Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08

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Now, obviously, if you wanna sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. I'm excited to be hanging out with you guys today, and right now I am in the I'm in the middle of one of the heaviest seasons of our entire year here. We have Funnel Hacking Live happening in less than a week. Right now I've got 10 presentations I'm personally working on. It's late at night right now, I'm recording a podcast for you, and on top of that, after Funnel Hacking Live, we're launching 2 new companies. We are doing 1,000 other things. We just finished our Selling Online event literally today, and a whole bunch of other stuff, and the number one question I get from so many people is, Russell, how do you get so much stuff done? Sometimes they replace stuff with other words, crap or other things like that, but I'm gonna say stuff for the podcast and for the YouTube channel. But how do you get so much stuff done? And that's what I wanna talk about because I feel like so many people are trying to do things and their wheels are always spinning, they're never quite getting things finished. Yet for me and for our company, we get a lot of things done. You probably notice how many offers and funnels we put out there, how much content, like how much stuff we're able to do with a very small team. And the question people ask all the time is how do you do it? So I'm gonna show you guys behind the scenes a little bit about today and hopefully give you some ideas and motivation and some, just some frameworks to help you to get more things done and actually get things to the finish line, right? 'Cause how many of you guys have half-built bridges, right? You've got this project over here and this project and 4 or 5 projects that are halfway done but they're not finished yet, right? How do we actually close those things? How do we get them done? And that's what I'm gonna show you guys today and I think this will be very helpful for most of you, especially entrepreneurs like me and like you who have probably some sort of entrepreneurial ADD that keeps us from focusing. How do you focus enough to finish so many things, right? Because when all's said and done, you're not gonna be remembered in your business for the things you're creating, you'll be remembered for the things you actually create, the things that are published, the things that get out there into the world. And so that's what I'm gonna talk about. It's one of the jokes we have internally. I can't remember, this is, man, probably 5, 6, 8 years, God, I don't know, we started talking about this. We talked about this joke of just like, what we get done in our company every single day is what normal companies get done in a year. So we always call them funnel years. So we're like, oh, in 3 funnel years from now, blah, blah, blah, whatever the thing's gonna be done, right? 'Cause what we get done in a day, most people, most companies, most businesses get done in a year. So how do you do that? How do you compress time? How do you get that much stuff done? And that's what I wanna share with you guys. So that's kind of the concept. So I've got 5 or 6 points that are very, very important to understand to help you to get these things done, right? And so before I go too deep into the actual principles, I wanna share with you one of the stories. It was just one of the insights when I first got into this business was really powerful for me. Okay, again, you have to remember, like when I came into this world, I was a wrestler. You can tell from the cauliflower ear, right? I'm a wrestler. I had a C in my marketing class. I didn't have a degree in business. I barely graduated high school, barely graduated college. I was not the top of my class, I was the bottom of my class. I was a great wrestler, and that's what kept me going through college and stuff, 'cause I wanted to compete. But I wasn't great at those things. So when I started getting into business, it was weird because I started noticing a lot of the same frustrations I'd have in school, right? I'd be sitting there listening, I couldn't get things done. I was frustrated and I didn't know what to do. And I remember I was at this one event, and I used to go to a lot of events back then, 'cause I was trying to figure this out. I was trying to be in proximity with people who were having success, because proximity is power. And so, that was kind of the thoughts, and I remember at one of these events, this guy spoke, and his name's Alex Mandoge, and some of you guys may know Alex. Just one of my early mentors, really smart guy. And he said something that was so powerful. He said, Russell, you have to understand there's two types of people in this world. There's people who are great starters, and there's people who are great finishers. Okay, there's starters and there's finishers. He said, you have to figure out which one you are and then surround yourself with the others. And I remember thinking about that, and at the time I had a whole bunch of half-built bridges. I had a whole bunch of projects that were halfway done. And I was like, I'm really good at starting things. I love starting things. I get so much energy and excitement and like passion from the starting of a thing. How many of you guys are the same as that? How many of you guys are like the starters in your business, right? It's so much fun to have the idea and to brainstorm to figure it out and get the logo designed, buy the domain, start talking about things, but as you get further and further, at least for me, as I get further and further along the path, the less fun it gets, the less fun it gets, and then for me, as soon as the project's done, before I ever launch, when the funnel's, the product's been done, the graphic design's done, the funnel's finished, as soon as that's done, for me personally, that's where I get bored. I'm like, okay, I'm done, I wanna go create another funnel. I literally, as soon as, And it's funny because for me, my business, like the only way my business actually makes money is everything happens after that point, right? Do we actually sell? Do we continue to sell? Do we grow? Do we scale? Like those are the things where you actually make money. But for me, I'm a great starter. And I started realizing when I heard Alex say that, like, man, I'm a really good starter, but I'm not a great finisher. And he said, he said, you gotta figure out which one you are, then surround yourself with the others. And so for me, I started hiring people. I started hiring people based on that. I wasn't hiring other starters. I didn't need another starter. I was starting more stuff than anybody ever should, right? But I need finishers. One of the times I started realizing this is when I, again, I first got in this game, I started going to seminars and I was speaking at seminars. And back then I wasn't as smart, you know, I figured out a couple things along the way, but every time I go to seminar, I sit in the back and I'd be making my slides while I'm looking at other speakers and figuring out what I was gonna sell and I'd create a new offer literally every single time I would present. So I'd get on stage and I would teach something and I would sell something. And I would just be making up, like, okay, and first you're gonna get this, and I'll give you this, and how many of you guys want this, I'll throw in this. And so I started like making all these different promises, right? 'Cause promises get people to buy stuff, but then I didn't know how to fulfill those promises. And half the time I forgot about it until like, you know, a month later, 2 months later, someone who bought from me would be like, what about the whatever thing you promised? What about this? I'm like, oh, I forgot about that, I forgot about it. And like, I was just so, like I would drop so many different balls, right? And so, when I started hiring people, one of the people I remember I first hired is Brent Copeaters, and Brent's still with me. But Brent used to come to these seminars with me, and literally I would have him sit in the back, I'm like, listen really carefully to what I say, and every time I promise something, write it down so we can make sure I don't forget to fulfill on the promises we're making, right? Just a basic thing, it wasn't out of like, I was trying to be a bad person, I just, I get so excited in the moment and then I would forget, 'cause again, I'm a good starter, oh, it'll be fun, I'll do this, I'll do this, I'll do this, but I forget what I had promised sometimes and then I didn't finish. And so Brent would sit there and he would just capture it, like pay attention to all this stuff, and he'd be like, no, no, no, don't say that, please, whatever you do. But it gave me the chance to have somebody who started, like have all the lists and we go back and we could finish them together and get those things right. And I started hiring more employees and more teammates over time and the reality, if you look at like