listening to the podcast, you know, podcast land, but we're gonna be talking today about Instagram and how to get traffic from there, which is really, really exciting. So hopefully you guys have had a chance to start reading these books, and hopefully you had a chance to pre-order it, If you have not pre-ordered your book yet, again, obviously we're in the middle of pre-launch. It's at trafficsecrets.com. And this is fun because, a lot of reasons, but one is you can pre-order it right now. We're shipping these out May 5th is when we'll start shipping out of the warehouse. We have sold so many of these things. I'm so grateful for you guys getting excited by this. I cannot wait to get them to you. If any of you guys are freaking out, 'cause you're like, I wanna listen to this today, there is an audio, the audiobook where I sat in the studio for 3 days reading this whole thing you can get as well. But today we're gonna be talking, we're gonna be diving even deeper. We've spent the last almost 3 weeks going through this book. And if you've missed any of the episodes of me telling the stories and teaching the stuff in the book, we just launched the Traffic Secrets Podcast, which is crazy. It went live yesterday. And I bribed everybody. I said if you guys go and listen to the podcast, and then listen to some of the episodes, rate and review it, that I'm gonna be giving away the entire signed copy of the box set to one of our lucky listeners. And I think last night there were 60 people left reviews, and this morning we were number, was it 12 or 13? Hold on, we were number, drum roll please, the number 15th podcast in the world right now, or in the business directory in the world overnight, which is amazing, so thank you guys for listening. It's basically all these episodes that I've been reading with you guys are now all in podcast form, so all you gotta do is go to iTunes, go to podcast, Apple, direct, however it works, and you go search Traffic Secrets, and go subscribe, rate it, review it, and if you like it, or excuse me, if I like your review, someone's gonna win a signed copy of the box set next week, which is really cool. Thank you guys for bumping up there so fast, I really appreciate it. This will hopefully help a lot more people get a lot more traffic. So, I'm curious, I have a question for you guys. If, after I finish going through this entire book and we're done, I've got two options. Number one is I could just leave the podcast there as is, or number two is I could interview other people on different traffic sources and get their ideas. What would you guys like me to do? Should I keep it going or should I just go for the next, you know, two more weeks and then that's the beginning of the end of the podcast? Anyway, let me know your thoughts 'cause I keep going. And hopefully you're also listening to the Marketing Secrets Podcast, 'cause that's my normal podcast that I put out published multiple times a day, so anyway, it's gonna be fun. So today we're gonna be diving deep into the Traffic Seekers book. Again, if you don't have your copy yet, we are pre-launch right now, go to trafficseekers.com, pre-order your copy, and we've been going through, we're almost halfway through the book right now, which is pretty cool. So we talked about, if I go back to the table of contents here at the beginning, section number 1 is all about your dream customer, help you identify who's your dream customer, where are they hiding, who's already congregated them, AKA your Dream 100,, and then now we find those congregations, how do we throw out hooks, stories, and offers to grab their attention, build up the perceived value of the thing we're selling, and then make them an offer. From there we talked about now we have our Dream 100, how do we work our way in, how do we buy our way in, and how do we turn all that traffic into traffic that we own. And then after we own that traffic, we talked about follow-up funnels, how that works, and then we talked about a secret to infiltrate Dream 100, which is starting your own show and publishing and things like that. So that was section number 1 of the book, which we covered over the first 2 weeks of quarantine. By the way, you guys all surviving this and doing alright, hopefully? Hopefully you're spending time with your family. I know right now it's chaotic and so many people lost their jobs, some people are freaking out, but now is the time to learn the skill set. There's no more valuable skill set that you can learn and you can master than traffic. You can literally use these skills for any business, for your own business, for other people's businesses. The people who can make it rain, the people who understand these traffic secrets, the people who are gonna thrive during this craziness and then beyond. It's so important now for you guys to understand it and to learn it and to, even though it's scary, even though there's fear, even though there's all these things, like, this is the life preserver for your future. You need to understand and master these topics now. So geek out on it, listen to it over and over and over and over again. Get the audiobook, pour it into your brain, master it, have your kids listen to it, have your spouse listen to it, you listen to it, like, the more you understand these principles, the more you'll be able to write your own paycheck for the rest of your life. Because traffic is, it's the fuel, it's