Grab The Big Pile Of Cash First

Welcome to Marketing Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker, so let's get started. Hey everyone, this is Russell Brunson. Welcome to a freezing cold Marketing in Your Car. So Boise has been covered in feet of snow, not foot, feet, many feet of snow. Everything's been frozen, we've had 3 snow days in a row back to back to back, but I had to get to the office today because we were doing a webinar and I don't trust my home internet connection as much as the office, and plus I missed everybody, I wanna see 'em all again. I've been working from home the last few days. Still haven't finished the book, ugh, it's killing me, but we did get launched, the Marketing in Your Car free MP3 player, so if you haven't got yours yet, MarketingYourCar.com. I'm guessing though if you're listening right now you're probably on. So we had to do a couple things. I think I told you our old RSS feed I totally screwed up on so we retired that podcast. So that one's kind of paused and it says archived on the little image there. And then if you come to the new one, this one you're listening to right now. And we're all hanging out having some fun over here. And what's been fun is that by kind of restarting the new thing we were able to do and launching the free MP3 player we were able to do kind of a new launch around it which is fun. So we've got over 1,000 people in the first 24 hours have gotten free MP3 player, which means hopefully 1,000 of you guys are listening to this or more that are new, and hopefully we'll keep growing, and just appreciate all of you guys sharing and all the good feedback for the podcast, makes me happy. So, in fact, today was really, really cool. So, one of my friends, and he's a ClickFunnels member and someone I met, I think at the first Funnel Hacking Live event, anyway, his name's Travis Cody, he sent me, I got this box in the mail today, I open it up and there's a video playing on the screen of this box talking, and it's Travis talking, and then I look down and inside of out of the box, there's these two huge books. And I pull them out, and a lot of you guys know I'm Mormon, and so there's the Book of Mormon. And the Book of Mormon looks like there's special font on it, certain color and everything. And the book looks like the book, it looks like two Book of Mormons, but it says the Book of Brunson. And I'm like, what? And I open it up, and it's all of my podcasts put in this book that just looked, oh, so, it was like the coolest gift I could have ever gotten. And so, I don't know, he said he's got an idea, so maybe we're gonna start selling these as an actual product. But it was super cool. And so I got the Book of Brunson now. So if I start quoting Scripture, if I'm like, the book of Brunson, chapter 2, verse 16. You'll know what I'm talking about. It's all coming from this podcast. So, it was a super cool gift for him, so thank you Travis if you're listening, appreciate that, and it was really fun. It's just been fun kind of re-getting excited about this podcast. I've been doing it for so long now, and at first, I don't think anyone listened for a long time, but I was just doing it because I thought it was fun, and the cool thing is that because of the way I set up the RSS feed, I had no way to check if people were actually listening, which was actually helpful, because then I didn't know if nobody was listening, so I just did it and assumed that people were listening. And now, you know, a few years later, I know that we've got a lot of listeners, and so now we move things over, I'll actually be able to see how many people are listening and downloads and all that kind of stuff. So that'll be kind of fun, but regardless, it's something that I enjoy, and it's been hugely beneficial for me just to get out my thoughts and my ideas and what I'm thinking, and you guys have obviously been a huge sounding board for me as we've gone from near bankruptcy to when I started this podcast to where we're at today, and I just appreciate you guys listening and sharing and commenting. So if you guys are listening, please, I'd love if you'd come and comment on the new feed. Because we switched over, obviously there were zero stars. I think we're at like 35 or 40 stars now, so that's good. But the more you guys can come and comment and let me know, right now, especially for the next week or two, I'm really intently listening, or reading, like comments, so feel free to drop a comment. I'm sure I'll read it, which will be kind of fun. So, with that said, welcome to the podcast, those of you guys who are new. So kind of, for those who are new, the way this works is, as I'm driving to the office and back, I just share cool ideas and things that we're working on and stuff that I think would be helpful for you. So, I'm heading home from the office right now and had a webinar today with JLD, John Lee Dumas, which was fun and worked awesome. We helped service people well. We sold a bunch of ClickFunnels, which is the key to happiness for me and for them as entrepreneurs, as you know, which is really cool. And then afterwards we had a Dream 100 meeting. So what is the Dream 100? As you listen and you guys catch my podcast, I talk about this a lot, but this is the foundation of promotion of business for me. And so go back and find some of those calls where we go deeper into it. Basically Dream 100 are who are the 100 people in your market that have your dream customers on their list right now, and how can you get them to promote you to their audience. And so, like when we launched the DotCom Secrets book, we built a Dream 100 list and we started sending people, the Dream 100, gifts in the mail. We sent them copies of the new book that was coming out. We sent Ferrari keychains 'cause we were giving away Ferraris. We did all these cool things. We kept sending them out. And we did that to get people to promote. And it's funny 'cause from that Dream 100 campaign, we got a whole bunch of people promoting the book that I didn't have relationships with at all. Like we found who are all the top business podcasters that are out there. So had a bunch of them and started sending them in the book and stuff, and John Lee Dumas was one of them. I'd never met him at the time, and a couple days later I get an email saying, Russell, your book's awesome, I wanna promote. And now we've done 3 funnel hacks webinars, he sold, I don't know, a few thousand copies of my book, and we've made a bunch of money together, and it came from this Dream 100 concept. And not, John was just one of the many people we did it with, but I built a list of 100 people, and honestly my Dream 100 list