How Changing Your Environment Can Take You From Good To Great

Welcome to Marketing in Your Car, the podcast for funnel hackers everywhere. You're now part of a small group of underground entrepreneurs who are trying to change the world through the products and the services that we believe in. But because we don't rely on venture capitalists, we don't have financial safety nets, so we have to do things differently. We have to do things smarter. We do that through an art and a science we call funnel hacking. This podcast will give you a glimpse at the daily life of a funnel hacker. So let's get started. Hey everyone, this is Russell again, and welcome back to Marketing Your Car. I hope you guys enjoyed the new intro. Was it pretty cool? So we're matching and modeling, I'm not sure if I told you guys this, but the Funnel Hacker TV show intro, which is coming soon to a YouTube channel near you. And so it'll be at, yeah, funnelhacker.tv. If you go there, you can kind of see the actual intro, which is really, really cool. And so this is kind of, I'm trying to kind of blend those two things together. So we decided not to change the name from Marketing Your Car. We're keeping it Marketing Your Car, but it's basically parking your car for Funnel Hackers and showing you guys behind the scenes of what we're doing in real life each day as a Funnel Hacker. So anyway, I hope that you enjoy that and it's, for those who have been faithful followers for a long time, you've noticed the first like 100-some episodes was like a disco '70s music and then we switched to like some quick thrown-together one and then this one was, anyway, who knows, it could be worse but at least it's change, and change can always be good. So speaking of change being good, I wanna talk about that for a little bit, 'cause right now we're going through some fun changes. We just bought a new office and so now we're rehabbing that, and I think next week we just start knocking down walls and kind of starting that change, right? Last year we changed our home and moved to a new home. There's just a lot to do with that. And I was listening to a Matt Fury call, I bought a whole bunch of these really random Matt Fury CDs from back in the day and they're all over the place. I think it was like this grab bag, it was like 8 grand, it's like every CD he's ever done and so I just got the whole thing and so there's one random one. So I don't know if anyone could ever find it again but he was talking about just the energy of a room and how you can change it. So he's talking about like if you go sit in your room and you look around or your office, right? So sit down in your office and you're looking around and you see your desk and your monitor and your computer and there's a certain energy that's from that, right? And this is like the woo-woo side of things so I don't really understand any of this stuff but like You kind of feel that, right? Like you sit in there and it's like, okay, this is like my world, this is how things— And what happens is after a while we get comfortable in our situations and things get, you know, and sometimes that can be a good thing and sometimes it can be a very negative thing. You know, complacency is one of those things that's like, if we're complacent, we're like, oh, I'm good, and then you don't try to grow. And, you know, one of my favorite things I've ever read was in the book Good to Great, talks about how good is the enemy to great. He says, why are there not more great marriages? 'Cause there's a lot of good marriages. Why are there not a lot of great careers or jobs? There's a lot of good ones. Why is there not a lot of great companies? It's like, well, there's a lot of good companies. And so because of that, people get complacent and they don't grow. And so good is the enemy to great, which is so cool and interesting and intriguing to think about, right? And so this was just thinking about change, just thinking about, you know, we're moving offices in a couple months, but even right now, like I'm in this office and I'm looking at everything and there's definitely like an energy or whatever you wanna call it. There's something like from that situation, there's some positive There's some negatives. There's some, some really good patterns I've developed in that space and in that spot where I'm sitting, and there's some negative ones too. So it's like moving and change is good because it breaks this pattern and it gets us out of this state of complacency. I think complacency a lot of times is what gets us in trouble. Now there is— this is like always the two-edged sword, right? There's the other side of like becoming complacent and Complacency sounds like a negative, maybe not for everyone, for me it sounds like a negative word, but the reality is it's not always negative either. You know, if you study Tony Robbins, he talks about there's two core things that he does with people. He's not a motivational speaker. Any of my friends call him a motivational speaker, I'm gonna knock them out. One of my really close buddies did this huge rant on Tony and talking about how he's a motivational speaker and how bad it was. So I ended up buying him tickets and flying him out to the event and making him go and experience. I'm like, look, he's not a motivational speaker. So what is Tony, right? So Tony focuses on two things. First is the science of achievement. So how do you achieve more in life, right? How do you get more done? And I want to notice the words, right? The science of achievement. Science. So there's a scientific process to achieve something that can be replicated over and over and over again. So the first thing he helps people with is the science of achievement. And then the second is the art of fulfillment. And fulfillment is harder, especially for like super aggressive entrepreneurs who, you know, like we're trying to achieve, achieve, achieve, achieve, and like no matter how much you achieve, how much you get, how much you help and grow and whatever those things are that are important to you, you always, on the other side, most of us struggle with fulfillment, like actually feeling like, man, I'm good. And I gotta be honest, like I sometimes envy people who are complacent, who can just sit there and be like, I'm good. And so there's kind of a fine line of like complacency that keeps you from living the life you want and serving the way you can and impacting people and places in this world. Versus like, you know, the other side of the coin, which is like, how do you have fulfillment? How can you, and notice he said the art of fulfillment. So science is a system, right? It's a replicatable thing. Art is different. I would talk about that with funnel hacking and ClickFunnels as well. There's like an art and a science to every funnel, right? The science is like the structure and here's how it works, and the art is like what gives it that sex appeal that gets people excited and intrigued and gets them to opt in and to buy and to register. So there's the art and the science