Funnel Friday Update -The $117K Secret

Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast, where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now, here's your host, Russell Brunson. Alright, my friends, I'm on the way to the office for a quick 1-hour session. It was 4th of July yesterday. We had an amazing, amazing time blowing up more fireworks than most people should probably ever buy. Someone told me it was the closest thing to lighting money on fire. But I tell you what, it was worth it. We had a great time. We survived and all of my 50+ family members, almost all, have left now. So we have a moment of like, things have slowed down. So I'm heading to the office and just kinda bust out a quick little, a few projects real quick and then I'm back to playing with the fam. But as I was heading out, I wanted to share with you guys something that really, really cool, amazingly cool, something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. We were, let me tell you like the backstory. So here's the epiphany bridge for those who pay attention, okay? So I was, you know, we were, I always talk about my webinar model, right? Where it's like Monday, Tuesday, Wednesday, Thursday, promote the webinar, Thursday do the webinar, Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don't buy? Like what should you do with them? So that was kind of where this concept stemmed from. From, right? People didn't buy in the webinar for whatever reason, like sometimes they come around, they buy later and things like that, but how do we get them so that they're buying all the time, right? So that was kind of again the initial question and I heard John Lee Dumas talk about, he does these webinars on Friday where he just talks all day Friday, talks for like 2 or 3 hours and just pitches all his unconverted leads on his thing and makes like $100,000 every single time and I was like, or you know, I don't know, maybe it was $50,000 or $10,000, I don't know, but That's what he was doing every Friday for a while. I was like, that's kinda cool. And so we bought the domain FunnelFridays.com and got a sweet logo made. I was like, every Friday I'm gonna do some Funnel Friday thing. And that was kinda the idea and then it sat there for like 8 months. Logo designed and everything, we just didn't do anything. And then one day Jim Edwards called me on the phone and was like, hey, we sold a lot of funnel scripts, we should keep selling funnel scripts. 'Cause right now nobody's buying it, like what's the best way to sell more? And I was like, I don't know, I'm kinda thinking through things and then I was like, well we're thinking about doing this thing Funnel Friday where I was just gonna Build Funnels and let people watch me. I was like, do you wanna like be on that show and then you can like do the script part of it and just, I don't know, it'd be kinda fun. And he was like, yes, let's do it. And then he's like, let's set a date. Which was a good thing we did 'cause the date was like 6 weeks later. We put it in on that Friday and was like, okay, we're gonna do this Friday Funnels. Yeah, Friday Funnels, I get domain mixed up. Anyway, like 6 weeks later. So finally I show up that day and it's like the day before and it's like, oh crap, we're doing this tomorrow. I'm like, what should we do? And I was like, I don't know, let's build a funnel. I'm gonna build in ClickFunnels funnels, you'll write the script in Funnel Scripts, you'll give it to me, we'll plug it all in, and we'll just show people us building a funnel. And he's like, well, how long is it gonna be? And I was like, I don't know, like, it'd probably be cool if we made it like we had some kind of limits on it so it wasn't just like Russell building a funnel for 3 hours, 'cause as cool as that would be for me and like the 2 people that would like to watch me build funnels for 3 hours a day. Oh, Matthew just got walkie-talkied by the construction lady with the sign. I hope there's not a cop on the back end of that. Anyway, sorry, there's construction, I'm driving too fast through it. So anyway, I was like, I think it'd be better if we had constraints, right? Constraints make things interesting, right? When there's no constraints at all and you're just working on, you know, doing something, it's just not as interesting. So I was like, hey, let's do a 30-minute timer and let's try to build a funnel. And so that was kind of the concept. So we went in the first time and we started building the funnel and I did it in 30 minutes and anyway, I got one of like the 6 pages pages in the funnel done. And it was really, really hard. The next week, another one, I got a little bit closer. And the third week, I think we've done, I can't remember, 3 or 4 weeks now. I think this was our fourth week. We had people like send us packages of what they want us to build, and like we did Facebook Lives ahead of time and opening the packages and let everyone vote on which product