our business right now, there's probably 1 or 2 starters. I would say Todd's a starter, I'm a starter, there's a handful of them but the other, you know, 300, 400+ employees in the ClickFunnels Russell universe, they're all amazing finishers. Like that's, I have to surround myself because I'm such a good starter, I've started so many things. In fact, it's interesting if I look at, me as a coach, the reason why I love my inner circle, I love my Atlas Group and things like that, I love starting things, and so when people come to me, I can see in a heartbeat, oh, I would do this, and I know exactly how to start, how to launch it, how to get things out of the way. But most people don't come to me 'cause they're like, Russell, how do you scale a business? How do you long-term build and operating the people? That's not my skill set, not what I'm good at. I'm good at starting businesses and launching, getting messages and noises out into the marketplace, right? Anyway, so that's the first thing I'll say for you guys is first looking internally and like, are you a starter, are you a finisher? Okay, if you wanna get more stuff done, okay, if you are a great finisher, you need to find a starter to like start these projects so you can finish them. If you are a starter, you gotta find some finishers to help you finish because it gets harder and harder for us the closer we get to the finish line to actually finish if we're not finishers, if we're starters. 'Cause the first thing you're gonna do as soon as you feel the pain of getting towards that, your brain's gonna be like, I wanna make something new, like give me something new, this is, I don't wanna do this, I wanna do something fun and exciting and you wanna like start a new thing. To get out of pain 'cause we get so much pleasure and happiness from the creation, okay? So there's just kind of one caveat, one pre-warning for you guys as you're trying to figure out how to get more stuff done. Okay, so that's number 1. Number 2, after you've figured that out, okay, and if you are, especially if you are the starter, the next thing is you have to have a vision, right? There's gotta be a vision for the thing you're creating. Why are you doing this? Like, what does that look like? What's this vision? For me, every time I start a new project, one of the very first things I do, 'cause For me, I get this idea and it sits in my head and I think everyone's got probably a different order, different process, but for me the way it works is it gets in my head and it's just like, it's kind of this fuzzy idea, like I have an idea, like ooh, we could sell something, you know, whatever, like I have kind of an idea of something that we could create, right? And for me, it's usually like I gotta figure out a domain, I gotta buy a domain name tied to it, and I gotta design a logo. Those are my next two steps for me before it can become real, it's gotta be tangible, and for me to make it tangible, I gotta have a domain name and a logo. 'Kay, I have literally, I would say conservatively probably 3,000 to 4,000 domains I've bought in the past, all of them tied to a great idea. So as soon as I get an idea, I go buy a domain instantly. Something secrets, like, you know, or something hacker, or something, you know, it's all some version of that for me. So, that first thing I do for me is I'm buying a domain as quick as I can, right? Number 2, I'm getting someone to design a logo, 'cause then it's like, okay, now I've got something tangible, now I have something I can cast a vision around, right? So when I bring my team together, I can say, okay, here's the vision. I show them the design, I talk about the name, and then it's easier for me to share my vision. So that's just me personally. You may be different, but for me, those are the things I need to be able to share the vision. And then whenever I create a new project, the first thing I'm doing after I get the domain and I get the logo, I sit down and I literally sketch out, the way I do it for my team, 'cause we're mostly remote now, is I have a reMarkable, this is it right here, and I just go open and I can screencast it to my computer screen right here, and then I open up Camtasia or ScreenFlow or, Ecamm Live or Loom or whatever you record something with. I record myself doodling out, okay, here's the first thing and the second, and then I cast the vision so that everybody can see it. And for me, I like casting a vision in a way that's recorded for a couple reasons. Number 1, it used to drive me crazy when I have a meeting, I bring everyone in, I cast the vision, everyone gets excited and they go back and then like a week later they come back and, now Russell, how does this work? Explain that again. And it drives me crazy, I hate re-explaining my vision. I don't know if you guys, if you visionaries are similar. But I hate re-explaining my vision 'cause I gave you my vision. I shouldn't have to re-explain the thing to you, right? And for me, it sucks energy to have to re-explain something. I'm like, were you not paying attention? Can you not see what I see? And it's hard because for people who are non-visionaries, it's hard for them to see what you see, right? And it's frustrating, or sorry, for a visionary it's hard because most people around you are probably non-visionaries, so it's frustrating for you, at least for me it's frustrating when they have re-askings. I'm like, you don't understand, you're not seeing the vision. And so it's nice to record it. A couple things. Number 1, everybody hears the same message. Instead of me casting the vision in 5 different places, 5 different people, I'm telling it differently every single time. I've recorded it once and they have it. That way when they have questions, they can go back to the vision video. Like, what was the vision on this again? Oh yeah, they can watch it, right? Well, if you bring somebody new in the project, I don't have to like catch them up to speed. I'm like, hey, go watch the vision video so you see the vision we're creating, and then we can, we can plug them in very, very quickly. Okay, so I always capture a vision of every project we're going to do ahead of time. In video format that then I can send out to the team, okay? So then it goes out to the team, and then for me, I've got somebody who's a great project manager. Now, it depends on which department or area of the business it's in. Most, like the playground I play in are offers and funnels, right? That's my favorite. So the person on my team who's my project manager, she's amazing, her name is Morag, and Morag, what she does, she takes the vision video, and then she goes through and watches it, and she's like, okay, everyone's gonna watch this video, but based on this, it's like, Okay, so-and-so's got these 5 tasks from Russell, and so-and-so's got these 5, and so-and-so's got these 5. And so, she's taking that and she's breaking down all the different pieces, right? Here, what are all the pieces that have to go into this vision? Okay, and what's nice about that is then everyone on my team, they can go watch the whole vision video, but minute 1 and then minute 14 and minute 26, I talk to Jake, Jake who's doing design, then minute 3 and 17 and 4, I talk to Nick who's doing the funnel, and like, stuff like that, so they're able to see the whole vision, but then they get from Morag, like, here's all the individual tasks that are for every single person. Does that make sense? Okay, so I cast the vision, okay, great starter, and then finishers go and take that and say, okay, what are all the pieces? Break them down, so a project manager breaks down the pieces, and then gives them to all the individual people then to go and actually work on their pieces, and the project manager is in charge of then taking those pieces, plugging them together, and putting all those pieces together, okay? So, again, number 1 is figuring out are you a starter or a finisher and surrounding yourself with the other one. Number 2 is casting the vision. Number 3 is having your team kind of break out the pieces. And some of these are all kind of tied together, 'cause my next point I had on there is after you figure out what are all the pieces involved to get this thing done, right, next is like who are all the whos you need, okay? And so for me right now, my team, obviously I've got a whole bunch of really great whos, okay? And I say the word who, some of you guys have heard me talk about this, This is a Dan Sullivan concept that he kind of invented, that he worked with Dr. Ben Hardy to actually write a book called Who Not the How. And the concept behind this is that the reason why most people don't get things done is because they want to learn how to do it all, right? We're doers, we know how to figure things out, right? I'm guessing that if you're here, you're probably one of those people, you just get stuff done, right? And so what happens is we start working on a project, also we hit something we don't know how to do, And then what we do is we go try to figure out, okay, how do I do that? Right, how do I do that? So then you go down this learning loop. Let me go learn how to do that. I'm gonna learn how to do this, this, this. And you start learning how to do the thing. And then typically that how takes you in this procrastination loop that maybe it delays you by a week, or a day, a week, a month, a year, 5 years, whatever that thing is, right? 