behind kind of everything. And so I'm going down some rabbit holes on today's thing. I don't know why, guys. I apologize. But I think the main thing I wanted to kind of go on, and hopefully I haven't gone too many tangents from this, but the main thing I want to kind of stress is just look at your life and realize first off that good is the enemy to great. And It's okay to be happy and have fulfillment, but also look at things like, look, I could do better here. I know that I could achieve more, I could help more, I could serve more, I can be more. And look at those things and then say, okay, what do I need to change this thing? Like, what's the patterns? What are the ruts I'm in that are keeping me held in this spot right now? And a lot of times it's as simple as just changing your environment, changing, you know, the way you sit, taking your office and flipping the desk around and moving everything around. And it's such a weird thing, but it changed. Like, that change will cause— it's weird. Like, how does shifting my my desk from here to here change things? How does me standing when I'm working versus sitting, how does that change things? How does all those kind of things, but it does, it breaks these patterns and your life's a series of all these different patterns that we're developing and some patterns serve us for good, some serve us for bad and some kind of just get you in a rut. That's why we call it getting in a rut, right? And so if you're in a rut and you want to grow and expand, I'd recommend change and it can be, and for now, let's look at changing environment, because that's such a simple thing to change. It doesn't take a lot of work. It's just moving things around and shifting how you sit, changing whatever it is, right? Just a radical change of your environment. That's what that Matt Fury thing was all about, is to talk about like, take your desk, flip your monitor around, move your desk, change the pictures, open a window, you know, paint a wall, like do all these things. And it seems so ridiculous and dumb, but that, that change will, will be the catalyst that'll break a pattern, that'll get you out of a rut that'll help you go from good to great. See that all tied together, right? I'm totally counting that. Anyway, it's probably my ADD mind today. We're working on a new funnel. It's gonna be awesome. I think I've talked about this before, but we've pretty much identified in ClickFunnels there's 6 or 7 different types of business owners who use ClickFunnels, and they all use it for different reasons. And so we've done a bunch of surveys and stuff like that to find out what those are. And based on that, I'm writing— this is like so much work— but I'm writing 7 different webinar pitches, one on each customer type. And so that's the project of a lifetime for me. So trying to get the first presentation perfect and then rebuild it for the other 6 to 7 markets. I'm kind of a— I say 6 to 7 because there's one that there's crossover. I'm debating if I make it one presentation or two. And then basically we'll have is a site where someone comes and takes a survey. From that survey, we'll identify what kind of business owner they are. And then from there, we'll have an email sequence, landing page, a webinar registration, everything that's very, very, very congruent to who— what type of business they actually are. And that is what we are working on here at ClickFunnels headquarters. So my goal is in the next 14 days to have that all done, recorded live. And the other cool piece I want, I really, really, really, really want, it's been interesting, I want like a cool, not a viral video, but that's like the best way to describe it, like a cool video to get people to take the survey. And so I've been looking at a lot of them, obviously some of the fun ones are Squatty Potty and Poo Pourri and I don't know if you've seen VidAngel, it's really good. FiberFix, anyway, and the guys that did all those is a company called Harmon Brothers. So I'm working with them, they've got a funnel that's not converting, so we're talking about trading them doing a video for me in exchange for me fixing one of their funnels. But it's just so many things happening, it's like how do I stop everything to go fix their funnel? Which, we looked at it, like the problem is glaringly obvious, it's a simple fix. But in exchange, am I gonna get a cool video that we can use to get people to take a survey that then helps ClickFunnels take over the world? So anyway, there you go, lots of cool stuff. So that's it, you guys. Speaking of changing environments, so this can work with your customer list as well, it's kinda interesting. We've been doing this dream car contest for the last year and a half, 2 years, and trying to get people engaged and get 'em, we've tried all sorts of stuff to get people engaged, like go, Giveaway ClickFunnels accounts, get a car, you know. And so finally I was like, let's change the message. So we created a site called affiliatebootcamp.com. If you haven't seen it yet, go check it out. And it's like a training course, it's completely free. And I did a pattern interrupt, like you go to the page, you'll see it's not like a typical sales video. It's all me doodling and sketching things out. It's, I don't know, it turned out pretty cool, but the conversion rates are amazing. And like just that change of messaging to get people re-engaged in our affiliate program has been huge. We did the math, if we can get basically 100 credit card signups a day for the next 100 days, which is how many days were left in the year when we started the program, we'd be at 30,000 customers by the end of the year, which is awesome, that was our goal. And so we launched it and right now we're getting a lot, like closer to 200 members a day that are signing up right now. We get between 400 and 500 that sign up for ClickFunnels, I do step 1 in the process, but then before it was closer to like 70 or 80 a day that actually put in credit card in step 2. It's now we're like closer to 200 a day, which is awesome, so it's working. But again, same message we've been talking about, but it's changing the environment, the frame that we push people through to get them engaged in the process. So it works on a lot of different levels if you think about it. So anyway guys, hope that helps a little bit. I'm at the office, got a fun day of webinar building, so I appreciate you all. Have an amazing day, and I'll talk to you guys again tomorrow. Bye. Thanks so much for listening. We hope you enjoyed the behind-the-scenes look at our funnel hacking project. You can also watch the Funnel Hacker online reality show and watch us build and launch funnels live at www.funnelhacker.tv. If you'd like to come hang out with your fellow funnel hackers, come join our Facebook group at www.projectclickfunnels.com. Oh yeah, and don't forget, you can get a free MP3 player with the first 257 episodes preloaded at marketinginyourcar.com. Join us next time, and remember, you're just one funnel away from your dreams.