Funnel Fridays: A Cool New Way To Sell All Your Stuff

Good morning everybody, this is Russell Brunson and I wanna welcome you to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everybody, so today is a special day. It's a very special day for a lot of reasons. One, it's Friday. Number two, it's the last day of the hackathon. And number three, and most important, today is the first day ever of Funnel Fridays, or Friday Funnels. I can never remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no, Funnel Friday. Ah, crap, anyway, I'll learn it more as we keep doing it, but I think I figured out a cool new way to sell stuff that's gonna be really, really, really, really, really, really cool, and I hope that all of you guys knock me off, 'cause I'm pretty sure it's like the coolest thing ever, so. If you look at our typical sales process, right, like people are, we're driving ads, we're doing stuff, and people are coming into the beginning of a funnel, they go through a process, they either buy or they don't, and then there's upselling and there's moving from funnel to funnel to funnel, then eventually they kind of drop out the back and then they're like people and they get your emails and they're doing stuff, but they're kind of like not actively engaged into any kind of sequence, right? And so I'm like, how do you, What do we do for all those people? 'Cause I'm sure they have money they wanna give to us. How do I make them re-inspired to give us money? So that was where this thought came from, right? And if you listen to my whole perfect webinar concept, it's all about doing these webinars weekly and on and on and keep going forward and doing the same webinar every single week and filling them up with people and just keeping that consistently moving forward, which I still believe in. I still think it's the model of the future. But after people go through that, then when do you ever sell that thing again? 'Cause the reality is that a lot of people wanna buy stuff, they just, didn't at that time, but they might, you know, 3 months later, 6 months later, it might reignite them. In fact, it's funny, back in the day, and I should do this more so with my list now, but we had a webinar called DotCom Secrets Local, and we would do the webinar to our own list every 3 months. And I was like, everyone's seen this, I pounded it like crazy 3 months ago, and we'd do it and we'd make the same amount of money as we did 3 months prior. And we'd do it 4 times a year, our own same webinar to our same list, and every single time it worked. And I was even thinking last year Mike Filsaime did the ClickFunnels webinar QuickBooks webinar 3 times, used the list in 1 year. Every single time did over $100,000 in commissions. So $200,000 in total sales. Jason Flattland did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, right? But I think we get bored of it or we don't, you know, whatever. So we have these limiting beliefs. So there's one thing. Second thing, or maybe that's the third thing now, I can't remember. Third thing is, I was listening to Pat Flynn a little while ago, it's maybe a year ago, maybe 2 years, and he was talking about how every Friday he was doing like a webinar people get on, he was talking about podcasting and just like the whole time, like call to action, like Home Shopping Network style. He pushed people back to go buy and pushing them back to go buy and pushing them back to go buy, right? And so I kept having this idea for a while. I'm like, this is cool. Like what if I set up something where every Friday I did something cool that made people want to come and hang out with me and talk? And then in that thing, I could like Home Shopping Network style sell people. I never like blatantly like, hey, go buy this, you know, go buy my crap. But it could be like, Here's me using ClickFunnels, they're like, oh, I wish I had, I need ClickFunnels, then oh, here's me using Funnel Scripts, they're like, oh, Funnel Scripts is awesome, then oh, here's me using Funnel University, they're like, oh, and they see inside of me using all of our products and see that wow, Russell's not only a happy member, or not only a, what do they say, what's the hair club for men? Not only am I president, I'm also a member. But you know, they see that I drink my own Kool-Aid and see us doing stuff, and it becomes this fun, exciting, viral thing that grows, and then through that process we get people to buy our stuff every single week and share with their friends and it becomes viral and all those other fun things associated. So that's the thought. So today's day 1. It's either at FunnelFridays.com or FridayFunnels.com or wherever, I can't remember. Anyway, I'll learn that better and get back to you on it. But basically what I'm doing is there's a page, at the top of the page there's a Google Hangout. I'm doing the Google Hangout live and what we're gonna do is I'm gonna build a funnel each week in 30 minutes. I told everybody to ship me their products so a whole bunch of people are shipping, like overnighting their products. So this morning, I'm hoping there's gonna be a bunch different boxes in the office when I show up so that I can pick one. And we're gonna pick one and then we're gonna, like live, I'm gonna build out a funnel. I'm gonna have a 30-minute countdown clock on the screen. It's gonna count down from 30 to 0 and I've gotta get the funnel done before the clock hits 0 and it's gonna be me and then Jim Edwards is coming on 'cause he's gonna write the scripts inside of Funnel Scripts. I'm gonna be busting out the funnel inside of ClickFunnels. We're uploading some images inside of Funnel University and just, Anyway, people are gonna see my workflow and how I build funnels, so it'll be cool. And then down below it's like, hey, get your funnel stuff. Number 1, go get, here's funnel hacking, or funnel hacks, so you get a discount, you get ClickFunnels free for 6 months if you get that. Number 2, buy Funnel Scripts here. Number 3, get Funnel University here. So it's pushing them to all of our core offers. It's kinda funny, back, this is like rewind, this might be pre-podcast, or maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln, and this is how we grew. We did daily Hangouts. Which was a nightmare, but we'd do daily Hangouts like this and we'd tell everybody, hey, come back tomorrow, bring your teams back, and every single day people would bring their teams back and bring their teams back and it kept organically growing like that. And so, that's kinda the same thing as we're gonna do these Funnel Fridays each Friday and then we'll let affiliates promote them and the cool thing about doing a Hangout is you do the Hangout live but it's not like if someone misses it live they miss it 'cause if they come back to the page anytime after then the thing's already embedded there, they can watch it now all week long, the one you just did. So affiliates can promote it all week long and keep getting the, it'll show the most recent episode and when the new one comes, boom, it just flips out to the new one. So it's kind of a, I don't know, it's a really cool process. And so that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you want to call it. And so I think we're gonna Facebook Mention or Facebook Live this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people even more excited 'cause we'll get Facebook crew all coming over as well. And anyway, that's kind of the game plan. So it's gonna be pretty awesome. Anyway, the good thing is it's happening soon. The bad news is it's happening in 45 minutes and I'm late. I was supposed to get to the office an hour and a half ago. Slept in. Now I got 45 minutes to promote it, set it up, figure out a funnel I'm gonna build, blah blah blah blah blah, and all that other fun stuff. So that's what's kinda happening now. I'm a little nervous but really, really excited and worst case scenario, I totally screw up live in front of everybody. So best case, We inspire some people, get them excited about using our products. They get to see how I build stuff, which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here, and so that's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it. And I think that'll be the big difference for us. So that's what I got, you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model. I'll show it to you guys over the next few weeks. And then I hope you guys copy me. Knock it off, use it, 'cause it's gonna work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis. And so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out.. You can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name, Russell Brunson, and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or maybe even and, say and/or you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. Again, register at marketinginyourcar.com and also marketingquickieshow.com.