'Til you learn it and then you come back, you're like, hey, now I have the skillset. Now I know how to do this. So you start going on the path again, you're going forward, you're going forward, and you get stuck again. You're like, oh, I don't know how to do that. So you stop and go figure out how to do that, and then you go and you start learning, you go down this other learning loop. And the problem we have as doers is we start going, and every single time we get stuck. We figure out how to do that, how to do that, how to do that, but every time we gotta figure out the how, it takes us down this loop where it just, it takes us forever to get things done, right? And so what Dan Sullivan's argument is, instead of saying, how do I do this, every time you hit a roadblock, you stop and you never say how, instead you say who. Who is the person that you know or you can find who already knows how to do that who can do it for you? It's replacing the who, not the how. It's replacing the how with the who. So again, the book's titled Who Not How. That's kinda the concept. So the question I have for you is like, after you cast the vision, you've broken down the pieces, who are all the whos you need? And some of you guys are like, well, I don't have any whos, Russ, so I can't hire people. And believe me, I understand that. When I got started, guess how many whos I had? None, it was just me, right? But I didn't have all the skill sets. I was not a designer, I was not a programmer, I was not a copywriter, I wasn't all these things, right? And so I had to figure out who the who's are gonna be able to do all these different pieces. And so for me, I started meeting different people. And sometimes, again, at first I couldn't afford anyone, 'cause I was a college kid, newlywed, my wife's making $9.50 an hour, I was making $0 an hour, I'm trying to build a business, right? So I had no money, I understand it. So instead, I had to use my resourcefulness, I had to find someone who was a great designer and say, hey, Hey, this is what I'm creating, you know, I can't pay you, but if you help me launch it, I'll give you X percentage of anything we sell from this product, right? And I sold people on why they should partner with me, right? I sold designers, I sold programmers, I sold people into these projects, okay? When I would make money in one project, I'd reinvest into another one, right? Like I literally, when I was trying to hire some programmers back in the day to create one of my very first products ever, I found out how much it was gonna cost, I didn't have that much money, And so I remember I went, and my buddy and I, we went and we bought tarps and rakes, and we walked around the neighborhood raking leaves for people. Rake leaves, we put them in the back of a truck, throw them in the dump, got paid to rake the leaves, and I took that money I used to rake leaves, I sent it to Romania for my buddy Doral. Doral, I pay him, and he would program things for me, right? And then that was the process, right? So I'm hustling to figure out how to get money to be able to pay the whos, right? It doesn't mean I have to like, my business has gotta make X amount so I can hire a who. It's like, no, like, figure out other ways to get money, right? Like, how can you get money? For me, it was raking leaves. You might be borrowing money, might be, like, there could be a lot of different ways, but figuring out how to get the money. So I got the money to pay for the whos. Or I, again, I partner with the whos. I offer them equity, I offer them profit share, rev share, things like that, right? But for me to figure out how to do all the pieces, it's gonna take forever, okay? So instead, I gotta figure out who are the whos who already know how to do this, then I can figure out how do I get them on board to be part of this project. 'Kay, one of the keys is like cast the vision. Here's the vision, alright, I showed them the video. This is the vision I'm trying to create, it's gonna be amazing. I got no money right now, but after we launch this I'll give you 10%, or I'll give you, you know, I'll pay you $2,000 for a logo after it launches if it's successful, like, you know, I'm hoping it will be, but I don't know for sure, and you're finding people I can negotiate with like that, 'kay? So get all the whos. And then the last piece I had here before I walk into some, the next portion of these, is really understand like why are you doing this? And this kind of comes back to the vision, like you're casting the vision, figure out the pieces, who are the who's. But the big thing when you start getting the right who's on board, they want the vision of what they're creating, but they also wanna know why they're doing it, right? What is the why? And you hear this talk, you know, hear like Simon Sinek and people talk about like what's your why, what's the reason behind you actually doing this? And it seems cheesy, I think, but the reality is it's so important. It's so true, like when you understand the why and you cast the vision, people will follow you. They'll follow you to the end, to the ends of the earth.

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Priceline. Some of you guys know over the last 2.5, 3 years now, 4, I don't know how long it's been, but I've been collecting these old books, right? And for a long time, people thought I was crazy because Ryer Russell spending literally millions and millions of dollars to collect old books from people who have, you know, are no longer on the planet. And nobody could understand. I was trying to explain it. Nobody understood. And so I remember we were about to go to this Mastermind in Paradise down in Mexico with all my inner circle, 2CCX members, things like that. And so we're about to go down to Mexico and I had an idea, I was like, what if I pitched everybody at the mastermind to be part of this project? They could put money into it, they could be part of this amazing thing. And I was like, I had this idea, I'm like, what if we sold, you know, we offered people they could buy in at $1 million or $100,000, we had just, anyway. One of those things that's like, this is an idea that doesn't make any sense and probably everyone's gonna say no, but,, but we should try it. And so before we went to Mexico, it was like 2 days before we went to Mexico, someone from my team, you know, I was talking to some of my team and they're like, well, we should cap, like, let's capture you explaining why you want, like, why are you trying to build this? 'Cause it still makes sense to none of us, right? And so my team came and we went to the Napoleon Hill room, which is, I've got a backdrop on my Napoleon Hill books and things like that. We set the cameras and I remember Dan was there. He's like, so do you have a sales script? Do you have something? I'm like, I'm just gonna tell people why. I'm gonna tell them why I'm building this. Like, why am I, like, is Russell crazy? Maybe, but this is why I'm doing this. This is why I'm literally investing tens, at this point, tens of millions of dollars from my own pocket into this vision, right? And so I made this video and I just explained the why behind it. And at the end I said, you know, basically it's a million dollars, this is what it looks like, and I kinda explained the why, and I did that. And remember I got done recording the video, it was one take, No editing, just one take all the way through. And the 3 or 4 guys in the room were just kinda staring at me. I was like, was it okay? And one of them was like, oh my gosh, if I had a million dollars, I would give it to you right now. And then someone else was like, I finally understand your vision, why you've been buying all these books. I finally see what you see. And I explain the why, right? And then I go down to Mexico and I show that video. It's a 10, 15 minute video explaining the why behind what I'm doing, making them a million dollar offer. And then I came on stage afterwards and I explained it, and from that little presentation, initially we got commitments for $17 million donated towards this cause. Is that crazy? Now all those didn't stick over long term and stuff like that, we kept a lot of, a couple of them fell through and things like that, but still insane, right? That I was able to raise $17 million on a 15-minute video explaining my why. That was it, right? And then making a really good offer. So for you, it's like when you're casting this vision, like why are you doing this? Why should they care? Why would they wanna be part of it? And this comes down to, again, if you're trying to figure out who are these whos you're gonna be able to help with it, right? Like, if you're trying to recruit a who to be