the lifeblood. Like imagine your car, if you didn't have the oil or the gas companies, your car couldn't drive, unless you got a Tesla and you can plug it in your wall. But it's the fuel of a car, right? What is the fuel for business? It's traffic, it's the people. Okay, so if you're the one that can provide a fuel to any business, you can plug it in, like you've got the skill set you need to be able to survive and thrive for forever. So anyway, alright, section number 1 was all about your dream customer. Section number 2 then, which we're in right now, is the fill your funnel framework. And the first episode we talked about In secret number 8 I talked about the, or sorry, the section intro we talked about the 6-step framework for how to fill your funnel in any network, right, any platform. And I talked about how to work your way in, how to buy your way in, and now we're gonna go into the first platform, platform number 1. And we're gonna be going through 4 platforms, the big 4. When you go to Kenya, we went to Kenya, every year we go to Kenya and we help build schools out there. In fact, we built like 3 Funnel Hacker schools out there, so there's like Funnel Hacker University and Funnel Hacker College, like above the schools. Anyway, there's the big 5, which are the big 5 animals you try to find on safari. So it's like the elephant, the rhino, the, I can't remember, there's 5 of them, right? So in traffic though, there's the big 4. And so I'm gonna go deep and show you guys how the framework I showed you works on the big 4, and then after that we're gonna show you how it works on other platforms like podcasting and other stuff like that. But today we're picking one of the big 4, which is Instagram, also known to the cool kids as the Gram. Just kidding, I don't think any cool kids ever said that. That's the stupidest thing I've ever said. There's me trying to be cool. Alright, so if you've got your book, secret number 10, we're starting on page number 157. So let me turn to that section here in the book. I wish all of you guys could read along with me right now. Hopefully when you guys get your copy of the book, you go back, subscribe to the podcast, and listen to it while you're going through the book. It'll help you to find things. Okay, so page 157, Instagram traffic secrets, here we go. So again, if you remember a couple days ago I talked about the 6-step framework we apply to any platform, and it's a framework that'll work today, tomorrow, forever. And so as I go through the book, I actually follow that framework. So number 1, step number 1 in the framework is always understand the history of the platform and the goal of where they're trying to get. And the reason why we do that is because what most marketers do, and I am guilty of this as well, is we try to figure out the platform and then what's the loopholes that we can exploit to get traffic, right? That was my life for the first 10 years, like what's the loophole, how do we exploit more traffic from Google, or from whatever the thing is. The problem with that is that you get short-term gains, but then it never really lasts. And so for a decade I would do that, and it would shift, and we'd do that and it would shift, and it was really fun 'cause I enjoyed the game, but for most people it's not the way to do it. In fact, for myself, when we built ClickFunnels, I'm like I am not building this on an unsolid foundation. So instead of me trying to find the loophole in the network, let me understand the history of where it came from, the goal of what they're trying to do, and then I want to align my efforts with theirs. I wanna create content and publish things and post things and run ads in the way that they want me to, 'cause if I can align with them, then it's not a loophole that's gonna close and disappear, it's now, it's something where I'm helping them with their mission, and then they're gonna give me free traffic and leads because of that. Does that make sense? So that's why it's important, we're not looking for the loophole, and there are tons of people who teach you the loopholes, but loopholes close. Okay, we're talking about long-term strategies. Number one is understanding it. So in here, I go deep into the history of Instagram, where it came from. I'm not gonna go talk deep about it, other than my favorite story about the history is Zuckerberg actually wanted Snapchat, so he offered the Snapchat dude like a billion bucks and the guy said no, which is like, come on, Zuckerberg's gonna give you a billion dollars for Snapchat? Come on now. He said no, so instead Zuckerberg, he's like, all right, I'll just beat you then. So he bought Instagram and then cloned all of Snapchat's features and just crushed Snapchat. It's kind of crazy. So I talk about that whole story because I think that's kind of fascinating. Step number 1 is understanding history and the goal. So number 2 then is to go and you got to find out who are your Dream 100 on this platform. Who are the people who've already congregated your dream customers? Okay, on Instagram a lot of times they call them influencers, but it's just, it's a Dream 100. Somebody's already congregated your dream customers, right? So what I'm gonna do is I'm gonna go to my phone. The first thing I would recommend all you guys do is you need to go and unsubscribe and unfollow all of your friends from high school and your buddies from college and the people who you like listening to, because the problem we do is we get on social media and we start consuming social media, right? And we start getting into these arguments and these things where every post is about, you know, 800 posts about COVID and it's like, man, you get depressed and you just wanna kill yourself by the time it's over, right? Like, you don't want, like, that's not what we're trying to do here, right? So I would go unsubscribe from friends, family members. I don't wanna get into political debates. I don't wanna get into religious debates. I wanna get rid of everybody who's gonna be a distraction to me, right? I want you to think of social media as no longer for you a place for you to consume media. 