keeps growing and growing, but that's what today's meeting was about, is kinda trimming that down, like who's our Dream 100 for my next book launch that's coming up in April, and we're putting those things together, and we're kinda mapping out the strategy. And a couple things I wanna note, So one thing is that the book launch is at the end of April, so we're like January, February, March, April, almost 3 and a half months away, and we're doing this now, okay? So a big part of this is like digging your well before you're thirsty. A lot of people launch a product and then they start going and bugging JV partners and stuff, and it's like, no, do the work ahead of time. So we're planning it out now, we'll be contacting everyone and getting people information so they can get it on the calendar, and we'll be sending copies of the book as soon as they come out. We're trying to like prepare for that and get it ready and build good relationships with everybody. Before that just to kinda get people excited for the book. But it's the foundation and so what's cool is we have our new reality show that's close to done called Funnel Hacker TV as well. So we filmed the Dream 100 process today so that you guys will be able to see it soon. And so you'll see how like this is the foundation for everything we do in our business is building that list of partners and then initially like, but my biggest goal is if I, the Dream 100, right, if I can get them to promote my book or my, whatever that thing is that we're selling, you know, that's the best, right? If I can get them to promote on a podcast or through their blog or through email, whatever, that's number one. And so we try that initially. A lot of people can't or they won't. And so after that is done, we've tried the first phase, which is let's get them to promote it. That's the warm audience, right? Then we start transitioning now to, excuse me, that's the hot. So we go from hot, then we transition down to like warm. So the warm audience now is like, they may not know me, but like I can market to Tony Robbins followers or Tim Ferriss's followers, things like that on Facebook. So that's like a warm audience. People who know Tony, they may not know me, but I can create a bridge page that bridges that gap between Tony and me and then get them to buy the book whatever the thing is, register for the webinar. So we started building bridge pages to our warm audience to bring them from there over. So that's the second thing is taking this Dream 100 list we have and then going after them from a, as a warm audience where we're advertising directly to them as opposed to Tony or someone directly marketing to his people. And so that's phase number 2 in our Dream 100. And then phase number 3 then is to go into cold traffic and stuff like that. So one cool thing that we're doing, it's not live yet, but it may be live by the time you guys get this, I'm changing up Russell Brunson's adarianwilson.com. So again, depending on when you go there, if you go there and you see a picture of me standing there with a bunch of links around the sides of me, like that's the right, that's the new one. I'm doing this blog and in the blog I'm gonna be documenting this journey of how we're doing this whole thing from the Dream 100 to the book launch and trying to take you on a journey of how I went from zero to selling hopefully a million copies of my book. And so that's kinda cool. So you'll see the transition as we go from hot traffic, our existing list and our partners' list, and then shifting, transforming down to warm audiences, then from there trying to saturate that and from there transitioning down to cold audiences and what's the differences between going after warm traffic versus cold. 'Cause it's different. Like the way I position hot, if you've read the DotCom Secrets book you know about hot traffic, warm traffic, cold traffic. But it's different the way I sell to each of them. And so we start with the hot 'cause that's like, it's funny my inner circle everyone's always trying to convert cold traffic. I'm like wait, there's a huge pile of cash sitting right in front of you. Like grab the big pile of cash first. That's your warm market, grab them first. That's the hot market, excuse me. Then there's the cold market, or the warm market which is one step back, right? That's the next big pile of cash so grab that before you go for the cold. So it's like, make all the money you can out of the hot market, then go to the warm market, and then you go to the cold. And at each level of that process, moving from hot to warm to cold, the sales process, sales funnels, the messaging, the language patterns, all those things change. And so I'll be sharing those and documenting them on the new Russell Brunson blog, how we went from zero to a million copies of my book here over the next, I mean, who knows how long it takes to get me a million books, probably a couple years, which will be kinda cool. And we're gonna be doing all sorts of stuff. We already have in the works plans to do infomercials, radio campaigns, mass market, PR, it's gonna be a ride, it's gonna be a fun journey. So hopefully you guys will come along the journey with me. But just know that's kinda what we're doing and the goal is to show like the strategy, how we roll out a book and how we take that book and help it to, you know the DotCom Secrets book, when we launched that, it was the foundation that got us to where now we're almost 30,000 customers, active customers inside of ClickFunnels. And so that's the goal is like how do we, How do we do that? How do we leverage a book or any kind of front-end product to build the back-end of your company? So that's the journey that I'll be taking you guys on. I hope you can come join me for the ride. So with that said, I'm home. In a good day or two, whenever, check out RussellBrunson.com, check out the new blog, and we'll start the first post. I already wrote the first post, and then we're gonna start doing that once a week and sharing the journey and showing you how many books we sold from each of the things, and that'll be the game plan. So that said, I'm home. Appreciate you guys. Thanks for listening. Thanks for subscribing. Please go comment, come share, let me know what you're thinking. And excited to be on this journey with you guys, and, we will talk to you all again soon. Bye. Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our funnel hacking project. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectclickfunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at marketinginyourcar.com. Join us next time, and remember, you're just one funnel away from your dreams.