Hanging Out With Alex Mandossian

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey guys and gals and anybody else who's listening to this. Hope you guys are doing awesome. We're officially past 200, we are 201. We're like legit podcasts now. I don't know, now we got 200+ episodes. There's not a lot of podcasters that can say that. Even though my podcast is like, not like a normal podcast. It's more like me hanging out in my car and hopefully some people like what I got to say. But anyway, appreciate you guys for being faithful fans and followers and we could never have kept doing it without you guys here. And I finally, after 200 episodes, have a call to action at the end of the podcast as well. So now, as you'll see when this is over, there's a call to action, which is, I mean, I'm totally a legit podcaster now. I went from being some dude in his car driving around talking to himself to being a legitimate podcaster all within 200 episodes. It only took 3 years. Anyway, appreciate you guys all. I'm excited for today. I'm actually going into my office right now to meet with a legend. So when I got started in this business, there were a few people that were my mentors and that I looked up to. I would say, you know, some of the initial ones, man, it's crazy, it's back 12, 10, 12 years ago now. Guys like Armand Moran and Alex Mandossian and Stephen Pierce and man, all the people that were at the, at Armand's old big seminars. They were my people. That's where I learned a lot of this stuff initially from. And I'm excited 'cause today Alex Mandojian's flying in to, I think he flew in last night technically, but he's here today and we're gonna hang out and it's gonna be really, really fun. I'm gonna be, you know, I look back at the stuff I learned from Alex, like impactful stuff that had huge directional changes in my business. One of the first higher ticket products I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it's funny 'cause like, now I'm always trying to convince people people buy stuff. I remember back in the day, I was making money, I think I was making $10,000 a month or so or something like that when he came out with Teleseminar Secrets. Most of my money was coming from teleseminars. I'm like, "Oh, I already know teleseminars, do I buy this thing, do I not? It's $1,000." All the drama that we go through in our heads when we're trying to make investments. It seemed like big deals at the time and later you're like, "That was $1,000, come on now." Anyway, and I remember Talmann Knudsen was just like, "Hey, do you think that you could learn one thing from that course that would help you make an extra $1,000 on one of your teleseminars?" I'm like, "Yeah." Then why wouldn't you buy it, Mike? That's a good point. I stood up from the dinner table, walked over, and I bought it. And that course made me a heck of a lot more than $1,000. That was amazing. He had another one called Stick Strategies, which are all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight. I remember I was flying somewhere, and I had this report. It was called Consumption Theory, I believe. And it was talking about the importance of consumption. I think one of the stories it talked about, I think I shared this a little while ago too with you guys, I was talking about shampoo companies, the Pert Plus, or I don't know, one of the shampoo companies, and they used to have on the back of their bottle like the instructions, or maybe they didn't have instructions, and then some smart dude had instructions that said, "Wash, rinse, repeat." And it went from like, people used to shampoo their hair once a week to get the oils out, to now it's like, "Hey, wash them every day," to, "Hey, you should wash them like multiple times per shower." And so consumption of shampoo went through the roof, right? And it was all about consumption theory, like getting your customers to consume the product and how important that is and how that is what can fuel everything. And it's funny 'cause recently that's been a big topic in our company is consumption. How do we get people, how do we get our customers to consume ClickFunnels? You know, the more people that consume ClickFunnels, the better, the more they're gonna stick, the longer they're gonna be and all those kind of things. And you know, my initial thoughts around consumption and what we can do and how we can do it all came, you know, 10 years ago from a report I read on a plane from Alex Mendoza. And it's just kinda crazy. And he is actually here in the office today, so I'm excited. We're gonna be making some promo videos for ClickFunnels. He's doing a big rollout for one of his new products, and on the backend we're gonna plug in ClickFunnels, which will be really, really cool. And I'm excited. He, he, I'm excited 'cause I'm totally geeking out. Like, when one of your mentors comes to your office, you're just excited no matter what, right? But he keeps telling me, he's like, this time, he's like, the teacher's coming as the student. I'm coming to learn from you. And I'm like, dude, everything I learned, I learned it from you and from Art. Like, I learned it from you guys. Anyway, so I'm just thinking, excited, it's gonna be really fun. So hopefully some gold will come out of it. If I get some cool things, I'll share it with you guys tomorrow or tonight or sometime. But that's kind of one thing that's happening today, which will be really, really fun. And I'm excited for it. So a couple other fun things, we did the Funnel Scripts webinar last week, I told you guys about that. It completely crushed it. We closed 45% of people online. And it's been selling like crazy all through the weekend. So today is the last day I'm pulling it off, pulling down the page. Page today. And so we're gonna have a big urgency scarcity push