Hanging Out With Neil Patel - Part 2

Hey everyone, this is Russell and welcome to Neil Patel Part 2 of Marketing in Your Car. Welcome to the Marketing in Your Car Podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, so just finished our one-day consult with Neil and it was pretty awesome. So we had a good time and it's kind of reconfirmed to me the power and what we kind of talked about in yesterday's podcast. So if you haven't listened to that one yet, pause this one, go back to that one, and then come back. So I was talking about how to compress a decade worth of experience into a day and hiring people that are amazing and paying them to have them come and do that with you and your company and get a new set of eyes on what you're doing. So we had Neil come out today. And for those of you who don't know Neil Patel, you can go see, Google him, he's all over the place. But it's been interesting because one of the big jokes is everything that we do to grow a company, everything he does are completely opposite. We're both really, really good, but both of us focus on one and not the other. And so I had a chance today just to pick his brain on what he's doing and how he's doing it, and really figuring out how we can take those concepts and build them into a system to what we're doing, and hopefully use that to dramatically grow and increase all of our revenues and everything. And so it was exciting, and it was fun to see, not that it's simple, 'cause it's not, but just to see simplicity of like, this is what I actually do day by day. This is the process, this is how I do it, this is why I do it. And showing us that, and we're like, wow, that's doable, I can actually do that. It's not that difficult. Anyway, it was exciting and it was cool from that standpoint. That's kind of like the core benefit. That's like the main reason why I wanted to do it. But there's a lot of really cool external benefits that come from experience like this as well. It's funny, I look at some of the companies that hired us and me to come out and do more one-on-one consulting stuff. I haven't done a ton of them, but the ones I've done, I've noticed similar things. One of them is you build a really solid relationship with that person. I feel like Neil and I and our team are like, we're close friends now, which is kinda cool where there's things that we've kinda figured out from being here that I'm gonna help them, help him with his company, he's gonna be helping us with ours, and now it's kinda like this really cool mutual ability to work together, which wouldn't have been there, at least it wasn't there before. I mean, not that it couldn't have done it through other methods or other means, but kinda like what I mentioned, the whole concept of either working your way in or buying your way in, and it really speeds up the process that just don't buy your way in a lot of times, right? So that was like one thing that was really cool that we got from everything is that, you know, another cool thing is, you know, everyone's got different connections. There's all sorts of connections that he has to people that we don't. And so he was making introductions and connecting us to all these different people and resources we need to get where we needed to go, which was really cool. You also like, if you'll get like my goals and my focus for our company versus like what Neil's, they're very different like paths where we're trying to go. And there's definitely pros and cons of each of them, But he was able to kind of help me and us see like why he's doing what he's doing and the value that we can get from looking at that and modeling it. And we may not have the same end goal, but looking at what he looks like, for example, what's interesting with our software company, what we're focusing on is revenues, right? Like how much money can we pull out and put in the bank? That's what we look at. His goal's the opposite. He's trying to get mass user base and then sell for a huge multiple down the road. Like that's kind of his end goal. End goal, what he's trying to do on his. His goal is less like, "I don't really want or need profit. I just need more customers and more customers and more customers." That's the side that he's really focusing on hard. It's kind of interesting because you see those two different variations. It's like, "Well, how can we do what we're doing and stay profitable but also add what he's doing just to mass the user, increase users? How can we do it profitably?" It just gives you a whole different perspective of how to look at your business and what you're doing. All those kind of things, which is fun. So I really enjoyed that. What else was cool? A lot of cool things. Oh, the other cool thing was just kind of interesting, like seeing how he and the really successful software companies are, you know, like their actual funnel, like how do they generate traffic, convert the lead, upsell the lead, like the whole whole process and path and looking at different steps, I think, in that funnel that I haven't really, us and our team haven't really focused that closely on. One of the big things he said is like, you guys have more traffic than you need, you just need to fill a couple of these holes, which is funny 'cause that's almost word for word what I would've told someone I was consulting, but because it's my own business, I didn't see that. We're trying to focus on jamming more people in as opposed to filling holes at the same time. It's just fun having a new set of eyes and looking at conversion points and what we're doing what we're doing right, what we're doing wrong. In fact, we set up a bunch of split tests while we were there. It's going to be fun to see what the winners end up being the next day or so. Anyway, it was really, really cool to get a new perspective, meet a cool person, and look at our company, our business, our future through a different set of eyes, through different lenses. I think it's something that was really valuable for me and for our team, but should be valuable for you guys as well. Not saying you hire Neil or me or anyone, but I would say look at your company, look at your business, look at your life. It might be a relationship, might be weight loss, might be whatever. Whatever it is, you can go spend the next 10 years trying to get to where you're trying to get to, or you can find someone who's gone that path. Find out what it costs for a day of their time, hire them, fly them out, and just get them to look at what you're doing, and I promise you will shave off years and years of time by kind of making those little tweaks. So that's kind of, I guess on my side, just some of my advice and some of my thoughts after going through that process today and it was really, really cool. So I'm heading home now to go play with the kids. Gonna go jump in the pool and have a good time and then probably gonna head back in a little later tonight. We got, I think I told you guys yesterday, our whole team is here for a hackathon and so we are working our butts off and it's been really, really fun. And so they're at the office working right now. I'm gonna go play with the kids and then head back in and, man, I totally almost got in a wreck right there. If you wonder why I was like speaking slow for a second, it's 'cause this new car, the Corvette that I'm driving, which is the car we're giving away for our Dream Car Contest, it's a stick shift and I'm getting used to driving a stick again. So I've got my phone, what I'm recording this on, my left hand. I'm trying to shift and steer with my right hand and I totally just almost, anyway, it would've been awesome. But we survived it. You and I, we're all here together. Alright guys, anyway, I don't know where I'm at but I will leave you with this. That for today. Um, I hope you guys have an amazing time learning a lot of stuff and growing your companies. Um, and with that, I will say goodbye. We'll talk to you guys soon. Thanks everyone.