'Kay, especially since the media sources are your buddies from high school, like come on now. Like do you really trust them? Like, I don't trust the real media, let alone my buddies who are like, tell me their biggest conspiracy theory of the day. So unsubscribe from all those, and then what I want you to do is look through like who are the dream 100, who are your dream 100 on this platform? Who has already figured out Instagram? Who's killin' it, right? In your market, who's already congregated your people? Who are the influencers in your market? And I want you to go and I want you to actually follow just them. Okay, so I start following them because I wanna be able to see what they're actually doing, okay? Now this is a big thing, again most people when they go into, you know, they wanna know the loophole of the network, we try to figure out the thing, and I'm gonna try to teach you guys how to think differently. Instead of like me teaching you like here's the thing that's working now, I want you to look for what's working now, right? So you follow your Dream 100, these are 100 people or so who are in your market who are already doing this game, and we start watching them. So we wake up in the morning, instead of spending 2 hours on Instagram consuming social media. I pop up for 5 minutes, I scroll through my feed, I'm looking what people are doing right now. I'm looking in real time, what are my Dream 100 posting? What are the pictures, what are the images, what are the things, like what are they doing that are capturing people's attention? I watch some of their stories, what are they doing, they're engaging, what are they doing right now? I'm looking like, based on what they're doing, which ones get a lot of likes, which ones get a lot of comments, like what is the network rewarding for people, rewarding people with today, okay? A good example of this, I've got my Dream 100, and one of the people on my Dream 100 is Lisa Bilyeu. And so I'm scrolling through my feed, this is probably a month ago, and I see this picture of her where she has a yellow Post-it note and she's holding it like this to the screen and has a quote across it. And I remember as I'm scrolling, that caught my attention, I stopped and I was like, oh, that's interesting. I made a mental note, okay, that's a cool hook that grabbed my attention. I looked and was like, oh, she had like, I can't remember, 30,000 likes and like, you know, 1,000 comments. I was like, okay, this, like that, like for whatever reason, that piece of content, that concept worked. And so I waited a little while and then like a week ago, I made a post, I did something similar. I didn't copy, but I was like, hey, post it, no copy, I put my own quote there, and I did something like that, and it captured attention and it worked really, really good, right? If you notice, like if you watch my Instagram feed now, you'll see we're testing a lot of things. I remember one of the tests that we started doing that I hated was like, I saw a bunch of people posting, it looks like a Twitter post, and they take a picture of it and post it on Instagram. I hate it, but for some reason they're like the highest engaging ones right now. So we're watching, what are people doing? Are other people trying it? Let me try it. Oh my gosh, it worked. Let's do more of those. Right, so you're going through and you're just, you're watching what your Dream 100 are doing, 'cause it's gonna show you in real time what the networks are rewarding right now. Okay? That's why it's so important. Every day I'm looking, I'm scanning Instagram, I'm scrolling through my feed, not because I'm trying to go consume media, I'm trying to watch what people are doing to hook people's attention. Hook, story, offer, we talked about earlier. What are they doing, what are the hooks they're throwing out? I'm getting ideas for hooks I could create, and different ideas and different ways I could do it, different structure, different layouts, different looks, things like that. 'Kay? Alright, so I'm following the Dream 100, I'm looking at what they're doing. Step number 3 then, now after we've been following our Dream 100, is to figure out what is our publishing strategy. So now that we know this, how are we gonna actually publish? What's that look like? 