part of your project, if you can't explain the why behind it, like, why would they come? Like, so you want me to work for free so you can make something and sell it and make money, right? Who's gonna be excited about that? Nobody. But if you got a reason why you're doing this, like, what is that? Like, why are you so passionate about it? Why are you putting in your own time and money and effort and everything you've got into this business or this project or this idea? Like, explain that. And then people will line up to work with you, right? We explained ClickFunnels and put it out there and people saw it. Like, it's crazy, people started coming from everywhere around the world to come work with us, to work for us, to like be part of the movement because we explained the why. And so, figuring out your why. Okay, so, I'm kind of all, not that I'm all over the place, but I'm going through my bullet points, I'm skipping around a little bit just 'cause I wanna make sure I'm covering them all in my logical sequencing of events, which is different than my bulleted outline that I wrote before this, but, The first thing again is figuring out, are you a starter or are you a finisher, and then surrounding yourself with the other type of person. Number 2 is casting the vision. What is the vision of what it is you wanna create, right? And again, I do it through videos on my reMarkable, okay? Number 3 would be explaining in that vision your why. Like, why are you actually doing this? Why should they care about it, right? After the why, then it's going and taking your vision and breaking down, here are all the pieces that are involved to be able to make this vision become a reality. One of my favorite quotes, I can't remember where I heard this from, but I'm sure you guys know what it is, this is a famous thing, but they say, what's the best way to eat an elephant? Right, and you look at this vision like, whoa, that's a huge vision. That looks awesome, Russell, how are we gonna do that? What's the best way to eat an elephant? One bite at a time, right? That's what the pieces are, you're breaking down these pieces into all the different, like, here's the different bites you gotta take to be able to actually eat this elephant, right? So here's all the different pieces. So for me, it's more like taking my vision and project managing, here's all the different pieces for our team to do, okay? And then if you don't have a team yet, then it's figuring out who are all the whos you need to actually get those pieces done. So you can get 'em done in the next 3 months versus the next year, 5 years, or 10 years, right? At One Funnel Hacking Live, I remember the first time I ever explained this who, not the how principle, and I was showing people this vision from like getting started to winning a Two Comma Club Award, right? And there's this big huge gap between those two things, right? I said, now to go from a beginner to winning a 2 Comma Club Award, the first thing you have to do is you have to go and you have to figure out how to create a product, right? And so I show the timeline and then you're going and all of a sudden you get to the spot where you're like, oh, how do you create a product? Well, I don't really know. And then it's like, from here you gotta go and you have to go study how to create a product, how to do product research, how to record a video, how to edit a video, how to like, and all the stuff, right? It's like, on average it'll take you 3 or 4 months to master all of that and create the content, right? So now you're on this path from startup to 2 Comma Club winner, right? You're on this path, boom, to create a product, You figure out, and you get stuck with the how. It takes 3 or 4 months and you get back on the path, okay, I'm gonna keep going now. It's like, now I got the path there, now I gotta figure out how to set up a website, how to build a funnel, how to write copy. And it's like, every single step, and we showed this thing, and like, when I took all these little pieces, it's like, take 3 months to learn that, 6 months to learn that, you know, a year to learn that, and we pieced them all together, just all the skill sets you need to win a Two Comma Club Award, right? To be able to create an offer and launch into the world, Copywriting, driving traffic, like all different pieces. We put them together, it was like 7.49 years if I remember right, it was like how long the timeline was if you wanna go do this on your own. So that's the problem is we have this vision, it's like hey, for me to get this all done by myself, it's gonna take 7.49 years if I actually line it back to back, if I'm actually strategic and I show how it actually, what it's gonna look like. And that's why most people don't get stuff done. So instead we have to break that down and again, it's coming back to the who's not the how. Here's the 5 pieces, I can get so-and-so here, so-and-so here, so-and-so here, so-and-so here, they can all be working simultaneously so they all come together at once, and also now it takes it from 7.49 years, I can compress that down to 3 weeks. Okay, see how that works? Because I'm not trying to learn how to do all the things, I'm finding the whos who already know how to do the thing, they can all be working simultaneously 'cause it's not me just doing all the pieces, the next piece, the next piece, they don't have to learn it 'cause they already know how to do it, it's just I gotta cast the vision, right, explain the why, figure out the pieces, and then gather the whos. If I can do those pieces, I can compress time dramatically. It's the reason why we can launch companies and businesses and funnels so quickly, just because I've got the who's in place who can do things very, very quickly, okay? But it took me years to get that, okay? When I first started launching businesses, I had one designer I loved, I had one, you know, I had to write the copy 'cause I could never afford copywriting, I had to learn copywriting, I had one programmer, so I had these 5 or 6 people. So every time I had a project, I knew, and I knew, okay, this person charges me $300 for a logo, this person charges me X, I knew what those things were, so whenever I had ideas, like hey, whoo, this is gonna cost me $1,500 to get all the pieces done, or whatever it was gonna be, right? But I knew that, so I'd go make the money, come back, okay guys, here's the vision, here's everyone's payment for the thing, let's go build this thing, right? And that's what I would do. Okay, so those are some of the first set of components. I wanna talk about, there's two big things, and these are the pieces I think drive the, are the reason why I get so much stuff done. And these are the pieces that are missing from most people when they're trying to figure this out, okay? And I was lucky when I went to my, man, the second seminar I ever spoke at was a Carl Galletti event in Las Vegas. Went down there to this event, and again, I went and I presented and I pitched. I think I sold 6 people $1,000 apiece for my offer, so I was pretty excited. And then I remember watching other speakers, and one of the speakers was John Carlton. He's one of the greatest copywriters of all time. And John's up there speaking about copywriting, and I was like, I knew that copy was the thing that I was struggling with the most. I needed to learn. 'cause it was too expensive to hire copywriters at the time. Didn't have AI, didn't have funnel scripts, didn't have any of these things. And I was like, of all the pieces, I can hire a designer for a couple hundred bucks, I can hire people here, but the copy was the most expensive. In fact, I remember trying to hire Michael Fortner and he quoted me $8,000. I was like, $8,000? For some words on a page? It made no sense to me, right? So I'm like, I have to learn this. So Carlton was selling the course, it was $2,000. And we were buying the course, getting home, I started going through all the materials and the learning and everything. And in that course there was a little tiny tape On the tape, it was Gary Halbert and Michael Fortin talking about copywriting. And so I'm listening on my cassette player, I have my headphones in, I'm listening to these guys talk about copy, and I still remember Halbert was talking, and if you guys don't know Halbert, his nickname was the Prince of Print, he was like one of the greatest of all time, he passed away a couple years ago. I had a chance to interview him once, about a year before he passed away, which was, you know, for me, like, insane honor. I was a college kid and I'm interviewing the Prince of Print, like, it was crazy. Anyway, I'm listening to this podcast or this tape between these guys and Halbert shares this story. And I'm gonna share this story with you. I wanna caveat it with, I've shared this story at some of my bigger events and one time I had 3 or 4 people who got very offended by it. So you may get offended by this. If you get offended by it, I think you're dumb because this makes no sense why this would be offensive. This is a story