they want to see on Funnel Fridays, and like just kind of a whole bunch of fun things around that concept, right? And every Friday we're like, hey, we're building a funnel, come hang out with us live, and people show up. And it's pretty cool. Now a couple little tweaks, so we're doing ours on Google Hangout. If you go to the page you can see it, right? You'll see it there, all the back shows are there as well. So it's happening on Google Hangout, and we drive our email list, we promote to that. So there's traffic that comes from that. Now that we're kinda building our YouTube subscribers, there's a little traffic that comes from that. And then the other things is Facebook Live and Periscope. For some reason, I don't know why, but I'm grateful for it, Facebook Live's amazing right now. I did a Facebook Live yesterday, and within 24 hours we had over a million people reach. It's crazy. I think they're really rewarding people right now because they want people doing Facebook Live because they're trying to beat out Periscope and the other ones. So anyway, there's a little hint. Strike while the iron's hot because that window won't be there forever. I remember with Google Hangouts for a while, it was the same thing. You do a Google Hangout on any topic and you'd be ranked on page 1 in Google the next day. And so it's, that window, that ship kind of sailed and disappeared. That's why they were trying to get people doing Hangouts back then. It's the same thing, they're trying to get people to do Facebook Live so they promote things. So what we do is I'm doing it live on Google Hangouts, but then Stephen, Dan on my team, he's got Periscope and mentions, or Facebook Live recording on my phone, so he's like recording behind the scenes of us doing it, and so recording that piece of it, and then from the, what's crazy is that the Facebook Live version goes crazy viral. Part of it's 'cause we're on for about an hour, 30 minutes of me building, but there's buildup time and then post time and us talking and having fun and bantering, and so it's about an hour. So because of that, there's so much interaction that happens during that hour that Facebook boosts it high, and there's, Anyway, it's crazy. So we do it basically Google Hangout showing us using the product, Facebook Live and Periscope showing behind the scenes of us doing it, and we kind of promote all those things like crazy. And when all's said and done, like after the Friday show's done, I mean, we're getting half a million plus people to see it on Friday between the reach and emails and everything like that. It's just crazy. And so we did it, we've done it for 4 weeks now. I thought I said 4 weeks, I wanted to say 4. And like I had no idea like how, like if sales were good or bad. Like I'm just like, we're doing it 'cause it's fun and hopefully people like it. And luckily every single week it's been more people showing up so there's some cool stuff there. But after Friday's last show, Jim was like, 'cause Jim and I are partners on Funnel Scripts so he gets half the money that everything makes. And he was just like, he said something like, man, I'm glad I hitched myself to you and to the ClickFunnels bandwagon or whatever. And I was like, oh yeah, like how are sales doing? I haven't looked yet. And he says something like, he's like, "Mama's really happy." I'm like, "Really? Like, how are we doing?" Like, I have no idea. We haven't promoted it, we haven't done a webinar. I mean, there's an auto webinar page there and then we talk about it during these shows. And so I went back to look at the stats and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean, we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it's crazy, I don't even know how much ClickFunnels sales or Funnel University or the things we talk about, but from that one specific Specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy? And so my big moral, and I hope you guys are seeing this trend in the backside of my marketing, 'cause we're doing it a lot, is I'm trying to show behind the scenes of everything. In fact, as you know, we're doing a reality show, filming behind the scenes of behind the scenes. Like, the more I'm trying to get people engaged in the process of what we do, not just the end product of what we do, but engaging people in the process, the better it's been. How do we let them experience us consuming our products, right? Because we're the hyperuser, so if I'm consuming this product and I'm obsessed with it and I'm showing how excited I am and I'm actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process, it gets them wanting to consume it, it gets them wanting to use it. And so, like I said, for us not selling anything and just showing people how we consume our own products, that one product alone, we're at $117,000. My guess is between ClickFunnels and the other stuff, we're probably, I don't know, a quarter million dollars or more. And we didn't even, we