'Kay, and again, a big part of it is like looking at how other people are publishing, like the people that are doing well, let me watch it, let me figure out what they're doing and how they're doing it and things like that, right? So I'm watching how they're publishing. And one of the things I tell about here, this Instagram chapter, I leverage a lot of this from Jenna Kutcher, 'cause Jenna, number one, is probably one of the coolest humans on the planet, on this planet. Number 2, she kills it on Instagram. Number 3, when she shared this with me, it like changed my whole mindset. So she has this structure, how she posts her images, that she calls the JK5. JK stands for Jenna Kutcher, so she named it after herself, which is a lesson for another day, but we talk about frameworks, you need to create your own framework. So this is Jenna's JK5 framework, and I asked her if she'd let me publish it in the book, and luckily for me and for you, she said yes. And so what she does with her JK5 framework I thought it was so powerful. She said, think about your life. You gotta pick 5 different categories of things that you're interested in, things that you're passionate about, right? And then, 'cause right now, how many times you go to somebody's Instagram profile, let's say they're a fitness person, and every single picture's them like flexing in the mirror, like 800 pictures of them flexing in the mirror. You're like, this person is so lopsided and boring. Like, even if I'm into fitness, like this person's a little like too much for me, right? Or you get someone who's like, they're more religious. You go to their thing, like every single post is a post about God. And you're just like, all right, that's all I care about, right? Now, what you have to understand is that when people are coming to you on social media, especially on Instagram, if they see the same thing over and over and over again, they're gonna get bored and they're gonna lose interest. And so what you gotta do is figure out like, what are 5 things in your life that you're passionate about? And she calls them the JK5, these 5 different categories, right? And so I think I have in Jenna's, I'm not gonna find hers, I'll find mine. So my JK5, so example, so the 5 categories that my life fits into. Number 1 is family, number 2 is funnels, number 3 is faith, number 4 is entrepreneurship, and number 5 is personal development. Okay, so I have 5 categories. If you look at my Instagram wall, you'll notice, and I'm not 100% perfect, but for the most part, my pictures on my wall, they rotate through these. So I hit my first picture's my family, then I talk about funnels, and then talk about faith, then talk about entrepreneurship, then personal development, then I start over again, right? So I'm rotating through these 5 different categories as I'm posting on my wall. So what we do is on my phone is I have in my photo albums, I have 5 different folders there. I have one for each of my JK5, family, funnels, faith, entrepreneurship, and personal development. And I go out with my kids and my family, I take pictures, I try to document my life as I'm doing cool stuff. I take all those pictures of my family, I dump them in my family folder. When I'm doing things like faith things like church or reading scriptures or whatever, I take pictures of that, I put it in my faith folder. When I'm doing stuff about building funnels, I'm doing cool stuff, I'm taking pictures, I dump them in my funnel folder. Funnel folder, funnel, woo, tongue twister, funnel folder. When I'm doing these about personal development, entrepreneur, I'm putting all those things in different categories. Then each day when I'm trying to post, I'm like, okay, what should I post about today? I'm like, oh, well today is funnels. Let me go to my funnel image directory. I'm like, oh, there's all the pictures about funnels. Oh, that's a cool one I never posted before, let me grab that and post that, and boom, I've got a picture, okay? And that's how I'm rotating through. Now what's interesting about this, this is why it's so powerful, okay? Most people are gonna come into your world because they're coming through one of these 5 things, right? Like for example, I go to church every Sunday and I have a whole bunch of people who go to church with me, right? And so they may see Russell and they see his family and they're like, I don't know who he is, I'm gonna follow him on Instagram. So they follow me on Instagram because they wanna know about my faith or about my family, right? They see me post that, so they see family picture, oh Russell's cute, his kids, his wife's so awesome. And I see faith, oh cool, he's talking about, you know, whatever. And then it's like funnels, and they're like, what is a funnel, I don't understand. They're like entrepreneurship, I don't get it, personal development, ah, and then like back to this. And what happens is because they came in these things, eventually they start seeing these other things showing up Eventually they're like, oh, man, this is really cool what Russell's doing. I didn't realize he did this and did this and did this, and it opens up all these other doors to me. Every post I ever made was about funnels, about my work, like those people would watch 1, 2 posts, they would leave. But because 1 out of 5 is my family, it keeps them engaged and they start caring about the other things I talk about. In fact, last year's Funnel Hacking Live was the weirdest thing. There were like 8 people that go to church with me, who I did not tell them to come to Funnel Hacking Live, and they showed up to Funnel Hacking Live because They followed me for my family, and then they learned about what I do, and that's what got them interested, right? I go to my daughter's soccer game, right, and I meet the other parents, and I'm not very social, but