that illustrates a point and it's not, I don't even know if it's true or not true. It doesn't even matter if it's true. It could be a parable for crying out loud. So if you're gonna get offended, I apologize in advance, but that's kind of on you. Either way, I'm gonna tell a story 'cause it illustrates something and it changed my life when I heard it. So this is what Halbert said. In this, I think it was called the Scuttlebutt Tapes was the name of the tapes. You might go try to find them on eBay. But I'm listening to this tape and Halbert talks about how we get so much stuff done. And he said, you have to learn how to trick your mind into believing that if you're not successful, you're going to die. Okay, and then he goes on, he says, if you look at how the Mexican Mafia, how they get things done, right? They go to the government, they're like, hey, we need you to change the laws, because if you do change laws, we're gonna make way more money, right? So the mafia goes to the government, the government's like, you know, whoever the head of the government's like, no, like, why would we do that? That's the dumbest thing ever. And so what happens is the next night, the mob, the mafia, or the mobster, whoever, will go break into the house of the politician they'll sneak into the room and they'll wake them up at night and they'll show them two options, okay? One option is lead, a bullet, boom, okay? The other is gold, okay? Plato or plomo, the lead or the gold, okay? Those are the two options. And they come back to the politician like, we need you to change the law and you've got two options. But one, if you do, boom, you get a bag of gold or silver, right? There's the bribe. Or if you don't, there's the bullet. Letter gold, bribe or the bullet, plata or plomo, there's a couple different versions of it, right? And he says, when someone comes up to you and those are your two options, either you're gonna get a bunch of money or you're gonna die, you figure out how to change the law. When those are your only two choices. He said, the reason why most people aren't successful is 'cause they're weak on their own mind. They set a deadline like, oh, I can change it, oh, it's not a hard deadline, no one's holding me accountable, and they keep moving and they keep moving and they keep letting this deadline Shift and move and move. And Halberd said, the reason why I'm so successful is because in my head I set a letter goal deadline. Either I'm gonna have this thing done by this date, and if I do, I get a bag of gold. If I don't, I'm gonna die. Letter gold. Like, that was the mindset he had to have. He said, when I had— when I shifted my mindset to be the letter goal on every single thing, plot or plumb, every single time I figured out a way to get it done in time. So after hearing that, um, you know, I was in college at the time, I remember hearing that, I was like, okay, That's how you have success. You've gotta set these deadlines, letter gold. And so for me, I started thinking, like I would start putting these projects together, right? Okay, and this is the idea, here's the vision, here's the 4 or 5 people I'm gonna hire. And then I would tell them before we got anything done, I would set a launch date. I'm like, this is the day we're launching. And at first people thought that was a movable date. They did not know what my mindset was. It was letter gold. These dates do not change. Okay, so we set a date, December 13th or January, whatever it was, we set a date. This is the day we're launching. And I said, everyone go. And so, so-and-so's designing, so-and-so's doing the webpage, so-and-so's programming, I'm writing copy, and we're all busting out, getting our pieces put together. And we get closer and closer to that deadline, right? Getting closer and closer. And people are like, is this actually launching Thursday? I'm like, yeah. Like, it's Wednesday morning. I'm like, I know, we have to get this done. Like, just so you know, like, we're not going to bed till this is done. And then we pull all-nighters, like 2 nights in a row, get it all done in time, just in time for next day we launch it. And we launch it, put it out in the world, and guess what happened? Boom, we didn't die, we got a bag of gold, right? So next project, I set these letter gold deadlines. And so we start setting these letter gold deadlines every single time. Plot or plumb, or the bribe or the bullet, like every single time. And my team started knowing, like when Russell sets a deadline, like that's the deadline. Nothing's changing, we will hit that no matter what, okay? And if it means one night we're not sleeping all night, then we're not sleeping all night, right? It means two or three nights, like whatever that is, but that deadline does not move, okay? And that's how we started getting stuff done. Like that became the big secret, okay? And I started tricking my mind where literally I was like, we have to get these things done, right? And so what happened, as soon as I cast the vision and Denver told me how long they thought things were gonna take, then I would set the deadline. And then for me, I didn't wanna make these deadlines soft because then, you know, human beings are like, we're wusses, we're like, ah, we're gonna change things and move things around. I was like, no, if I set the deadline, I gotta set this. So I would set the deadline, and then I would set up a JV page, I email all my affiliates and partners like, this is launching on June 13th, At 6 PM, da da da da, it's like, everyone knew, I'm like, get in your calendars. So everyone who's gonna promote this thing, they had on the calendar, which means it had to be done or else I was gonna lose tons of money, right? And then I would tell my team that, we'd reverse engineer it, and then boom, we'd all go to work and we hit every single one of our letter goal deadlines, okay? And this is the reason why a lot of people don't get stuff done, okay? They have this philosophy. One of my mentors, Matt Fury, used to always say this. He called it the mañana principle. We get something, oh, I'll do it mañana, oh, I'll do mañana, oh, mañana, right? So then as soon as mañana, tomorrow, comes, guess what? Then you're like, oh, I'll do it mañana, 'cause mañana always gets pushed out to the next tomorrow, the next tomorrow, the next tomorrow, right? And that's what most people do, and they just keep punting the ball down the field, down the field, down the field, not actually getting the thing done. And that's the problem, okay? The reason I get stuff done is 'cause I have a letter goal deadline. I can look at my calendar right now, you guys can't see it from where you are right now, but I have a calendar, and on my calendar has every, It's a big huge wall calendar, right? So you see January, February, March, it's got all the dates, and I have big in marker all my letter gold deadlines, right? I can see them right here, like Funnel Hacking Live, letter gold deadline. I can see product launch there, product launch there, new offer launching there. Like, they are hard-coded in marker on my wall, okay? And that marker is, well it's not, it's Magic Marker, but it's letter gold, like it is stuck on there, okay? And we will hit that, and I'm gonna hit it, my team's gonna, we all know it's gonna happen, We do not miss our deadlines, okay? You gotta stop letting yourself off the hook. You gotta stop looking for tomorrow, tomorrow, tomorrow, right? Like you set a date and then you do not deviate from that date. If you deviate from that date, okay, boom, you die. You have to trick your mind. Like I literally trick my mind. My wife would have, sometimes it'd be like, you know, 6 AM, I hadn't slept in 3 days and she's like, you need to come to bed. I'm like, I can't, I can't. She's like, why? I'm like, and consciously obviously I know, like, well, I could come to bed and we could move things, but yeah, you know, but in my mind I'm like, I will die. We set this goal, I have to hit this. And I got so good at tricking my mind that everything bended to my will because of that. Does that make sense? Whereas most of us are letting ourselves off the hook all the time on our deadlines. And it keeps getting pushed down and pushed down and pushed down. I have people all the time in my inner circle that come to this thing we call Decade in a Day where they come out here, we sit down and I have a chance to spend time with every single person in your circle. I ask them what they're working on, We set a plan, and then the last thing you can ask them, like, so when's this launching? And they're like, wait, what? I'm like, when's it launching? And they're like, uh, uh, like, you want me, I'm like, yeah, accountability. You gotta pick a date right now. Uh, okay, uh, in 2 weeks. No, okay, done. Like, in 2 weeks, I make my assistant follow up. Like, they gotta make sure they do it, right? Like, quit letting yourself off the hook. Like, pick a deadline, pick a date, do not let it bypass. That's how you win, okay? Letter gold. So that's the next phase, letter gold deadline.

