Guess Who Called Me Today…

Hey everyone, so I am excited, really excited, but first I gotta give you some intro music.

Welcome to the Marketing in Your Car Podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson.

Alright, so welcome to Marketing in Your Car Podcast. If you're a first-time listener, this is probably not gonna make much sense to you, but if you are faithful, I'm excited and I just wanna talk to you guys because you are my people, you listen, you care, and something Something cool happened to me over the last 24 hours. So if you were to ask like who are the top 2 marketing consultants on planet Earth? And not like new like internet dudes like me, like marketing direct response dudes. There's 2 that are like in my mind are like the guys, right? And can you guys guess? Can you guess? Alright, so I'll give you a hint. One of them wrote the foreword to my book. Yes, you're right, Dan Kennedy. So that's kinda cool. So who's the other one? Who is the other person who I would put up in like the top 2 of all time, of the history of the world, I think, even more so than a lot of the big names who have passed on. Second person is Jay Abraham. How many of you guys guessed Jay Abraham? I'm sure some of you guys did. Anyway, I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all this stuff, it would have been probably $10,000, $15,000. And I had it all and I went through it all and it was amazing. Anyway, just amazing stuff. So I've been a fan for a long time. In fact, I look at ClickFunnels, like one of the core principles of our growth right now, I learned from Jay Abraham and this is kind of what he talked about was, he says there's only 3 ways to grow a business. Number 1 is get new customers. Number 2, get those customers to spend more money. And number 3, get them to buy more often. Only 3 ways to grow a business. You can't do it any other way. To grow your company, it's gotta be one of those 3 ways. More customers, get those customers to buy more, and get those customers to buy more often. More often, or to spend more and to buy more often. So there you go, so that's huge. So I've got ClickFunnels like, goal of year 1 was customer acquisition, okay, which is the first way to grow a business. Goal for year number 2 is ascension. So we are trying to get all of our customers to spend more money. So we're trying to get everyone to ascend from $97 a month level to $300 a month level. That's why we gave Actionetics and Backpack and made this thing amazing, 'cause we want people to ascend and to upgrade. So we're focusing on growth strategy number 2 from Jay Abraham this whole year. Like that's my number 1 focus this year is ascension. So you guys will start seeing that a lot, but there you go. Even today we are talking Jay Abraham and quoting and implementing what I learned from him all those years ago. So the guy is a legend and just amazing. So I get a call from Rich Sheffron. He's like, "Hey man, Jay Abraham wants to talk to you." I'm like, "Alright." He's like, "Here's his number. Text him. It's not the time to call." I'm like, "Okay." So I text Jay Abraham. I'm freaking out. This is like texting Michael Jordan if you're a basketball player, right? So I text Jay Abraham trying to act cool. I'm like, "Hey, hey Jay, Rich told me to give you a call. Let me know when it's good." So anyway, so he's like, call me right now. So I call him up, super nervous, but I'm trying to be all cool, cool Russell, right? Cool Russell, right? So I'm being all cool and we're talking and he said, hey, so, he's like, we never met in person, right? I'm like, no, I've been to some of your events and stuff but I never actually met you. He's like, I didn't think so, but I keep hearing about you, people keep talking about you. He's like, Rich talked about you, talked about what you're doing with ClickFunnels, which is amazing. He's like, and then this other guy, one of my clients that we're doing these big events, keeps, he's like, he does these big events in the UK and he's like, I asked him who he wanted to be a speaker on his stage and he only gave me one name. He said it was you. And he's like, I don't know you but I feel like I should and I want to introduce myself and say hi. And I'm like, well, I've been a huge fan of yours for a long time. I know, I'm very aware of who you are. And he's like, oh, thank you. And we start talking and he basically asked me if I'd come speak at this event out in the UK in like less than a month from now. And those of you who are my faithful followers know, you know, for me just to drop everything and travel across the world is not easy. I got a beautiful wife, 5 amazing kids who are in school, one that's just a newborn, and it's just not easy, right? And so I nicely declined and then gave him an excuse why I couldn't make it. I'd love to go, but it's kind of short notice, and my wife, you know, I got 5 kids, and there's just no way I could leave them for a week. And so Jay, who is amazing at closing deals, comes back and says, well, how about we do this? He's like, you know, when I was younger, I took my family to the UK in the wintertime and we had an amazing time. I was speaking, I brought them out and it was so great. And they sold me on this whole experience, right? I'm like, oh, that sounds cool. He's like, what if we did this? What if I cover your flights and your wife's flights and all your kids' flights, put you guys in business class, put your kids in coach, we will fly you guys there, you can spend a week, we'll cover your hotels the whole time you're there, you'll live in luxury and we'll give you some spending cash as well, and then you can come speak and sell to a group of 1,200 entrepreneurs who are, most of them are Infusionsoft users and you can sell ClickFunnels to them and keep half the money. I was like, so you're telling me you're gonna fly me and my wife and my kids, my entire family out there, you're gonna pay for everything, plus you're gonna give us spending money so we can blow some money while we're there, plus I get to sell, and just so you guys know right now, I think the worst I've closed the ClickFunnels pitch in front of a live audience, well, it's not true, not the worst. The very first time I did it, the very first time I ever did the presentation, I closed 38%. Second time I did 48%. Third time I did 93%. If I screw it up and I only close 50% of the room, 1,200 people times, so that's 600 people times the grants would be $600,000. I get half that, that'd be $300,000. And you're gonna say, basically pay me $300,000 to come and speak. I was like, how do you say no to that, right? So I'm like, let me call my wife and I'll get back to you. So I had to go and like call my wife and pitch her on it. And luckily, she was closed by the irresistible offer as well. And so we're going to London, we're going to the UK. And I'm excited and anyway, just super cool. So no real reason to tell you guys or to, you know, for the podcast other than I'm excited. I hope you're excited. And maybe you got a tip or two out of Jay's 3 Ways to Grow a Business. But it's pretty cool. So I'm excited. I'm on cloud nine. I feel like a rock star. It's like Michael Jordan calling you like, hey man, we want you to play basketball for the Bulls. Are you in? And you're like, I can't do that. He's like, how about this? You can move into my house. And you and your family can live here while you're playing for the Bulls, right? Like that's what it kind of feels like. So I don't know if that analogy makes sense. I'm not really a basketball guy. I am a Michael Jordan guy though. That is one dude who I would love to meet. I should do, I should do like a Success TelSummit just with the only goal of getting Michael Jordan on it. How awesome would that be? Just coordinate some really cool event just so you can have Michael Jordan be part of it so you can talk to him. I might actually try to pull that off 'cause that guy is amazing. So anyway, there you go you guys. I am heading home to go play with the kids. Hope you guys are having a good time. I know I'm excited right now. Little tired 'cause in the next 30 days I am going to Australia and now the UK. I'm also, actually this is my travel plan for the next 30 days which is insane and then I'm taking like 6 months off. So New Zealand, Australia, Arizona, Utah, Denver, Arizona, Phoenix I think, and then the UK. Yeah, and then we have Thanksgiving right after that. It's nuts, but it'll be fun. So, helping the world know about ClickFunnels 'cause it's important. That's how much I believe in our mission and what we're doing. So, I hope you guys believe in what you're selling. If not, start selling something different. If you do, go out there and share your message with the world 'cause you can change people's lives and I believe it and hopefully I am showing you guys that through how I perform and what I'm doing. Alright, with that said, I'm outta here, you guys. I appreciate you all. Have an amazing day and we will talk soon. Bye, guys.