I meet a bunch of them. They're like, what's that weird introvert guy doing over there? It's Ellie's dad, he sponsored the team, let me follow him. They follow my Instagram, they see my family, right, they see Ellie, but then they start seeing these other things over here, and soon they start asking me, like, what is this funnel thing? I got a business, like, could this work for me? I had one of my son, one of his friends, One of his friend's moms, she came over to meet us, you know, 'cause it's like, oh, here's new friends, I wanna make sure we know each other. Came and met us, and then obviously must have added me on Instagram, and then I got like, a month later I get a message like, hey, I've been watching you on Instagram for the last little while ever since I met you at your house. You know, my family runs a blank kind of company, like can funnels work for us? And boom, opens up a conversation, right? Same thing's true like, you know, a lot of people like me, like I wanna have conversations about other stuff I believe in, like religious stuff, I don't wanna like, be super preachy and stuff like that, 'cause it turns a lot of people off, but one of my JK5 is my faith, so I post things, right, about that, and what's interesting is that people that come to me for funnels and for business and entrepreneurship, every once in a while they see a post about faith and they're like, I didn't know you believed that, Russell, like tell me more about that, and it opens up a door where now I can have those conversations offline as well. Okay, so it's just, it's a more holistic way to post, and it brings more people into your world. Does that make sense? So JK5's awesome, we use it in Instagram, but we also use it on Facebook, blog posts and other places as well. Like I've used this concept I learned from, that I learned from Jenna, we use over and over and over again. So that's the JK5. So my question for you is like, what are your 5 things? Okay? And I would recommend like go to Jenna's Instagram profile, go to mine, go to other people's, and see if you can get, the people that are doing it right, like see if you can guess like what are the 5 categories they have that they're rotating through? And if you kinda do that, it's powerful. Okay, let's see. Okay, this is actually, this is, let me quote Jennifer a second because she's amazing. She said, when you adopt this method, you'll not only create a versatile, well-rounded, and connected brand, but you'll also create an interesting feed that earns you the ability to sell. No two categories live next to each other in the grid, giving you extra visual element, but also giving people a way to find and connect with you, even if they currently aren't on the market for what you're selling. Oftentimes someone will follow you for just one of the categories, and while they get to know you, like you, and trust you, priming them to become a paying client in the future. Anyway, so that's what she said there, so I hope that makes sense. Alright, so that's my publishing strategy for the wall, okay? There's different parts of every single network, so Instagram's got the wall, so once a day I post something on the wall, and my goal is to get as much engagement, so that engagement is like people liking it and people commenting, okay? And so I watch what happens to you. Some pictures I post and they just bomb. They don't do very good. I get like, you know, a couple, you know, not very many likes. Other ones I post, I get 10,000 likes. I'm like, okay, I need to do more of the things that get they get people engaged and less of things that don't, right? So we're watching and paying attention. I'm also paying attention to my Dream 100. What are they posting that's getting high engagement? What are they posting that's not getting engagement? I'm looking at those things and I'm modeling them and getting ideas, okay? Does that make sense, you guys? All right, the next part about Instagram, which is arguably my favorite part of all social networks, is Insta Stories, okay? So if you look at Instagram, you got the wall that has all the pictures, then you have like the little thing at the top that shows the different stories. And so my personal way is like, Throughout my day, I try to document what I'm doing. So like, each Insta Story's 15 seconds long, so I'm like, hey, this is Russell right now, and I'm about to go to a webinar, I'm gonna be talking to so-and-so, it's gonna be awesome, I'll talk to you soon. Right, I'm going to lunch with my kids, I'm gonna jump on the tramp real quick. Hey, I'm out in the restroom with my kids, we're having fun. Hey, we just got done swimming, and this was something cool we learned. So I'm documenting my journey, I'm showing like a behind the scenes of what's happening. Okay, that's one of my favorite things about Insta Stories is it's my ability to show people behind the scenes of what I'm actually doing. So the wall, you're getting like, like the best picture of the day that's like the thing that's gonna capture the most emotion and attention, and then the Insta Stories up there we're using to go in and kinda show people behind the scenes of what's happening in our day. And so people love that, to be able to see behind the scenes what's happening, then boom, of this experience Russ had today, like there's the picture that encapsulated like the coolest thing he figured out today or this week, right? And