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Okay, now this is what's gonna happen. This is the last step here in my little process, my framework for you guys today. You set the letter goal deadline, you start working towards that, right? And you're working towards it, working towards it. Now, it doesn't matter if I give myself 2 weeks or 2 months or 2 years, okay? When I get to the deadline, all the work will compress and compress and compress, and usually I'm always gonna pull an all-nighter the night before. Doesn't matter how far out I plan. So I might as well do it 2 weeks from now instead of 2 months from now because either way, I'm gonna be up till midnight or 2 or 3 in the morning the night before because that's just how things work, right? We have all these tasks that seem easier as we get closer and closer and closer to this letter goal deadline. Right, as we get closer to that, it's like, I can't get all these things done, I can't get these things done. Then your brain is gonna wanna go push the deadline, okay? That's your brain being weak. You do not allow your brain to push the deadline. That's not how it works, okay? Instead what you do, You start looking at all the different tasks. Remember when we set the vision? We broke it down, here's all the tasks we gotta get done. When you do that, there's always two types of tasks. There's tasks that have to get, that they have to be done for the project to go live. I call these straight line tasks. These are the things, like these have to happen or else the thing's gonna fall apart. But then there's like all these other tasks that are like nice to have. Like, oh, it'd make it look awesome if we did this and we could do this and we could do this and we could do this. So at the beginning of the project, we know like here's all the straight lines, like these are things that have to happen for this, like if any one of these 6 things don't happen, the thing falls apart, right? If I don't have a product, gonna fall apart. If I don't have a funnel, it's gonna fall apart. If I don't have a payment processing, gonna fall apart. If I don't have traffic, it's gonna fall apart. Like whatever those 5 or 6 core things are, the straight line, those are the ones you have to have for the project to happen. Those you cannot deviate from. You have to put more emphasis and more priority on those. And then you have all the nice-to-haves. 'Kay, and this is what happens for me. 'Kay, I get closer and closer and closer and closer to the deadline, as I get closer I'm like, holy crap, we're not gonna make it. 'Kay, and this is where people try to push the deadline. No, no, no, don't, letter gold. Not gonna happen, you do not push the deadline. Instead you start looking at all the tasks and say, okay, alright, well, I wish I had a chance to write all the pre-email sequence, I don't, so that's nice to have, that does not have to happen, I don't have to have that to launch. 'Kay, and then like, oh man, I wish we had more designs and stuff like that,, but we don't have to have that at launch. I wish we had this, I wish we had this. And so I start cutting out all the nice-to-haves as I get closer and closer and closer. But I stick to the straight line, the things that I have to have. I do not deviate from those, I do not push the deadline, but I get rid of all the nice-to-haves, 'cause as we get closer and closer and closer, things just kinda fall where you can't get everything done, ever. I've never had a chance where I'm like, we got everything done just in time for launch. Not once in 2.5 decades of playing this game. It's not gonna happen. Think about it in sports, I'm the same way in sports. I've been training and practicing and training and practicing, getting closer and closer to the match. Nice thing about sports is when they set the schedule for the year, those are lettered gold deadlines. That match is happening. I'm competing against this school, this team, this whatever, on those days no matter what. The tournament's not moving for me if I'm not ready. And so in my mind I'm like, all these things I gotta do to get perfected for the tournament. As I get closer and closer, I'm like, I'm not gonna make it. What are the things I have to do to compete? As a combat athlete, what do I have to do? I have to make weight. Okay, so I have to weigh, I have to lose 20 pounds to be on the scale by Thursday at whatever weigh-ins are or I do not get to compete. So that's a non-negotiable, okay? That has to happen. And honestly, I have to win my wrestle-off at my team. If I don't do those two things, I do not get to wrestle. So those are the straight lines I have to have. Everything else is nice to haves, right? Like getting in better shape, getting your cardio, getting your muscles, doing the drilling, those things are all great but they're They're nice to haves, okay, not the have to haves. If I do not make weight on the date, I do not get to wrestle, okay? So those are the straight lines. For me, if I'm launching a project on next Thursday, what are the things that have to have happened for people to actually buy, okay? And so those are the things I'm thinking through, like what's the straight line? And as you get closer and closer and closer, all the nice to haves are gonna fall apart, fall apart, fall apart. You hit the deadline, you launch it, and after it launches, then you come back and say, okay, what are all the nice to haves that we didn't finish? And now we start weaving those in, we start backfilling those, after the project goes live. Okay? And that's how you play the game. That's how I get so much stuff done, okay? From the outside, I don't know what it looks like to you guys, but internally, it is a mess every single time. Everyone's going crazy. Deadline's happening, we're all cranking, everyone's working on things last minute, we can't get that done, that done, this doesn't happen, none of the social posts are done, none of this is done, none of that, doesn't matter, we're launching the webinar, boom, webinar launches, we make a bunch of sales, sales are coming in, it's like sweet, we made sales, okay, whew. We got 30 seconds to breathe, now it's backfill. Go get the social campaigns figured out, go get this, go get this, go get this. We start plugging it in, plugging it in, plugging it in, and now we get those things done in the future, okay? We do not move from our letter goal deadline. That is the key, that's what most people are struggling on, is they keep letting this thing move and move and move and move, okay? So when you ask me, Russell, how do you get so much stuff done? Those are the things, okay? I know I'm a starter, so I surround myself with tons of finishers. Number 2, I cast a vision that everyone on my team can see, they can report back to, they can seek, they can, you know, if they get stuck in the process, they forget, they can go back and they can watch the video, understand what the vision is of what we were creating, they understand the why we're doing behind it, so they can get bought into the why so they can be motivated as well. Okay, number 3, we've broken down from the vision, okay, again, all starters are great at the vision, okay, we find a finisher now, take that vision and say, okay, here's all the pieces that you need to get in place to be able to actually get this thing done, and if you can't afford a finisher yet, then you're gonna have to be both, and it's gonna be painful, but you gotta do it anyway. 