and hopefully in the next, you know, 18 hours or so we'll sell a lot more. That's kind of the goal. For those of you guys who ever follow like product launch stuff, there's a, 'cause Jeff Walker's like the father of product launches, right? But he had a, they call it the Walker W. And if you look at a typical product launch, there's like, you look at like the graph of sales, like first there's a big spike on launch day and it goes down, usually in the middle it kind of peaks up a little bit again and drops down, and the last day peaks up again close to the first day. And so it looks like a big W, so it's always called the Walker, the Launch W, or the Walker W. So I'm hoping to get the W, otherwise it's gonna look just like an E that tipped over or something like that, or something weird. So hopefully today's sales will be close to what we did on day number 1, which would be awesome. So we have a bunch of other, Anyway, it's kinda funny, a lot of you guys, I talk about stuff that's always happening and like I had probably 5 or 6 people message me like, dude, why do we know about funnel scripts before it happened? And I was like, I guess I haven't really talked about it on the podcast. Mostly because Jim Edwards was doing all the work behind the scenes on the scripts and everything and I just started this week on the sales, or the, excuse me, the webinar pitch. I started Monday, I mapped out the one thing and the 3 secrets. Tuesday I ran out of time and Wednesday I put together the presentation following the perfect webinar script which hey, guess what guys, it still works so in case you're wondering. I had some people tell me this week like, if everyone's using it, it won't work anymore. I'm like, dude, if everyone just copies my slides, it won't work anymore, but if you listen to what I'm saying, and you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work. It's kinda funny, when I was speaking at Tony Robbins' event in Fiji, man, this is probably, how many years ago now? It was before Aiden was born, and he's 5, so probably 6, almost 7 years ago, I was in Fiji speaking at Tony Robbins' event, And you know, he was friends with Frank Kern and all these guys like that, and they must have said something about squeeze pages, like they weren't working anymore. And I remember, at his event I talked about landing pages and how to get opt-ins and how to follow up and that kind of stuff, which was like groundbreaking for people, especially 7 years ago, right? And after I got off stage, Tony came up and like, oh thanks, he's like, by the way, like, is it true that squeeze pages don't really work anymore and that soon they're gonna be nonexistent? I was like, no. I kind of laughed, I'm like, I don't know which one of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins, but great squeeze pages and great hooks and curiosity-based headlines will always work. Until people stop being curious, like, they will continue to work forever. And it kind of made me laugh. It's kind of like when videos first came out, right? Oh, I'm getting in trouble for teasing all my friends now. Anyway, so this is when video first kind of came out and people were putting videos on landing pages and everyone was talking about it. I was at a mastermind meeting with Bill Glazer and Bill gets up and shows conclusive stats that video does not outperform text copy on a landing page. He showed the stuff and everyone in the mastermind group is like, oh, taking notes, like, oh, no videos on landing pages, taking all these notes and stuff. And I'm like the only one looking there from someone who's actually ran split tests looking around like— so I raise my hand, I'm like, hey Bill, first off, no offense man, you're not that good on video. So have you tested someone who's good on video versus copy versus someone who's bad on video? 'Cause my guess is it's not that video doesn't convert on landing pages, it's your video doesn't convert on landing pages. And like, it was kind of a joke, but at the same time I was like, that is the truth, my friends. So anywho, that's what I got. I'm at the office, I got a busy day, I gotta go. I don't know, I'm gonna keep rambling, I'm gonna get in trouble if I keep teasing my friends. But anyway, I would not be where I am at without any of them, so as much as I tease you guys, I love you all. Hope you guys got something fun today. I will report back in on what I learned from Alex over the next few hours, and appreciate you guys. Have an amazing day, and I'll talk to you guys all soon. Hey everyone, this is Russell Brunson again. I wanna thank you for listening to Marketing Your Car, and I wanna make sure that you're plugging into everything that we're doing on a daily basis, and so make sure that every morning you're plugging into the Marketing Your Car training. If you go to marketingyourcar.com, you can join the email list and make sure you get email notifications when new episodes come out, and you can also get links to all the transcripts of every single show we've done in the past. But then every night, well not every night, but most every night, I also do a Periscope show called the Marketing Quickie Show. And it's really fun. You can go to Periscope and search my name Russell Brunson and subscribe. And every single night you'll get a notification. It'll kind of chirp on your phone and you'll have me jump on there and give you kind of the end of the day thoughts and ideas and marketing strategies we've been playing with during the day. Or, maybe even and, say and/or, you should go to marketingquickieshow.com and over there you can subscribe, you can see past episodes. Episodes, you can read the transcripts, you can have a bunch of fun. So thanks so much for being faithful listeners. 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