so you're kinda using those things side by side. The book goes into a lot more detail about how to do it, but that's kinda how we do my publishing plan. 10 to 20 Insta Stories a day documenting my journey throughout the day, and then one really good post on my wall every single day as well. And there's so much good stuff in here that we got from Jen about how to publish, how to post, like things you're looking for. She has her ABCDQ, she has her Inspire, Educate, Entertain, like there's so many cool things that you guys will love from here. Okay, and there's other things, Instagram Stories, which right now I'm over here on Instagram, or Instagram Live, Instagram stories, so the book goes through all the different places you can publish and how to do it and the strategy, and then how do you make it simple at the end. In fact, if you look at the end of each chapter, we create these little things to show you, if you wanna dominate Instagram, here's the process, here's how long it should take each day, here's the thing you do, and here's the stuff. So it's not like, I gotta spend 2 hours on Instagram, it's like, hey, I got 20 minutes, this is the framework of what I do in the 20 minutes. So inside the book, we have this for every single network, we create a publishing plan. So I know, okay, my publishing plan, I'm gonna do 10 posts or so per day, so spend 5 minutes a day doing that. My profile, I'm gonna make 1 to 2 posts a day on my profile, I got 15 minutes dedicated for that. So it kinda walks you through exactly what to do each day, each week, to make it a very simple step-by-step process. Okay, ah, so many cool things. Somebody asked Russell, Russell, how do you actually sell on Instagram? Are you allowed to sell stuff? And the answer is yes, there's a lot of places you can sell. You can sell really well in the swipe-ups, right? After you get 10,000 followers, you can do swipe-ups. So if you watch, I document my story and I might be like, oh, I just got my new book today, it's awesome, if you want a copy swipe up right now, I'll take you there. And someone swipes up and it takes them to a link. So as I'm creating stuff, I'm showing what I'm creating and I'm letting people swipe up to go get a free copy or to buy it or to, you know what I mean, so I can do it in the stories. There's also highlights, highlights are where you save a bunch of stories and we've been testing this and having a ton of success with it. I learned this initially from Brandon and Kalem Pullen She's the queen of this, where the highlights are like the saved stories you have, where you can go and you can like, she'll pick a day where she's like, today I'm gonna sell Lady Boss Lean, and she'll make a whole like mini perfect webinar throughout that day, doing the whole thing. In fact, I wrote out the script for how it works right here. As you can see on page 174, you will see the actual script of how to do these stories. It's like a little mini webinar. So you spend a day doing a mini webinar selling your product, and you save all those as a highlight, and then that, anytime someone comes to your profile in the future, they see all the highlights, they click on a highlight, and boom, they're taken to that store, into that story where then you can go and, or into your mini webinar where you sell one of your products or services. So you'll see in the near future on my Instagram, I'm building these out for the OFA Challenge, TrafficSecrets.com, Expert Secrets, you'll see more and more of these coming out 'cause they're really cool. Anyway, there's some ideas for the publishing strategy. So you have your publishing plan, and then after, so that's the first 3 steps in the affiliate funnel framework, right? Understand the history, uh, history and the goal. Number 2 is find your Dream 100 and follow them and watch what they're doing. Number 3, figure out your own publishing plan. So again, I give you ideas of all different ways to publish. I create a plan for you that you can use if you want something simple to do. Now you move on to step 4, 5, and 6, which from number 4 is like, how do I work my way in? Now I know my Dream 100 are, how can I do things to work my way to get traffic from those people? Okay, uh, like for example, the other day, uh, I would, you know, we're selling the Traffic Seekers book obviously, and I did an Instagram Live with Jason Stone. He's got 5.5 million followers, and then we jumped on, we did Instagram, I worked my way in, he jumped on within like 3 seconds, we had 2,500 people on, we talked about the book, we sold the book, and I worked my way into that relationship to do an Insta— an Instagram Live. I'm getting all the different Instagram things. Anyway, yes, you know what I'm talking about. So I worked my way in. Number 2 is you can buy your way in. I can buy ads, I can buy swipe-ups, I can buy ads on other people's wall, like those pictures, I can pay someone and they can post a picture And then I'm holding my book and saying, go get Russell's book. There's different ways to buy your way in as well. So I'm working my way into my Dream 100, I'm buying my way into their audiences as well. And then step number 6 is my whole goal with that is to use all that to turn that traffic into traffic that I own. Here's an example on page 180. Here's an example of somebody that we paid, PR Boss Babe, and here's her reading my 30-day book, and she says, this book's