'Kay, for the first decade of my business, it was me. And so for the first decade, I had to be the finisher. I had to go take the big project and break it down. I was not good at it, 'kay, but I didn't have any money, so I couldn't hire somebody else to do it, right? So it was me figuring all those things out, 'kay? And so you figure out what are all the different pieces. After that, the goal is then figure out who are all the whos who can help you with this, 'kay? Again, if you've gotta go and try to relearn all the, or learn all the different pieces to make this successful, you're probably not gonna be successful. So figuring out who are the people, I gotta start gathering my Avengers team. I need the Hulk, I need Iron Man, I need, you know, um, Doctor Strange. Here's what pieces I need, people I need. And then figuring out how to either pay those people or partner with them or give them equity, whatever it takes to get those people on your team. Okay, after you've got them all figured out, you find out from everyone how long it's going to take. Okay, you set a letter goal deadline, you get everyone's buy-in on this, and then you do not deviate. It does not move. Then as you start marching towards that letter goal deadline, right, you're focusing on the straight line, things that have to happen for you to be able to actually launch 'Kay, as you get closer and closer and closer, all nice to haves will start falling off, falling off, falling off, falling off, falling off, but you stick to the straight line 'til you get it done, you launch it, and after it's out in the world, then you come back and start weaving in all nice to haves, weaving in all nice to haves, 'kay, and that's how you play the game. Now I wanna tell you guys a real quick story to kinda wrap this up to show you the results of this, 'kay. Because a lot of times we think the launch, putting the project out there, then it's done, so it's like, you know, and it's not, it's like that's the beginning of the game. 'Kay, so man, 6 months ago, I had a vision for a project, and it was an event called Selling Online. You guys have probably heard of it. If you haven't, go register for it. We do it once a month, it's amazing, 'kay? So Selling Online event, cast the vision with my team, everyone got excited, we saw the whole vision. In 2 weeks, 'kay, we put together the whole thing. So what do I have to do in 2 weeks? So there's a lot of stuff, right? But number 1, we gotta get people to actually show up. So step 1, create the funnel page, the upsell sequence, members area, and we promoted it. So we promoted it to the list before I even created one presentation. Now this is a 3-day event where I'm doing basically every single presentation. So we launched it, people are registering, they're signing up, and it's like, cool, people are registering. Step 1 is done. I don't know what I'm gonna talk about. Okay, well, alright, that's step number 2, right? So then I'm going back and I'm killing myself getting all the, like, I know that for me to be successful, we do the entire event, but there is an offer in the event, right? So I know that all the pieces, there's a lot of nice to haves, all the presentations would be nice to have, but the one that has to happen for us to actually make money is the selling presentation. So my next piece, like straight line, webinar registration page, right, drive traffic, straight line, number 1, reg page, number 2, registration page, straight line, number 3, I have to have a webinar that's gonna sell. So I focus all my effort for a week on creating the one presentation that's going to convert people and get them to buy, create that presentation, right? Now I've got the pieces. Worst case scenario, people registered, went through the funnel, they go through a 3-day event, I got the one presentation where I sell, and then we got the offer and the members are in the backend, right? Those are the pieces that had to have happened for the event to work, okay? So we got those pieces done, then it's like I still have another week, cool. My let her go deadline's a week away before the event actually starts. Now I can go and try to see if I can get all the other presentations done. So I'm doing presentation number 1, number 2, number 3, I'm trying to get all the other presentations done. Right, I got closer and closer. So the event goes live, guess what? It's a 3-day event, I had everything done for day number 1, everything done for day number 2, and I had nothing done for day number 3, okay? I ran out of time. But the event went live. So we launched the event, I do day number 1, do day number 2, we make the offer, people go by, day number 3 comes out and I had an outline for what I wanted to create but I didn't have any slides done, had nothing else, so I got on stage and I was out of time, but they were there, right? So I go through and I do the entire day number 3 just from an outline, okay, and luckily day number 3 crushed as well, right? And so that was the first event, okay? Now what's happened? All of the biggest, the biggest, like the straight line, the biggest blocks all got done, right? And they were all working. Now it's like, what did we not get? So our team afterwards has us like, we're all like, oh, we did it, I can't believe that, right? Okay, like what did we forget? It's like, oh, we forgot the email sequence, we forgot this, we forgot this, we ran out of time for this, like all the nice to haves, right? So it's okay, let's do this event again in a month, and let's go back through, and this, you know, now we have, the hard work's done, right? The 4 or 5 big rocks, like we have registration page, we got a funnel, we have the offer, We have memberships, like all the things are done. So now we're doing this round number 2, okay, we've set a letter goal deadline, it's happening in 30 days, event's gonna happen again, boom, we come back, and this time around, what do we do? We go back through and I have some time to plan day number 3, right? We go back live again, I do day number 1 again, and this time I was like, day number 1 was good but I missed a couple pieces, I decided McCall Jones come in and teach 1 or 2 sessions and we moved some things around, right, did the second time around, right, and the second time around we started thinking like, hey, how do we get more people to show up to the webinar, how do we get more things, so all the nice-to-haves, now we had time for those. Launch the next version of the event, it did awesome, okay? Then we come back 30 days later, let's do this event again. The nice thing is that all the major things are done, most of the nice things, nice-to-have-done things are done, but there's a lot of other pieces we're still missing, so let's come back, now we'll come back and add some more of the nice-to-have things, right? And we keep doing this month after month after month. So check this out now, I'm just looking at my stats right here, so you can, I'm not gonna show 'em to you right now, but I'll tell you what they are. So I've done this event now 1, 2, 3, 4, 5, 6, 6 times, this month was the 7th time we've run this event, okay? 7th time we've run this event, each time making little tweaks, making little changes, tweaks and changes. Based on the tweaks and changes we made from this last set of the event, right, 'cause the event was all perfect, now we're just tweaking, so I literally tweaked 10 minutes of the event. From that 10-minute tweak, the nice-to-have thing that we finally figured out how to do, we 3x'd our sales. 3x'd our sales. Do you hear me say that? 3x. A lot of times I'm happy with a 20% conversion, 30% increase in conversion. We 3x'd our sales on the 1, 2, 3, 4, 5, 6, 7th version of this event. And that's the secret, you guys. Also how I get so much stuff done. We get it done and then we iterate and we iterate and we iterate and we iterate. This event we've now mastered, right? We're gonna do it again next month and I got all the things in place and it's gonna be easier for me to do 'cause I know what the presentations are, I know what the, All the nice-to-haves, all the have-tos are done, we'll just keep tweaking and changing, right? We'll do this again next month and like, I don't know, who knows what the numbers will end up being, but I would say conservatively this event will be a $30, $40 million a year business, just the event, just by itself, right? But it comes from this process. And so that's how we get stuff done. Now for me, we're doing this on multiple projects at a time, multiple businesses at a time. You shouldn't do that, at least you should focus on one, but, I wanna show you that's the process, how we do these things, right? I think a lot of times, the reason why we move our letter goal deadlines, 'cause we think we got one shot. We got one shot, it's gonna work or it's not gonna