Hanging Out With Neil Patel - Part 1

Hey everyone, this is Russell Brunson. I want to welcome you to Marketing in Your Car. Welcome to the Marketing in Your Car podcast where you can increase your traffic, conversions, and sales in just 10 minutes a day. And now here's your host, Russell Brunson. Hey everyone, so I am heading home from the office today. We had a good time. The hackathon has officially begun. We've got all of our developers and partners and friends here in Boise and we are going crazy this weekend. We got some new big fun things rolled out in ClickFunnels, which is gonna be exciting. You guys will see some new UI tweaks this week coming out. You're gonna see, hopefully next week we'll be launching Backpack to the world, and I get to start using Actionetics tomorrow. So a lot of fun stuff's happening there. And things that you guys are gonna love. So good stuff's happening there, and I wanna talk to you about something though that I'm excited for. So tomorrow, Neil Patel from QuickSprout.com and from NeilPatel.com and from What other sites does he own? From Kissmetrics.com and CrazyEgg.com and a whole bunch of other ones. Anyway, we hired Neil to come and do a 1-day consult with us, which is kind of exciting. He's going to come and tomorrow we are going to lock down and just pick his brain for as much as we can, get some good ideas from a conversion standpoint on our site, from marketing, from trying to figure out how to implement his content strategy to a bunch of other things. I wanted to— I tell you guys that for a couple reasons. One is I'm excited. And number two is that what we are doing is we are shortcutting. We have a program that I call Decade in a Day, and I got that name from Tony Robbins. He talked about why he loves books. He says, you know, you'll take an author who spends a decade of his life learning a concept, and you have a chance to go and in a day read and get a compressed version of all that and instantly get a decade worth of information in a day. And so we created a program called Decade in a Day, which has been a really fun process. But I'm kind of doing that right now with Neil, you know, I've studied his stuff, I've looked at his things trying to figure out what he's doing, trying to reverse engineer it, and it's, you know, we've been adding things into what we're doing, but we just haven't done it 100%, I mean, probably not even 90, not even 10%. And I think a big part of it is just, you know, one is there's still like these little unknowns, right, like exactly how little pieces of what he does works. But then there's also like, there's something about the financial investment. So we paid Neil $25,000 for the day. We flew him out, and everything to beautiful Boise, Idaho. And now that we've got $25,000 on the line, now we are way more likely to actually implement it. In fact, after we basically agreed to pay him, then I was like, "Well, what do we need to make this happen?" Well, we need somebody to be in charge of the blog and the content, all these kinds of things. So we hired a new person on our team to focus on that. We started doing a bunch of other things to get ready for this experience now that's happening tomorrow. And now that it's happening, he's flying out here, and in a day we're gonna compress a decade worth of his information and ideas and thoughts into our company, into ClickFunnels, and from there we'll see how fast we can implement it with, you know, but now that we've made that financial investment, now we've got the people and the resources and the things in place to be able to implement it, now we're actually gonna run with it. Whereas, again, I've been reading Neil's stuff for 3 or 4 years and honestly haven't implemented much of it. And part of it's because we haven't put a big enough investment in, and part of it's just, it's always fun to have this process or this thing where someone comes and you kinda get a brain dump and then you have, the fuel you need to run forward. So that's what's happening tomorrow. I think it's cool and I just wanted to kind of talk to you guys about that for a couple reasons. One is, 2 weeks ago I had somebody do that with me. They read the DotCom Secrets book and then they said, hey Russell, his actual name is Tim Schmidt, the guy's awesome, probably one of the coolest people I think I've ever met in my life. He called us up and said, Russell, I want you to come and train my staff for 2 days and paid us $100,000 to come and do it. It was the same kind of concept where he basically wanted to compress a decade of my time into 2 days and jam it into his staff and give them all this, everything we've been doing, and give it in a very focused, finite period of time where now he could get, I think, 20 or so of his team members all on the same page, all speaking the same language, all running the same direction. And you know, for me, I thought, you know, if someone like Tim is willing to do that for me, like, I need to be willing to do that for me and my company and for what we're doing. And so Neil was kind of the first person we did that with, and we're gonna, I think, continue to do this where we find people like Where are we struggling? Where are we weak? Or where do we want to go? Who's already been there? And then instead of us trying to spend the next 2 or 3 years running there, let's hire that person, bring him in for a day or for 2 days, whatever it is. Let's get the information out of their brain, implement it into our company, and then run with it and see how much faster that we can make these huge leaps and bounds in our company. I think I've shared this story once on a podcast, but it could have been 2 or 3 years ago, I have no idea now. So for those of you guys who are just getting into marketing your car, you should go back through and listen to all the old ones so you can find the story, 'cause it was really good. But there was a guy when I first got in, I remember I went to Armand's big seminar and I met this guy and he was telling me about all these different seminars and mastermind groups and all these things that he was going to. And then when he was at the event, he signed up and he signed up for like all these people's backend packages. I'm like, dude, how do you have so much money? Like, I would love to do all these things but I can't afford, you know, $10,000 here, $20,000 here, $5,000 here. And I'm like, how in the world did you do this? He said, oh, well, I've got a little list of people and all these, you know, everyone on my list, they, They want to learn this stuff. He said, "In my experience, there's two ways to get to the top." He said, "You can work your way in or you can buy your way in." He's like, "I'm a big believer in just buying my way in." He's like, "I don't want to go and work for the next 5 years to try to learn what Armand knows and this guy knows and this guy knows. I just want to buy my way in and buy myself into the top." He said, "But I don't have any money for that." So I went to my little list and I kind of explained to them my concept, my process, and how I like to buy my way in. I told them, "Here's the mastermind groups and events I want to go to. And obviously, you guys all can't go to them. It's really, really expensive. But if everyone will throw in some money, I'll then go attend all these and then bring back the information and share with you guys what I learned. Again, I can't remember the numbers. It's been almost 12 years ago that I met this guy. He told me, I believe at the time he said he had 14 people pay him $10,000 for him to go join all these mastermind groups. He got $140,000 in cash and then he went and just joined all these groups, learned as much as he could, then came back to this group that paid him $10,000 each and just shared with them what he learned from all these other groups. I was like, first off, that's brilliant. Second off, that's I think something that that too much of us don't do is, you know, again, you can work your way and spend years trying to get to a certain spot or find who's already there and just pay them to get you to that spot really, really quickly. So I'm excited. I had a great time with Tim and his company doing that and giving them, you know, 2 days of my life to hopefully help change the trajectory of their business. I'm excited for tomorrow to have Neil come and hopefully change the trajectory of our business and help us get the things done that we're not doing that we want to be doing. And I'm excited in the future to see who our next person we will hire to kind of bring out and go through this experience, this process with, and it's pretty cool and exciting. So for you guys, think about that. It is time to find who is where you want to be and pay them some money to get a compressed day with them and get there quick. So hope that helps. That's about it. I'm— it's my wife's birthday today. I'm heading home to take her out on a hot date, and I'm excited. So that's what I am doing, and I am out of here. I will talk to you guys all again another day. Thanks, everyone.