awesome, and she has it here and the link for them to go buy the book. And we bought our way in, we paid her to post this image on her wall and get people to come in and to buy the book. We sold a bunch of them from it. Okay, and step 6 is that we're using all this traffic to fill our funnel to grow our list off the platform so that someday if the platform dies, we still have the asset which is our customer list, which we talked about earlier a couple days ago. So that's kind of the Instagram outline. I know that I went kind of fast on it. I could spend, we could do a 3-day event just on Instagram alone, but hopefully I kind of get you the wheels in your head spinning and get you even more excited to get your copy of the book, we can dive deep and see all of Jenna's strategies for how to post the content, the right content, like different ideas, like how to keep the, you know, how do you, like just different ideas, things to post that are gonna get more traction, how to have comments, how to do the hashtags, how to do the posts, like just all this stuff, like we go into a lot more detail that I can't do justice on on a live right now, but it's all inside the book. Anyway, I hope you guys enjoyed that chapter. So that's the Instagram chapter. Tomorrow we're gonna go into the Facebook chapter. So the big 4, Instagram, Facebook, YouTube, and Google. Those are the big 4 advertising networks that we're gonna kind of walk through. But again, the process is the same. You follow that same 6 steps framework, and again, it'll work not just on Instagram or Facebook or Google or YouTube, it also works on new things in the future like TikTok or Twitch or the new thing that's gonna be invented next week or next month or the thing that you're gonna invent someday 'cause maybe one of you guys here is creating the next social network right now, and this process, this platform will still work for you. So anyway, I hope that helps. Thank you guys so much for hanging out today, I enjoyed it. If you don't have a copy of your book yet, now is the time. Here comes the call to action section of our show. The book, again, it's free, it's in pre-launch right now, we start shipping these on May 5th, but you can go order your copy right now, the hardbound. Right now we're in pre-launch, we got insane bonuses and all sorts of crazy stuff happening, so if you want all the bonuses, 'cause like you can buy this book in a month from now, but you won't get all the cool stuff you're getting now when you go to trafficsecrets.com. Go get the book. There's a bunch of bonus videos and training and stuff you get for free instantly. You can start listening to. And then on top of that, if you're interested, I spent 3 days in the studio reading this entire book, and there's an order form bump. You can upgrade your order and get the audiobook where you can dump into this. I also did a 2-day event with my 2 Comma Club coaching group teaching these traffic secrets. There's an order form bump for that as well. If you want the entire box set, that's in the funnel, like, just go through the funnel. You guys are funnel hackers, you're my funnel nerds, you geek out on this stuff, go through the funnel, look at the offers, take advantage of the ones that make sense for you, and this funnel is literally the highest converting free plus shipping funnel I've ever done, almost 2x the old winner. And so I think if I was you, I'd go through the funnel slowly, buy it, pay attention to what we're doing and how we're doing it, and then model it for your funnels as well. So, trafficsecrets.com, that is the place. And also on top of that, if you guys haven't yet, we launched the Traffic Secrets Podcast, which is, right now it's all the recordings from these lives I've been doing, so you can go and listen to any of the back ones. We've gone chapter by chapter through the book so far, so if you missed any of them, just go to iTunes. Eventually we'll get them on all the other podcast directories, but right now it's only in iTunes. And if you go to, go there, search Traffic Secrets, go subscribe, and then we're also in a contest right now where I'm gonna be giving away a box set, a signed box set, to to somebody who rates and leaves a review. So leave a review and you have a chance of winning a signed copy of the box set. But you gotta do it ASAP. So anyway, and yes, somebody asked, can I get the audios? Yes, the audios are available today. The books don't ship till May 5th, but the audiobook you can download today and you can listen to it in 3 minutes from now, you can start listening to it. So anyway, hope that helps. Again, thanks you guys so much for hanging out today. I appreciate you guys being here, and again, trafficseekers.com. Tomorrow we'll be diving more, we'll be diving deeper into Facebook. I think tomorrow. Yeah, oh yeah, tomorrow's Friday. So yep, we'll be tomorrow back. Thanks so much, you guys, for hanging out. Appreciate you all, and we'll talk to you guys all soon. Bye everybody. I hope you enjoyed this episode of the Traffic Secrets Podcast. If you wanna learn more secrets to getting traffic to your websites or your funnels, then I wanna give you a free copy of my brand new best-selling hardcover book called Traffic Secrets. Now I already bought copy of the book for you. I just need to know where you want me to ship it. So go to trafficsecrets.com and let me know where to ship your free copy today.