work, right? We start thinking that way, it goes out there and then yes, you got one shot, but the reality is in this game, in this business we're playing, entrepreneurship, you don't have one shot. You got a shot and then you gotta get in the shot next month, and the next month, and the next month, right? We launched the ClickFunnels. We launched ClickFunnels a decade ago, right? I did a webinar. I told you guys, I've told you guys this story multiple times, but I did that live webinar live between 70 and 80 times. Over and over and over and over and over and over and over again until it was perfect, right? Now I could've waited to do that webinar, could've waited until it was perfect, could've waited until I had a course, could've waited until I had this, could've waited, could've waited, could've waited, I could've kept moving that line, kept moving that line, I probably would've moved it another 6 months, 8 months, a year or more, right? But what did I do? I set a letter goal deadline. And for me, it was my friend saying, can you speak at an event this weekend? I'm like, okay. He's like, you need to sell a $1,000 thing. I'm like, I don't have a $1,000 thing. He's like, well make a $1,000 version of ClickFunnels and write a presentation. Okay, what do I need, like what are the, like there's the letter goal, I'm selling on Saturday, it's Wednesday, like what's the letter goal? I have to have a presentation and an offer and an order form. Okay, got the order forms printed, created a presentation, made an offer, letter goal deadline got there, launched it, did pretty good, okay, then came back, iterated, next week did it as a webinar, webinar, then improved upon it, improved upon it, improved upon it until it was amazing, okay? And so that's how we do it. Now the other reason why I do this way is 'cause sometimes you'll go through a process, you hit the letter gold, you launch it, and then it fails or doesn't do well, right? What's nice is then I only wasted 2 weeks or 3 weeks or a month on a project versus 6 months or a year. For all you guys who keep punting the deadline, keep punting it and punting it and punting it, right, you waste 6 months, 8 months, a year, 2 years, 3 years trying and waiting and trying to get this thing perfect and you launch it, and guess what? It's not perfect anyway. That's the problem, right? And then at that time you run out of time, you run out of money, stressed out of your mind because you never got the thing done. That's the reason why, right? 'Cause you kept punting it down the line. Instead, you gotta stop, right? Set a letter goal deadline, get it out there, the best iteration, launch it out to the world, right? Cut out all the nice-to-haves, and then version 2, now you can start adding in some nice-to-haves. Version 3, add in even more nice-to-haves, to eventually version 4, 5, 6, become flawless, right? For me, version 7. Version 7 is the event. 3x the money from the last version. Just by tweaking 10 minutes worth of stuff. Okay, you guys getting this? Okay, ClickFunnels, $100 million a year company off me doing one webinar 70 times in a row. Every time iterating, iterating, iterating, iterating until it was flawless. Okay, I didn't wait. That's the key, right? I get a lot of stuff done so I figure out which things are worth pursuing, which things are worth iterating, which things are worth becoming amazing. Like it's crazy, we're looking at the ClickFunnels journey, the last decade of this business. The majority of our volume and money came off of 3 funnels. How many funnels did I launch in the last decade? It's definitely over 100, maybe over 200, right? Russ, why'd you launch 200 different funnels? 'Cause I was looking for the 3, right? If I was waiting for 6 months for the one, I would never have found the 3, right? I gotta go through a lot of iterations 'til I find the winners, right? Letter goal deadline is so far away and it keeps moving, I'm never gonna get forced to figure out the things. Right, like that's what most people are missing. Okay, I launched 100 funnels to find the 3 that are gonna do the volume. If I'm launching 1 a year, I'm not gonna make it, okay. Unless you get lucky, and some people do get lucky, but it's rare. It's on the backside of volume, putting a lot of stuff out there, okay. A lot of content, a lot of videos, a lot of funnels, a lot of offers. And when you do that, that's how you make your, you give yourself a shot to win, okay? And so understanding how we get stuff done, in fact it brings me back to like the very, the premise of ClickFunnels initially, right? Is the fact that prior to ClickFunnels, on our best it took us 3 months on average to build and launch one funnel, one offer, right? When ClickFunnels came around we could do it in an hour. You know, if I was going fast. If you're going, you know, normal speed, 2 or 3 days you can launch a really good funnel, really good offer and get it out there to the world. And I remember one of my favorite stories, Trey Llewellyn came to ClickFunnels and he joined my inner circle and I remember him telling me, he's like, I'm gonna launch a funnel, like ClickFunnels is so easy, I'm gonna launch a funnel every single week until it works. I'm like, yeah dude, go for it. And I watched him, week 1 launch a funnel, week 2 new funnel, week 3, week 4, right? Each week set a letter goal deadline, right? Pick a new product, new offer, launch it, boom, boom, boom. I think it was like number 11, I think was the funnel, if I remember right. Funnel number 11 he launched was his flashlight funnel which became the fastest, highest grossing funnel of all time. No one's beat it yet, decade later. I think it was like $20 or $30 million in 6 weeks, right? It's ridiculous, like, I didn't wanna share that number 'cause it's like, could that happen to me? No, it's not gonna happen to any of you guys. Like, that's a freak thing that actually happened to that dude, but it was crazy to watch it, right? But it came from consistency, putting him out there, right? He had launched 11 funnels before he found the one that was the one that was gonna blow up for him, okay? ClickFunnels, we launched 100 funnels to find the 3. That built a company that's done over a billion dollars in sales now, right? So that's my methodology, that's how it works, that's how I get so much stuff done. I hope that helps you guys. Again, I'm gonna go through them fast. Number 1, figure out are you a starter or are you a finisher? Figure that out and surround yourself with the other type. Number 2, what is the vision? Cast the vision so everyone sees it. Number 3, what is the why behind your vision? Make sure that people understand your why so they can get bought in. Number 4, what are all the pieces? Project manage all the pieces that make the vision possible. Whatever we are, 5, who are all the whos you need to be able to help execute all that and figure out how to recruit those people and to get your Avengers teams together. After that, pickin' the letter goal date and do not deviate from that date at all. And then as you get closer and closer and closer, you pick the straight line, all the things you have to do to actually get launched and live, and then from there you iterate over and over and over and over again. And you keep doin' that until it stops working, okay? Again, event number 7, I've got event number 8 happenin' this month, I'm gonna make a couple more tweaks. If I can get another 3 Xsells again, 3x conversion from 10 minutes a week. If I do that same thing again next month, or maybe I only get a 50%, if I do that this month, 50% next month, that's 100% in the last 2 months. Like, it is insane, right? The amount of volume. Anyway, it gets crazy really fast, okay? But that's how we get stuff done. Hope that helps you guys. Appreciate you all. Thanks for listening to the podcast. If you enjoyed this one, share with somebody. If you're watching on YouTube, let me know in the comments down below. And appreciate you all, and I hope you guys are enjoying The Russell Brunson Show. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast.

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