haven't sold anything yet. We're just showing us consume things. And so I want all you guys thinking about that. Like, what is it in your business that you do, right? Most of your customers probably see the end result. They see the product that you are handing them or the software tool you're handing them or whatever. They don't get to see the process, right? And so how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them, right? Anyway, it's doing some amazing things for us and that's why I was excited to kind of share that with you guys. And so if you want to see the process that we're doing, go to FunnelFridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to say, you know, whatever you want to call it in your own market because it's working like crazy. Bring them in Behind the scenes, you guys, I started saying this a couple months ago and I'm gonna keep saying it. The more we open up the backend of what we're doing, the more people will become engaged in the process. At the mastermind meeting, I mentioned this to, that this whole concept we're talking about, like building our culture and how do we open things up. And I talked about how like when your customers are experiencing, are part of the process of your creations and the things you're making, The big takeaway is that now it's not like, oh, this is Russell's company. They look at it differently. They look at it like, oh, this is our company. This is part of what we are. This is our movement. It's making them engaged in it. I remember thinking about this. This is probably, man, 8 or 9 years ago. One of my buddies, Onyx and Gaul, and I both— I hope he hears this. This could be kind of funny. We both had an idea for a product. Both of us, we called ours Affiliate Inferno and he called his— Affiliate manager something, it was both of them the same concept, like how to build an affiliate program, right, to drive traffic. Like the greatest way to drive traffic in the world is building an affiliate program. So we both had this idea, and we both, I think we both knew we were gonna create something, we didn't know when. And I remember like we, Stu McLaren was my partner on this project, and we had like had a call that day, me and Stu picked a day, we're gonna do our pre-launch here, we're gonna launch here, and like had everything mapped out. And that same day, Onyx and Doll called me, he's like, hey man, I'm launching my thing, and here's my day, and here's my, and it was the exact same day, dates his mine. And I was like, oh dude, we honestly have the exact same dates for the exact same product and we're competing for the same affiliates. And I was like, I don't know what to do. I was like, I can't move mine, like it's, it's like, it's, it's, it's in process. And he's like, I can't move mine either. I'm like, well, this sucks. I was like, all right, well, good luck. And you know, he's like, good luck to you too. And we were both competing for primarily similar products, but going after the same partners to help us promote it. And so I didn't know what to do. I was just like, this is gonna suck. And so what I did is I called a couple of my friends up. I didn't get a, it'd be fun to actually look back in the books now and see how much our launch did versus Onyx. And to see who ended up getting more or less. I don't know, he got a lot of people on his side, I got a lot of people on my side. Everyone kind of took sides and did it. But one interesting thing is I remember I called a bunch of my friends, like Mike Filsaime was one of them for example. I was like, hey Mike, this is the, what happened, like what would you do? And so Mike went and like consulted me through what he would do if he was me in this situation, which was awesome. I got this consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to like who was he gonna promote, he promoted me. And it was, I believe it was because he was, he felt part of the process of my product and not Onyx. He was a piece of that rollout. So because he felt ownership in that, he participated in it, right? And so the lesson I'm trying to share with you guys is that if your customers feel ownership in the creative process you're going through as you create your products and your services and you're doing things, they're gonna be way more likely then to purchase those things in the future. They're gonna be more likely to view you and your company not as your company versus their, you know, customer versus whatever. It's gonna be It's gonna be their company with you, which is cool. So anyway, I hope that gave you some value. It's some of the ninja cool stuff I'm thinking about a lot recently and having tons of success with it. I think it's exciting. So that said, I'm at the office. I'm gonna go get some stuff done. Have an amazing day, you guys, and I'll talk to you all again very, very soon. Bye. Hey everyone, this is Russell Brunson again. 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